Ethnography has become an essential tool in Product Design Research. This session will present the many ways that ethnographic research can contribute to a better design process.
How did we sell DT, how did the workshops with clients and users, which methods work and which ones do not.
Examples of real projects: both successful and not very)
- What is DT and why everyone is talking about it
- Key DT elements
- How DT works in outsourcing
- How the theory differs in practice
- How to sell DT
- How a project with DT fails
A summary of the basic principles of design thinking, human centered innovation and its application to strategy. Created by Natalie Nixon of Figure 8 Thinking.
How did we sell DT, how did the workshops with clients and users, which methods work and which ones do not.
Examples of real projects: both successful and not very)
- What is DT and why everyone is talking about it
- Key DT elements
- How DT works in outsourcing
- How the theory differs in practice
- How to sell DT
- How a project with DT fails
A summary of the basic principles of design thinking, human centered innovation and its application to strategy. Created by Natalie Nixon of Figure 8 Thinking.
How User Experience Evolves in a Company - a New Look at UX Maturity ModelsUXPA Boston
User experience design involves many skill sets and methods but companies don’t always have staff with the right expertise or placed in dedicated user experience roles. This puts product designs at risk, especially in competitive markets. In an effort to advance user experience design to minimize taking risks with design, several maturity models were published that explain the different phases of corporate UX maturity. I have surveyed several user experience maturity models, identified the most important information, enhanced with my own experiences and simplified the delivery using a light hearted, easy to understand metaphor – an evolution scale. Each evolution level defines what methods are typically used, who typically does “design” at that level and most importantly what is needed to evolve to the next level. This infographic is a valuable tool to educate different development teams where they are in the user experience spectrum as well as outline what they need to do to evolve. It also helps to educate executives to set realistic expectations that this is a process that takes time (we can’t all go from zero to Apple) and to help gain their support by plotting your competition on the same scale.
The application of User Centered Design in various fields, specially in Architecture and Design. Based on Don Norman's book- Design of Everyday Things.
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- How design will evolve in the Future?
- What's Speculative and Critical Design?
- Who will we design for in the Future?
- What role will design play in the Future of technology?
- How designers will shape the Future?
- Designing futures with Speculative Design Thinking Process
- Who inspires our design mindset?
- What does Ethics mean in design?
Daniel Zitter: The Expectations of Project Managers from Artificial IntelligenceEdunomica
Daniel Zitter: The Expectations of Project Managers from Artificial Intelligence
People Analytics Conference
Website - https://pacamp.org/
Youtube - https://www.youtube.com/channel/UCeHtPZ_ZLZ-nHFMUCXY81RQ/featured
FB - https://www.facebook.com/pacamporg
Towards a Systemic Design Toolkit: A Practical Workshop - #RSD5 Workshop, Tor...Koen Peters
Namahn (BE), a human-centred design agency, and shiftN (BE), a futures and systems thinking studio from Brussels, are developing a Systemic Design Toolkit combining the methodologies of both practices. The toolkit is currently piloted with the EU Policy Lab of the European Commission’s Joint Research Centre. The toolkit is structured as a suite of discrete thinking-and-doing instruments, to be applied selectively, sequentially and iteratively. The purpose of this toolkit is to enable co-analyses of complex challenges and co-creation of systemic solutions mode with users and other stakeholders This workshop aims to exchange insights between participants and facilitators in a hands-on, case-based format.
Workshop presenters are: Philippe Vandenbroeck, Kristel Van Ael, Clementina Gentile (@clementina_g) and Koen Peters (@2pk_koen)
I conduct research for all stages of the product development cycle. Having earned a ScrumMaster certificate, I practice agile techniques and deliver quick results to stakeholders.
Methods I use include:
Usability testing
Content testing
Card sorting
Surveys
User interviews
Diary studies
Information architecture validation
Ethnography
Contextual inquiry
Workshops with 30+ people
These slide we part of a morning workshop @RyanAcademy
@startupScaleup to an audience of 11 start up teams. My job to to help startup to create and tell an engaging story about their business idea that will help them win sales and funding. I have previously coached teams on the @WayraIRL @Startupbootcamp, @MAstartpatch @PropelNI @PropelVA accelerator programmes
How User Experience Evolves in a Company - a New Look at UX Maturity ModelsUXPA Boston
User experience design involves many skill sets and methods but companies don’t always have staff with the right expertise or placed in dedicated user experience roles. This puts product designs at risk, especially in competitive markets. In an effort to advance user experience design to minimize taking risks with design, several maturity models were published that explain the different phases of corporate UX maturity. I have surveyed several user experience maturity models, identified the most important information, enhanced with my own experiences and simplified the delivery using a light hearted, easy to understand metaphor – an evolution scale. Each evolution level defines what methods are typically used, who typically does “design” at that level and most importantly what is needed to evolve to the next level. This infographic is a valuable tool to educate different development teams where they are in the user experience spectrum as well as outline what they need to do to evolve. It also helps to educate executives to set realistic expectations that this is a process that takes time (we can’t all go from zero to Apple) and to help gain their support by plotting your competition on the same scale.
The application of User Centered Design in various fields, specially in Architecture and Design. Based on Don Norman's book- Design of Everyday Things.
UX Research - The Most Powerful Tool in Your KitMary Wharmby
Even a small amount of design research has the power to transform your project and lay a foundation for success. This quick primer will give you the tools and understanding needed to get started today.
Speculative Everything: Be a Dreamer with Critical Design and Design FictionMino Parisi
Talk about how be a Dreamer with Critical Design, Design and Ethics. Slides talked about this topics:
- How design will evolve in the Future?
- What's Speculative and Critical Design?
- Who will we design for in the Future?
- What role will design play in the Future of technology?
- How designers will shape the Future?
- Designing futures with Speculative Design Thinking Process
- Who inspires our design mindset?
- What does Ethics mean in design?
Daniel Zitter: The Expectations of Project Managers from Artificial IntelligenceEdunomica
Daniel Zitter: The Expectations of Project Managers from Artificial Intelligence
People Analytics Conference
Website - https://pacamp.org/
Youtube - https://www.youtube.com/channel/UCeHtPZ_ZLZ-nHFMUCXY81RQ/featured
FB - https://www.facebook.com/pacamporg
Towards a Systemic Design Toolkit: A Practical Workshop - #RSD5 Workshop, Tor...Koen Peters
Namahn (BE), a human-centred design agency, and shiftN (BE), a futures and systems thinking studio from Brussels, are developing a Systemic Design Toolkit combining the methodologies of both practices. The toolkit is currently piloted with the EU Policy Lab of the European Commission’s Joint Research Centre. The toolkit is structured as a suite of discrete thinking-and-doing instruments, to be applied selectively, sequentially and iteratively. The purpose of this toolkit is to enable co-analyses of complex challenges and co-creation of systemic solutions mode with users and other stakeholders This workshop aims to exchange insights between participants and facilitators in a hands-on, case-based format.
Workshop presenters are: Philippe Vandenbroeck, Kristel Van Ael, Clementina Gentile (@clementina_g) and Koen Peters (@2pk_koen)
I conduct research for all stages of the product development cycle. Having earned a ScrumMaster certificate, I practice agile techniques and deliver quick results to stakeholders.
Methods I use include:
Usability testing
Content testing
Card sorting
Surveys
User interviews
Diary studies
Information architecture validation
Ethnography
Contextual inquiry
Workshops with 30+ people
These slide we part of a morning workshop @RyanAcademy
@startupScaleup to an audience of 11 start up teams. My job to to help startup to create and tell an engaging story about their business idea that will help them win sales and funding. I have previously coached teams on the @WayraIRL @Startupbootcamp, @MAstartpatch @PropelNI @PropelVA accelerator programmes
Paths to Fisheries Subsidies Reform: Creating sustainable fisheries through t...The Rockefeller Foundation
The world depends on the oceans for food and livelihood. More than a billion people worldwide depend on fish as a source of protein, including some of the poorest populations on earth. According to the United Nations Food and Agriculture Organization (FAO), the world must produce 70 percent more food to meet coming hunger needs.
Fishing activities support coastal communities and hundreds of millions of people who depend on fishing for all or part of their income. Of the world’s fishers, more than 95 percent engage in small-scale and artisanal activity and catch nearly the same amount of fish for human consumption as the highly capitalized industrial sector. Small-scale and artisanal fishing produces a greater return than industrial operations by unit of input, investment in catch, and number of people employed.
Today, overfishing and other destructive fishing practices have severely decreased the world’s fish populations. The FAO estimates that 90 percent of marine fisheries worldwide are now overexploited, fully exploited, significantly depleted, or recovering from overexploitation.
uno speciale dedicato alla mobilità elettrica, alle tecnologie del mercato, ai prodotti di oggi e futuri e alle infrastrutture di ricarica. Una panoramica completa per avvicinarsi al futuro dell'automotive
Human Resource Leaders are faced with extreme HR makeover demands and opportunities. HR is at a technological, global and service-delivery crossroads. HR professionals also can wisely re-examine their competencies and capabilities to meet organizational human capital needs of the future.
Studying young people’s online social practices - Combining virtual ethnography, participant observation, online conversations and questionnaire data.
Guest lecture by Malene Charlotte Larsen, Assistant Professor at Aalborg University, at the PhD course: Mixed Methods Research: Theory and Practice, AAU, Jan 31 2013
This presentation gives you a short introduction to online ethnography, the history of the methodology and a few tips and tricks about ethics and everyday practises.
Contemporary Theories in Design Research
Master Program of Innovation and Design,Department of Industrial Design,National Taipei University of Technology
http://taxitaiongtho.com/chuyen-nha-lien-tinh-thue-xe-tai-lien-tinh/le bao
Dịch Vụ Chuyển Nhà Liên Tình, Chuyển Nhà Liên Tình, xe tải chuyển nhà liên tỉnh, chuyển nhà trọn gói liên tỉnh
http://taxitaiongtho.com/chuyen-nha-lien-tinh-thue-xe-tai-lien-tinh/
Ux, ethnography and possibilities for libraries, museums and archives [recomm...Dr. Michael Baker
Checkout this Presentation recommended by Dr Michael Baker Washington Indiana. These slides are adapted from a talk I gave at the Welsh Government's Marketing Awards for the LAM sector, in 2017. It offers a primer on UX - User Experience - and how ethnography and design might be used in the library, archive and museum worlds to better understand your users.
UX, ethnography and possibilities: for Libraries, Museums and ArchivesNed Potter
These slides are adapted from a talk I gave at the Welsh Government's Marketing Awards for the LAM sector, in 2017.
It offers a primer on UX - User Experience - and how ethnography and design might be used in the library, archive and museum worlds to better understand our users. All good marketing starts with audience insight.
The presentation covers the following:
1) An introduction to UX
2) Ethnography, with definitions and examples of 7 ethnographic techniques
3) User-centred design and Design Thinking
4) Examples of UX-led changes made at institutions in the UK and Scandinavia
5) Next Steps - if you'd like to try out UX at your own organisation
UX (or User Experience) incorporating usability studies, ethnographic research, and service design, is now being actively embraced by librarians. This presentation details this definition and briefly traces the history of ethnography and its relevance to, and adoption by, libraries.
This presentation was given at the Business Librarians Association conference in Leicester in July 2014.
Impact your Library UX with Contextual InquiryRachel Vacek
A contextual inquiry is a research study that involves in-depth interviews where users walk through common tasks in the physical environment in which they typically perform them. It can be used to better understand the intents and motivations behind user behavior. In this session, learn what’s needed to conduct a contextual inquiry and how to analyze the ethnographic data once collected. I'll cover how to synthesize and visualize your findings as sequence models and affinity diagrams that directly inform the development of personas and common task flows. Finally, learn how this process can help guide your design and content strategy efforts while constructing a rich picture of the user experience.
Methodological Invention and the Study of Everyday Energy Practices in Famili...energybiographies
UEA, Qualitative Research Symposium, 27th March 2017; Diversity in modern families and households: Challenges and opportunities for qualitative research
Presented by Betha Gutsche at ARSL, 9 September 2017, St. George, Utah (USA).
Learn from the dynamic experiences of fifteen small libraries, who reimagined and reconfigured “smart spaces,” where community members co-create, participate in hands-on learning, and strengthen social connections. You’ll learn how to uncover community needs, interpret the input, generate ideas and prototype those ideas with simple, low-cost materials. It’s transformation!
UXPA 2023: UX Fracking: Using Mixed Methods to Extract Hidden InsightsUXPA International
Users do not always accurately describe what they mean or feel. There are many reasons for this, ranging from politeness to poor introspection, to lack of sufficient technical vocabulary. Fortunately, UX researchers have tools in their trade to deduce what was really meant. We call this UX Fracking, a mixed methods approach that is optimized for extracting hidden user insights. We will illustrate the dangers of inadequate, superficial research, and how this may lead to outcomes incapable of addressing the users’ core issues. We will explore ways to avoid these pitfalls by leveraging mixed research methods to test hypotheses about the users’ intent and needs. This starts with a thorough understanding of who the user is, their goals, and how they work today, to an approach that combines surveys, interviews, and comment analysis with behavioral observation, and finally, validating the newly discovered user insights with the users themselves.
Similar to Ethnography and product design by Prof William Beeman at ProductCamp Twin Cities 2015 (20)
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Ethnography and product design by Prof William Beeman at ProductCamp Twin Cities 2015
1. Ethnography and Product Design
William O. Beeman
Department of Anthropology
University of Minnesota
2. The Big Green Button
Was the result of ethnographic research by anthropologist Lucy Suchman
3. Design Anthropology
• Design Anthropology has a forty-
year history
• Ph.D. Anthropologist Lucy
Suchman at Xerox PARC did her
doctoral dissertation on the
human-machine interface with
the Xerox Machine
4. Suchman’s
ethnographic analysis
of how people used
the Xerox machine
resulted in a complete
re-design of the
machine. The “big
green button” one
now sees on all
copiers was the result
of her research.
6. The “user” as central to design
• "The user" is a central trope for designers,
• identifying and meeting "the user's" needs
and wants is the central mission of designers.
7. “Users’” needs and wants are elusive
• Of course, this is never a
straightforward process.
• Consumers have complex,
multiple needs, which
they are not always able
to articulate.
• Also, designers may
create new product ideas
that satisfy needs
consumers did not know
they had.
•
8. The popularity of Post-it notes is an
example of an unanticipated need
9. How Ethnography Helps
• Ethnography provides
the means to
understand the
unstated needs and
desires of users
• It tells the designer not
what people SAY they
want or need, but what
they REALLY want or
need.
•
13. Ethnography is data based
• Often people contrast quantitative methods with
qualitative methods by saying that quantitative
methods yield data and qualitative methods yield
descriptions or narrative.
• However, ethnography yields enormous amounts
of highly useful data that cannot be obtained in
any other way.
• The challenge is knowing how to collect data
effectively and how to interpret it to yield
information useful to the design process.
14. Assumptions of Ethnography
• It assumes holism—that the world of the user
is an integrated whole
• It assumes that users interact dynamically
with their environment
• It differentiates users according to multiple
social dimensions and multiple social
situations
• It assumes change in desires and attitudes
over time.
15. Investigating whole worlds--Empathy
• Ethnographers embed
themselves in the worlds
of the people they study
in order to obtain an
“inside view” of that
world--empathy
• “Empathy” with users is a
popular goal in the design
world, but one can’t
achieve empathy without
deep immersion in the
lives of users
•
16. Direct Ethnographic Experience
• Nothing substitutes for
direct ethnographic
experience with users.
• Attempts to develop
“empathy” through
mediated information,
such as social media,
questionnaires or
directed interviews in
unnatural surroundings
will fail to properly assess
user needs and desires.
•
… I’ve torn up the questionnaire but
am using the lovely pen you sent me.
17. Participant Observation
• Participant—The
researcher enters
the life-world of the
group or community
he or she is studying
• Observation—The
research records as
complete a record of
his or her experience
as possible.
The ethnographer
Where is the ethnographer?
18. Progress in Ethnography
• Ethnographic research starts with the most
general observations possible. One is a “naïve
observer”
• Gradually observations focus on specific patterns
observed in the life-world of the community and
are recorded as data
• This focus yields “hypotheses” that can be
verified and tested using the data collected
• Leading to insights about user needs and desires
that can be incorporated into the design process
19. Other ethnographic data
• Video recording
• Photographic records
• Mapping-space and
activities
• Informal interviewing
• Inventories
• Diaries
• Shadowing
• Storytelling
• Autobiography
• Biography
•
20. Findordrawapictureofthisperson
Biography
Nam
eAge
Gende
r
Family
Living
Context
Wor
k
Pla
y
Whoarethey? Wherearethey?
Notedownyourassumptions
Relatingandconnections
Connections
Who is this person connected
to? How?
(Include people/organisations
they know and don’t know)
Objects
What physical and digital
objects is this person
connected to?
How, where and when?
Skills
How does this person learn?
What shapes this?
What skills and knowledge
does the person have?
Habits
What activities are usual or
habitual for this person?
What would be novel
for them?
Matteringandvalues
Pleasure
How does this person
enjoy themselves?
(Not just special occasions
but everyday pleasures)
Personalobject
Pick one personal object that
has meaning for this person
and discuss what it means to
them and why
Mentalmodels
Thoughts
What does this person
think or believe about the
world around them?
Selfperception
How does this person
think about their
involvement in change?
What shapes this?
StoryworldUsethistohelpyoudescribetheuserandtheirworld
Waysofdoingthings
Source: Kimbell and Julier. 2012.The Social Design Methods Menu
Ethnographic Data Check list after Lucy Kimbell
22. Christina Wasson—E-Lab
• E-Lab is now incorporated into Sapient, which
has a Minneapolis branch
• E-Lab did a study for Steelcase on office
furniture.
• First an E-Lab team did an extensive
ethnographic study of workers’ use of space.
They lived with the workers, interviewed
them, took pictures and videos
23. Steelcase Design Results
• Workers used spaces in many ways designers had never
intended and for multiple purposes.
• To give just one example, hallways and other "in
between" spaces turned out to be highly significant
sites of work interactions.
• This finding had far-reaching design implications for
Steelcase. It led the company to focus more on
products that could be placed in such "in between“
spaces to facilitate employees' interactions.
• Such products ranged from chairs to whiteboards. This
finding has become institutionalized at Steelcase and is
almost taken for granted today. (Wasson 2000)
25. Service Design--UPS vs. Fedex and
Small Business
• Fedex was losing market for small business to UPS
• Advertising, price control, incentives didn’t work
• Ethnographers went to small businesses and spent time
with the owners and employees, logged shipments and
were on hand to interview employees for every
interaction with delivery persons.
• UPS was seen as integrated into small business as part
of the business “family,” whereas Fedex was seen as
external, corporate, snobbish and in a hurry.
26. Ethnographic Praxis in Industry
Conference (EPIC) 2016
Minneapolis
29 August—1 September 2016
UMN Department of Anthropology
Carlson School of Management
epicpeople.org