This document provides tips for using LinkedIn to promote a club fitness business. It recommends creating a professional profile with a headshot, experience details, and skills to represent yourself well online. It also suggests building a network of relevant professional connections, local establishments, and coworkers, and engaging with groups and conversations to share company information and build interest. Regularly following up with connections and local discussions can help make every connection count.

1. LinkedIn for Club Fit
SALES
Learn how to connect
Grow your connections
Build leads through relationships

2. Why LinkedIn?
• Allows you to show your professionalism
• Strut your stuff- do what you know
• People do business with people!
• Connect to the business world
• Opportunities to share ideas across the
globe
• Target local professionals- advanced
search

3. Time to Create your profile
• Upload a picture: a headshot
• Write your summary: who you are and
what you do and sometimes why you do it
• Add experience: don’t half-ass it
• Add your skills: seriously, everything
• Customize your link: to your name or
variation

4. Build a Professional Network
• People who are relevant to your market
• Your current and past associates
• Your family, professors and friends
• Your past and present employers
• Your co-workers
• Some strangers: weed out the weirdos

5. Join in the conversation
• Find groups to join that will help you
connect
• Find the professional establishments to
follow
• Talk about your company in the newsfeed
• Highlight what you do and share company
information you feel will drive interest
• Be proactive: If someone asks a question
you can answer, you probably should

6. Make Every Connection Count
• Thank people for connecting with you in a
message on LinkedIn
• Follow them on Twitter- You should be on
it!
• Put in the time to follow up with people
• Revisit old connections
• Follow local conversations

7. FOLLOW US!
@Cfbriarcliff
@Cfjeffvalley