This document discusses using travel bloggers and social media for marketing. It begins by introducing Michael Hodson and the Professional Travel Bloggers Association (PTBA), which aims to develop standards for the travel blogging profession. It then discusses advantages of working with travel bloggers, how to find quality bloggers through the PTBA's search tools and profiles, and some case studies of successful blogger campaigns run by various tourism boards that generated thousands of social media posts and engaged followers. The document emphasizes using bloggers as ambassadors rather than just content sources and co-marketing with them and closes by discussing the growing importance of video and storytelling on platforms like Facebook and Instagram for tourism marketing.
A presentation made for Mindanao State University College of Business Administration and Accountancy for their Marketing 111 : A Seminar in E-Commerce and Internet Marketing.
Content Marketing: Greet Your Guests and Boost Your Bookings451 Marketing
Key Takeaways:
- An overview of content marketing
- Why content marketing is important to enhance search results
- How content can strengthen engagement with your guests (and potential guests)
Web Content Strategy for Nonprofits -- ADRP 2014Caryn Stein
Presented on 9/17/2014 at Association for Donor Relations Professionals 2014 International Conference
In a world where your supporters may see hundreds of messages a day, how can your cause stand out? Presenting your knowledge and stories with a goal in mind will help you attract supporters, inspire giving, and retain donors. In this session, you'll learn:
-- What is content marketing/content strategy and how can nonprofits leverage these ideas for social impact
-- How to determine the right kind of content to help you spread your message
-- The right and wrong way to create and distribute your content
Content marketing is all the rage in both for-profit and nonprofit sectors, but how do you effectively leverage your information, expertise, and communication channels to attract and keep supporters? Learn how to imagine, plan, create, and distribute your content to help you take your mission further.
A presentation made for Mindanao State University College of Business Administration and Accountancy for their Marketing 111 : A Seminar in E-Commerce and Internet Marketing.
Content Marketing: Greet Your Guests and Boost Your Bookings451 Marketing
Key Takeaways:
- An overview of content marketing
- Why content marketing is important to enhance search results
- How content can strengthen engagement with your guests (and potential guests)
Web Content Strategy for Nonprofits -- ADRP 2014Caryn Stein
Presented on 9/17/2014 at Association for Donor Relations Professionals 2014 International Conference
In a world where your supporters may see hundreds of messages a day, how can your cause stand out? Presenting your knowledge and stories with a goal in mind will help you attract supporters, inspire giving, and retain donors. In this session, you'll learn:
-- What is content marketing/content strategy and how can nonprofits leverage these ideas for social impact
-- How to determine the right kind of content to help you spread your message
-- The right and wrong way to create and distribute your content
Content marketing is all the rage in both for-profit and nonprofit sectors, but how do you effectively leverage your information, expertise, and communication channels to attract and keep supporters? Learn how to imagine, plan, create, and distribute your content to help you take your mission further.
A webinar from NARP
Event date: 05/29/2013 01:00 PM - 02:00 PM Eastern time zone
Speakers:
Mikki Anaya, Coordinator of the Southwest Rural Policy Network
Mikki has worked for over 15 years raising funds in her various capacities including as Executive Director of a not-for-profit organization and as the Production Manager for some of northern New Mexico's largest fundraising events. Through the years as the economy changed so has the fundraising landscape changed. Always interested in what is next and new in the fundraising arena, Mikki spends time studying various fundraising modalities and implementing practices learned.
This Webinar is provided by the National Consumer Law Center.
A Strategic Approach to Using Social Media for Sales & Marketing Michael Cunningham
Presentation to the Greater Dallas NARPM Chapter where I shared strategies everyone should consider that will hopefully give you a better chance to succeed when using social media.
Content Sources:
Social Media Tactical Plan by Marketo: http://www.marketo.com/b2b-marketing-resources/best-practices/video-social-media/social-media-tactical-plan.php
Dell Social Media Infographic: http://dell.to/KCnoPc
Prandi Property Management: http://www.prandiprop.com/
Other references: www.mynewplace.com, www.propertyware.com, www.realpage.com, www.propertymanagementinsider.com
In this session we looked at the worlds largest photo sharing site, Instagram as well as touch on other popular social networks like Twitter and Google Plus. Skills you will gain during our time together are:
- Understanding of how Instagram works
- How to develop content through your guests
- Why hashtags are important for your business and how to use them strategically
Join Despina Karatzias from Institute of Excellence on other networks:
Twitter: www.twitter.com/desikaratzias
Facebook: www.facebook.com/despinakaratzias
Google+: https://plus.google.com/+DespinaKaratzias
Instagram: https://instagram.com/desikaratzias/
LinkedIn: https://au.linkedin.com/in/despinakartzias
Pinterest: https://www.pinterest.com/desikaratzias/
YouTube: https://www.youtube.com/user/despinakaratzias
Join Your Tourism Excellence Facebook Group: https://www.facebook.com/groups/1421741554754291/
A simple yet comprehensive recap on how you can use facebook as a marketing tool for your business. See who else made a mark on facebook, e.g. Obama, Coca Cola, Vin Diesel, Burger King, CNN, Grey's Anatomy, and many more. Download the file here, http://sartikakurniali.com/facebook/facebook-marketing-101-for-business/
A wide ranging presentation to the New York Times Travel and Trade Show about the state of travel blogging today, working with travel bloggers, and how to evaluate travel bloggers, plus a few interesting marketing campaigns that have been going on the last few years.
Successfully Integrating Social Media into Live EventsSarah Charlton
This presentation highlights how you can create the right social strategy for your event, including recommended social media networks, and creative activations to engage your audience.
A webinar from NARP
Event date: 05/29/2013 01:00 PM - 02:00 PM Eastern time zone
Speakers:
Mikki Anaya, Coordinator of the Southwest Rural Policy Network
Mikki has worked for over 15 years raising funds in her various capacities including as Executive Director of a not-for-profit organization and as the Production Manager for some of northern New Mexico's largest fundraising events. Through the years as the economy changed so has the fundraising landscape changed. Always interested in what is next and new in the fundraising arena, Mikki spends time studying various fundraising modalities and implementing practices learned.
This Webinar is provided by the National Consumer Law Center.
A Strategic Approach to Using Social Media for Sales & Marketing Michael Cunningham
Presentation to the Greater Dallas NARPM Chapter where I shared strategies everyone should consider that will hopefully give you a better chance to succeed when using social media.
Content Sources:
Social Media Tactical Plan by Marketo: http://www.marketo.com/b2b-marketing-resources/best-practices/video-social-media/social-media-tactical-plan.php
Dell Social Media Infographic: http://dell.to/KCnoPc
Prandi Property Management: http://www.prandiprop.com/
Other references: www.mynewplace.com, www.propertyware.com, www.realpage.com, www.propertymanagementinsider.com
In this session we looked at the worlds largest photo sharing site, Instagram as well as touch on other popular social networks like Twitter and Google Plus. Skills you will gain during our time together are:
- Understanding of how Instagram works
- How to develop content through your guests
- Why hashtags are important for your business and how to use them strategically
Join Despina Karatzias from Institute of Excellence on other networks:
Twitter: www.twitter.com/desikaratzias
Facebook: www.facebook.com/despinakaratzias
Google+: https://plus.google.com/+DespinaKaratzias
Instagram: https://instagram.com/desikaratzias/
LinkedIn: https://au.linkedin.com/in/despinakartzias
Pinterest: https://www.pinterest.com/desikaratzias/
YouTube: https://www.youtube.com/user/despinakaratzias
Join Your Tourism Excellence Facebook Group: https://www.facebook.com/groups/1421741554754291/
A simple yet comprehensive recap on how you can use facebook as a marketing tool for your business. See who else made a mark on facebook, e.g. Obama, Coca Cola, Vin Diesel, Burger King, CNN, Grey's Anatomy, and many more. Download the file here, http://sartikakurniali.com/facebook/facebook-marketing-101-for-business/
A wide ranging presentation to the New York Times Travel and Trade Show about the state of travel blogging today, working with travel bloggers, and how to evaluate travel bloggers, plus a few interesting marketing campaigns that have been going on the last few years.
Successfully Integrating Social Media into Live EventsSarah Charlton
This presentation highlights how you can create the right social strategy for your event, including recommended social media networks, and creative activations to engage your audience.
Why Beacons need to be a part of your 2016's Media Startegyencircle.io
This infographic explains companies why they need to include beacons as a part of their 2016's media strategy. With beacon technology creating waves across industries, companies need to start adopting this revolutionary technology.
Social Media Marketing for Restaurants: 21 tipsWishpond
Do you work for, manage or own an eating establishment? Do you want to know how to use social media to market your restaurant?
It’s a common problem - restaurants want to be engaging with their clientele; they want to use social tools to get more patrons walking through their doors - but they just don’t know how.
Adding social media to your marketing mix can hugely increase awareness about your restaurant, generate motivated engagement with your food, and get you more customers in your door.
In this presentation, I'll show you 21 actionable tactics and tips for using Facebook, Instagram and Twitter to market to your customers.
Essence of Facebook Marketing and Advertising: Introduction, Strategies, Stag...Asif Anwar
Essence of Facebook Marketing covers:
- Introduction to Facebook Marketing,
- Facebook Marketing Strategies,
- Stages of Facebook Marketing,
- Organic and Paid Facebook Marketing,
- Facebook EdgeRank (The Facebook Post Algorithm)
- Facebook Marketing KPIs
- Facebook Marketing Research
- Social Media Listening
- Facebook Advertising
- Social Media Reputation Management (SMRM)
- Reputation Monitoring
- Social CRM
- Social PR
- Sentiment Analysis
- Authority Measurement and Social Authority
- Other Keywords & Strategies for Facebook Marketing
- Learn More about Facebook Marketing
The Key to Success on Social Media - Samantha Singer - Marketing Success - Au...Marketing Success
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- principles of social media marketing
- how to generate revenue through social media
- social media ads – are they worth it?
- using social media in an authentic manner
- Facebook, Twitter, Periscope, Snapchat – how to determine the relevant social media channels available
Digital PR and blog trips: thinking beyond the press trips (Digital Tourism N...Gary Bembridge
Tips and advice on partnering with travel bloggers based on what travellers looking for from travel blogs, how to plan partnerships (including new models) and getting the most out of working with bloggers
Modern Marketing 101 - Business Solution Partners (www.bspny.com)Hussain Zaidi
Provides overview of current business landscape along with building and promoting value proposition through inbound marketing. Covers Today's user expectations, web content development strategies, blogging, search engine optimization, social media engagement and content creation guidelines. Lastly, see how it all comes together in the form of marketing plan and content publishing calendar.
"Social Media for PGA Pros: Getting Started on Twitter, Facebook Linked and Twitter" was presented March 21, 2011 at the Northern Ohio PGA Spring Meeting.
Strategic Social Media Marketing with Kimron Corion. A presentation done in collaboration with the Young Americas Business Trust takes a look at the elements of a Social Media Strategy breaking down Platforms, Content, and elements of storytelling.
ASR August 14, 1020 - Leveraging the Power of Social MediaSage Island
Presented by: Mike Duncan, Sage Island Marketing Agency and Danny Keith, Santa Cruz Skate and Surf Shop
Over the last few years, social media platforms like Facebook and Twitter have gone from college networking sites to marketing powerhouses. Businesses today tap into Facebook to reach their audience in more targeted, local, and efficient ways than ever before. This seminar, presented by Danny Keith, owner of the Santa Cruz Skate and Surf Shop, and Mike Duncan CEO of Sage Island, teaches the latest tactics and applications that elevate social media from self promotion sites to professional lead generating tools.
Presented at IGNITE Dubbo Skills Building Workshop on 23/3, this presentation dives into Social Media Strategy
Presented by Australian Business Consulting & Solutions
This presentation is for a meeting with CEOs at the West Sweden Chamber of Commerce. They were interested in knowing how to use social media to support marketing an sales.
The full 'Influencer Marketing for the Hotel Industry' keynote seminar, first given at the National Hotel Marketing Conference in Burton-upon-Trent, UK (12th May 2016).
Attendee Outcomes:
- A comprehensive understanding of influencer marketing
- Best practice for working with influencers effectively
- Why hotels should work with influencers and what they can achieve/deliver
Key Presentation Takeaways:
- Influencer marketing is a way of engaging your target market in a deeper, more immersive and trustworthy way
- Influencers are among the most trusted ways of reaching an audience primarily interested in recommendations and consumer opinions
- Offers relatively low cost coverage and can potentially have a huge impact with consumers, resulting in compelling ROI
- Identify the right bloggers for your brand and build relationships; ongoing engagement and influencer activity has the biggest impact
- Influencer marketing can drive reach, data capture, content views, event attendees and, ultimately, sales
Contact information:
info@digitalvisitor.com
+44 (0)1179 111 420
Madhouse Seminar - April 17 2012
Social Media Marketing: How can you make the most of it?
Claire Lancaster of Social Boutique delved into the depths of social media marketing, looking at how it can be used in a B2B environment as well as B2C.
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Author: Imafidon Osademwingie Martins
2. Who am I?
Michael Hodson
President, Professional Travel Bloggers Association
Member, Navigate Media Group
3. Today
• Why work with travel bloggers?
• How can you find good travel bloggers?
• How the Professional Travel Bloggers
Association (PTBA) can help you
• Some case studies from blogger projects
and social media campaigns to inspire you
5. Advantages
• Dedicated followers
• Living in Social Media
• Ambassadors, not just content sources
• Timing of content
• Duration of online content
• Also can be content creators for you
• Co-marketing campaign possibilities
• Developing relationships with bloggers as a
future knowledge resource
7. An Important Note on
Quality
• Numbers alone are NOT the key
– What social media platforms do they use?
– Do they have a well defined niche?
– Are they contributing regularly?
– Are people interacting, in social media and on
their blog – actual conversation or just
broadcasting?
10. The PTBA
• Formed to help develop the travel bloggingFormed to help develop the travel blogging
profession with a set of professionalprofession with a set of professional
standardsstandards
• 50 bloggers and 10 industry members worked50 bloggers and 10 industry members worked
for 12 months to develop structurefor 12 months to develop structure
• Almost 200 blogging members right now andAlmost 200 blogging members right now and
growinggrowing
11. Customized search
• Search by location, language and nearly 40
niches
• Industry standard statistics for site evaluation
• Metrics for all social media platforms
• RSS subscribers and newsletter subscribers
• Outside evaluation included (Klout,
PeerIndex, Kred)
14. Your Temporary Free
Account
If you attended the Arabian Travel
Market and want access to the PTBA
search engine until the end of May,
please email
contact@travelbloggersassociation.com
15. Traditional Blogger
Campaigns
• Finland January Campaign by Navigate
Media
– 177 Facebook posts with over 5,000 likes and 5,000 total
comments
– Over 2,600 tweets using #visitfinland
– Over 100 Instagram photos with 7,250 likes and over 500
comments
– 47 blog posts so far with over 27,000 page views
• An iAmbassador campaign now --
#meetsouthafrica -- with 15 bloggers on 4
different itineraries
• Visit Jordan’s 2011-12 campaign
– 25+ bloggers
– 300+ blog posts
– Results: top places to visit lists for Conde Nast, New York Times,
Lonely Planet and Virtuoso on Fox News
23. Instagram Your City
So far, Visit Costa Brava has had 5 Insta-Meets:
– 7,100 photos
– 160,000 likes
– 550 users
– 483,000 reached
•In the future: 27 more Insta-meets planned using
#InCostaBrava or #InPyrenees
•Also using #Insta(Village)
•Additional Instagram events, such as the contest to
get to meet the Roca brothers, chefs of the new
number 1 restaurant in the world
----- Meeting Notes (5/8/13 10:23) ----- quick story of me -- lawyer, RTW no flights, full time blogger, content creator and consultant now
Am going to try to get through this with at least 10-15 minutes left for questions --- so I hope you will have some ready for me
I hope that I can assume that your being here is a good indication that you are already interested in working with bloggers and expanding your social media reach, but let’s briefly talk about some of the particular advantages
----- Meeting Notes (5/8/13 10:23) ----- Ambassadors -- Can be long term advocates -- for me, I have a deep tie to Jordan and Costa Brava, when I see them doing things online, I go out of my way to support and amplify
Who else could be tweeting from down here – ok, only half joking, but I did go back up after this dive and have photos up on Facebook a few hours later The power to run a social media campaign through bloggers, in real time, is something you can’tas effectively get anywhere else
Will talk about this some more tomorrow morning at 11 right here, for the small panel discussion we have on blogging and social media ----- Meeting Notes (5/8/13 10:23) ----- Very quick, unless only 10-15 minutes in
Some options include – bloggers you have worked with before – call on them, since you have developed a trust relationship with them Working with PR companies or consultants that specialize in bloggers and social media and
----- Meeting Notes (5/8/13 10:23) ----- mention website URL travelbloggersassociation.com with the "s"
Non-profit. Only public since December. Have partnered with ATM, of course, also ITB Berlin and WTM Latin America. Excitement from both travel bloggers and industry people ready to start doing more in this field. ----- Meeting Notes (5/8/13 10:23) ----- Will be a fully international organization. Travel bloggers from all over the world, blogging in many languages. The Bylaws of the PTBA mandate that the Board be elected from multiple world locations. This will be the industry setting organization for travel bloggers.
Primary benefit right now, though we are adding some additional features to membership, like a blog focusing on the business of blogging and how to work with bloggers and social media – and also a bulletin board on the site, to showcase opportunities from industry to bloggers (upcoming trips, work/content you need for your channels, and more)
Because ATM has partnered with the PTBA, we are offering all exhibitors and attendees free access to our search engine for a month. Unlimited searches. Go in, explore, hopefully find some bloggers you want to contact to possibly work with, and hopefully end up joining as an industry member ----- Meeting Notes (5/8/13 10:53) ----- AT THE END now let's talk about a few case studies of blogger campaigns and some social media ideas -- food for thought for you
----- Meeting Notes (5/8/13 10:23) ----- Can do individual blogger trips -- can bring them in as a group -- can bring them in in conjuction with traditional media AT THE END -- brand development and recognition doesn't happen overnight. Bringing in a few bloggers is not a silver bullet. Jordan did a 2 year campaign… results
This is Perennial plate for Intrepid Travel. Creating a mood and a feeling for a country and its food. (play video) Over 200,000 views of this Vimeo video. Selected as one of the Vimeo editor’s choice videos of the month. Now they are doing a series of videos for Intrepid over the next year.
Rachelle Lucas for the Four Seasons, as part of their RTW tour at the end of 2012 – (play video) telling simple stories using locals, employees, other guests – using the resources right there in front of you
Sometimes a sense of humor helps make a story or event pop a little. Bringing in a blogger to work with you means you can use different voices – your brand’s particular voice may not be funny or irreverent or whatever, but because the blogger can speak in their own voice, you can make your brand appear more diversified and more human
Over 1,000 photos uploaded daily to the Australia FB page, they curate the best into weekly albums with about 35 photos each Entirely free content – making your customers or residents part of your marketing team
This is all most people want – recognition And notice the interaction and engagement
The ‘Discover Australia Through Your Friends’ app - a unique travel planning tool to provide inspiration and advice from friends who may already have been there. Works in Facebook, you log in and allow it to access your friends list, then it searches through to match them with spots they have been to in Australia. If they have checked in or posted photos with a location tag, they appear – also content from Tourism Australia appears
Again, personalize your brand – almost free marketing – and content for your social media channels And most importantly…. Ongoing and continuous – not just short, one-off campaigns
Explain insta-meet parties and also their Instagram art shows Travel bloggers and prominent Instagramers were brought in to help start up the campaign and hashtags Over 37,000 photos now on #incostabrava hashtag
People aren’t looking for huge giveaways or promotions on social media. Sometimes just recognizing them for good work done is all they need }} If you are a company doing great things, your customers want to promote you. If you are a destination, your residents and tourists want to promote you – give them ways to help you do your job.
And a personal challenge – was at the Atlantis just this Saturday and Sunday and wanted to see if I could turn around a video from that for this talk. This is a ROUGH cut – I took over 3,000 photos and 2 hours of raw footage, so there is a lot more work to be done, but will be done by the time I get back to London on Sunday… 7 day turnaround ----- Meeting Notes (5/8/13 11:58) ----- Many thanks to the Atlantis for hosting me for the weekend and to Marika for showing me around and actually helping me do a bit of the shooting