The document discusses how to use LinkedIn for jobs, careers, and business. It explains that LinkedIn is a professional social media site where you can create a profile, connect with others, search for people and jobs, share updates, and more. The document provides tips on building out your profile, getting recommendations, using messaging and groups, and creating a company page to find opportunities and raise your professional visibility.

1. Using LinkedIn
Ashish Kulkarni
Web Design Glasgow
www.webdesignglasgow.eu

2. Introduction
• Who am I?
• 20 Questions
• What is LinkedIn?
• How to use LinkedIn for Job, Career and more
www.webdesignglasgow.eu

3. Who am I?
• Masters Degree in Computer Science
• Create Websites and Software for a living
• Been on LinkedIn for over 7 years
• Get half my work through connections and
half through online job boards
• I use LinkedIn for Contracts and Business
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4. Questions
• I am happy to take any question at any time
• I don’t know all answers but I will try my best
to answer
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5. What is LinkedIn?
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6. What is LinkedIn?
• LinkedIn is Professional Social Media website
• You can manage your online CV using LinkedIn
• You can search for the right people
• You can connect with people
• You can send messages to people
• You can engage with your target audience
• You can request introductions and much more
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7. Getting started
• For most things, LinkedIn is FREE
• You can register at www.linkedin.com
• LinkedIn keeps chasing you to fill up your
profile
• Excellent tool for job seekers as well as,
business owners
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8. LinkedIn Profile – Do’s
• Share a professional photograph
• Share true information regarding work
experience
• Adhere to company/business policies
• Share personal information that you are
comfortable with sharing
• Find and connect with people you know well
and can vouch for
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9. LinkedIn Profile – Do’s
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10. LinkedIn Profile – Don’ts
• Don’t put up company logo or a non
professional photograph as your profile image
• Don’t put false information
• Don’t connect with inappropriate people who
may harm your interests by association
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11. LinkedIn for Job Seekers
Update CV
Update LinkedIn
Profile
Seek
Recommendations
Upload CV to
Job boards
Search for
relevant jobs
Apply Interview
Success
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12. Why update profile?
• Recruiters and potential employers check
LinkedIn
• You cannot write everything on a CV
• Ensuring that your CV matches your LinkedIn
profile in terms of dates, companies and
positions is important
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13. Why update profile?
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14. Why update profile?
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15. Recommendations
• Businesses rarely give a reference indicating
anything more than dates worked
• References are usually given by HR and not by
line manager, stake holder or colleagues
• LinkedIn recommendations allow you to
request and manage the right words to show
on your profile
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16. Recommendations
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17. LinkedIn for Business
• Businesses need leads and customers
• Businesses need collaborators
• Businesses owners need visibility and avenues
to show-off their expertise
• LinkedIn can help you with visibility,
marketing, collaborators and leads
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18. LinkedIn for Business
Update LinkedIn
Profile
Seek
Recommendations
Join the right
groups
Network Online
and Offline
Connect with
Relevant People
Create/Update
Company Page
Engage and
Collaborate
Convert
Start or Participate
in discussions
Share relevant
updates
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19. LinkedIn Tools
• LinkedIn Search – Find right people or groups
• LinkedIn Messages – Exchange direct messages
with LinkedIn connections
• LinkedIn Groups – A great place to connect with
people, create and participate in discussions and
raise profile
• Share an update – A great way to talk about your
area of expertise
• LinkedIn Company Page – Great place to talk
about your business and share business updates
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20. LinkedIn Search
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21. Advanced People Search
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22. People Search Results
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23. LinkedIn Messages
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24. LinkedIn Messages
• You can send messages only to your 1st level
and Group Connections
• Be brief and to the point. No one reads long
messages.
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25. Group Search
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26. Group Discussions
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27. Group Discussions
• Different Groups have different rules and
permissions. Please check these before
posting.
• Discussions have to be entertaining, engaging
and educating
• Rather than “Buy from me”, “How you can
save money on something I sell” may get more
traction
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28. Share an update
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29. Detailed Post
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30. Detailed Post
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31. LinkedIn Company Pages
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32. Summary
• LinkedIn is a professional social media website
• It allows you to find and connect with people
• LinkedIn allows you to raise your profile
• It is a great tool for both Job Seekers as well as
Business Owners
• In today’s world, where your Network = your
Net worth, LinkedIn allows you to build a
strong professional network
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33. How to get hold of me
• Email – ashish@webdesignglasgow.eu
www.webdesignglasgow.eu