1. Defining the Social Web
How to Use It and Promote Your Business
Amit Chowdhury (Partner)
4Biz Group, LLC
www.4BizGroup.com/SocialWeb.pdf
2. Presentation Topics:
• Defining Social Networking
• Types of Social Networking
• Social Networking Statistics
• Three Major Social Networking Sites
• Benefits/Importance of Social Networking Sites
• Five Myths about Social Networking
• How To Setup Social Networking
• How To Start Using it
• How To Use LinkedIn
• How To Use Facebook
• How To Use Twitter
• Promote Your Business Through Social Netwroking
• Art of Communication & Conclusion
4. Cocktail Party Etiquette:
• Dress appropriately depending on the party - business or casual
• Determine what your goals are for attending
• Do some research on the guests attending
• Do extend your hand and introduce yourself to unfamiliar guests
• Keep conversations away from sex, politics and religion.
• Involve in Small Talks
• Be Friendly & Relax
5. Defining Social Networking:
• Connecting
• Networking
• Socializing
• Interacting
• Broadcasting
• Sharing Information
6. Types of Social Networking:
• People Focus
• Hobby Focus
• Business Focus
• Status Focus
12. Three Major Social Networking Sites:
LinkedIn
• Mostly Business Interactions
• Colleagues & Clients
• New Clients
• New Products/Services
• Recommendations/Messages
Facebook
• Mostly Social Interactions
• Friends & Family
• New Friends
Twitter
• Micro Blogging (140 Characters)
• Send Updates to friends or followers
• Text Based Post
• Never Ending Cocktail Party Conversation
• Mobile Message and Web Posting
13. Benefits/Importance of Social Networking Sites I:
• Develop Connections & Contacts
• Make Proper Connections
• Stay In Touch with your Contacts
• Find New Jobs
• Find New Employees
• Find New Clients
• Check Out The Competition
• Use it as Online Resume
• Obtain Greater Visibility on Google
14. Benefits/Importance of Social Networking Sites II:
• Find People at Companies that you want to do business with
• Find People with similar interests that you want to be friends with
• You can Build a “Network of Trust”
• You can Build your Reputations
• Free Publicity
• Announcements
• Conduct Market Research
• Facilitate Introductions
• Event Updates
• Drive Traffic to your website
• Show Personal side of yourself
15. Five Myths about Social Networking:
Myth 1: Social media need computer suaveness
Myth 2: Social media is Only for Youth
Myth 3: Social media is Only for Fun
Myth 4: Social media is about conversations
Myth 5: Social media is the Future
16. How To Setup Social Networking:
• Register, It’s FREE
• Create a Perfect Profile (write in first person)
• Personal Branding – Be Original & Useful
• Think of it like personalizing your desk
• Build Your Network
• Invite Everybody from your contact List
• Put your Favorite RECENT picture
17. How To Start Using it (General):
• Engage, Don't Sell
• Don’t Be Self Centered
• Be Active & Update Frequently
• Join Groups
• Make a Conscious Effort to Grow The Network
• Ask and Answer Questions
• Be a person – not a robot
• Always Update
• Check Frequently
• Be Consistent
• The goal with connections is quality, not quantity
• Be a hub that your connections use to find each other
• Set aside 1 to 2 hours a week
• Don’t become a Zombie
18. How To Use LinkedIn:
• Use Your Name for The Profile (URL)
• Recommend your connections
• Ask your connections to recommend you
• Post your needs
• Reply to others needs
• Invite new contacts
19. How To Use LinkedIn:
• Let your connections browse through the list of all other connections
• Search the right person by job title, company, location
• Build your network out as you meet people
• Build your network before you need it
• Find on your contacts who may benefit by your services
20. How To Use Facebook:
• Join Groups
• Add friends selectively
• Edit your news feed preferences
• Google to find old/new friends
• Limit time on access your Facebook
• Facebook Wall (For All)
• Wall-To-Wall (Between Two)
• Look for events
21. How To Use Twitter:
• Give Something Away – Advice, Info, Coupon Codes
• Change the Default Background
• Tweet to All
• Person-to-Person Twitting
• Setup Meetings
• Acquire Votes
• Turning Off Twitter
22. Promote Your Business:
• Customize Your URL
• Add LinkedIn on your Email Signature
• Optimize Labels –
• Add your website
• Your Blog
• Your Company Info
• Add Company Logo
• Give Recommendations whenever possible
• Draw Traffic to your website
• Build a community through "Groups"
23. Promote Your Business:
• Strategically join groups that fit your target Strategy
• Promote Your Events
• Introduce yourself to right person of a company you want to do business with
• Send Invitations to your clients and prospects
• Send Product Specials to your clients and prospects
• Create a Questions for others to answers
• Announce your new services, awards and new projects.
24. The Art of Communication:
• Observe & Learn
• Discover what you can do for someone
• Make it easy to get in touch with you
• Ask good questions
• Unveil your passions
• Follow up
• Give Favors
• Ask for return of favors
25. Conclusions:
• Start with one appropriate Social Network
• Get Out There
• It’s Like Cocktail Hour
• Engage, Don’t Sell
• Be Active
• Be Original – Be YOU
