3 steps to customising and optimising your LinkedIn profile to gain exposure and action from the right people.

1.
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3
Steps
to
Personalising
your
LinkedIn
Profile
A
complete,
up
to
date,
optimised
LinkedIn
Profile
is
something
every
business
professional
needs
in
their
personal
branding
toolkit.
Aim
to
complete
your
Profile
and
make
time
to
review
and
update
to
stay
visible
and
current,
and
use
this
asset
you
have
created
to
connect
and
communicate
with
your
target
market.
1.
Update
your
Profile
image
Organise
a
professional
headshot
–
infuse
your
personality
into
your
image
and
take
your
personal
brand
seriously.
Book
a
professional,
or
create
one
yourself
that
is
a
good
representation
of
you
professionally.
Take
the
photo
against
a
plain
background,
be
in
front
of
your
brand,
on
location
or
holding
a
tool
of
your
trade
to
position
yourself.
Don’t
be
too
far
away
and
don’t
crop
in
too
tight
–
generally
aim
for
head
and
shoulders,
but
don’t
use
a
passport
style
photo!
You
know
the
look
I
mean!
2.
Update
your
Headline
Write
an
engaging
keyword
rich
problem-­‐solution
focussed
headline
in
120
characters,
to
gain
the
interest
of
your
ideal
clients.
What
you
do
/
your
keyword
rich
title,
the
problem
you
solves
and
if
relevant
your
organisation.
Think
of
it
as
an
online
elevator
pitch’
to
grab
attention
and
encourage
someone
to
click.
3.
Update
your
Summary
You
have
2000
characters
to
share
your
professional
story
from
your
voice
(i.e.
in
1st
person),
but
with
your
ideal
reader
in
mind.
Does
it
reach
out
to
your
target
audience?
Is
it
interesting
and
engaging?
Does
it
talk
about
the
problems
you
solve
for
your
ideal
clients?
Does
it
inspire
action
and
tell
the
viewer
what
to
do
next?
Here
is
our
formula
for
those
in
business;
• Identify
the
problem
–
this
could
be
in
the
form
of
a
question.
• Twist
the
problem
–
talk
about
the
effects
of
the
problem.
• Introduce
yourself
-­‐
who
you
are,
who
you
help,
and
the
problem
you
solve.
• Why
you
–
establish
big
picture
credibility
(reference
profile
sections
to
direct
the
viewer
to
discover
more)
and
talk
about
what
you
are
passion
about.
• Share
your
main
services
that
relate
to
the
problem
• Reframe
the
problem
looking
forward
–
relate
to
the
ideal
client.
• Offer
the
main
solution
t
the
problem.
• Invite
action
–
tell
the
reader
what
to
do
next
>
Connect
with
you/
phone
/
email
/
book
a
meeting.
Include
contact
details
that
relate
to
this,
to
make
it
easy
for
them
to
take
action.
Take
a
look
at
my
LinkedIn
Profile
to
see
how
I
have
created
mine.
To
really
kick
start
your
LinkedIn
strategy,
book
a
mentoring
session
with
us
in
person
or
via
Skype.
Jo helps experienced professionals connect and communicate with their target
market using the right strategy and right online tools. She is an independent
LinkedIn educator and trainer with a passion for learning through curiosity.