The document discusses unnatural links and how they can negatively impact a website's search rankings. It defines unnatural links as those that are irrelevant or don't match Google's parameters. While unnatural links won't directly penalize a site, they can cause rankings and traffic to drop. The document recommends identifying and removing unnatural links, then notifying Google for reconsideration. It also outlines the speaker's new natural link building strategies to avoid such issues.

1. "Unnatural links"
Its time to justify the new form of
link building.

2. Host By
Eric Khotunn Chintan Shukla
Sr. Sales Manager Sales Manager
Ashish Chauhan Vivek Parikh
Sr. SEO Adviser Sr. SEO Adviser

3. Agenda
• What is unnatural links?
• Would these unnatural links penalize my website?
• Types of unnatural links
• Effects of unnatural links
• Why unnatural links should be removed ?
• How to remove unnatural links
• Blurbpoint's new link building strategy against unnatural
links
• Revised plans with added features.
• Question and answers

4. What is unnatural links?
• The links pointing to your website that are irrelevant and
which do not match Google parameters can be called as
unnatural links.
• Links which are completely unrelated to your niche links
• Excessive of reciprocal links and link exchange
• Over optimization with the same anchor text

5. GWT Email notification

6. Would these unnatural
links penalize my website?
• Unnatural links can’t penalize
your website.
• It only disturbs your current
ranking and traffic.

7. Types of unnatural links
• Blogroll link
• Featured directory links
• Reciprocal link
• Link exchange
• Footer links
• Bad neighborhood links
• Links to manipulate the PR's
• High PR paid links
• Profile links
• Over optimization

8. Featured directory & Blog roll links

9. Reciprocal link & Link exchange
Web Site A Web Site B

10. Footer links

11. Bad neighborhood links

12. Links to manipulate the PR's
Website A Website D
(PR4) (PR5)
Example.com
Website B Website C
(PR3) (PR6)

13. High PR paid links

14. Profile links
Fake user profile

15. Over optimization

16. Effects of unnatural links
• Drop down in ranking
Your keyword position will drop down after you receive a
Google notification on unnatural links or it could also drop
before you are notified.
• Drop down in traffic
It is obvious that as the keywords drop, so will the traffic.

17. Why unnatural links should be
removed ?
• Google mail clearly shows that you need to
remove unnatural links to get back your
ranking and traffic.
• It also makes your website profile authentic in
Google’s eyes.

18. How to remove unnatural links
• Download back links data from Google
webmaster tool.
• Identify the unnatural links from Google
webmaster data.
• Contact the respective site owner to remove
those links.
• Check updated link count in Google
webmaster.
• Email Google for reconsideration of your site.

19. How to remove unnatural links
Email Google for
Reconsideration of
your site
Check Updated Link
Need to login In Count in Google
webmaster Webmaster
Identify
unnatural links
Contact respective
site owner to remove those
links

20. Blurbpoint’s new link building
strategy against unnatural link
• On page SEO suggestion
• Social profile maintenance
• Social video submission
• Documents sharing
• Photo sharing
• Premium press release distribution
• Theme based strategic link building

21. Revised plans with added
features
• SEO booster plan
• Hire dedicated SEO
• Monthly recurring plan
• Complete SEO Package

22. Any questions ???
Raise your hands….

23. • We have tried to cover most of the unnatural link aspects
but if you still have any doubts or queries, you are most
welcome to contact us on support@blurbpoint.com or you
can directly contact your respective Relationship Manager.
• To help us understand your website better, kindly share the
webmaster access on webmasters@blurbpoint.com
• Due to the time limitation, if we were unable to answer
your question, please send us your queries to
support@blurbpoint.com

24. Join us
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http://twitter.com/#!/blurbpoint
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