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Winning LinkedIn Profle

Top tips for building a winning LinkedIn profile

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Winning LinkedIn Profle

  1. 1. JNE MasterclassesBuilding a winning LinkedIn profile
  2. 2. LinkedIn facts• LinkedIn was launched in May 2003 and is now the world’s largest professional network on the internet• More than 200 Million users, over 200 countries, in 19 languages (Jan 2013)• 10 m users in UK (4 out of 5 British professionals – Sep 2012)• Growing at just over 2 users a second• During 2012 there were around 5 billion people searches
  3. 3. Who uses LinkedIn?• Everyone! From Students to Chief Execs and Managing Partners• All major UK recruitment companies take LinkedIn very seriously• LinkedIn Corporate Recruiting Solutions is a major part of the Linked In strategy• LinkedIn Partners with some of the world’s biggest companies including: Amazon, American Express, Google, Reuters, Twitter and many more
  4. 4. Writing an online profile• This is not a place to re-write your CV - it is a place to sell yourself and make an impact.• First Impressions count• Be Open and Honest• Authenticity is key• Keep it relevant• Keep it up to date
  5. 5. Top tips for a winning LinkedIn profile
  6. 6. 1. Ensure it is comprehensive• Strength of your profile increases as you add content• Click ‘improve your profile strength’ to follow a guided tour• The more robust your profile, the higher you will rank on Google rankings• The more information a potential client has upfront, the more efficient the search process
  7. 7. 2. Have a profile photo • Vital for authenticity • 4 times more likely to be viewed • Helps people remember you • Humanises you • Reinforces your personal brand
  8. 8. Using photos• Do have a close up• Don’t show, partners, friends, kids• No facebook type photos• It needs to be you• No cartoons or avatars• No logos - companies, sports clubs etc• Worst of all - leaving it blank
  9. 9. No!
  10. 10. Yes!
  11. 11. 3. Name and headline• Your name should be just your name• Phone numbers, LION etc don’t help, and hinder searching• Description is massively important in searching• Headline should sell what you do, not what you are• 120 character hook – think KEYWORDS• Most people only read this far!
  12. 12. 4. Contact info and links • Visible to connections: email, IM, phone and address • Visible to everyone: Twitter and websites • Use them all • Web links can be anything you like • Change the title to a description • Keep these up to date
  13. 13. 5. Customise your public profile and URL• The public profile is what is seen from outside LinkedIn• Make the settings as public as possible• The URL that LinkedIn gives you is customisable• Make it memorable and searchable• e.g. link2james - no.1 on Google
  14. 14. 6. Summary• Make it a proper summary• You have 2000 characters to use• Use short paragraphs and make it personal• Add your contact details here• Should contain as many keywords as possible
  15. 15. 7. Skills and expertise• Skills are now endorsable by 1st tier connections• Put in as many as you can as long as they are relevant• LinkedIn prompts viewers of your profile to endorse you• Make sure they are visible in your settings
  16. 16. 8. Experience and education • Company display name and job title are highly search friendly (100 characters available) • The key is keywords • Good descriptions optimise your profile • Do not leave gaps – gives instant concerns (basics of unrelated roles) • Education is helpful for profile strength and LinkedIn Alumni
  17. 17. 9. Media • Great value adder • You can imbed presentations, blogs, video etc • Brings authenticity to your profile • All users will be able to do this as it is rolled out
  18. 18. 10. Recommendations • Testimonials influence other people • Great opportunity to strengthen the relationship with a client – ask in person • Key is who writes the recommendation for you – credible source • Accept at the right time – AM • Avoid reciprocity
  19. 19. 11. Profile settings• Be visible to everyone• Make it public• Being visible and authentic makes your profile more valuable• Edit settings to be as open as possible• Do not block incoming emails• Showing connections – mixed views
  20. 20. 12. Keep your profile and status up to date• Make sure you review your profile regularly• List your client offering well• Add new skills that make you saleable• Out of date profiles are worse than none at all!• Update your status regularly, list articles, accomplishments, blog updates etc• Link to Twitter etc for maximum effect
  21. 21. Search engines• Social media profiles rank VERY highly on search engines• Potential clients, employers and recruiters search the web and can find you very easily• Your LinkedIn profile is one of the first things they will find
  22. 22. m | Personal Development | Bespoke Training | email: phone: 07736 831151