Blogs allow content to be displayed in reverse chronological order and can be informal. Setting up a blog can help own your brand's message and communicate directly with customers. For a blog to succeed it needs to provide compelling, honest content that encourages two-way conversation and features like relevant multimedia content and social media integration. Businesses must determine if a corporate or personal blog best fits their needs and personalities.

1. Blogging
Alex King

2. What is a blog?

3. • Content in reverse-chronological order
• Informal (traditionally)

4. Should I have a blog?

5. • Own your message and brand
• Communicate directly with your
customers/users
• Push new messages to the top

6. What will make my
blog successful?

7. • Be human
• Be interesting
• Be honest
• Be real

8. Why will people visit?

9. • Make your content compelling
• Two-way conversation
(most of the time)

10. What features
should my blog have?

11. • Relevant, compelling content
• Photos and video (screencasts)
• Social media integration
• Comments?

12. Corporate vs.
Personal Blogs

13. • What is the right fit for your business?
• Do you have the right personalities to
elevate personal blogs?

19. Discussion
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