SlideShare a Scribd company logo
How to find and evaluate good
bloggers
What we will cover today
• A sea of travel bloggers but where are the
good ones?
• Trust your gut: qualitative analysis
• Looking at the numbers: quantitative
analysis and how blogs inflate numbers
• How the Professional Travel Bloggers
Association (PTBA) can help you
Who are we
Michael Hodson
@GoSeeWrite
Laurence Norah
@Lozula
Laurel Robbins
@Laurel_Robbins
Qualitative Analysis
• Design
• Self-hosted
• Niche
• Age of site
• Frequency of posting
• Appropriate content
• Photo vs. video vs. text
• Informational vs. narrative
• Comments and interaction with readers
Social Media
• Numbers alone are NOT the key
– What social media platforms do they use
– Who are their followers
– Are they contributing regularly
– Are people interacting – is there conversation
or just broadcasting?
Facebook interaction
Twitter interaction
Navigating Quantitative
Analytics
The Standard: Google Analytics
Before working with a
blogger ask
• Statistics
– Who reads them?
• Demographics now on Google Analytics
– Google Analytics only
• References of people they have worked with in the
past
• Example of previous press trip posts, photos, or
videos
The PTBA
The PTBA
• Formed to help develop travel blogging intoFormed to help develop travel blogging into
profession with a set of professionalprofession with a set of professional
standardsstandards
• 50 bloggers and 10 industry members worked50 bloggers and 10 industry members worked
for 12 months to develop structurefor 12 months to develop structure
• Almost 275 international blogging membersAlmost 275 international blogging members
right now and growingright now and growing
• Located atLocated at
travelbloggersassociation.comtravelbloggersassociation.com
Customized search
• Search by location, language and nearly 40
niches
• Industry standard statistics for site evaluation
• Metrics for all social media platforms
• RSS subscribers and newsletter subscribers
• Outside evaluation included (Klout,
PeerIndex, Kred)
• Unlimited number of searches, using any and
all criteria you want
Search Engine
Blogger Profiles
Questions
Big Announcement
Thank you
Michael Hodson
michaelshodson@yahoo.com
Laurence Norah
laurence@findingtheuniverse.com
Laurel Robbins
info@monkeysandmountains.com
For PTBA inquiries
contact@travelbloggersassociation.com

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Working with travel bloggers

  • 1. How to find and evaluate good bloggers
  • 2. What we will cover today • A sea of travel bloggers but where are the good ones? • Trust your gut: qualitative analysis • Looking at the numbers: quantitative analysis and how blogs inflate numbers • How the Professional Travel Bloggers Association (PTBA) can help you
  • 3. Who are we Michael Hodson @GoSeeWrite Laurence Norah @Lozula Laurel Robbins @Laurel_Robbins
  • 4. Qualitative Analysis • Design • Self-hosted • Niche • Age of site • Frequency of posting • Appropriate content • Photo vs. video vs. text • Informational vs. narrative • Comments and interaction with readers
  • 5. Social Media • Numbers alone are NOT the key – What social media platforms do they use – Who are their followers – Are they contributing regularly – Are people interacting – is there conversation or just broadcasting?
  • 10. Before working with a blogger ask • Statistics – Who reads them? • Demographics now on Google Analytics – Google Analytics only • References of people they have worked with in the past • Example of previous press trip posts, photos, or videos
  • 12. The PTBA • Formed to help develop travel blogging intoFormed to help develop travel blogging into profession with a set of professionalprofession with a set of professional standardsstandards • 50 bloggers and 10 industry members worked50 bloggers and 10 industry members worked for 12 months to develop structurefor 12 months to develop structure • Almost 275 international blogging membersAlmost 275 international blogging members right now and growingright now and growing • Located atLocated at travelbloggersassociation.comtravelbloggersassociation.com
  • 13. Customized search • Search by location, language and nearly 40 niches • Industry standard statistics for site evaluation • Metrics for all social media platforms • RSS subscribers and newsletter subscribers • Outside evaluation included (Klout, PeerIndex, Kred) • Unlimited number of searches, using any and all criteria you want
  • 18. Thank you Michael Hodson michaelshodson@yahoo.com Laurence Norah laurence@findingtheuniverse.com Laurel Robbins info@monkeysandmountains.com For PTBA inquiries contact@travelbloggersassociation.com