Business Branding Strategy Smarter than the Average .... Business
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LINKS from PRESENTATION IN DESCRIPTION BELOW.... Presented by the Rogers/Lowell Chamber of Commerce C2C April 14, 2020 The term "Brand" gets thrown around a lot when it comes to your business and can be one aspect that can magnetically draw customers and community if done well. In the era of social media, digital marketing, advertising and instant access (email, phone, and texting), there are many approaches to setting up and sharing your brand and still connect with potential customers. In this virtual session, Eric Huber, Co-Founder, Partner and Chief Creative Officer from Blue Zoo Creative will be covering such topics as: - How to define and create your brand - Crafting your message for your ideal client - Branding within your budget - Sharing your brand on social media - Making sure your brand is consistent online and off By the end, you should have a plan to begin or strengthen your brand. About the Presenter: Presenters, Eric Huber is part of the leadership of Blue Zoo Creative. Huber has been in the design and marketing field for more than 33 years. He has been working in design agencies as well as Eureka Springs Advertising and Promotion Commission and in the Corporate Communications Department of Tyson Foods. Additional Links and Notes from Slides: Worksheets: https://bluezoocreative.com/wp-content/uploads/2020/04/Blue-Zoo-Branding-Strategy-Worksheet-041420.pdf Lion Story: People a business person/entrepreneur and think, This guy's really got it together! He's brave! And the man riding the lion is thinking, How the hell did I get on a lion, and how do I keep from getting eaten? Hero's Journey: https://www.youtube.com/watch?v=Hhk4N9A0oCA CASE STUDIES: Arkansas Crisis Center: https://bluezoocreative.com/project/arkansas-crisis-center/ https://www.arcrisis.org Allan Taylor & Co. https://www.allantaylor.co TrickDilly: https://bluezoocreative.com/project/trickdilly/ https://www.trickdilly.com
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How To Become The Ultimate Brand Authority Online - The Digital Leadership Training Series with Doyle Buehler
Want to build and create a compelling competitive online brand presence using your existing digital assets with a remarkable digital strategy? This webinar series is designed to help you understand what your audience is looking for, and how to improve and create the ultimate online brand experience to drive sales and leads.
Every business online is different, yet there are some key fundamentals and tools that will assist you in creating a digital ecosystem that keeps your audience educated and entertained and more importantly, interested in what you do and how you do it. If you can’t deliver a valuable brand experience, you’re only 1 click away from them leaving you, forever.
Based upon Doyle Buehler's award winning digital leadership and online strategy framework, this Online Brand Authority Webinar series will show you how to construct a comprehensive, integrated digital ecosystem that has all your online assets working together - strategy, social media, branding, websites, sales funnel, landing pages, content, advertising, SEO etc. It will show you exactly how to overcome the clutter of online, get clarity on what is really important, and become the digital leader and brand authority in your industry.
Specifically designed to complement what you are already doing online to build your brand authority, you will get a step-by-step understanding over 2 webinars that kicks your complete online platform into high gear, with the tools and knowledge to really make things happen for your brand.
Here is the 2 part break down of the Building Brand Authority Webinars:
Webinar 1 - Rocking Your Digital Ecosystem
Learn the 7 Disciplines of digital leadership for a successful online presence
Create a digital strategy framework that connects your value with the needs of your online audience
How to master your content and develop your voice online to deliver your core value
Webinar 2 - Integrating and Escalating Your Kick-ass Online Platform
How to connect and re-align your website across your entire online platform
What you actually need for a working, qualifying, sales and leads funnel
Creating influence beyond your immediate reach through focussed advertising and analytics
The ultimate goal is that you will gain incredible clarity of what you need to be doing online to maximise your Brand Authority, and how to put all of your digital ecosystem pieces together, to work FOR you.
2016 Ecommerce Content Strategy: 7 Keys to Improving Conversion and Sales
Alex Schmelkin, CEO and co-founder of Cake & Arrow (formerly Alexander Interactive), the award-winning customer experience agency, spoke at Internet Retailer Conference and Expo (IRCE) Chicago on Thursday, June 9th with Joshua Nafman, Senior Director of Brand & Digital Marketing at KIND Snacks, where he is responsible for telling stories that encourage people to do the kind thing for their bodies, their tastebuds and their world.
Ai has been a featured speaker at IRCE for several years. This past Thursday, Alex partnered with Joshua Nafman, Senior Director of Brand & Digital at KIND, to deliver a comprehensive presentation on content strategy. Designed to help retailers better reach and more deeply engage with their customers, their presentation explained:
the fundamentals of content strategy plans
how to uncover holes in those plans
how to establish successful ways for content will work across your site.
In this session, attendees were also able to hear recent case studies about content challenges that retailers faced, discover how they created content strategies that worked for their businesses, and learn how they measured ROI.
Ecommerce Content Strategy Tips & Tricks 2016
Learn 7 key tips to content strategy to improve conversion, sales, and loyalty on your ecommerce website. Presented at the Internet Retailer 2016 conference by Alex Schmelkin, CEO, Alexander Interactive (Ai), and Joshua Nafman, Sr. Director Brand & Digital Marketing, KIND Snacks.
Designed to help retailers better reach and more deeply engage with their customers, this presentation includes:
• the fundamentals of content strategy plans
• how to avoid common traps with content
• examples of successes and failures from ecommerce content strategy
• how to establish successful ways for content will work across your site
• case studies about content challenges faced by retailers and content strategies that worked for their businesses
• ROI of content strategy
• content marketing monitoring and measurement
Session description:
Thu, June 09, 2016 11:00 am to 11:30 am
Content Strategy for Shopper Engagement, Entertainment and Education
Alex Schmelkin, Founder, Chief Executive Officer - Alexander Interactive
Joshua Nafman, Senior Director, Brand Marketing and Digital - KIND Snacks
Type: Main Conference Day 2
Track: Marketing: New Frontiers
Retailers are excited about the potential of content marketing. They are ready to jump on the bandwagon of distributing content and luring in customer with blogs, videos and social media posts, but oftentimes there are holes in their content strategy. Content strategy plans for the creation, delivery and governance of content. It is critical to get the fundamentals right and establish how content will work across your site. In this session, you will hear stories about the content challenges that retailers face, learn how they create content strategies that work for their businesses and how they measure ROI.
One Tree Content
One Tree Content is a branding and content company that helps foster new brands and support established brands. They provide various branding and marketing services including positioning, branding, strategic planning, design, social media, and events. The document describes a case study where One Tree Content helped rebrand a B2B IT outsourcing company's website, which improved their visibility and lead generation and eventually led to an acquisition. It then outlines One Tree Content's key processes like briefing, content mapping, and lead nurturing strategies.
Create your Brand Marketing 101
The document provides guidance on creating a brand, including defining what a brand is, differentiating a brand, understanding customer needs, developing brand elements, positioning a brand, building brand awareness, and creating a digital strategy for a brand. Some of the key points include:
- A brand identifies a product/service and creates a unique personality to deliver certain results and build trust with customers over time.
- It is important to understand customer problems, triggers for needs/wants, and where the brand fits within Maslow's hierarchy.
- Core brand elements include the name, logo, tagline, colors, personality, tone, story, and associations.
- Developing a brand strategy requires researching target
HOW TO CREATE THE ULTIMATE ONLINE EXPERIENCE FOR YOUR AUDIENCE With SEMrush w...
HOW TO CREATE THE ULTIMATE ONLINE EXPERIENCE FOR YOUR AUDIENCE
This webinar is designed to help you understand what your audience is looking for, and how to improve and create the ultimate online experience to drive sales and leads. Every business online is different, yet there are some key fundamentals and tools that will assist you in creating a digital ecosystem that keeps your audience educated and entertained and more importantly, interested in what you do and how you do it. If you can’t deliver a valuable user experience, you’re only 1 click away from them leaving you forever.
No longer is your website the only thing that your audience will see; you need to be able to manage and utilise all of the different aspects of your value and your brand online. Every thing that you do online, and every channel that you engage in, exposes you to potential customers, as well as exposing why people are not clicking on what you have to offer.
Put simply, Every Body sees Every Thing online. And, if you are not prepared with a solid user experience, you will be left with no one buying and no business. You need to be prepared to deliver an amazing experience to every one you encounter online, at every step along the way to purchasing what you have to offer, whether it is a product or a service.
Are you able to provide proper value through all stages of your buying process within your digital ecosystem? This means being ready for people who want to buy from you right now, but also for 67% of your market that are just not ready to buy… yet. Find out now how to deliver your unique value to your entire audience, consistently, to grow your Return on Investment (ROI), drive more sales and more leads for your business.
This is the webinar that you have been waiting for, to get clarity and get control of everything that you do online.
In this Webinar on Thursday May 21th at 8:00 pm Sydney time, you will learn:
The 3 key strategies to de-clutter your web presence
What 3 tools are critical to building the ultimate user experience
How to coordinate your digital ecosystem so it is not confusing
How to manage your online presence to create raving fans and more importantly, qualified leads
What it takes to entertain and educate your audience
How to tune your website to meet the demanding needs of your audience
The 5 things you need to do to cut through the clutter and noise of online, and breakthrough with your own brand
Syndicate Creative Branding Business Plan
Syndicate Creative Branding is a Los Angeles based graphic design and visual communications firm launching with a team of 6 people. The company will focus on branding, marketing, and advertising for emerging and established apparel companies. Co-owners Rebecca Sato and Catherine Asanov both have over 10 years of experience in freelance art and design work in Los Angeles. They aim to provide clients with reasonably priced, creative design solutions that add more value than competitors. Syndicate Creative Branding expects to reach profitability by month 9 and generate $550,000 in revenue by year 1.
Social Media + PR + Marketing; how do they work
What do you know about Social Media, Public Relations, and Marketing? It's all very overwhelming. Here, you will get an overview about what we know, what we should know, and ways to include initiatives into our next campaign. Keep in mind this is an overview and should be supplemented with the training to achieve the maximum result. You can find more information at www.MEPRagency.com or www.KiaJarmon.com.
Building Your Social Media Personal Brand
Job seekers need to stand out in the crowd of applicants. They need a distinctive and memorable personal brand that conveys their distinct value and compels prospective employers to learn more. Today's social media tools enable job seekers to propel their personal brand, convey deep and meaningful value and connect with employers on a personal level.
#1NWebinar - Creating a Digital-Centered Customer Experience: Branded Express...
In the third and final part of this series, Nate Denton, Managing Director of Creative Services, discusses how a well articulated digital brand expression can create an impactful and resonant visual system.
To watch the webinar, visit http://bit.ly/1efV3yu.
AD 382: Project 1 / Spring 2016
This document provides instructions for a creative project involving a 30-second radio commercial and outdoor billboard. Students are asked to research the assigned brand to uncover a deeper consumer insight. They must then create a 3 C's document covering the creative team, brand insight, brand history, business problem, and target consumer details. Additionally, students are instructed to generate 50 "Big Idea Taglines" in 5 words or less that capture the essence and tone of the brand based on the consumer insight. The taglines will guide the development of creative concepts for the radio and billboard assignments.
The ABC's of Building Your Personal Brand
If you've ever wondered how to build a personal brand, then look no further! I explain the "why" and "how" of building your personal brand. Just check out this easy to follow step by step instruction deck.
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2016 Ecommerce Content Strategy: 7 Keys to Improving Conversion and Sales
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留信网认证的作用:
1:该专业认证可证明留学生真实身份
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3:国家专业人才认证中心颁发入库证书
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5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
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本公司拥有海外各大学样板无数，能完美还原。
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二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
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- 6. Define and Create Your Brand What problem are you solving for a customer looking for help? What is your approach as a company or persona? What visuals, voice, and style represent your company? SEE WORKSHEET
- 7. One Thing To Remember: YOU are not the hero of the story, you are the guide that helps the hero on their journey. SEE WORKSHEET
- 8. How to Go About the Visuals Get Them in the Feels WordCamp Fayetteville 2017 https://www.slideshare.net/erichuberusa
- 9. The visual aspects of your brand CASE STUDIES Arkansas Crisis Center (nonprofit) Allan Taylor & Co. (B2B) TrickDilly (B2C)
- 28. Branding Within Your Budget FREE • Search Engine Platforms • Social Media (Duh) • Blogging • Some SEO Will Do You Good • Press Releases • Join a Community • Video and Imagery LOW COST • Networking Groups • Social Media Ads • Local News Interviews • eNewsletters • Influencers • Event • Vehicle Graphics HIGH COST • Google Ads • Radio/Television • Magazine Ad Campaign • Tradeshows • Direct Mail • Giveaways/Promotions • Billboards
- 29. Make sure your brand is consistent But it can change over time as you and your business changes. “Ahem”
- 30. Questions?
- 32. A presentation of THANK YOU TO OUR SPONSORS Community Builder Community Supporters Signage Sponsor Food Sponsor April 14, 2020