2. JoAnne Funch
LinkedIn Strategist,Trainer& Speaker
www.LinkedInForBusiness.net | joanne@linkedinforbusiness.net
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3. LinkedIn is the #1 professional online
platform for career growth, networking and
professional reputation management.
Currently 450M members on LI
4. 93% of recruiters tap into LinkedIn to find
qualified candidates
42% of recruiters have reconsidered a candidate
viewed in a social profile, leading to both
positive and negative re-assessments
Four in ten job seekers found their job through
personal connections
5. There is an endless black hole of online job listings
And hiring managers are faced with a mounting avalanche of resumesThere is an endless black hole of online job listings
And hiring managers are faced with mounting
stacks of resumes
Veterans have a unique skill set & challenges
Challenges;
Translating military skills to
civilian jobs
Replacing military jargon with
keyword used by recruiters &
hiring managers
Veterans are often stereotyped in
the professional world as being
straight to the point or cut & dry
vs. flexible
7. You Need a Powerful Profile
Why is a powerful profile important?
Generally ranks in the top Google searches for your name
Brings you credibility
Shows you as an expert in your field
Recruiters can find you based on your skills & expertise
8. How are you managing your personal &
professional brand?
TIP: Set up a “Google Alert”
9. LinkedIn is more than an online
resume – and not
“one and done”
MISTAKE #1
10. Begin with a professional photo
If you are not active duty, than wear
civilian clothes
Dress for the job you want!
11. Edit your public profile
Create a custom URL for your name
Use this in your email signature
Add to your resume
13. Give Prospects a Reason to Connect With You
Have a compelling headline that grabs their attention and
makes prospects want to click on your profile
Combine an attention-grabbing statement with one or two
keywords
14. First job out of military: Keep it generic and focus on
the outcome you desire
Product Manager | MBA |
Engineer | Passionate about Big
Data, Cloud and Mobile
His passions are about what
he “wants” to do
20. Key word in job
descriptions:
Marketing,
Advertising.
Communications.
P & L
Management,
Analytical
Example:
21. Key Words - Be consistent!
Place your most important search or keywords
strategically throughout your profile.
Professional Headline
Summary section
Title Fields – inclu. Current & past work experience
Skills & Expertise
Recommendations
22. Mistake #3 – translating military skills
Translate your resume out of military jargon and into
language that shows your transferrable skills.
Working in the S-3 shop
of a deployed battalion
Created a unified plan of action, ensured coordination
between cross-functional teams, and provided
feedback to improve the process.
25. SUMMARY: What you need to know
• 2000 characters to write your story
• Recommend you write in the 1st person only
• Know your audience and write FOR THEM
• What makes you credible & interesting?
• What have you accomplished? – this builds
trust
26. SUMMARY: What you need to know 2
• What makes you unique? – this is what
endears people to you
• Add stats if appropriate because it can build
authority
• Have a call to action: Call, email, etc.
32. Utilize STAR Statements (Situation / Task / Action /
Result) to communicate your accomplishments
As a logistics officer in Afghanistan, my mission was to
resupply troops across a wide area. I led a training program of
126 soldiers, process improvement studies, and convoy and
supply optimization planning. My difficult work across two
months saved $10 million, 2,450 man hours and reduced
dangerous convoys totalling 1,000 miles. I was recognized with
a military award for my actions.
https://job-interview-answers.com/job-interview-tips/job-interview-answers/star-interview-action-verbs/
33. What Recruiters Look For
• Skills
• Education history
• Training (certifications)
• Recommendations
• Well-rounded
• Military service
• Location
38. Skills & Expertise
• List up to 50 – these are what people endorse you on
(if you don’t fill them in, LI will suggest)
• LI auto populates skills they are tracking!
• Search this section for more key words
• Don’t be afraid to delete skills that are not relevant
41. Recommendations
Tips for gaining meaningful recommendations…
• Request specifically what you want someone to
recommend you for, use key words in the language
• Always ask what results the person gained from
working with you and highlight specific skills
43. CONCLUSION
Common traits of good profiles:
Fully completed & current
Compelling headlines
Summary that is clear, concise, you know their
strengths, accomplishments & results
Good profile picture
Current endorsements & recommendations
Image in header
They are actively engaged
44.
45.
46. Inviting
People To
Your
Network
• WHAT TO STAND OUT?
Never send default invitation, always
personalize & tell people why you are
sending the invitation
• Connect with people you know – be
strategic
47. Nurture connections
TAP YOUR CONNECTIONS
1. Target companies where you have connections even if
no job is immediately available
2. Determine specific target position(s), and request
introductions to recruiters and others that could help you
48. Reach Out to Connections
Don’t send generic emails – be personal, be specific as to what
you are looking for then ask for potential referrals at a meeting.
Example:
Subject: Seeking your advice on my next career move
You’ve always been supportive of me. So I wanted to reach out and let you know
that I’m making a career/job change. I’m transforming my role from sales into
marketing and I’m really excited to make the move!
Would you have time in the next week
or so for a brief phone chat so I can
seek your advice?
I’d really value your perspective.
Thank You, JoAnne
49. Follow Company Pages
• Focus on the companies you have the most
connections and/or want to work
54. Join Groups to support your brand & follow topics of interest
TIP: Recruiters watch this for how connected you are to your industry
and shows our interests
57. Maximize Visibility Comment on status
updates in newsfeed,
company pages &
company pages
Create your own status
update on the topics you
want to be known for
More advanced
strategy: Write your
own article and publish
59. LinkedIn on Cell Phone or Mobile Device
Check company pages,
CEO’s, employees, for
latest news or status
updates before
interview
GET THE APP: Android: Google Play/APP STORE
iphone: itunes/APP Store
Create a personalized URL, you can use this link to then add to your icons on your website, as an email signature – its just more professional than the default setting!