A workshop on building LinkedIn presence for small business owners/creatives/freelancers. This workshop takes you through the WHY and the HOW to make it an authentic and easy process.
3. Why bother?
• Online reputation + social proof
• Provide credibility + context for your business
• 467 million global users (Oct 16)
• SEO
• Referrals
• Information
• Communication
4. Be seen and be found
• Free options - building and keeping relationships
• Premium account features – connecting to decision
makers
• Company pages + paid advertising
• Targeted paid advertising
• Market research
• Unique URL
5. The Basics
• Getting over that icky sales/corporate/networking feeling.
“HELP”
• Have a presence
•Engage with new people
•Let people find you
•Prove yourself over time
6. The Basics
• Photography.
• Profiles with photos are 7 times more likely to be visited
• Invest!
• Smile
• Consider your background image too
• A great headshot is clear, high quality, free of distractions
and cropped to the face and neck
• No hard and fast rules for creatives!
7. The Basics
• Define your LinkedIn goals
• Decide which keywords you will use
• Test your keywords periodically
• Commit to setting yourself up well
8. The Headline
• Not your title
• 120 characters
• Open your story
• Define your market
9. The Summary
• One of the most important and most neglected sections.
• 2000 character limit
• Tell your story
• Use a basic format if you’re stuck: who, what, why?
• Provide a call to action
• Provide your contact details
• Use the first person if you can
• Use bullet points for your skills or other lists
• Use the active voice
• Cut jargon
10. The Experience Section
• Link back into your company profile page. Let people know what your
business does, how you offer value and who you work with
• Add relevant past positions and a summary of your role
• Include key achievements and weave your story’s loose ends
• Include your keywords
• Ask for recommendations
11. Recommendations
• Key for taking your profile up
a notch
• Be strategic
• Provide recommendations
• Invaluable for social proof and
credibility
• Show your unique value and
people skills
• Adds to your profile’s
‘personality’
13. LinkedIn Etiquette
• Personalise connection requests
• Add who you know, follow up with
new connections you haven’t
personally met
• Accept legitimate connection
requests
• Post professional content
• Offer value
14. Building your profile
• Add contacts: the magic 500+
• Join groups
• Comment (thoughtfully)
• Publish content: quick updates + long form content
15. Question and Connection time!
• Let’s get connected.
• Feel free to contact me with any questions about your
profile
Beth Barrett
info@linkmein.net.au
0413 457 714
