This document provides tips for optimizing your LinkedIn profile to represent your company brand and attract potential candidates. It recommends including a photo, clear headline, relevant links, summary highlighting why you work at your company, examples of work, and recommendations from past candidates to establish credibility. The goal is to have a profile that clearly communicates your message and benefits to the right audience of recruiters or job seekers.

1. Your Profile

2. How do people find information about your company?
Company/Career
Page
LinkedIn Job Network
Employees
Recruiter
Outreach
Advertising
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3. Your brand.
-Career
-Achievments
-Rewards
-Recomendations
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4. Company Brand.
- Company Logo
- Key words
-Company information
-Background of a
company employee
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5. ...adapting to the audience.
-Who is looking at my profile?
-What message am I sending them?
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6. 6 easy steps.
As a brand ambassador: As a recruiter:
1. Photo 1. What’s the purpose?
2. Headline 2. Who’s your audience?
3. Relevant Links 3. Be personal!
4. Summary 4. Show things you’re proud
of.
5. Applications
5. Ask previous candidates
6. Recommendations
to recommend you.
6. Join groups.
Stronger Company Brand
Better response rate on InMails & Job
postings
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7. 1. Photo
Yes it is a must!
People are more likely
to interact with you if
you have a photo.
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8. 2. Headline
Be clear!
Use your headline to
make a statement,
making sure that the
people looking at your
profile knows what to
expect.
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9. 3. Relevant Links
Use your three custom
links in a creative way. If
a recruiter – link to your
job posting, if in
marketing – link to article
written about your
company.
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10. 4. Summary
Who is going to read this, is this
relevant information to them?
Instead of describing your
background, tell why you are
working for your current
company.
EX.
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11. 5. Applications
Add applications to make your
profile more dynamic and
useful. Share videos,
powerpoints and events etc.
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12. 6. Recommendations
Successfully hired candidates
are typically open to giving
recommendations.
You only need a few to
establish credibility .
It is best to get a variety and
make sure they address
different points
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13. Good luck!
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