Digital marketing
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This document provides guidance on how to launch a successful digital marketing campaign in 3 steps: 1. Develop a strategy by identifying goals, objectives, target audiences, budget and timeline. 2. Engage audiences on owned channels like websites and social media and collaborate with influencers, customers and partners. 3. Create and share compelling content like blogs, videos and experiences to build trust and drive traffic, and continually measure and improve the campaign.
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Digitalmarketing0506 190611123151 (1)
This document provides guidance on how to launch a successful digital marketing campaign in 3 steps:
1. Develop a strategy by defining goals, objectives, targets, budget and timeline. Identify key audiences like customers, influencers and partners.
2. Create engaging content across owned channels like website, social media, blogs. Optimize content for each platform and tell authentic stories with visuals and calls to action.
3. Measure performance of content using metrics like clicks, shares and track what's working versus what needs improvement to continuously refine the campaign.
Crowdfunding for Impact
This document discusses crowdfunding and what makes a successful crowdfunding campaign. It outlines that having an attainable goal, compelling pitch, unique perks, and proactive communication are key factors. The pitch should tell the project story through text, graphics, and a short video. Offering various perk levels, keeping fulfillment in mind, and sending regular campaign updates are also recommended best practices. Crowdfunding can help non-profits amplify donors, demonstrate interest, engage supporters, and spread their message.
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Watch this recorded webinar, and the team here at Kimbia will show you how. From everyday giving donation forms, to sustainer campaigns, peer-to-peer, corporate sponsors, and end-of-year fundraising, we’ve got you covered!
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This document discusses ways to improve a charity's website and digital presence. It provides tips on website design, content marketing, social media, and thought leadership. Key recommendations include having a compelling single call to action, using authentic photos and words, being mobile responsive, creating shareable content like infographics, leveraging influencers, and establishing thought leadership through blogging and guest posts. Workshops and seminars are offered to help charities get up to speed on these digital strategies.
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This document provides an overview of crowdfunding and peer-to-peer fundraising. It explores different event types, provides tips on building a case and strategy, and how to market events. The presentation aims to help organizations leverage these tools to engage new audiences, raise more money, and drive participation through compelling campaigns. Attendees learn best practices from successful examples and gain insights on metrics to measure impact.
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Digitalmarketing0506 190611123151 (1)
This document provides guidance on how to launch a successful digital marketing campaign in 3 steps:
1. Develop a strategy by defining goals, objectives, targets, budget and timeline. Identify key audiences like customers, influencers and partners.
2. Create engaging content across owned channels like website, social media, blogs. Optimize content for each platform and tell authentic stories with visuals and calls to action.
3. Measure performance of content using metrics like clicks, shares and track what's working versus what needs improvement to continuously refine the campaign.
Crowdfunding for Impact
This document discusses crowdfunding and what makes a successful crowdfunding campaign. It outlines that having an attainable goal, compelling pitch, unique perks, and proactive communication are key factors. The pitch should tell the project story through text, graphics, and a short video. Offering various perk levels, keeping fulfillment in mind, and sending regular campaign updates are also recommended best practices. Crowdfunding can help non-profits amplify donors, demonstrate interest, engage supporters, and spread their message.
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Watch this recorded webinar, and the team here at Kimbia will show you how. From everyday giving donation forms, to sustainer campaigns, peer-to-peer, corporate sponsors, and end-of-year fundraising, we’ve got you covered!
What makes a good website SEO & Social Media 28th April 2015
This document discusses ways to improve a charity's website and digital presence. It provides tips on website design, content marketing, social media, and thought leadership. Key recommendations include having a compelling single call to action, using authentic photos and words, being mobile responsive, creating shareable content like infographics, leveraging influencers, and establishing thought leadership through blogging and guest posts. Workshops and seminars are offered to help charities get up to speed on these digital strategies.
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This document provides tips for nonprofits on using social media for an upcoming giving day event. It introduces the presenters and discusses why social media is important for raising awareness and growing donor bases. Specific channels like Facebook, Twitter, and Instagram are covered, providing examples of content for each. Attendees are encouraged to create a social media calendar, assign a point person, and use engaging visuals and stories. Downloading a social media toolkit and attending an upcoming webinar on hashtags are also recommended. The overall message is that social media can amplify an organization's voice and drive traffic to their giving day page.
The New Fundraising Frontier—Chart Your Path to Crowdfunding Success
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Miriam Kagan, Senior Fundraising Principal at Kimbia, will communicate how to:
- Pick the right #GivingTuesday model and incentive structure for your organization
- Evaluate the readiness of your platform, processes and team for the big event
Rachel Lewis, Director of Digital Strategy at Social Factor, will show you how to:
- Develop a social media strategy that will attract, engage and energize #Giving Tuesday supporters
- Optimize event results via relevant social media content that converts donors
Plan and deliver great supporter email journeys | Digital tools and channels ...
Claire Donner, digital strategist, more onion
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
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You’ll learn how to:
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- Take advantage of the explosive growth in mobile fundraising.
And much more.
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Pinterest allows users to collect and organize visual bookmarks called pins into topic-specific boards. Pins are images, videos or other content that link back to their source. The site has over 70 million active users monthly, most of whom are women. It is the 4th most popular social network and less than 20% of pins contain faces. For small businesses, Pinterest allows setting up boards to showcase products, guides and customer reviews. Effective strategies include pinning existing content, getting customers involved and always linking pins back to the business.
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-Social contests
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On May 5th, Give Local America, powered by Kimbia, broke its own record and became the largest single-day crowdfunding event ever.
This historic campaign raised over $68.5 million for over 9,000 nonprofits in 180 communities across the country.
Now, fresh from the field, Lori Finch, Kimbia’s VP of Community Giving, and Dawn Robinson, East Bay Community Foundation, share lessons learned and proven practices. They take you behind the scenes to talk about how they raised their visibility, engaged nonprofits and unleashed incredible generosity in their communities.
Lori and Dawn will discuss:
1. How they raised the bar for online crowdfunding events
2. The role of social media and grassroots efforts in getting the word out
3. How the unique partnership between Community Foundations and local nonprofits drove results
4. Personal stories from featured community foundations
5. What they learned from last year that helped drive even more generosity this year
From Budget to Building Blocks—Guidelines for Crowdfunding Event Success in 2016: In addition to the above, don’t miss this opportunity to hear first-hand how starting to plan now can lead you to crowdfunding event success in 2016. From building the budget to building awareness, experts will teach you how they strategized for success to help make Give Local America 2015 the most successful single-day, online crowdfunding event ever—AGAIN!
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It’s easy to get excited about social media when you hear some of the numbers: 500,000,000 people on Facebook, millions of followers on Twitter, blogs, podcasts, Instagram, and Pinterest. How do you keep up? Where do you begin? This session shares perspectives on why social media is important for museums, introduces the pros and cons of different social media options, and provides the necessary information to create a basic social media strategy for your museum.
Moderator: Kelly Koski, Director, Communications & Audience Development, Oakland Museum of California
Presenters:
Madison C. Barkley, PhD, Curator of Natural History, Education and Public Programs Coordinator, Arizona Historical Society
Annie Graeme Larkin, Curator, Bisbee Mining & Historical Museum
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This document provides a short guide to digital marketing. It defines digital marketing as engaging online communities to generate exposure, opportunity, and sales. It lists common digital marketing activities like blog writing, social media content, and targeted advertising. The document explains that digital marketing is immediate, direct, cost-effective to measure, and allows campaigns to be easily adjusted. It provides tips for owning content channels, creating engaging content, building an audience, knowing influencers, using hashtags, keyword research, collaboration, content planning, monitoring, and evaluating digital marketing campaigns.
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While there are more channels than ever before to reach your supporters, all of the “noise” makes it more difficult to really reach them. Science proves that storytelling stimulates emotions, a key to better learning, attention, memory and decision-making. In turn, these emotions inspire and mobilize people to donate, volunteer and participate in crowdfunding and other events, as well as share your story with their networks.
Social media stories enable both you and your supporters to freely and quickly share your cause across channels and continents, creating credibility and giving your organization more exposure. Like any other marketing and fundraising discipline, social media storytelling is both science and art. Using examples of successful social campaigns from Houston Grand Opera, Intrepid Fallen Heroes and, Rachel Lewis Biggs, Director of Digital Strategy, from Kimbia partner Social Factor, will teach you how to:
Select the best story based on 5 key principles
1. Script the most compelling story
2. Choose the most appropriate mediums/channels
3. Show you best-practice nonprofit storytelling examples
4. Measure your success
Crowdfunding for your cause
Online giving surged once again last year, far outpacing traditional fundraising growth. In particular, crowdfunding presents an exciting new frontier for nonprofits and causes of all sizes and shapes, especially those looking to engage millennials, who have been shown to connect more deeply with impact versus organizations. New research shows not just youth, but now all generations have positive opinions of peer-to-peer fundraising campaigns, and nonprofits have flocked to them since they represent a unique opportunity to raise funds, build awareness, and expand your donor database. Our seasoned presenter will share a step-by-step breakdown of how to cut through the clutter and ensure a great response to your next campaign.
Future's Katherine Raderecht at news:rewired
The document discusses how Future, an international media company, builds online communities before launching new publications and products. It recommends starting with social media to engage enthusiasts in the topic, then using blogs, influencers, and targeted ads to grow the community. By launching the brand and building an audience first through an engaged online community, the product is better informed and has instant readers upon release.
Marketing to maximize your audience attendance
This document provides tips for effectively marketing events to maximize audience attendance. It recommends using various social media platforms like Instagram, LinkedIn, Twitter and YouTube to promote events. It also suggests getting speakers involved in promotion and using a referral program. Email marketing best practices like compelling subject lines and personalization are outlined. The document also discusses tracking metrics like registrations, engagement and ROI to measure marketing success.
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It begins by outlining key considerations for developing a strategy such as defining goals, targets, budgets and timelines. Next, it discusses best practices for engaging audiences on social media platforms and owning your online presence. The document concludes by emphasizing the importance of measuring success, learning from experiences, and continually improving your approach.
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- Incorporate this event effectively into your year-end strategy
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- Optimize event results via relevant social media content that converts donors
Plan and deliver great supporter email journeys | Digital tools and channels ...
Claire Donner, digital strategist, more onion
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Localize It!: How Narrowing Social Content Broadens Engagement
The document discusses how focusing social media content on local topics and communities can broaden engagement. It provides research showing the benefits of local content, such as greater customer relevance and loyalty. Examples are given of location-based apps like Foursquare and Facebook's Nearby Friends that facilitate local conversations. The presentation outlines strategies for businesses to tap into local markets through local content, events, and becoming experts in their area.
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How can you move past the 10% ceiling of online fundraising?
In this FREE webinar Miriam Kagan, senior fundraising principal at Kimbia, will cover the key drivers and best practices that can help your organization surge past 10%.
You’ll learn how to:
- Remove the friction that keeps donors from donating more online.
- Leverage the instant feedback available to improve all your fundraising initiatives.
- Incorporate single-day crowdfunding events into your annual fundraising calendar.
- Take advantage of the explosive growth in mobile fundraising.
And much more.
Tcf 335 Pinterest, Foursquare, Swarm
Pinterest allows users to collect and organize visual bookmarks called pins into topic-specific boards. Pins are images, videos or other content that link back to their source. The site has over 70 million active users monthly, most of whom are women. It is the 4th most popular social network and less than 20% of pins contain faces. For small businesses, Pinterest allows setting up boards to showcase products, guides and customer reviews. Effective strategies include pinning existing content, getting customers involved and always linking pins back to the business.
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This document provides a 20 minute guide to digital marketing. It defines digital marketing as engaging online communities to generate exposure, opportunities, and sales. It lists various digital marketing tactics like link building, blog writing, social media content, and targeted advertising. It then outlines steps for creating a digital marketing campaign, including setting aims, objectives, and key performance indicators. It provides tips for brainstorming ideas, owning content channels, creating an engaging content plan, ensuring people can find you, building links, creating experiential marketing, monitoring results, and evaluating campaign success.
'Tis the season to Be Social: How to Make the Most of the Holidays This Year
Holiday season 2014 is upon us. Many brands are creating campaigns and social initiatives to boost online engagement during this time of togetherness. Now’s the time to come up with a plan to amplify your brand and connect with your audience.
Join Ansley Sudderth, Social Media Training and Communications Coordinator with ForRent.com® and Homes.com®, for this month’s #RESocialChat, to discover a plethora of ideas that will carry your brand through the holiday season using marketing trends like:
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Kimbia Tips on Sustained Giving Program Maintenance
Join Kimbia's Miriam Kagan and Taylor Shanklin for a webinar talking about sustained giving program maintenance, and answering questions submitted by nonprofits.
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At Kimbia we set new standards for crowdfunding success every day! In the last year, crowdfunding events hosted by Kimbia had a total average gift of $211.51, 37% higher than the industry average.
Kimbia has more experience hosting crowdfunding events than any other vendor on the market. Based on that expertise, we recently updated our hugely popular 21 Proven Practices for a Successful Crowdfunding Event (and added one additional tip!) to help you carry out a super successful event.
Turningcustomersintofans
This document discusses strategies for turning customers into fans through community events. It provides examples of successful community events held by Yahoo! Developer Network, Yahoo! Merchant Summit, and Flickr. Key metrics for measuring success are mentioned like survey results, attendance numbers, and social media engagement. Lessons learned include partnering with relevant conferences and sponsors, designating regional community managers, and creating a process for supporting member-created events.
How Give Local America Raised Over $68M in 24 Hours!
On May 5th, Give Local America, powered by Kimbia, broke its own record and became the largest single-day crowdfunding event ever.
This historic campaign raised over $68.5 million for over 9,000 nonprofits in 180 communities across the country.
Now, fresh from the field, Lori Finch, Kimbia’s VP of Community Giving, and Dawn Robinson, East Bay Community Foundation, share lessons learned and proven practices. They take you behind the scenes to talk about how they raised their visibility, engaged nonprofits and unleashed incredible generosity in their communities.
Lori and Dawn will discuss:
1. How they raised the bar for online crowdfunding events
2. The role of social media and grassroots efforts in getting the word out
3. How the unique partnership between Community Foundations and local nonprofits drove results
4. Personal stories from featured community foundations
5. What they learned from last year that helped drive even more generosity this year
From Budget to Building Blocks—Guidelines for Crowdfunding Event Success in 2016: In addition to the above, don’t miss this opportunity to hear first-hand how starting to plan now can lead you to crowdfunding event success in 2016. From building the budget to building awareness, experts will teach you how they strategized for success to help make Give Local America 2015 the most successful single-day, online crowdfunding event ever—AGAIN!
Full Digital Strategy
The digital strategy focuses on 3 steps: 1) Form a plan and use two-way media, 2) Consider organizational goals like increasing revenue and brand awareness, 3) Focus on buyers by targeting niche markets, breaking buyers into groups, and satisfying their informational needs. The target audience is middle to upper-class, tech-savvy NHL fans ages 25-54 with some college education. The strategy involves creating a content-rich website, using social media like Facebook and Twitter, sharing video and photos, engaging fans through blogs and podcasts, ensuring mobile compatibility, and measuring results through metrics like social media followers, downloads, and search engine rankings.
Creating a Successful Social Media Strategy
It’s easy to get excited about social media when you hear some of the numbers: 500,000,000 people on Facebook, millions of followers on Twitter, blogs, podcasts, Instagram, and Pinterest. How do you keep up? Where do you begin? This session shares perspectives on why social media is important for museums, introduces the pros and cons of different social media options, and provides the necessary information to create a basic social media strategy for your museum.
Moderator: Kelly Koski, Director, Communications & Audience Development, Oakland Museum of California
Presenters:
Madison C. Barkley, PhD, Curator of Natural History, Education and Public Programs Coordinator, Arizona Historical Society
Annie Graeme Larkin, Curator, Bisbee Mining & Historical Museum
Digital marketing
This document provides a short guide to digital marketing. It defines digital marketing as engaging online communities to generate exposure, opportunity, and sales. It lists common digital marketing activities like blog writing, social media content, and targeted advertising. The document explains that digital marketing is immediate, direct, cost-effective to measure, and allows campaigns to be easily adjusted. It provides tips for owning content channels, creating engaging content, building an audience, knowing influencers, using hashtags, keyword research, collaboration, content planning, monitoring, and evaluating digital marketing campaigns.
Social Media Storytelling: 4 Key Steps to Engage Supporters
While there are more channels than ever before to reach your supporters, all of the “noise” makes it more difficult to really reach them. Science proves that storytelling stimulates emotions, a key to better learning, attention, memory and decision-making. In turn, these emotions inspire and mobilize people to donate, volunteer and participate in crowdfunding and other events, as well as share your story with their networks.
Social media stories enable both you and your supporters to freely and quickly share your cause across channels and continents, creating credibility and giving your organization more exposure. Like any other marketing and fundraising discipline, social media storytelling is both science and art. Using examples of successful social campaigns from Houston Grand Opera, Intrepid Fallen Heroes and, Rachel Lewis Biggs, Director of Digital Strategy, from Kimbia partner Social Factor, will teach you how to:
Select the best story based on 5 key principles
1. Script the most compelling story
2. Choose the most appropriate mediums/channels
3. Show you best-practice nonprofit storytelling examples
4. Measure your success
Crowdfunding for your cause
Online giving surged once again last year, far outpacing traditional fundraising growth. In particular, crowdfunding presents an exciting new frontier for nonprofits and causes of all sizes and shapes, especially those looking to engage millennials, who have been shown to connect more deeply with impact versus organizations. New research shows not just youth, but now all generations have positive opinions of peer-to-peer fundraising campaigns, and nonprofits have flocked to them since they represent a unique opportunity to raise funds, build awareness, and expand your donor database. Our seasoned presenter will share a step-by-step breakdown of how to cut through the clutter and ensure a great response to your next campaign.
Future's Katherine Raderecht at news:rewired
The document discusses how Future, an international media company, builds online communities before launching new publications and products. It recommends starting with social media to engage enthusiasts in the topic, then using blogs, influencers, and targeted ads to grow the community. By launching the brand and building an audience first through an engaged online community, the product is better informed and has instant readers upon release.
Marketing to maximize your audience attendance
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Kimbia Tips on Sustained Giving Program Maintenance
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21+1 Proven Practices for a Successful Crowdfunding Event
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How Give Local America Raised Over $68M in 24 Hours!
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Social Media Storytelling: 4 Key Steps to Engage Supporters
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It begins by outlining key considerations for developing a strategy such as defining goals, targets, budgets and timelines. Next, it discusses best practices for engaging audiences on social media platforms and owning your online presence. The document concludes by emphasizing the importance of measuring success, learning from experiences, and continually improving your approach.
Yeovil Stand out on Social Media 6 October 2015
The document provides information about connecting rural areas in Devon and Somerset to broadband internet through a partnership project. It discusses the goals of connecting over 90% of homes and businesses to speeds over 24mbps by 2016. An update is given that over 100,000 homes and businesses now have access to fiber broadband as a result of the project with almost 90% able to access speeds over 24mbps. Information is provided about checking availability and free digital skills sessions being offered to help people make use of the new broadband connections.
Social media for business
This document discusses how social media can help grow a business. It defines social media and lists popular channels like blogs, Facebook, Twitter, LinkedIn and YouTube. It provides details on setting up and using profiles and pages on each channel to engage customers, build relationships and promote the business. The document stresses the importance of creating a social media marketing plan with goals and measuring results to understand return on investment.
The Key to Success on Social Media - Samantha Singer - Marketing Success - Au...
The topics will include:
- principles of social media marketing
- how to generate revenue through social media
- social media ads – are they worth it?
- using social media in an authentic manner
- Facebook, Twitter, Periscope, Snapchat – how to determine the relevant social media channels available
Digital marketing 2017 final
This document provides an overview of a digital marketing event agenda and topics. The agenda includes sessions on creating digital campaigns and content using CANVA, as well as harnessing Pinterest and Instagram. Additional topics covered are keeping websites safe online, personalization, data management, consistent branding, and quality content. Tips are provided for each topic, such as speaking directly to customers, understanding audiences, and monitoring activity. The importance of visual content, user generated content, and video on social media are also discussed.
Social media marketing
The document discusses social media marketing and provides an overview of key social media platforms. It begins with defining social media and its value for businesses. It then covers foundations of social media like content creation and publishing. Specific platforms covered include Facebook, Twitter, LinkedIn, and others. Best practices, analytics, and advertising on each channel are summarized. The document aims to provide guidance on developing a social media strategy and presence for marketing purposes.
$ocial media marketing PPT
The document discusses social media marketing and provides an overview of key social media platforms. It begins with defining social media and its value for businesses. It then covers foundations of social media like content creation and publishing. Specific platforms covered include Facebook, Twitter, LinkedIn, and others. Best practices, analytics, and advertising on each channel are summarized. The document aims to provide guidance on developing a social media strategy and presence for marketing purposes.
Content Marketing Get up to speed - Williton
The document discusses content marketing strategies and techniques. It defines content marketing as creating and distributing valuable, relevant content to attract and acquire an audience with the goal of driving profitable customer action. It recommends focusing on visual content like images, video and infographics. Specific content marketing approaches discussed include content strategy and planning, focusing on context over just content, influencer marketing, using content for brand alignment, and creating thought leadership pieces. The document provides examples of how different companies have successfully implemented these content marketing strategies.
Principles of Social Media Marketing - Andrew Cavallaro
Learn how to effectively harness the power of social media marketing
We all know about Facebook – so what’s next? With so many new social media platforms popping up daily, how do you know which one your business should be on, how to engage authentically with your audience and determine your ROI?
This presentation will cover how to identify the foundations behind social media marketing and how you can adopt the practices into your own marketing strategy.
Social media how to make it work for your business south west growers
The document provides information on using social media effectively for businesses. It discusses why businesses should use social media, how to engage audiences, the importance of listening, creating and sharing visual content like images and video, developing a content strategy and social media plan, and connecting with influencers. Key tips include engaging with others, showing authenticity, creating different types of content, and using tools to schedule and analyze social media activities.
Aim Open House Day Session Jane Toohey
How do you decide the most appropriate media for your marketing strategy given the increasingly complex media landscape?
Stand out on Social Media
The document provides guidance on how to effectively use social media for business purposes. It discusses listening on social media to understand audiences and conversations. It also covers sharing content through influencers, creating different types of engaging visual content like images and video, and developing a content plan and posting schedule. The goal is to stand out on social media by actively engaging audiences and sharing valuable information and resources.
Engage - Social Media
This document provides an overview of using social media to engage customers. It discusses listening to social media conversations, sharing relevant content to build relationships, and creating high-quality content to establish thought leadership. Examples are given of analyzing social media success and best practices for platforms like Twitter and Facebook. The goal is to help businesses make the most of social media engagement and superfast broadband connectivity.
Mwmg internet marketing - social media for business - i2i business solution...
This document provides an overview of social media marketing presented by David Laud. It defines social media, reviews major platforms like Twitter, LinkedIn and Facebook, and discusses why social media is important for business. It offers tips on having a social media plan, implementation, measuring success, and staying within legal guidelines. The presentation emphasizes creating a strategy, listening to others, using personality over direct sales, and allowing time for results.
GUTS DEVA presentation 25th october
This document provides information about content marketing and using social media for business promotion. It discusses developing a content strategy by understanding potential customers, competitors, and goals. It emphasizes the importance of listening to customers and monitoring trends. A variety of content types and formats are presented, including visual content like images, video and infographics. Tools for creating, sharing and analyzing content across different social media platforms are also introduced.
Principles of social media marketing
An overview to social media marketing (for businesses) - getting starting on social media, knowing your audience, the big players (options), developing a social media strategy, analytics and social media advertising options
Strategic Social Media Marketing
Strategic Social Media Marketing with Kimron Corion. A presentation done in collaboration with the Young Americas Business Trust takes a look at the elements of a Social Media Strategy breaking down Platforms, Content, and elements of storytelling.
Social media for totnes town council
This document provides information about using social media to promote broadband connectivity initiatives in Devon and Somerset. It discusses:
- The Connecting Devon and Somerset partnership which aims to deliver improved and superfast broadband to rural areas of Devon and Somerset by 2016.
- Events and workshops being held to showcase new technologies and provide help to get residents and businesses up to speed with broadband usage.
- Ways for local groups and organizations to get involved by hosting sessions or distributing information.
- The use of social media as an effective tool to both listen to communities and engage in two-way conversations, as well as to create and share content to promote initiatives and gather feedback.
Stand out on social media dartington 01.09
The document provides tips on how to stand out on social media. It discusses listening to conversations on social media through tools like Google Alerts and hashtags. It also discusses sharing content through influencers and creating engaging content like images, videos, and blogs. The document emphasizes becoming an expert through thought leadership activities like blogging and publishing opinions. It highlights trends like the growth of video and mobile consumption of content. The goal is to help businesses and individuals maximize their social media presence.
Vancouver Rebels of Recruiting Roadshow | Amy Hamdorff from Restaurant Group
Amy Hamdorff from Restaurant Group talked about recruiting through a strong employment brand at the Vancouver Rebels of Recruiting Roadshow stop!
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Vancouver Rebels of Recruiting Roadshow | Amy Hamdorff from Restaurant Group
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More from Harriet Wild
PR.pptx
Public relations aims to establish goodwill and understanding between an organization and its publics. An effective PR strategy involves defining goals and objectives, identifying target audiences like customers, influencers and partners, and developing a campaign plan. Key elements of the plan include crafting compelling pitches and following up with journalists, as well as creating engaging content and experiences to generate exposure. Ongoing measurement and evaluation of initiatives allows the strategy to be refined over time. The overall goal is to build trust through generosity, authenticity and consistency across communications.
Michael spiers
The Deer Park Country House Hotel is an 18th century mansion set within 80 acres of grounds in Devon, England. It has 32 bedrooms, a 2 AA rosette restaurant, function rooms that can accommodate up to 220 guests, and on-site parking. The hotel aims to provide an opulent and elegant experience for guests through its facilities like the orangery, classic car displays, and sample menu offering local ingredients.
Interstate presentation 1502
This document proposes a consultancy agreement between Michael Caines and Hotel Indigo Manchester to create a new all-day food and beverage concept. Under the agreement, Michael Caines would provide expertise and guidance to develop a modern European brasserie offering breakfast, lunch, dinner and room service. The initial term would be 5 years, renewable for an additional 3 years. Michael Caines would receive a monthly fee and percentage of F&B revenue for pre-launch, launch and post-launch services including menu development, staff training, and marketing support.
Hospicare presentation
This document provides information about a waste management company and the waste management industry. It discusses the company's services, history, operations, and focus on sustainability. The company handles over 100,000 tonnes of material annually through events, vehicle hire, bin collection, and other services. It recovers materials, generates energy from waste, and aims to increase recycling rates. The waste management industry has evolved since the 1960s due to environmental regulations, and the company emphasizes compliance, education, and corporate social responsibility.
Nra presentation
We handle over 100,000 tonnes of material each year, recycling 96% of what we handle. As Devon's largest recycler of green waste, we process all green waste from kerbsides and household waste sites, producing over 35,000 tonnes of compost per year. This compost is delivered free to over 20 farmers across Devon, improving soil health and crop yields while reducing chemical usage and encouraging recycling over incineration. The closed-loop process benefits farmers' profits and Devon's agricultural economy and food supply.
Wadebridge big lunch
The document outlines plans for the Wadebridge Big Lunch, an event to bring together the entire community of North Cornwall for a free party. It details the objectives of raising awareness through local media outlets, recruiting involvement from community groups, and coordinating activities on the day of the event which would include music, games, food and more. An evaluation of previous Big Lunches is also provided, noting they attracted between 1000-2000 people and received significant positive local and national media coverage.
Wildlife and media engagement
This document is a collection of three photos shared under Creative Commons licenses. The photos are of various subjects and were taken by three different photographers who have allowed non-commercial sharing and reuse of the images with attribution.
Future shift
This document contains two photos shared under Creative Commons licenses. The first photo is by Giuseppe Martino and is licensed for non-commercial sharing and modification as long as attribution is given. The second photo is by Robert S. Donovan and can be shared with attribution.
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AI Best Practices for Marketing HUG June 2024
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandHow to Make Your Trade Show Booth Stand Out
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
学校原件一模一样【微信：741003700 】《(英国UWS毕业证书)西苏格兰大学毕业证学位证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
学校原件一模一样【微信：741003700 】《(Sunderland毕业证书)桑德兰大学毕业证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis AndreasikDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.2024 Trend Updates: What Really Works In SEO & Content Marketing
The future of SEO is trending toward a more human-first and user-centric approach, powered by AI intelligence and collaboration. Are you ready?
Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. We’ll dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
You’ll hear:
- The top SEO trends to prioritize in 2024 to achieve long-term success.
- Predictions for SGE’s impact, and how to adapt.
- What E-E-A-T really means, and how to implement it holistically (hint: it’s never been more important).
With Zack Kadish and Alex Carchietta, we’ll show you which SEO trends to ignore and which to focus on, along with the solution to overcoming rapid, significant and disruptive Google algorithm updates.
If you’re looking to cut through the noise of constant SEO and content trends to drive success, you won’t want to miss this webinar.
Customer relationship management notes for Bcom students
Customer relationship management notes In
Detail
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastMeta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptx
As a digital marketer, I am thrilled to see Meta revolutionizing product promotion with its new automated video catalog ads. This innovative feature allows anyone to seamlessly integrate dynamic video content into my catalog product ads, enhancing the visual appeal and engagement of campaigns. By leveraging Meta's advanced AI and machine learning capabilities, one can automatically deliver tailored video ads to the most interested users, boosting traffic and conversions. This new approach not only simplifies the ad creation process but also significantly improves performance and ROI.
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
Evaluating the Effectiveness of Women-Focused Marketing
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
Get admission in various courses and boost your employment opportunities.
Learn various courses and get employment opportunities.
How to Maximize Sales Using Social Commerce
Discover the best practices and strategies on using social commerce to grow your business and drive sales.
PickUp_conversational AI_Capex, Inc._20240611
PickUp, Improve conversions with scenario-based conversational AI.
Advanced Storytelling Concepts for Marketers
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
Basic Management Concepts., “Management is the art of getting things done thr...
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
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Digital marketing
- 1. DIGITAL MARKETING How to launch a digital campaign
- 2. BIO Digital Marketing | Eden Project PR Director | Chef Paul Ainsworth Marketing Consultancy | River Cottage Executive Assistant | Michael Caines Director | Greater Exeter Skills Founder | Wadebridge Big Lunch Director | Wadebridge Renewable Energy Director | Go Wild Communications Membership | Food Drink Devon
- 3. WHAT IS IT? How to launch a digital campaign Digital marketing is engaging with online communities to generate exposure, opportunity and sales. Bringing a narrative to life.
- 4. IDEA GATHERING Make it tangible - Identify your community - 20% of customers equate to 80% of sales - Influencers - Events - Content ideas
- 5. STRATEGY What do you want to achieve? Aim Objectives Define who you are Deadlines Budget Marketing mix
- 6. OWN YOUR CHANNELS • Website • App • Newsletters • Blog • Social media • Citizen journalism • Partners – paid and free • Wiki sites
- 7. COLLABORATE CUSTOMERS INFLUENCERS PARTNERS • Common characteristics • Demographics • Technical ability • Interests • Geographic location • Staff members • Family members • Journalists • Bloggers • Politicians • Suppliers • Funders / investors • Competitors • Allied industries • Bodies • Public sector • Charities
- 8. SOCIAL MEDIA Engage directly with your audience • 330m active users each month worldwide • 80% Twitter is mobile • Total ad engagements were up 91% year on year • Easy to share messages to spread the word quickly • 500m users worldwide • 250m active users each month • 40% users use LinkedIn each day • Corporate / B2B use • Optimised copy • 2.72bn active users each month worldwide • 1.57bn active mobile users each day • Every 20 minutes, 1m links are shared, 20m friend requests sent, 3m messages sent • 350m photos are uploaded every day
- 9. SOCIAL MEDIA Engage directly with your audience • 175m active users each month worldwide • 93% of active pinners say the use Pinterest to plan purchases • 81% of Pinterest are women • Great for SEO • 800m active users each month worldwide • 500m active mobile users each day • 32% of all internet users are on Instagram • 200m Instagrammers visit a business profile each day • Pizza is the most Instagrammed food globally followed by Sushi • When Instagram introduced videos, 5m were uploaded in the first 24 hours • 1.57bn active users each month worldwide • 300 hours of video uploaded every minute • 300,000 YouTube TV Paying subscribers • Optimised copy • Keep it short – 3 minutes • Add subtitles
- 10. UNDERSTAND EACH PLATFORM - Can you tag people in? - Who will amplify your message? - Why should your message be shared? - How can you send people to your website? - Is there a best time to interact? - Can you schedule messages? - Can you organise influencers?
- 11. CONTENT • Authenticity – image vs identity • Consistency • Evokes an emotion • Unusual / Interesting • Short - accessible • Lists – top 10 • Visual – incredible images • Links somewhere • Make it sticky • Iconic location • Call to action Telling a story better than your competitors to build their trust
- 12. BLOGGING • Inexpensive • Post at least three times a week • Bitesize paragraphs • High quality images • Learn HTML script • Optimised copy • Keyword research • Make posts evergreen • Share posts on social media • Call to action
- 13. SCHEDULE • Control the timing of your messages • Save time • Alert partners about your content plan so they can also engage at the same time
- 14. GENEROSITY Be nice, win hearts • Thank those who help you – e.g positive coverage • Be positive • Help others • Be a business match-maker
- 15. EXPERIENCES Create a buzz • Make your digital campaign tangible • Pre-event – does everyone have the information they need to spread the word? • During the event – real time hashtags | wifi signal | sharable backdrops | photo opportunities | create a wow-factor | professional photographer • Post-event – thank guests | share press release | image link | what’s the next event? | how can guests engage?
- 16. LINK BUILDING Win votes for popularity • Encourage high-quality back-links, referrals • Anchor text • Link signals decay over time – keep them fresh • Social sharing – Pinterest, Google+ are great • Spam links go both ways, so be careful
- 17. MEASURING Bottom line | Sales | Sponsors Likes | AVE | Followers Bums on seats | Occupancy | Visitors | Guests 1 Engagement | Clicks | Comments 2 4 3 What’s working? What isn’t?
- 18. EVALUATE Learnings help you adapt • What works • What doesn’t work • Best time to post • Keywords • Popular pages • Referrals • Conversions • Traffic sources
- 19. MONITOR Google alerts Press cuttings Online chatter What are others saying about you?
- 20. THANK YOU Harry Wild @harrycornwall | 07540399025 harry@gowildcommunications.com