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LinkedIn - Beyond the Basics
The document is a workshop outline by Bruce A. Bennett, focused on utilizing LinkedIn effectively for job searching and networking. It covers best practices for optimizing LinkedIn profiles, including crafting strong headlines, summaries, and skills sections, as well as strategies for building connections and leveraging features like job search agents and groups. Additionally, it highlights the importance of professional presentation and interaction on the platform to enhance visibility and opportunities.
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LinkedIn - Beyond the Basics
- 1. Beyond the Basics brought toyou by Bruce A. Bennett Career Coach Corner July 10, 2019Employment Ministry
- 2. 2 Notes & Outlinefor session General Notes for Today My contact info is on last slide Workshop is interactive Q/A & Parking lot Red Arrows Outline Why LinkedIn? Navigation tabs Enhancing your profile Best Practices Building your network Searching Settings
- 3. 3 LinkedIn - Whatis it & Why use it? Over 610 million professionals use LinkedIn to exchange information, ideas & opportunities!! Virtual Resume Create an Internet Presence Business Social Networking Site Connection referrals Research Individual or Company Norm Galvin at InsightsNow Find Employment Opportunities
- 4. 4 Optimize Your ImportantSKILLS The first word in your headline gets the SEO results from LinkedIn’s search algorithm. Thus, it’s critical that you start your headline with your most important SKILL. Many members don’t understand this, so if you do it, you will get powerful SEO results. It matters because if you don’t come up high enough in the search results, then you won’t get the chance to convince someone to click through to your profile. LinkedIn Profile Nuances
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- 6. 6 LinkedIn Best Practices 1.All Star profile with photo 2. Headline – descriptive and accurate, not title 3. Summary section – call to action 4. Utilize Skills section and other key words 5. Jobs – create search agent 6. Activity updates using # Hashtag or @BruceBennett, e.g. reading a book, view webinar attending a seminar, trade show or conference 7. Build your network of connections 8. Recommendations 9. Companies – following & searching 10. Who Viewed Your Profile? 11. Group – discussions & participation
- 7. 7 Have a professionalphoto appearance Passport format with headshot Contrasting plain background Rename photo for SEO e.g. Bruce Bennett LinkedIn Training.jpg Best Practice - Photo
- 8. 8 Best Practice -Headline
- 9. 9 Most people havea headline that states their position. It doesn’t tell people why they should connect with you. It doesn't tell them how you add value. It doesn't tell them how you can solve their problem. Best Practice - Headline
- 10. 10 Best Practice -Headline Include Skills in your positions and headline Never use the word “Searching” or “Opportunity” in your headline. 2018 top ten overused buzzwords on LinkedIn used last year Specialize, Experienced, Skilled, Leadership, Passionate, Expert, Motivated, Creative, Strategic, Focused 2019 overused buzzwords on LinkedIn used last year Energetic, Passionate, Tenacious, Value-Add, Expert, Ninja, Guru
- 11. 11 • Now beingreferred to as the About section • Your summary could start with email address and contact information on the very first line. • Paragraph one should be about what you do, your job title, work experience and keywords (your defined skills). • Paragraph two should show how you have added value to a previous employer - tell a story (STAR). • Paragraph three should tell how you will solve a company’s problems - use a story (STAR). • Close with a call to action, “Call me if……” Best Practice - Summary Structure
- 12. 12 Three skills arefeatured but you can have 50 skills. You can add a new skill by clicking the hyperlink. The skills can reordered by clicking on the pencil. Best Practice - LinkedIn Skills
- 13. 13 Best Practice -LinkedIn Skills It is imperative to add all your skills to your profile. You might ask yourself “Why is it so important?” This Is Why I Emphasize Skills
- 14. 14 Best Practice -Job Search Agent LinkedIn suggests jobs based on your profile data, e.g. job titles, skills, companies, etc. 14
- 15. 15 Update career intereststo inform recruiters about your expertise, job titles, and locations. Best Practice - Job Search Agent
- 16. 16 Update career intereststo inform recruiters about your desired job titles, location and type of work. Best Practice - Job Search Agent
- 17. 17 Search for relevantjobs posted on LinkedIn. Use a job title & location to start a search. Best Practice - Job Search Agent
- 18. 18 Opt in forDaily or Weekly updates Select notifications, email or both LinkedIn Job Search Agent
- 19. 19 Best Practice -Your Activity Activity posting can be about articles, recognition, etc. # Hashtag symbol will increase visibility.
- 20. 20 Best Practice -Your Activity
- 21. 21 Best Practice -Your Activity
- 22. 22 Best Practice -Your Activity
- 23. 23 LinkedIn recommends connectionsand alumni Building Your LinkedIn Network
- 24. 24 Click on blueConnect button Building Your LinkedIn Network
- 25. 25 Dialogue box popsup with two options. Add a note customized to the person. “Send now” produces a generic spam like message. Building Your LinkedIn Network
- 26. 26 Make it personaland engaging There is a limit of 300 characters Building Your LinkedIn Network
- 27. 27 2nd Level –Click Connect Button, Message Locked Building Your LinkedIn Network
- 28. 28 2nd Level –Click connect or Message group member Building Your LinkedIn Network
- 29. 29 3rd Level -Click on 3 dots to connect Building Your LinkedIn Network
- 30. 30 3 dots reveal several options including “Connect” BuildingYour LinkedIn Network
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- 32. 32 Best Practice -Follow Companies Keep current with your target companies LinkedIn enables you to easily view news & jobs
- 33. 33 Best Practice -Follow Companies LinkedIn company page features many details
- 34. 34 Best Practice -Follow Companies
- 35. 35 Best Practice -Follow Companies
- 36. 36 Best Practice -Who Viewed You?
- 37. 37 Best Practice -Who Viewed You?
- 38. 38 Best Practice -Who Viewed You?
- 39. 39 Best Practice -LinkedIn Groups Not all Groups are created equal Vary with members #s and activity
- 40. 40 Best Practice -LinkedIn Groups This is Linked N Chicago (LiNC) group You can change settings or leave a group
- 41. 41 Best Practice -LinkedIn Groups You can view & search the members of a group This makes it easy to message a non-connection
- 42. 42 Best Practice -LinkedIn Groups These 2 posts from Linked N Chicago (LiNC) illustrate one reason to join groups
- 43. 43 Best Practice -Group Participation Become a "SME”, post new topic or respond to posts
- 44. 44 LinkedIn Searching Find people,companies, jobs, groups using various search filters
- 45. 45 LinkedIn Searching Searching hasnumerous filters
- 46. 46 LinkedIn Searching Location, currentcompanies are 2 great search filters
- 47. 47 LinkedIn Searching Location, currentcompanies are 2 great search filters
- 48. 48 LinkedIn Searching There aremany search filters to utilize
- 49. 49 LinkedIn Searching Filter byjob title, e.g. Recruiter or Talent Acquisition
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- 51. 51 LinkedIn Settings Add 2ndemail address and mobile number
- 52. 52 LinkedIn Settings There arethree profile viewing options
- 53. 53 LinkedIn Settings Upload yourresume under Job Application Settings
- 54. 54 LinkedIn Settings Additional information& settings are available
- 55. 55 LinkedIn Mobile High levelof functionality Instant communication Record audio message Tool for networking events #Networking
- 56. 56 LinkedIn Mobile App LinkedInmobile makes it easy to network. The mobile version has great tools.
- 57. 57 LinkedIn Mobile Addinga Connection You can personalize a request to connect on LinkedIn mobile. 1 Go to their Profile page. 2 Touch the symbol. A new screen will be displayed. 2 1
- 58. 58 LinkedIn Mobile Addinga Connection Select Personalize invite and write your invitation to connect. Limited to 300 spaces.
- 59. 59 LinkedIn Mobile Messaging Messagingoffers instant communication with your network. 1 Go to the Home page. 2 Touch the symbol. A new screen will be displayed.1 2
- 60. 60 LinkedIn Mobile Messaging Messagingoffers ability to search messages. 1 To search for a message. 2 To create a new message. A new screen will be displayed. 2 1
- 61. 61 LinkedIn Mobile Messaging Youcan send more then a plain text message. 1 Add a short audio message. Use regular keyboard controls on Smartphone to add emoji, gifs, or other media. 1
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- 63. 63 LinkedIn Mobile AppNetworking Tools LinkedIn has made it easy to share your profile with others at networking events. 1 Go to the Home page. 2 Touch the symbol. A new screen will be displayed. 1 2
- 64. 64 LinkedIn Mobile AppNetworking Tools 1 You can scan another person’s code. 2 Your code is displayed for scanning. 3 Share your code via email, tweet, Facebook, etc. 4 Save Qcode to your phone. 21 4 3
- 65. 65 LinkedIn Mobile AppNetworking Tools Fine People on LinkedIn that are nearby! 1 Go to the Connections page. 2 Touch Find nearby (OFF) A new screen will be displayed. 2 1
- 66. 66 LinkedIn Mobile AppNetworking Tools LinkedIn will display people who are on the same page that are near you.
- 67. 67 McHenry County WorkforceNetwork July Newsletter of Events & Services McHenry County Workforce Network Website Personalized Job Search Assistance Services To sign up, request the professional directly by email Resume Reviews Mock Interviews LinkedIn Critiques
- 68. 68 My Upcoming Events McHenryCounty Workforce Network 500 Russel Court, Woodstock IL 60098 Start with a Resume and Finish with an Interview Tentatively Scheduled for August 12, 12:30pm to 3:30pm LinkedIn for Your Job Search Tentatively Scheduled for August 26, 12:30pm to 3:30pm
- 69. Questions? Feel free tofollow up later or connect with me on LinkedIn Contact Info: Bruce A. Bennett Mobile: 815-302-9552 Email: BABennett73@gmail.com LinkedIn: http://www.linkedin.com/in/bruceabennett Career Coach Corner Blog: http://bruce73.wordpress.com/