Making the Most  of LinkedIn
What is LinkedIn?• Largest business networking site• 175 million users• “Facebook of business”
Why Should I Be on LinkedIn?•   Networking•   Job Searching (or employee searching)•   Increasing Visibility•   Increasing...
Keys to LinkedIn Success• Complete Your Profile• Make Connections• Join & Participate in Groups• Make & Receive Endorsemen...
Completing Your Profile• Name• Headline• Summary
Completing Your Profile•   Experience•   Education•   Certifications•   Honors & Awards•   Languages•   Organizations•   P...
Completing Your Profile• Add Relevant Skills
Completing Your Profile• Use a professional-quality headshot
Completing Your ProfileLinked In Considers your profile complete if it  includes the following:•   Industry and zip code• ...
Make Connections• Why?• How do I find/make Connections?• Connecting with People You Don’t Know
Make ConnectionsWhy Do I Want to Connect on LinkedIn?• Virtual “Business After Hours”• New Opportunities• Expand Your Reach
Make ConnectionsWhere do I find Connections?• Email Address Book• Members of Networking/Business Groups• Customers/Clients...
Join & Participate in Groups• Why should I join  groups?• What groups should I  join?
Join & Participate in GroupsBenefits of Groups• Make Connections• Establish Authority• Build Relationships• Grow Your Busi...
Join & Participate in GroupsWhat Groups Should I  Join?• Geographically based• Industry-related• College Alumni• Networkin...
Endorsements &              RecommendationsWhat are endorsements?• Verification of skills by  those you interact with  on ...
Endorsements &             RecommendationsWhat are  recommendations?• Written Testimonial• Feedback on doing  business wit...
Endorsements &           Recommendations• How to make a  recommendation
Update Your StatusWhat & How to share• Business news• Articles of Interest• Blog Posts• Be professional, even  when it’s p...
LinkedIn Answers• Get information &  opinions on current  topics• Increase Your Reach• Establish Authority
Making the Most of LinkedIn                 Let’s Connect•   linkedin.com/in/marieleslie•   marieleslie.com•   twitter.com...
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Making the most of linked in

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Making the most of linked in

  1. 1. Making the Most of LinkedIn
  2. 2. What is LinkedIn?• Largest business networking site• 175 million users• “Facebook of business”
  3. 3. Why Should I Be on LinkedIn?• Networking• Job Searching (or employee searching)• Increasing Visibility• Increasing Authority
  4. 4. Keys to LinkedIn Success• Complete Your Profile• Make Connections• Join & Participate in Groups• Make & Receive Endorsements & Recommendations• Update Your Status• Use LinkedIn Answers
  5. 5. Completing Your Profile• Name• Headline• Summary
  6. 6. Completing Your Profile• Experience• Education• Certifications• Honors & Awards• Languages• Organizations• Personal Information• Publications• Links
  7. 7. Completing Your Profile• Add Relevant Skills
  8. 8. Completing Your Profile• Use a professional-quality headshot
  9. 9. Completing Your ProfileLinked In Considers your profile complete if it includes the following:• Industry and zip code• A current position with description• Two or more positions under experience• Education• At least five skills• Profile photo• At least 50 connections• A summary
  10. 10. Make Connections• Why?• How do I find/make Connections?• Connecting with People You Don’t Know
  11. 11. Make ConnectionsWhy Do I Want to Connect on LinkedIn?• Virtual “Business After Hours”• New Opportunities• Expand Your Reach
  12. 12. Make ConnectionsWhere do I find Connections?• Email Address Book• Members of Networking/Business Groups• Customers/Clients• Vendors/Suppliers• Former/Current Co-workers• LinkedIn Group Members• Website
  13. 13. Join & Participate in Groups• Why should I join groups?• What groups should I join?
  14. 14. Join & Participate in GroupsBenefits of Groups• Make Connections• Establish Authority• Build Relationships• Grow Your Business• Keep Current with Your Industry
  15. 15. Join & Participate in GroupsWhat Groups Should I Join?• Geographically based• Industry-related• College Alumni• Networking• Special Interests
  16. 16. Endorsements & RecommendationsWhat are endorsements?• Verification of skills by those you interact with on LinkedIn
  17. 17. Endorsements & RecommendationsWhat are recommendations?• Written Testimonial• Feedback on doing business with you
  18. 18. Endorsements & Recommendations• How to make a recommendation
  19. 19. Update Your StatusWhat & How to share• Business news• Articles of Interest• Blog Posts• Be professional, even when it’s personal• Like & comment on other’s updates
  20. 20. LinkedIn Answers• Get information & opinions on current topics• Increase Your Reach• Establish Authority
  21. 21. Making the Most of LinkedIn Let’s Connect• linkedin.com/in/marieleslie• marieleslie.com• twitter.com/marierleslie• facebook.com/marielesliemedia• pinterest.com/marierleslie

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