Animation Entrepreneurship
G. Udhaya Sankar
NSIC
Business man vs. Entrepreneur
Business man vs. Entrepreneur
Role of Entrepreneur
Do you know ?
• Entrepreneur refers to a person who set up
his own business
• Intrapreneur refers to an employee of the
organization who is in charge of undertaking
innovations in product, service, process with a
new idea or concept. (Uses own resources.)
Difference
Start Up Company
How to start animation company
Animation/VFX Company
• Disney.
• WB.
• DreamWorks Animation.
• Sony Pictures Animation.
• Illumination.
• Paramount Animation.
• ………………………………………………………..
Project work – e – learning
Eg: BYJU’s
Self promoting
Eg: Youtube, FaceBook, Instagram
Youtube
ChuChu TV
MONTHLY INCOME : 2.5 TO 4.5 Cr
YEARLY : 34 TO 57 Cr
Digital Marketing
•Facebook
•Instagram
Facebook Pages:
Facebook pages assist businesses, brands and
organizations in sharing information and
reaching out to people.
Users like the pages that they are interested in.
With this, they can stay in touch and get
updates about different activities.
Generate more traffic directly to your website.
Facebook – Profile Page Setup
Cover and picture design
Create Contact
Post on Your Own
Ad Display Settings
Create with FB page
Single Image Ads
Single Video Ad
Carousel
In MObile
Tracking
Likes boost
Post Reach
Number of Visit
Each Post settings
Boost
People
Instagram
• How to open
• Download application from google play store
• Mail/Facebook account, password, username
Choose Layout
• There are 8 different feed layouts you can create:
• Squares
• Tiles
• Row by Row
• Line in the Middle
• Rainbow feed
• Borders
• Puzzle feed
• Mix
Square – Tiles – Row by Row
Line in Middle - Rainbow - Borders
Puzzle - Mix
What should you post
about?
Feed Photos
Use of hashtags #
• Hashtags = free
advertising
• Your posts can be in front of the right eyeballs
symbol
• Your posts can appear on people’s home feeds (if
they are following a hashtag you are using)
• You connect with communities
• The Instagram algorithm becomes friends with you
• People can find you because your posts are
searchable
• You can get featured on other people’s accounts
While posting photos/video ad.
How many times a day (or week)
should you post?
• Recommendation is to pick a schedule
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Animation entrepreneurship