When planning a journey it helps to have a roadmap. From the LinkedIn Training courses I run I know that Sales Leaders and Business Owners appreciate guidance when assessing and planning how best to use LinkedIn. I've identified 5 levels, which I term Basic, Professional, Engaging, Social and Influencer. Against each I've indicated LinkedIn Profile characteristics, LinkedIn related activity, indicative time required and potential results. Assess where you and your team are now. Identify where you'd like to get to. Plan the steps and progress you'll need to make. And if you need guidance, training or support please do get in touch with me, Mark Stonham at Wurlwind.