The document provides advice on developing a job search strategy, including creating a project plan, marketing yourself, using online tools like LinkedIn, and networking. It recommends developing a priority-based project plan that focuses on networking over online applications. Networking tips include attending weekly events, targeting attendees in advance, and building relationships by offering referrals. Internet tools suggested for visibility are LinkedIn, Google Profiles, professional groups, and job boards.

1. Developing a Job Search Strategy A project plan for landing your next career adventure Marsh Sutherland | President and Co-Founder of Walden Recruiting & SocialGrow TENG/BITE, Cambridge, MA January 26, 2011 ©2011 SocialGrow™ Inc.

2. What I’ll be talking about tonight Who am I? Your Job Search Project Plan What do you want to do? Marketing Campaign for your next job Internet Tools for your Job Search Don’t Be Shy! Networking for Job Search Success Any Questions? Page 2 of 14 Copyright 2011 SocialGrow, Inc.

3. Who Am I? “ Hi, my name is Marsh! What’s yours?” President of Walden Recruiting SM President and Co-Founder of SocialGrow™ Inc. Author of “New Job Now!” book to be published this spring. LOVES NETWORKING! Boston BizSpark Meetup Founder, Web Executives Founder, Boston JavaScript Meetup Organizer, Boston Chair of Tech Exec Networking Group, and Manager of the Boston Entrepreneur’s Network All-around Connector of People with great Companies I’ve walked in your shoes Former deNovis / eHealthDirect Project Manager | Laid off Former Akibia Siebel Implementation Project Manager | Laid off Former KPMG ABAS Consulting Project Manager | Left for Akibia Former Cohesive Consulting Project Analyst | Laid off Page 3 of 14 Copyright 2011 SocialGrow, Inc.

4. Your Job Search Project Plan In order of Priority and Dependency: Research what you want to do Update your resume Post your resume on the various job boards Update your LinkedIn Profile with my best practices Update the other social networks and sites with similar best practices Sign up for job alerts on the job boards, Craigslist RSS, and Indeed and SimplyHired Spend most of your job search time networking on LinkedIn and other sites, NOT job boards. Apply digitally for jobs and follow-up with the hiring manager digitally Network by getting out and meet hiring managers & people who know hiring managers Page 4 of 14 Copyright 2011 SocialGrow, Inc.

5. “ So…What Do You Want To Do?” This is a very important question Is what you’ve done in the past what you want to do again? Many Project Management skills in your toolkit can be transferred to new job situations. Employers will always pursue candidates that have demonstrated success in a number of different roles. Ask yourself: What gets you excited at work? What have you really enjoyed doing in your past positions? What other roles can you think of that will provide the opportunity for you to perform those enjoyable activities regularly? Is your current career path the one you really want? Page 5 of 14 Copyright 2011 SocialGrow, Inc.

6. Marketing Campaign for your Next Job Online Resume Writing Best Practices Resumes can be more than one page in length Resumes should be written in an easy to read font Font size should be 10, 11, or 12 for the body text Resumes should use bullet points and adequate spacing Resumes should answer all the obvious questions on the first read Resumes should contain all your contact information If you have a website or blog, that internet address should be near the top of your resume Your Name and Email address need to convey professionalism The Career Summary needs to be clear and concise The Body Text for each position should quantify your accomplishments Professional candidates should be members of their relevant professional organizations, such as “PMI” (Don’t have to be certified either) Go to http://office.microsoft.com for resume templates Page 4 of 14 Copyright 2011 SocialGrow, Inc.

7. Marketing Campaign for your Next Job Simple and Direct Cover Emails Recruiters and hiring managers don’t spend a lot of time reading cover e-mails. They need to be direct and to the point. Here is my recommend format (can’t see it, but will be on PDF takeaway: Subject: “Professional” position - Former “Relevant Role” at “Similar Industry Company” I am applying for the “Professional” position. Most recently I was a “Relevant Role” at “Similar Industry Company” from “Start Year to End Year.” My employment ended due to a Reduction in Force. The following skills and experience make me a strong candidate for this position: - Led the development of the CRM platform at XYZ Corporation, resulting in Employee of the Year award - Contributed to the Company’s knowledge base in the areas of . . . best practices - Mentored junior employees in . . . areas I am available to interview and start work immediately. Please call me at (XXX) XXX-XXXX if you wish to discuss my qualifications further. Thank you for your time and consideration of my application. John Doe 123 Anywhere Street Anytown, MA XXXXX Home: (XXX) XXX-XXXX Cell: (XXX) XXX-XXXX Email: john.doe@anydomain.com Page 7 of 14 Copyright 2011 SocialGrow, Inc.

8. Marketing Campaign for your Next Job References that get you the job offer If a hiring manager asks you for references, then he/she wants you to join their team. Hiring managers want to speak with former supervisors and peers and hear, “yes, if given the opportunity I would hire and work with John Doe again.” If you have developed friendships with prior supervisors or peers, you want to be sure to list them as references. Always be honest with your potential employer. Page 8 of 14 Copyright 2011 SocialGrow, Inc.

9. Internet Tools for your Job Search Applying for Open Positions Best Practices for Monster.com™, Careerbuilder.com™. Dice.com™, HotJobs.com™, Indeed.com™, SimplyHired.com™ Setup search agents to e-mail you the daily listing of new jobs matching your keyword search criteria. Especially on Indeed, SimplyHired, and VirtualJobCoach. Be the first to apply to new jobs as soon as they are listed by checking and running your saved searches several times throughout the day. Refresh your resume daily or weekly on the job boards. On Craigslist scroll down to the lower left corner of the job listing pages you are interested in and click RSS feed On Craigslist when you post your resume, Click the check box “ok for others to contact you about other services, products or commercial” Page 9 of 14 Copyright 2011 SocialGrow, Inc.

10. Internet Tools for your Job Search Make Yourself Visible…LinkedIn™is the Place! Where the good recruiters do keyword searches to find qualified candidates Where good job seekers go to research personnel at their target company. LinkedIn Profile Building Best Practices: Fill out your LinkedIn™ profile completely. Include a head or head and shoulders picture. Include your e-mail address in your title. State that you are unemployed & are looking for a job. State in the Specialties section of your profile particular skills and tools Add the Box application and upload your resume so it is publicly available In your Account & Settings, make everything open and publicly visible In your LinkedIn Status state you are looking for employment & referrals Page 10 of 14 Copyright 2011 SocialGrow, Inc.

11. Internet Tools for your Job Search Make Yourself Visible…LinkedIn™ is the Place! LinkedIn Profile Building Best Practices (Cont’d): Join as many groups as possible related to your professional interests. For Jobs posted on LinkedIn, apply directly to the poster’s email address. If not included, send a message to the poster. Ask people you’ve worked with to write Recommendations for you. In Additional Information add: Memberships in professionally relevant groups outside LinkedIn Direct email and phone number Check off Career Opportunities in Opportunities Preference section Add as many relevant LinkedIn connections as you can. The more contacts you have, the easier it will be for recruiters to find you Use the LinkedIn Import Contacts Wizard to initiate invitations Sign up for SocialGrow.com Alpha release for “real-time” social network invitation automation for people who email you. (Shameless Plug) Page 11 of 14 Copyright 2011 SocialGrow, Inc.

12. Internet Tools for your Job Search Make Yourself Visible…LinkedIn™ is the Place! LinkedIn Profile Building Best Practices (Cont’d): Join as many groups as possible related to your professional interests. Buy a Business Plus account on LinkedIn™ for $50 per month Search Jobs on LinkedIn™ for jobs posted on LinkedIn™ as well as those on the web provided by SimplyHired.com. Download and install the LinkedIn™ JobsInsider™ browser toolbar. Other sites you should be actively seeking a job on: SNs: Facebook, Jobster, Doostang, ZoomInfo, Spoke, Meetup, Ning Groups, Yahoo! Groups, Google Groups Google Profiles and Google Sites Relevant Professional Group Website Job Boards: PMI Alumni Job Boards & Alumni Associations Page 12 of 14 Copyright 2011 SocialGrow, Inc.

13. Don’t Be Shy! Networking For Job Search Success Networking Does Work! Yes, there is a hidden job market Get out and meet hiring managers & people who know hiring managers Hiring managers want to “get the wash out” and don’t have time to recruit for openings If you come across someone with a need, offer to come on as a contract to perm basis and try each other out. In-Person Networking Best Practices Buy business cards from VistaPrint with your picture and your resume on the back Attend at least one networking event per week Review the attendee list and target people in advance Be selfish with whom you spend your time with Offer referrals to other. Build the Favor Bank. Page 13 of 14 Copyright 2011 SocialGrow, Inc.

14. Any Questions? Marsh Sutherland [email_address] [email_address] @waldenrecruit | @socialgrow | @marshsutherland Copyright 2011 SocialGrow, Inc. Page 14 of 14