Getting the most out of LinkedIn


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Short guide to getting the best out of LinkedIn

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  • Have you ever googled yourself? What is your online identity? Digital footprint. Where are you online? Using LinkedIn Using Facebook Using Twitter Using Slideshare Writing a blog
  • Getting the most out of LinkedIn

    1. 1. Getting the most out of LinkedIn Boosting your professional network and your career
    2. 2. Where do you want to be online? <ul><li>What is your digital footprint? </li></ul><ul><li>Have you ever googled yourself? </li></ul><ul><li>If your prospective employer googled you, what would come up? </li></ul>
    3. 3. A look at LinkedIn <ul><li> </li></ul>Image from:
    4. 4. Quote from a friend’s blog: <ul><li>“ After a month of hard work in searching for a new position, I have applied for around 18 jobs – been interviewed by four, called back for two and offered two really good roles. Of the four roles I was interviewed for, one was me prospecting, one was a traditional application and two of them were through people finding me via LinkedIn , and a CV website.” </li></ul><ul><li>From </li></ul>
    5. 5. Setting up your profile <ul><li>Ensure you have complete profile (including a picture) and ensure your public profile is viewable (this means your profile will come up on a Google search) </li></ul><ul><li>LinkedIn will tell you how complete your profile is on the right of the page ‘edit my profile’ </li></ul>
    6. 6. Making a good first impression <ul><li>Ensure you have an eye-catching ‘ headline ’ statement – this is the first thing people read when they find you, so your job title might not cut it! </li></ul>
    7. 7. Decide how much you want to make ‘public’ <ul><li>You have the choice of what would come up when someone Googles your name. </li></ul><ul><li>Choose by going to ‘edit/change public profile settings’ – tick the boxes of the things you want to appear. </li></ul>
    8. 8. Helping people to find you <ul><li>Personalise your profile’s URL with your name (go to edit public profile settings) </li></ul><ul><li>Add your public profile link to your email signature & other places you inhabit online (such as Facebook, Twitter etc.) </li></ul>
    9. 9. Applications <ul><li>Add applications to link your blog, Twitter & Slideshare accounts to your profile (View profile & then click ‘add an application’) </li></ul>
    10. 10. Adding connections <ul><li>Add as many connections as you can and keep looking for new ones – just ask people you know, most people say yes! Look people up using the search bar and click on ‘add to network’. </li></ul><ul><li>Or simply click on ‘Contacts’ & then ‘Add Connections’ </li></ul>
    11. 11. Recommendations <ul><li>These act like references </li></ul><ul><li>Ask people to endorse you & write some endorsements/recommendations for others </li></ul><ul><li>You choose whether to accept or not & then they go on your profile </li></ul>
    12. 12. Groups <ul><li>Join a relevant LinkedIn group </li></ul><ul><li>You can use groups to network, discuss professional life, get help etc. </li></ul><ul><li>Click on ‘Groups’ to find one to join. </li></ul>
    13. 13. Talk to your network! <ul><li>Update your status regularly (but not too regularly!) – if it looks like your last LinkedIn activity was months ago it doesn’t look good! </li></ul>
    14. 14. Answers <ul><li>Find the ‘ answers ’ section on the ‘more’ tab </li></ul><ul><li>Find answers to questions you have or write an answer to someone’s question – share your expertise! People can rate answers. </li></ul>
    15. 15. Things to do <ul><li>Speak to your contacts on LinkedIn – comment on their status or send them a message </li></ul><ul><li>Answer a question on the ‘ answers ’ page </li></ul><ul><li>– show your expertise </li></ul><ul><li>If you are in a group , start a discussion, ask a question or join in a discussion </li></ul>
    16. 16. Things to do <ul><li>Search for jobs on LinkedIn (it will also make recommendations for jobs based on the information in your profile) </li></ul><ul><li>Search for the organisation you are applying to work for and/or people you might work with </li></ul><ul><li>Introduce contacts to each other through LinkedIn (ie forward the profile to a connection) </li></ul>
    17. 17. Things to do <ul><li>Find out who’s looked at your profile – find out by going to ‘home’ – look in the right column. </li></ul>
    18. 18. Checklist <ul><li>Set public profile  </li></ul><ul><li>Set personal Public Profile URL  </li></ul><ul><li>Upload picture  </li></ul><ul><li>Write eye-catching ‘headline’ statement  </li></ul><ul><li>Complete all job role info & education (NB. ‘school’ on LinkedIn = University/College)  </li></ul>
    19. 19. Checklist cont. <ul><li>Add appropriate applications (web apps)  </li></ul><ul><li>Ask for an endorsement/write an endorsement  </li></ul><ul><li>Add at least 20 connections  </li></ul><ul><li>Respond to connection invitations (click on the link in the email you got and then click on ‘accept’)  </li></ul><ul><li>Write a status update  </li></ul>
    20. 20. That’s just a taster <ul><li>There are lots of things to do on LinkedIn – I haven’t figured it all out yet myself. </li></ul><ul><li>Set time aside, especially if you’re job hunting, each week to browse on LinkedIn & share something of interest </li></ul><ul><li>Click on different parts of the site to find new things – be playful! </li></ul><ul><li>Make sure you have some kind of activity on there every week to show people you’re alive and kicking – you don’t know who might be looking you up! </li></ul>
    21. 21. Keep in touch – add me as a connection! <ul><li>Click on my profile: http:// /in/bryonytaylor and then click on ‘Add Bryony Taylor to your network’. </li></ul><ul><li>If you don’t know me personally, please say why you’d like to connect! Thanks! </li></ul>