This document provides an agenda for a digital marketing introduction presentation covering marketing fundamentals, market research, WordPress, email marketing, copywriting, and search engine optimization (SEO). It defines key concepts like buyer personas, unique selling propositions, and the benefits of tools like Typeform and WordPress. Marketing research methods are outlined along with tips for email marketing, copywriting, and optimizing websites for SEO through techniques like optimizing homepage content and verifying the site in Google Search Console.

1. Presented By:
Nermeen Sayed & Nourhan Waheed
Introduction To Digital Marketing

2. Agenda:
• Marketing Fundamentals
• Market Research
• WordPress
• Email Marketing
• Copywriting
• Search Engine Optimization (SEO)

3. Buyer Persona
Buyer persona is a semi-fictional representation of your ideal customer based on market research
and real data about your existing customer.

4. Benefits of creating a buyer persona:
• Developing a buyer persona results in stronger and more cost effective marketing.
• It allows you to convey a more tailored message , minimize advertising waste and discover
objections holding back customers.
• When you can put a name to your customers, you can hopefully meet their needs better.

5. More ways to gather buyer persona data
• Quora.com : see the most common questions for your niche
• Facebook Groups : review profiles of group members.
• Online Marketplaces & review sites : Amazon,Yelp,Udemy,Appstore etc.

6. Unique selling proposition(USP)
Unique selling proposition defines your position in the marketplace and lets you stand apart
from competitors.
How can you identify your unique selling proposition quickly?
Fill gabs left by your competitors.
Reading Customers reviews on Amazon,Udemy,Etc.
Find a review that starts with ”I would have given it 5 stars if…”
Whatever comes after that ”if” is your key of differentiations.

7. Marketing Research
• Marketing research is an important step to validate the assumptions you have made in your
marketing plan.
• Gather Priceless feedback & Emails with type form.
• Typeform is a free online form builder.

8. Wordpress
Why do you need a website ?
-Your website is your hub , it’s the center of your marketing, it allows you to publish
content, collect emails and become independent from platforms like Facebook
(where the rules can change)

9. Why wordpress?
• Free website management tool that makes is very easy to
create and update your own website .
• Wordpress is not just for blogs.
• Plugin ecosystem.
• Theme ecosystem.
Wordpress
Plugin
Ecosystem
Not just
for blogs
Theme
Ecosystem
website
manage
tool

10. Email Marketing
 If there is one thing that online experts agree on, it's that building an email list is vital.
 Protection: as well as effectively driving traffic&sales, an email list protects your busin
ess.
 You’ll still be able to promote your business even if your search rankings or social me
dia reach diminish due to an algorithm change.
 Even if you aren’t selling any products ,you should still collect emails so you can drive
people back to your site every time you make a blog post.

11. CopyWriting

12. Copywriting
Copywriting is using written words to persuade people to Take action you want them to.
For example:
Make a purchase
Submit an email
Request a demo

13. Copywriting
Copywriting will help you in:
Market
Research
Explain the
benefits of
people
completing
your survey.
Email
Marketing
Writing
subject lines
that people
will open.
SEO
Creating SEO
optimized
content
Youtube
Writing video
headlines and
scripts
Facebook
& Twitter
Creating
content
people will
engage with
Quora
Writing
answers that
get upvoted.

14. SEO checklist:
1) Optimize your home page
2) Verify your website in google search console
3) Improve Website Performance & Speed.
4) Take the Google Mobile-Friendly Test
Search Engine Optimization SEO

15. 1) Optimize your home page
Search Engine Optimization SEO
Company Name
URL
Description
SEO checklist:

16. SEO checklist:
1) Optimize your home page
2) Verify your website in google search console
Search Engine Optimization SEO

17. Verify your website in google search console

18. SEO checklist:
1) Optimize your home page
2) Verify your website in google search console
3) Improve Website Performance & Speed. (Test using Google PageSpeed)
Search Engine Optimization SEO
Better Delete
Revision
WP Smush
W3 Total
Cache

19. SEO checklist:
1) Optimize your home page
2) Verify your website in google search console
3) Improve Website Performance & Speed.
4) Take the Google Mobile-Friendly Test
Search Engine Optimization SEO

20. The End