This document provides tips for optimizing your LinkedIn profile to represent yourself and your company brand effectively. It recommends including a photo, clear headline, relevant links, summary highlighting your relevance to your audience, and applications to make your profile more engaging. The goal is to stand out to recruiters, job seekers, and external searches in a way that strengthens your personal brand and your company's brand for better networking and recruiting responses.

1. Profile
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2. Your profile
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3. How do members find & learn about you and your company?
LinkedIn Job Network
Company Employees
Recruiter Outreach
External Searches
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4. Your brand.
-Career
-Achievments
-Rewards
-Recomendations
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5. Company Brand.
- Company Logo
- Key words
-Company information
-Background of a
company employee
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6. ...adapting to the audience.
-Who is looking at my profile?
-What message am I sending them?
- How 2 leverage my profile?
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7. 5 easy steps.
As a brand ambassador: As a recruiter:
1. Photo 1. What’s the purpose?
2. Headline 2. Who’s your audience?
3. Relevant Links 3. Be personal!
4. Summary 4. Show things you’re proud
of.
5. Applications
5. Ask previous candidates
to recommend you.
6. Join groups.
Stronger Company Brand
Better response rate on InMails & Job
postings
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8. 1. Photo
Yes it is a must!
People are more likely
to interact with you if
you have a photo.
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9. 2. Headline
Be clear!
Use your headline to
make a statement,
making sure that the
people looking at your
profile knows what to
expect.
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10. 3. Relevant Links
Use your three custom
links in a creative way. If
a recruiter – link to your
job posting, if in
marketing – link to article
written about your
company.
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11. 4. Summary
Who is going to read this, is this
relevant information to them?
Instead of describing your
background, tell why you are
working for your current
company.
EX.
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12. 5. Applications
Add applications to make your
profile more dynamic and
useful. Share videos,
powerpoints and events etc.
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13. Good luck!
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