LinkedIn LI
•Download as PPTX, PDF•
0 likes•79 views
LinkedIn is the number one professional social media platform and an important marketing tool. The document provides best practices for using LinkedIn which include thinking social, visual, and professional. It suggests engaging with others by posting, commenting, liking, sharing, and provides tips for doing so in a genuine and human way. Additionally, it recommends using LinkedIn to showcase one's professional portfolio through articles, speaking events, and Slideshare to maximize its potential as a marketing tool.
Report
Share
Report
Share
Recommended
Social media workshop
This document discusses strategies for using various social media platforms for Facebook marketing. It outlines how to build communities and engage audiences on Facebook by sharing the right content, being responsive, and using insights. It recommends using Twitter for real-time communication through engaging with followers. LinkedIn is for networking and professional exposure, while Google+ helps with search engine optimization and organic search through community management and regular posting. The key is understanding each platform and engaging audiences in an authentic way.
IVAA Social Media Seminar
This seminar discusses best practices for using social media. It covers why businesses should use social media to grow their customer base, build relationships, enhance their reputation and strengthen brand awareness. It then discusses what social media platforms should be used, such as Facebook, Twitter and LinkedIn. Finally, it provides tips on how to create an effective social media strategy, content plan, use tools to post and measure engagement, and how often businesses should post on social media.
Getting Social
This document discusses using social media strategically for credit unions. It provides an agenda that covers understanding social media, current social media activities, performance measurement, and next steps. Key recommendations include creating a social media strategy complementary to marketing, placing members into groups, using different platforms for various purposes, listening for at least 3 months before engaging, and scheduling responses. The benefits for credit unions are having social media activity centralized, learning about discussions, generating leads, community involvement, and reaching younger members.
Social media turbo boost workshop
This document summarizes a social media workshop that discusses why businesses should use social media, what platforms are useful (Facebook, Twitter), when to post on each platform, and how to develop a strategy and plan for social media use. It provides tips on growing a customer base, building relationships, and strengthening a brand using tools like status updates, questions, photos, and engaging with followers on social media.
Class 1 - Intro to Social Media
Lucas Walker introduces himself and the class. The class will cover an overview of social media and what to expect this semester. It will include introductions from students, a class outline and expectations, a break, and an introduction to social media. The document discusses the importance and growth of social media, defines it, explains why businesses should use it, and provides examples of popular social media platforms and tools like Facebook, Twitter, LinkedIn, and analytics tools. It emphasizes participating in conversations, driving awareness and traffic for brands on social media.
Digital communications plan development oct 2012
This document provides an overview of developing a digital communications plan. It outlines key elements to include such as identifying your brand, defining goals and parameters, developing infrastructure like a website and blog, connecting with others on social networks, listening to conversations, engaging with your audience, publishing content, and evaluating your efforts. Social media continues to grow in popularity with nearly a quarter of online time spent on networks and blogs. Integrating social media can boost brand awareness, search engine optimization, collaboration, and relationships.
Digital marketing strategy cne april 2013
This document outlines a digital marketing strategy that involves identifying brand parameters and goals, developing infrastructure like websites and blogs, listening to customers, connecting on social media, engaging audiences, and publishing content. It notes that brands engaging more on social media saw 18% revenue growth. Integrating social media is important for search engine optimization, collaboration, conversations, thought leadership, feedback, and relationships. The strategy advises defining SMART goals and focusing on the "big three" social networks. It provides tips for listening, connecting, engaging audiences, and publishing content across networks and a website/blog.
Working with Travel Bloggers and Social Media Highlights
This document discusses using travel bloggers and social media for marketing. It begins by introducing Michael Hodson and the Professional Travel Bloggers Association (PTBA), which aims to develop standards for the travel blogging profession. It then discusses advantages of working with travel bloggers, how to find quality bloggers through the PTBA's search tools and profiles, and some case studies of successful blogger campaigns run by various tourism boards that generated thousands of social media posts and engaged followers. The document emphasizes using bloggers as ambassadors rather than just content sources and co-marketing with them and closes by discussing the growing importance of video and storytelling on platforms like Facebook and Instagram for tourism marketing.
Recommended
Social media workshop
This document discusses strategies for using various social media platforms for Facebook marketing. It outlines how to build communities and engage audiences on Facebook by sharing the right content, being responsive, and using insights. It recommends using Twitter for real-time communication through engaging with followers. LinkedIn is for networking and professional exposure, while Google+ helps with search engine optimization and organic search through community management and regular posting. The key is understanding each platform and engaging audiences in an authentic way.
IVAA Social Media Seminar
This seminar discusses best practices for using social media. It covers why businesses should use social media to grow their customer base, build relationships, enhance their reputation and strengthen brand awareness. It then discusses what social media platforms should be used, such as Facebook, Twitter and LinkedIn. Finally, it provides tips on how to create an effective social media strategy, content plan, use tools to post and measure engagement, and how often businesses should post on social media.
Getting Social
This document discusses using social media strategically for credit unions. It provides an agenda that covers understanding social media, current social media activities, performance measurement, and next steps. Key recommendations include creating a social media strategy complementary to marketing, placing members into groups, using different platforms for various purposes, listening for at least 3 months before engaging, and scheduling responses. The benefits for credit unions are having social media activity centralized, learning about discussions, generating leads, community involvement, and reaching younger members.
Social media turbo boost workshop
This document summarizes a social media workshop that discusses why businesses should use social media, what platforms are useful (Facebook, Twitter), when to post on each platform, and how to develop a strategy and plan for social media use. It provides tips on growing a customer base, building relationships, and strengthening a brand using tools like status updates, questions, photos, and engaging with followers on social media.
Class 1 - Intro to Social Media
Lucas Walker introduces himself and the class. The class will cover an overview of social media and what to expect this semester. It will include introductions from students, a class outline and expectations, a break, and an introduction to social media. The document discusses the importance and growth of social media, defines it, explains why businesses should use it, and provides examples of popular social media platforms and tools like Facebook, Twitter, LinkedIn, and analytics tools. It emphasizes participating in conversations, driving awareness and traffic for brands on social media.
Digital communications plan development oct 2012
This document provides an overview of developing a digital communications plan. It outlines key elements to include such as identifying your brand, defining goals and parameters, developing infrastructure like a website and blog, connecting with others on social networks, listening to conversations, engaging with your audience, publishing content, and evaluating your efforts. Social media continues to grow in popularity with nearly a quarter of online time spent on networks and blogs. Integrating social media can boost brand awareness, search engine optimization, collaboration, and relationships.
Digital marketing strategy cne april 2013
This document outlines a digital marketing strategy that involves identifying brand parameters and goals, developing infrastructure like websites and blogs, listening to customers, connecting on social media, engaging audiences, and publishing content. It notes that brands engaging more on social media saw 18% revenue growth. Integrating social media is important for search engine optimization, collaboration, conversations, thought leadership, feedback, and relationships. The strategy advises defining SMART goals and focusing on the "big three" social networks. It provides tips for listening, connecting, engaging audiences, and publishing content across networks and a website/blog.
Working with Travel Bloggers and Social Media Highlights
This document discusses using travel bloggers and social media for marketing. It begins by introducing Michael Hodson and the Professional Travel Bloggers Association (PTBA), which aims to develop standards for the travel blogging profession. It then discusses advantages of working with travel bloggers, how to find quality bloggers through the PTBA's search tools and profiles, and some case studies of successful blogger campaigns run by various tourism boards that generated thousands of social media posts and engaged followers. The document emphasizes using bloggers as ambassadors rather than just content sources and co-marketing with them and closes by discussing the growing importance of video and storytelling on platforms like Facebook and Instagram for tourism marketing.
Social Media Training Series: Marketing & Sales; Customer Service; Leveraging...
Social Media Training Series: Marketing & Sales; Customer Service; Leveraging...Belwah Media [Genia Stevens]
Four-part social media training series. Social Media Training Series: Marketing & Sales; Customer Service; Leveraging Social Communities; Tracking and Analyzing. Social media communities; community outreach, community engagement.
Presented by digital marketer Genia Stevens.
Visit her at:
belwahmedia.com
https://www.forbes.com/sites/forbesagencycouncil/people/geniastevens1/
http://linkedin.com/in/gvstevens
Contact Genia if you need a speaker: genia@belwahmedia.comClass 5 - Key Performance Indicators, Blogger Outreach and Lead Generation
This document discusses key performance indicators (KPIs) for measuring social media performance. It provides examples of important KPIs like reach, engagement rate, sentiment, and lead generation. Platform-specific KPIs are also covered for Twitter, Facebook, YouTube and blogs. The document emphasizes selecting a few reliable KPIs tailored to your needs, engaging with influencers through blogger outreach, and using social media to generate leads.
How to build your personal brand & grow your platform
The document discusses how to build a personal brand and grow an online and offline platform. It covers determining your personal brand, building an online presence through blogging and social media, and growing offline through networking and events. Specific advice includes asking who people think you are versus who you really are, closing that gap using principles of influence, using tools like analytics and content dissemination, and strategically connecting with others both online and offline.
Ambassador You: Integrating Social Media into Business Communications
The document discusses integrating social media into business communications. It recommends focusing efforts on a few key social media platforms like Facebook and Twitter. It outlines six ways to use social media: 1) create infrastructure like a website and blog, 2) listen to customer conversations, 3) publish engaging content regularly, 4) connect with others in your network, 5) actively engage with customers, and 6) evaluate your goals and success using analytics tools. Regularly posting quality content and engaging with customers can help drive website traffic and search engine rankings.
Social Media for Events
Slides for my presentation at the Fierte Canada Pride 2012 Conference & Annual General Meeting
Kelowna, British Columbia
How to promote your event using Social Media Tools
#2012FCP
Digital marketing
This document provides guidance on how to launch a successful digital marketing campaign in 3 steps:
1. Develop a strategy by identifying goals, objectives, target audiences, budget and timeline.
2. Engage audiences on owned channels like websites and social media and collaborate with influencers, customers and partners.
3. Create and share compelling content like blogs, videos and experiences to build trust and drive traffic, and continually measure and improve the campaign.
Social Media Master Class
A short slide deck used to support a 3 1/2 hour, hands-on, Social Media MasterClass where participants 'learned in the doing' whilst we set up Facebook Pages, looked at Twitter and Google+ profiles + a whole lot more.
Class 9 seo, linked in, other social networks
The document discusses search engine optimization (SEO) strategies and social networks. It outlines an 8-step SEO strategy including defining the audience, researching keywords, finding gaps and opportunities, defining competitors, analyzing competitors, customizing recommendations, identifying must-have recommendations, and prioritizing tasks. It also discusses using Google+, LinkedIn, and niche social networks for SEO and marketing purposes.
Working with travel bloggers
This document provides guidance on how to find and evaluate good travel bloggers. It discusses both qualitative factors like design, content, and engagement as well as quantitative metrics from analytics tools. It also introduces the Professional Travel Bloggers Association (PTBA), which has established standards for travel blogging as a profession and offers resources for evaluating bloggers.
Pinterest for business
Pinterest can be an effective marketing tool for businesses, especially those targeting women. It drives purchases at nearly double the rate of Facebook visitors. People on Pinterest skew midwestern, female, suburban, and are interested in inspirational, aspirational, visual, and lifestyle content about food, home, fashion, hobbies, and health. Businesses can use Pinterest to build awareness, drive action through contests and exclusive offers, and foster loyalty through thought leadership and advocacy. Effective pins include step-by-step tutorials, clickable teasers, powerful captions, unexpected imagery, and a few quality pins per day rather than blitzes. Measurement should track website traffic, actions like subscriptions and purchases, and engagement metrics like
Class#4
This document discusses various online content creation tools that can be used to generate additional content. It begins by covering video platforms like YouTube and Vimeo, noting that YouTube sees 3 billion daily views and is a good option for brand channels. Photo sharing services like Flickr, Instagram and Pinterest are then examined, with Instagram highlighted as a popular mobile photo app. The document also looks at check-in services like Foursquare and Facebook Places. Overall, it promotes using different content types across multiple channels to reach more people and get discovered more easily online.
Own Your Niche for Professional Speakers: Internet Marketing and Social Media...
Covering how professional speakers can use internet marketing, social media, and content marketing tactics to build an audience online. This presentation was delivered to the National Speakers Association Northern California chapter in March 2013.
Topics include:
- Search Engine Optimization (SEO)
- Blogging
- Content Marketing
- Video
- Information Products
- Community
- Corporate Sponsors
- Social Media including Twitter, Facebook, LinkedIn, Google+ and Pinterest
7 online marketing strategies
This document provides information about an online marketing company called Ajax Union and its founder Joe Apfelbaum. It lists their contact information on websites like Facebook, Twitter and LinkedIn. It then discusses the importance of online marketing and lists 7 common online marketing strategies - search engine optimization, search engine marketing, social media marketing, email marketing, online PR, blogging and online video. Each strategy is briefly described. The document promotes free online marketing webinars hosted by Ajax Union and concludes by thanking the reader.
Intro to social media for agritourism operators
This document provides information on using social media for small businesses. It discusses developing content for various social media platforms like Facebook, Twitter, and Instagram. It also discusses relationship marketing and using websites, search engine optimization, and social media as steps in relationship marketing. Finally, it discusses specific social media management tools like Sprout Social and Hootsuite and the importance of search engine optimization.
CMA2012: Social Media Bootcamp
This document provides an overview of social media and how it can be used for organizational purposes. It discusses popular platforms like Facebook, Twitter, and YouTube and why organizations should maintain a presence on them. These include brand management, crisis communication, thought leadership, and increasing qualified website traffic. The document also outlines best practices for social media use, such as defining goals, writing for the platform, using hashtags and URLs, video strategies, and networking. The overall message is that social media can help organizations connect with key audiences and establish expertise when used consistently and transparently across multiple channels.
Getting Sales Involved with Inbound Marketing
Utilizing the tenets of Inbound Marketing can help you increase your site’s traffic, ultimately driving up the number of quality leads that may be passed on to your sales team. Getting your sales team involved with your marketing effort can help ensure that they get the information they need to target the best-fit leads for your brand.
Join Eric as he walks you through the ways to engage your sales team and use them to enhance the impact of your inbound campaigns.
Using content to win higher value customers
This document discusses the importance of content marketing and creating a content plan. It notes that content is important for attracting the right people to a website and engaging them. It also discusses how content matters even more now given that people research online. The document provides tips on creating good content that will be read, such as making it relevant, engaging, accessible and distinctive. It also discusses tools for creating a content plan and topics to cover in order to improve search ranking, build trust, and generate high-quality leads.
Social Media: What's All the Fuss About?
Social media is the hot topic in marketing today but what’s all the fuss about and how can you make LinkedIn, Facebook, Twitter or Google+ work for your business?
This seminar will demystify the world of social media and offer top tips and practical information about how you can use Facebook, LinkedIn and Twitter to help drive sales for your business.
This presentation is for social media virgins and anyone who has put a toe in the water but is still unsure about whether they are really reaping the rewards.
Social media training for Otago Southland Employers Association
Businesses need to understand both WHAT and WHY social media may help or hinder their business marketing. This deck explains the basics so you can make up your own mind.
Social media for startups
This document provides guidance for startups on using social media to build tribes and movements around their products. It emphasizes that people are drawn to belonging, leaders, and new ideas. To build a tribe, startups should determine their target market, authentically share their passion and beliefs, and create ways for the tribe to communicate both internally and externally. By empowering the tribe to spread ideas on their own, startups can create movements where peer support leads to viral growth. The document outlines specific steps startups should take, such as publishing a manifesto, making it easy for followers to connect, tracking progress publicly, and listening to feedback to iteratively improve.
Make PR more like I&R
The document discusses making public relations (PR) more like information and referral (I&R) services. It outlines four pillars for effective PR and I&R: being valuable, human, succinct, and keeping your organization front of mind. Various communication tools are presented such as developing a plan, optimizing your website, crafting personalized emails, and engaging on social media platforms like Twitter, blogs, Facebook, and video. The key is shifting to a more collaborative culture, breaking out of information silos, and recycling effective content.
HDI LCO Social Media Presentation (Fall 2009)
Social media is not just for teenagers and geeks...it's for EVERYONE! Learn how to leverage this as a local chapter of HDI.
More Related Content
What's hot
Social Media Training Series: Marketing & Sales; Customer Service; Leveraging...
Social Media Training Series: Marketing & Sales; Customer Service; Leveraging...Belwah Media [Genia Stevens]
Four-part social media training series. Social Media Training Series: Marketing & Sales; Customer Service; Leveraging Social Communities; Tracking and Analyzing. Social media communities; community outreach, community engagement.
Presented by digital marketer Genia Stevens.
Visit her at:
belwahmedia.com
https://www.forbes.com/sites/forbesagencycouncil/people/geniastevens1/
http://linkedin.com/in/gvstevens
Contact Genia if you need a speaker: genia@belwahmedia.comClass 5 - Key Performance Indicators, Blogger Outreach and Lead Generation
This document discusses key performance indicators (KPIs) for measuring social media performance. It provides examples of important KPIs like reach, engagement rate, sentiment, and lead generation. Platform-specific KPIs are also covered for Twitter, Facebook, YouTube and blogs. The document emphasizes selecting a few reliable KPIs tailored to your needs, engaging with influencers through blogger outreach, and using social media to generate leads.
How to build your personal brand & grow your platform
The document discusses how to build a personal brand and grow an online and offline platform. It covers determining your personal brand, building an online presence through blogging and social media, and growing offline through networking and events. Specific advice includes asking who people think you are versus who you really are, closing that gap using principles of influence, using tools like analytics and content dissemination, and strategically connecting with others both online and offline.
Ambassador You: Integrating Social Media into Business Communications
The document discusses integrating social media into business communications. It recommends focusing efforts on a few key social media platforms like Facebook and Twitter. It outlines six ways to use social media: 1) create infrastructure like a website and blog, 2) listen to customer conversations, 3) publish engaging content regularly, 4) connect with others in your network, 5) actively engage with customers, and 6) evaluate your goals and success using analytics tools. Regularly posting quality content and engaging with customers can help drive website traffic and search engine rankings.
Social Media for Events
Slides for my presentation at the Fierte Canada Pride 2012 Conference & Annual General Meeting
Kelowna, British Columbia
How to promote your event using Social Media Tools
#2012FCP
Digital marketing
This document provides guidance on how to launch a successful digital marketing campaign in 3 steps:
1. Develop a strategy by identifying goals, objectives, target audiences, budget and timeline.
2. Engage audiences on owned channels like websites and social media and collaborate with influencers, customers and partners.
3. Create and share compelling content like blogs, videos and experiences to build trust and drive traffic, and continually measure and improve the campaign.
Social Media Master Class
A short slide deck used to support a 3 1/2 hour, hands-on, Social Media MasterClass where participants 'learned in the doing' whilst we set up Facebook Pages, looked at Twitter and Google+ profiles + a whole lot more.
Class 9 seo, linked in, other social networks
The document discusses search engine optimization (SEO) strategies and social networks. It outlines an 8-step SEO strategy including defining the audience, researching keywords, finding gaps and opportunities, defining competitors, analyzing competitors, customizing recommendations, identifying must-have recommendations, and prioritizing tasks. It also discusses using Google+, LinkedIn, and niche social networks for SEO and marketing purposes.
Working with travel bloggers
This document provides guidance on how to find and evaluate good travel bloggers. It discusses both qualitative factors like design, content, and engagement as well as quantitative metrics from analytics tools. It also introduces the Professional Travel Bloggers Association (PTBA), which has established standards for travel blogging as a profession and offers resources for evaluating bloggers.
Pinterest for business
Pinterest can be an effective marketing tool for businesses, especially those targeting women. It drives purchases at nearly double the rate of Facebook visitors. People on Pinterest skew midwestern, female, suburban, and are interested in inspirational, aspirational, visual, and lifestyle content about food, home, fashion, hobbies, and health. Businesses can use Pinterest to build awareness, drive action through contests and exclusive offers, and foster loyalty through thought leadership and advocacy. Effective pins include step-by-step tutorials, clickable teasers, powerful captions, unexpected imagery, and a few quality pins per day rather than blitzes. Measurement should track website traffic, actions like subscriptions and purchases, and engagement metrics like
Class#4
This document discusses various online content creation tools that can be used to generate additional content. It begins by covering video platforms like YouTube and Vimeo, noting that YouTube sees 3 billion daily views and is a good option for brand channels. Photo sharing services like Flickr, Instagram and Pinterest are then examined, with Instagram highlighted as a popular mobile photo app. The document also looks at check-in services like Foursquare and Facebook Places. Overall, it promotes using different content types across multiple channels to reach more people and get discovered more easily online.
Own Your Niche for Professional Speakers: Internet Marketing and Social Media...
Covering how professional speakers can use internet marketing, social media, and content marketing tactics to build an audience online. This presentation was delivered to the National Speakers Association Northern California chapter in March 2013.
Topics include:
- Search Engine Optimization (SEO)
- Blogging
- Content Marketing
- Video
- Information Products
- Community
- Corporate Sponsors
- Social Media including Twitter, Facebook, LinkedIn, Google+ and Pinterest
7 online marketing strategies
This document provides information about an online marketing company called Ajax Union and its founder Joe Apfelbaum. It lists their contact information on websites like Facebook, Twitter and LinkedIn. It then discusses the importance of online marketing and lists 7 common online marketing strategies - search engine optimization, search engine marketing, social media marketing, email marketing, online PR, blogging and online video. Each strategy is briefly described. The document promotes free online marketing webinars hosted by Ajax Union and concludes by thanking the reader.
Intro to social media for agritourism operators
This document provides information on using social media for small businesses. It discusses developing content for various social media platforms like Facebook, Twitter, and Instagram. It also discusses relationship marketing and using websites, search engine optimization, and social media as steps in relationship marketing. Finally, it discusses specific social media management tools like Sprout Social and Hootsuite and the importance of search engine optimization.
CMA2012: Social Media Bootcamp
This document provides an overview of social media and how it can be used for organizational purposes. It discusses popular platforms like Facebook, Twitter, and YouTube and why organizations should maintain a presence on them. These include brand management, crisis communication, thought leadership, and increasing qualified website traffic. The document also outlines best practices for social media use, such as defining goals, writing for the platform, using hashtags and URLs, video strategies, and networking. The overall message is that social media can help organizations connect with key audiences and establish expertise when used consistently and transparently across multiple channels.
Getting Sales Involved with Inbound Marketing
Utilizing the tenets of Inbound Marketing can help you increase your site’s traffic, ultimately driving up the number of quality leads that may be passed on to your sales team. Getting your sales team involved with your marketing effort can help ensure that they get the information they need to target the best-fit leads for your brand.
Join Eric as he walks you through the ways to engage your sales team and use them to enhance the impact of your inbound campaigns.
Using content to win higher value customers
This document discusses the importance of content marketing and creating a content plan. It notes that content is important for attracting the right people to a website and engaging them. It also discusses how content matters even more now given that people research online. The document provides tips on creating good content that will be read, such as making it relevant, engaging, accessible and distinctive. It also discusses tools for creating a content plan and topics to cover in order to improve search ranking, build trust, and generate high-quality leads.
Social Media: What's All the Fuss About?
Social media is the hot topic in marketing today but what’s all the fuss about and how can you make LinkedIn, Facebook, Twitter or Google+ work for your business?
This seminar will demystify the world of social media and offer top tips and practical information about how you can use Facebook, LinkedIn and Twitter to help drive sales for your business.
This presentation is for social media virgins and anyone who has put a toe in the water but is still unsure about whether they are really reaping the rewards.
Social media training for Otago Southland Employers Association
Businesses need to understand both WHAT and WHY social media may help or hinder their business marketing. This deck explains the basics so you can make up your own mind.
Social media for startups
This document provides guidance for startups on using social media to build tribes and movements around their products. It emphasizes that people are drawn to belonging, leaders, and new ideas. To build a tribe, startups should determine their target market, authentically share their passion and beliefs, and create ways for the tribe to communicate both internally and externally. By empowering the tribe to spread ideas on their own, startups can create movements where peer support leads to viral growth. The document outlines specific steps startups should take, such as publishing a manifesto, making it easy for followers to connect, tracking progress publicly, and listening to feedback to iteratively improve.
What's hot (20)
Social Media Training Series: Marketing & Sales; Customer Service; Leveraging...
Social Media Training Series: Marketing & Sales; Customer Service; Leveraging...
Class 5 - Key Performance Indicators, Blogger Outreach and Lead Generation
Class 5 - Key Performance Indicators, Blogger Outreach and Lead Generation
How to build your personal brand & grow your platform
How to build your personal brand & grow your platform
Ambassador You: Integrating Social Media into Business Communications
Ambassador You: Integrating Social Media into Business Communications
Own Your Niche for Professional Speakers: Internet Marketing and Social Media...
Own Your Niche for Professional Speakers: Internet Marketing and Social Media...
Social media training for Otago Southland Employers Association
Social media training for Otago Southland Employers Association
Similar to LinkedIn LI
Make PR more like I&R
The document discusses making public relations (PR) more like information and referral (I&R) services. It outlines four pillars for effective PR and I&R: being valuable, human, succinct, and keeping your organization front of mind. Various communication tools are presented such as developing a plan, optimizing your website, crafting personalized emails, and engaging on social media platforms like Twitter, blogs, Facebook, and video. The key is shifting to a more collaborative culture, breaking out of information silos, and recycling effective content.
HDI LCO Social Media Presentation (Fall 2009)
Social media is not just for teenagers and geeks...it's for EVERYONE! Learn how to leverage this as a local chapter of HDI.
Social Media - Now What?
Social media has changed communication methods but not fundamental marketing needs. It levels the playing field through low cost but must target interests, activities, and opinions. Key platforms include blogs, Facebook, Twitter, and business networks. Content should address client problems and follow best practices like positive messaging and brevity. Measurement of results is important to determine if social media is achieving marketing goals.
Personal branding with social media by Barbara Bix, BB Marketing Plus
Personal branding on social media can help professionals stay relevant in a changing work environment. Social media provides opportunities to focus on strategy, engage with others, and demonstrate your value through consistent branding. The document outlines 5 steps to establish an effective personal brand on social media: 1) listen to understand audiences and opportunities, 2) define your brand identity, 3) communicate your message regularly, 4) monitor conversations to engage further, and 5) update your brand based on insights. LinkedIn is emphasized as a key platform to leverage your professional network and reinforce your brand through regular updates and interactions.
Social Media for B to B Lake County Communicators Presentation
Presentation by John Sonnhalter and Rachel Kerstetter on social media for business-to-business, focusing on YouTube, Slideshare, LinkedIn and blogs.
Impact of social_media
Social media refers to online tools that allow sharing of ideas, information, and content. There are many types including social networking sites, blogs, microblogs, multimedia sharing, and virtual worlds. Developing an effective social media strategy involves defining the target audience, adopting a point of view, and allocating resources. Key tips include making participation easy, writing shareable content, recognizing followers, and integrating social media with other marketing. Success can be measured by tracking engagement metrics like followers, shares, and comments across different social media platforms. Overall social media usage has experienced significant growth in recent years.
Online Marketing for Success
Online Marketing for Success with tips on how to reach your target audience, develop your brand, and search engine optimize your website and content. Learn what social media sites are right for you, and how to make sure things get shared online.
Social Media for Social Good
Student Volunteer Connections presented a guide on using social media for social good. Their mission is to engage audiences in conversation to spread their message of volunteerism and foster positive change. They outlined key social media platforms like Facebook, Twitter, websites and recommended establishing a social media strategy with goals, content types, engagement tactics and a posting schedule. They also shared analytic tools to evaluate their social media use and tips for effective social media engagement.
Webinar: Social Media In Manufacturing
This document discusses the benefits of using social media platforms like YouTube, SlideShare, LinkedIn, and blogs for manufacturers. It provides statistics on the reach and engagement of YouTube, including that it has 1 billion monthly users and sees 4 billion daily video views. It also outlines how to use SlideShare to share presentations publicly and privately, and highlights LinkedIn's 200 million professionals and 1.5 million groups. The document ends by discussing key considerations for starting a manufacturing company blog, such as defining the audience and goals.
LinkedIn the ins and outs, the script
The document summarizes a presentation about using LinkedIn effectively. It discusses who Bruce Mubayiwa is and his expertise in LinkedIn coaching. It emphasizes that LinkedIn is the largest professional network and encourages connecting, sharing, and engaging with others in a way that aligns with one's career goals and builds relationships. The final slide thanks the audience and provides contact information for LinkedIn coaching services.
Increasing Inbound Marketing With A Social Media Strategy
Increasing inbound marketing with a social media strategy
The document discusses using social media as part of a marketing strategy. It recommends developing a content strategy and setting objectives for social media. Key platforms discussed include Facebook, Twitter, LinkedIn, Pinterest and Google+. The document provides tips on engaging audiences, monitoring conversations, mixing up post types and using calls to action to drive traffic.
Northern Lights PR - Social media masterclass - York University June 2013
This document provides an overview of a social media masterclass covering key social media platforms like LinkedIn, blogs, Twitter, and Facebook. It discusses the importance of social media, networking principles, case studies, and tips for a strategic social media presence. Specific topics covered include the basics of each platform, content creation through blogging, sharing content, search engine optimization, and developing a social media strategy and action plan. The goal is to help businesses understand how to effectively use social media to meet their marketing goals.
Business 101 - LinkedIn: Make Your Connections Work For You
Presentation given to the Altoona (Iowa) Chamber of Commerce on behalf of Register Media. Offers reasons why LinkedIn is appropriate for business and personal use, and how those two overlap, plus tips from the pros.
RISE 2011 Presentation: The Social Media Pyramid - Unraveling the Mystery of...
Presentation by Rick L'Amie to RISE 2011 Conference, March 7, Austin Texas
Content used by permission, Duct Tape Marketing
Social Media Networking for Wine Marketing - 2013 Texas Wine and Grape Grower...
A 1 hour presentation I gave at the 2013 Texas Wine and Grape Growers Association on the relevance/ROI of social media, specifically targeted towards wineries and wine brands. Contact me for more info: Kris Chislett: kris@krischislett.com
How to Successfully Tackle the Many Roles of the Social Media Manager
This document provides an overview of how to successfully manage multiple social media roles. It discusses why investing in your online community is important, outlines key roles including customer service representative, entertainer, teacher, host, and salesperson. It then offers tips on using time-saving tools to effectively juggle these roles and presents case studies of how different brands have tackled social media.
Outwrite PR Social Media training
This document provides guidance on using social media to boost business. It outlines that social media can increase brand exposure, web traffic, and market insights. It then discusses developing a social media strategy with objectives and key performance indicators. The bulk of the document offers tips for different social media platforms like creating valuable posts on LinkedIn, using hashtags on Twitter, and focusing on visuals and quality content for Facebook. It emphasizes that content is key across all platforms and recommends evaluating social media performance regularly.
SEMA - Personal Branding - Corey Perlman - Social Media
SEMA - Personal Branding - Corey Perlman - Social Media Corey Perlman, Social Media Speaker and Consultant
This document provides guidance on developing an effective personal branding strategy through social media. It recommends focusing efforts on a few key platforms like LinkedIn, Facebook, and Instagram. The purpose and best uses of each platform are outlined. Content strategies are suggested, such as being helpful, transparent, proud of your company culture, and consistent with regular posting. Live videos and thought leadership pieces are also recommended. The document stresses keeping strategies simple and getting help if needed to manage personal branding efforts.Personal branding abid
This document discusses personal branding and how to strengthen one's personal brand. It defines personal branding as how others perceive you when you are not present. It advises treating yourself as a product by being powerful, authentic, consistent, visible and valuable. Developing a strong personal brand helps one differentiate themselves, maximize career potential, and get ahead. The document provides tips for assessing one's current brand, making adjustments, showcasing the brand through relationships and social media, and managing one's brand proactively and strategically.
Social Media for HR Recruiters
This program has been designed to help human resources recruiters, particularly those not yet using social media in their efforts, to get a better idea of how these tools might be effectively deployed in their companies.
Similar to LinkedIn LI (20)
Personal branding with social media by Barbara Bix, BB Marketing Plus
Personal branding with social media by Barbara Bix, BB Marketing Plus
Social Media for B to B Lake County Communicators Presentation
Social Media for B to B Lake County Communicators Presentation
Increasing Inbound Marketing With A Social Media Strategy
Increasing Inbound Marketing With A Social Media Strategy
Northern Lights PR - Social media masterclass - York University June 2013
Northern Lights PR - Social media masterclass - York University June 2013
Business 101 - LinkedIn: Make Your Connections Work For You
Business 101 - LinkedIn: Make Your Connections Work For You
RISE 2011 Presentation: The Social Media Pyramid - Unraveling the Mystery of...
RISE 2011 Presentation: The Social Media Pyramid - Unraveling the Mystery of...
Social Media Networking for Wine Marketing - 2013 Texas Wine and Grape Grower...
Social Media Networking for Wine Marketing - 2013 Texas Wine and Grape Grower...
How to Successfully Tackle the Many Roles of the Social Media Manager
How to Successfully Tackle the Many Roles of the Social Media Manager
SEMA - Personal Branding - Corey Perlman - Social Media
SEMA - Personal Branding - Corey Perlman - Social Media
LinkedIn LI
- 1. LinkedIn Marketing Prepared by: Colleen Parith
- 2. LinkedIn As a MarketingTool •Why it Matters •Best Practices •Suggested Groups
- 4. Why It Matters •#1 Professional Social Platform •Connections
- 6. HowTo Use It - Social •Why?What? How? Who?
- 7. HowTo Use It - Social •Post •Comment •Like •Share •Engage
- 8. How to Use It - Social •Be Human •Be Genuine
- 9. HowTo Use It -Visual •Content Surplus •Attention Deficit
- 12. HowTo Use It -Visual
- 13. HowTo Use It - Professional •Visually Professional
- 14. HowTo Use It - Professional •Professional Portfolio •Volunteer •Articles •Speaking Events •Slideshare
- 15. HowTo Use It - Professional
- 16. LinkedIn Jail •Online Etiquette •Don’t Over Post •Customize your message for each audience
- 17. Going Forward •LinkedIn Matters •Use It Effectively •Move Forward with Purpose
- 18. Questions