Maximizing LinkedIn for the Job Search


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Presentation on increasing exposure on LinkedIn

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Maximizing LinkedIn for the Job Search

  1. 1. Maximizing LinkedIn for the Job Search <ul><li>Presented by Robert Rhodes </li></ul><ul><li>Contributions from Tom Harris, R. David Rahn and Colleen Johnson from the Community Career Center, Naperville IL </li></ul>
  2. 2. What is LinkedIn? <ul><li>LinkedIn is an interconnected network of professionals </li></ul><ul><li>You can find, be introduced to, and collaborate with professionals </li></ul><ul><li>Over 60 million professionals are on LinkedIn </li></ul>
  3. 3. What is LinkedIn? <ul><li>Professionals from every Fortune 500 company are represented on LinkedIn </li></ul><ul><li>A new member joins LinkedIn every second </li></ul><ul><li>Half of the members are outside the US </li></ul><ul><li>LinkedIn is in several languages, but not in Japan or China yet </li></ul>
  4. 4. What can LinkedIn do for me? <ul><li>Increase your visibility so that you will be found </li></ul><ul><li>Find other professionals </li></ul><ul><li>Network </li></ul><ul><li>Research companies </li></ul><ul><li>Ask for assistance from connections </li></ul>
  5. 5. Connections <ul><li>Networking - Everyone is connected. Six degrees of separation. </li></ul>
  6. 6. Connections <ul><li>Former co-workers and supervisors </li></ul><ul><li>Friends/associates </li></ul><ul><li>Connections of connections </li></ul><ul><li>Virtual connections </li></ul>
  7. 7. Connecting with Connections‘ Connections
  8. 8. Where do you start? <ul><li>Build a detailed profile </li></ul><ul><li>Send invitations to fellow networkers </li></ul><ul><li>Join professional and alumni groups </li></ul><ul><li>Request recommendations </li></ul>
  9. 9. Your Profile <ul><li>Name and professional photo </li></ul><ul><li>Summary statement loaded with key words for your profession </li></ul><ul><li>All former positions and education </li></ul><ul><li>Contact information, including phone number and e-mail </li></ul>
  10. 10. Maximizing Your Network <ul><li>LI was originally designed as a way to network with people you know </li></ul><ul><li>Overtime, LinkedIn evolved to a network of trusted contacts and their contacts </li></ul><ul><li>LinkedIn now accepts the concept of virtual contacts, in my opinion </li></ul><ul><li>LinkedIn is divided into 1st level, 2nd level and 3nd level contacts </li></ul>
  11. 11. Maximizing Your Network <ul><li>1st level contacts - Direct contacts </li></ul><ul><li>2nd level contacts - Your direct contacts’ 1st level contacts </li></ul><ul><li>3nd level contacts - Direct contacts of your 2nd level contacts </li></ul><ul><li>Have 155 direct or 1st level contacts </li></ul><ul><li>42,000 - 2nd level contacts </li></ul><ul><li>3.3 million - 3nd level contacts </li></ul>
  12. 12. How to Maximize Your Network <ul><li>Invitations </li></ul><ul><li>Customize invitations </li></ul><ul><li>Examples </li></ul><ul><ul><li>Met you at Comm. Methodist Job Club </li></ul></ul><ul><ul><li>Noticed we both belong to the Greater Naperville LI group and are in the same profession </li></ul></ul><ul><li>Don’t send the standard invitation </li></ul><ul><li>Don’t send invitations to someone not currently on LinkedIn </li></ul>
  13. 13. How to Maximize Your Network <ul><li>Invitations (continued) </li></ul><ul><li>Want to avoid receiving I Don’t Knows or IDKs </li></ul><ul><li>Five IDKs and invitations are restricted </li></ul><ul><li>If you don’t want to connect, better option is to archive the invitation </li></ul><ul><li>Do not IDK someone, they will remember you in a bad way </li></ul><ul><li>Absolutely do not use the spam option for invitations </li></ul>
  14. 14. How to Maximize Your Network <ul><li>Groups </li></ul><ul><li>Groups are important for exposure </li></ul><ul><li>Want to join numerous groups and participate in these groups </li></ul><ul><li>Can join up to 50 different groups </li></ul><ul><li>Groups allow you to send invitations to other members without their e-mail </li></ul><ul><li>Good way to meet contacts </li></ul><ul><li>Some groups have in-person meetings </li></ul>
  15. 15. How to Maximize Your Network <ul><li>LIONs </li></ul><ul><li>Connect with a LION or LinkedIn Open Networker </li></ul><ul><li>LIONs have over 500 contacts and are usually willing to accept invitations </li></ul><ul><li>Most LIONs are great, a few are trying to sell you something </li></ul><ul><li>There is an option to disconnect without their knowledge </li></ul><ul><li>LIONs increase your number of 2nd level connections </li></ul>
  16. 16. How to Maximize Your Network <ul><li>Introductions </li></ul><ul><li>Your direct contact can introduce you to a 2nd level contact </li></ul><ul><li>Introductions are a way to be introduced to a contact that could help you </li></ul><ul><li>Contact your connection via e-mail before ask for an introduction </li></ul><ul><li>Don’t ask for an introduction from a new contact </li></ul><ul><li>If you want to use Introductions, you must be willing to introduce others </li></ul>
  17. 17. How to Maximize Your Network <ul><li>Recommendations </li></ul><ul><li>Recommendations are important for your profile since they make it believable </li></ul><ul><li>Need at least 3 recommendations for 100% LinkedIn rating </li></ul><ul><li>Best recommendations are from former managers or co-workers </li></ul><ul><li>Don’t ask someone you do not know to write you a recommendation </li></ul>
  18. 18. LinkedIn Resources <ul><li>Understanding, Leveraging and Maximizing LinkedIn by Neal Schaffer Book (For purchase on </li></ul><ul><li>Windmill Networking Blog </li></ul><ul><li> Bcl </li></ul><ul><li>10 Ways to use LinkedIn Blog </li></ul><ul><li> </li></ul><ul><ul><li>Questions? Ask Bob About LinkedIn </li></ul></ul><ul><ul><li>Send me questions at </li></ul></ul>