Charting Your Career

Charting Your Career
brought to you by
Bruce A. Bennett
Career Coach Corner
May 10, 2022

2
Introduction & Notes for session
Introduction
MCWN Volunteer since 2010 & Contractor from 2018
Career Coach Corner Blogger & Presenter
B² Discuss LinkedIn Podcaster
LinkedIn user since 2006
General Notes for Today
My contact info is on last slide
Presentation file is available upon request
Workshop is interactive, Q/A & Parking lot
Red Arrows

3
Outline for Charting Your Career
Outline
Why LinkedIn?
Navigation tabs
Enhancing your profile
Best Practices
Building your network
Searching
Settings

4
Goals for session
Goals
Recognize the difference between a resume & profile
Understand how to build a compelling profile
Create a relevant job search agent in LinkedIn
Research employers on LinkedIn & the Internet

5
LinkedIn - What is it & Why use it?
Over 780 million professionals use LinkedIn
Virtual Resume
Create an Internet Presence
Business Social Networking
Connection referrals
Research Individual or Company
Corina Eliason at ForeSee
Find Employment Opportunities

8
LinkedIn Navigation Tab - Home

9
LinkedIn Navigation Tab - My Network

10
LinkedIn Navigation Tab - Jobs

11
LinkedIn Navigation Tab - Messaging

12
A Very Important Messaging Setting!!!

13
LinkedIn Navigation Tab - Notifications

14
LinkedIn Navigation Tab - Me

15
LinkedIn Navigation Tab - Work

16
Editing Your Profile
Pencils are an editing tool for your use
1600 x 400 pixels is suggested banner size

17
Editing Your Profile
Providing a custom banner enhances a profile
Select a photo that reflects position or industry

18
Editing Your Profile Contact Info
Check your contacts for email & phone

19
Your contact info should include email & phone

20
Websites can
will be labeled
with generic
term.
The can be
labeled as
other and
customized.

21
LinkedIn's Career Explorer
Career Explorer identifies transferable skills
https://linkedin.github.io/career-explorer/

22
Begin by identify a job title
LinkedIn makes suggestion based on key words

23
Default setting changes from high to low
Find jobs on LinkedIn that match your skills

24
LinkedIn Best Practices
1. Photo
2. Headline that’s not a title
3. About section - TMAY
4. Complete Skills section
5. #OpentoWork - Create a job search agent
6. Posting updates activity
7. Build your network of connections
8. Recommendations
9. Following target companies
10. Who Viewed Your Profile?
11. Join Groups

25
Passport headshot photo with a professional appearance
Contrasting plain background
Name photo for SEO
e.g. Bruce Bennett LinkedIn Training.jpg
Best Practice – Photo

27
Best Practice - Headline
Include Skills in your headline & work experience
NEVER use the word “Searching” or “Opportunity” in
your headline! Save that for your About section.
2019 overused buzzwords on LinkedIn used last year
Energetic, Passionate, Tenacious,
Value-Add, Expert, Ninja, Guru
Buzzwords to Remove from Your LinkedIn Profile

28
The About section could start with email address and contact
information on the very first line
Paragraph one should be about what you do, your job titles, work
experience, defined skills and industry keywords
Paragraph two should show how you have added value to a
previous employer - recap a story or more (STAR)
Paragraph three should tell how you will solve a company’s
problems - use a story (STAR)
Close with a call to action, “call me if……”
Best Practice - About

29
Great Example of an About Section

30
Best Practice - Skills
Three skills are featured but you can have 50 skills
You can add a new skill by clicking the hyperlink
The skills can reordered by clicking on the pencil
47 more

31
LinkedIn suggests key skills based on your profile
Click on the + symbol to add skills and then Add

32
LinkedIn auto
populates &
defines key skills
Select from
several
suggestions
Skills at the top of
the list are more
widely searched

33
Best Practice - Skills & Endorsements
Skills can be
reordered
Three new
settings for
Endorsements

34
Best Practice - Skills & Endorsements
Endorse connections to receive endorsements

35
Reorder skills by clicking on
symbol and dragging it to new
order

36
Best Practice - LinkedIn Skills
It is imperative to add all your skills to your profile
You might ask yourself why is it so important?
This Is Why I Emphasize Skills

38
Job Search Using LinkedIn
LinkedIn provides several tools to enhance job search
Covertly letting Recruiters know you are #ONO
Overtly informing Everyone you are #Opentowork
Review jobs Recommended for you by LinkedIn
Search for job openings by title, skill, or company
Create job search agent(s)

39
Best Practice – Know Job Tab Options
LinkedIn suggestions based on profile, skills, company, etc.

40
Best Practice - #OpenToWork
Several options to select in step by step process

41
Add several job
titles that would
be appropriate
for you
The maximum
number of job
titles you can
insert is ten

42
Base pay,
benefits and
commute
distance can be
specified

43
Select preferred
schedule and
type of hours
you are seeking

44
Click on drop
down to select
All LinkedIn
members or
Recruiters
only
You can edit
#OpenToWork
status

45
Beware if you are
employed and
you select All
LinkedIn
members, people
at your company
can view your
status

46

47
You can post your #OpenToWork status
The post should be concise and focused

48
Search for relevant jobs posted on the Jobs tab
Enter a job title & location to start a search
Best Practice - Job Search Agent

49
LinkedIn Job Search Agent
Searches can be filtered on many criteria & saved

50
Manage Job Alerts be editing or deleting
Option for Job recommendations from LinkedIn

51
Edit alert for Daily or Weekly updates & notifications

52
Apply button redirects you to company website
LinkedIn Job Applications

53
The Apply button may prompt you to share your profile
LinkedIn Job Applications

54
Use Easy Apply if NOT listed on Company Website
LinkedIn Easy Apply Application

55
LinkedIn Easy Apply Application
Easy Apply
takes you
through
several
screens for
the
application
process.

56
LinkedIn Easy Apply Job Application
Easy Apply shows your progress with the application

57
Saved resume can be sent & option for cover letter

58
A step in the
application
process may
include screener
questions

59
When completed you
have an opportunity to
review the application
before submitting it

60
Another Easy Apply Job Application
A possible step in the
application process
is sharing your work
experience section.
Note that my profile
exceeded the limit of
ten responses.
Self identification are
other questions that
may be included

61
Paul Cameron counsels on using LinkedIn Easy Apply

62
Analytics & Resources
Your Analytics & Resources are only visible to you

63
Analytics & Resources
Your Analytics & Resources are only visible to you

64
Best Practice - Your Activity
Posting can be about
articles, recognition,
etc.
Try to include an article
hyperlink, image or
video
Click on Show all activity
at the bottom to view
additional content

65

66

67
Information about the individuals viewing your posts

68
Best Practice – Add Media
Slideshare stores files to share on your profile/posts
Use in About, Featured or Work Experience sections

69
Three levels of connections
Your LinkedIn Network – 1, 2 or 3?

70
Make your
invite more
personal!
Building Your LinkedIn Network

71
LinkedIn recommends connections, alumni, etc.

72
Click on blue Connect button

73
Dialogue box pops up with two options
Add a note customized to the person
Send now produces a generic spam like message

74
Make it personal and engaging
There is a limit of 300 characters

75

76
2nd Level – Click Connect Button, Message Locked

77
2nd Level – Click connect or Message group member

78
3 dots
reveal
several
options
including
Connect

79
Building Your LinkedIn Network or Not

80
LinkedIn Recommendations
They are an important element to your profile
You should have three to four recommendations
Who do you ask?
Co-workers, Managers, Vendors, Clients, etc.
How does the process work?
A two way street, i.e. quid pro quo
Write recommendations to others
You receive notice a recommendation was written for you
You review it to approve and post or ask for a revision
Lastly, are your recommendations current?

82
First step is identify who to ask by typing a name

83
The 2nd step is to
define your
relationship and
position with the
individual by
selecting options
from the drop
down menus

84
Third step is to
customize the
request and
offering an idea
for their
comments.
Finish writing the
note and click on
the Send button
to complete.

85
Best Practice - Follow Companies
LinkedIn lists
your interests
at the end of
your profile
page

86
Keep current with your
target companies
LinkedIn enables you to
easily view news &
jobs

87
LinkedIn company page features many details

88

89

90
Best Practice - Search Companies

91
Best Practice - Who Viewed You?
LinkedIn tracks the
last 90 days of
viewing history
The most recent five
people are identified
viewable with a free
account except those
that want to remain
anonymous

92
LinkedIn Groups
Two ways
to
access
your
LinkedIn
Groups

93
LinkedIn Groups
Not all
Groups
are
created
equal
Vary with
members
#s and
activity

94
LinkedIn Groups
You can manage
notifications,
change settings
or leave a group

95
LinkedIn Groups
You can view &
search the
members of a
group
This makes it easy
to message a
non-connection

96
LinkedIn Groups
This post from
Linked N Chicago
(LiNC)
illustrate another
reason to join
groups

97
LinkedIn Searching
Find people, companies, groups. Etc. using search
Type in name or subject and press Enter key

98
LinkedIn Searching
Click on People to reveal categories; People, Jobs, etc.
Location, current company are 2 great search filters

99
LinkedIn Searching
Clicking All filters opens a dialogue box on the right

100
LinkedIn Searching
Location is a great search filters

101
LinkedIn Searching
All filters displays Company, School, Industry

102
LinkedIn Searching
All Filters allow for expanded searching by job title,
e.g. Recruiter or Talent Acquisition at a company

107
LinkedIn Settings
There are three
profile viewing
options

108
LinkedIn Settings
Options for
the job
seeking
preferences
section

109
LinkedIn Settings
Manage your
settings
and
resumes
under Job
Application
Settings

110
McHenry County Workforce Network
May Calendar of Events & Services
Personalized Job Search Assistance Services
To sign up, request the professional directly by email
Resume Critique
Mock Interview
LinkedIn Critique and/or Q&A

111
Upcoming Webinar Events
Network to Success Job Club
Boost Your Job Search by Volunteering
Wednesday May 11, 2022 from 1:00pm to 3:00pm
LinkedIn Strategic Guidelines
Wednesday May 18, 2022 from 10:00am to 12:00pm
Resumes, Cover Letters and Applying Online
Wednesday June 1, 2022 from 10:00am to 12:00pm
Guide to a Winning Interview
Monday June 6, 2022 from 10:00am to 12:00pm

Feel free to connect with me on LinkedIn
Bruce A. Bennett
Mobile: 815-302-9552
Email: BABennett73@gmail.com
LinkedIn: http://www.linkedin.com/in/bruceabennett
Career Coach Corner Blog: http://bruce73.wordpress.com/
https://bruce73.wordpress.com/upcoming-presentations/
Podcast: https://www.spreaker.com/show/b-squared-linkedin

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