Topics Covered:
What is Keyword Research
Introducing Keyword Research & tools in the market
Find global search volume for specific keyword
Find country based/local search volume for specific keyword
Find the competition of the keyword
Allintitle concept
Topics Covered:
What Is Search Engine
Why We Use Search Engines
What Is Search Engine Optimization (SEO)
The Necessity Of Branding & Exposure
Order Of SEO
Keywords
Classifying the Keywords
Topics Covered:
Social Bookmarking and related materials to drive targeted Visitors
Forum Posting
Different category of Forums
Golden rules and facts of forums
Forum Posting Works and how it’s related to SEO/Link-building
Topics Covered:
Making an action plan for an optimized content
Getting an idea on how to write Clever post titles
Idea on Stuffing Keywords in title tag and why it’s a bad SEO practice
Complete knowledge on Google Panda Update
Know about the different versions of the Update
Topics Covered:
Off Page Optimization:
Backlink
No-Follow / Do-Follow
Blog Commenting
Knowledge sharing on Yahoo Answers and on other type of Q/A sites
Topics Covered:
What is Directory Submission and its SEO advantages?
Link Wheel
What is Link Wheel
Link Building strategy using Web 2.0 Properties
Complete knowledge on Google Penguin
Know about the different versions of the Update
Topics Covered:
What Is Search Engine
Why We Use Search Engines
What Is Search Engine Optimization (SEO)
The Necessity Of Branding & Exposure
Order Of SEO
Keywords
Classifying the Keywords
Topics Covered:
Social Bookmarking and related materials to drive targeted Visitors
Forum Posting
Different category of Forums
Golden rules and facts of forums
Forum Posting Works and how it’s related to SEO/Link-building
Topics Covered:
Making an action plan for an optimized content
Getting an idea on how to write Clever post titles
Idea on Stuffing Keywords in title tag and why it’s a bad SEO practice
Complete knowledge on Google Panda Update
Know about the different versions of the Update
Topics Covered:
Off Page Optimization:
Backlink
No-Follow / Do-Follow
Blog Commenting
Knowledge sharing on Yahoo Answers and on other type of Q/A sites
Topics Covered:
What is Directory Submission and its SEO advantages?
Link Wheel
What is Link Wheel
Link Building strategy using Web 2.0 Properties
Complete knowledge on Google Penguin
Know about the different versions of the Update
SEO Interview Questions with Answers For SEOMOZnitishredrock
SEO Interviewing Questions with Answer: Top collection of SEO Interview Questions For SEOMOZ online test preparation 2015. Here are best SEO Interview Questions with Answers
By the time you’re done reading, you will know the definition of on-page SEO, the importance of on-page SEO, the difference between H1 and H2 tags, keyword frequency, and how to optimize your URLs.
Let’s get started learning about on-page SEO..
Content Marketing Strategies for StartupsBoni Satani
In this Slide, I've covered two Main Aspects of Content Marketing
1) Creating the Content
2) Promoting the Content
The slide goes in deth explaining PROVEN Content Formats that You can start creating to get Instant RESULTS.
Additionally, We cover that once the Content is Ready, you should go with a Guest Post on High Authority Sites and later start Publishing on your Own Blog.
Ultimate Guide to White Hat SEO using ScrapeboxŁukasz Rogala
ScrapeBox is very powerful tool both for link building and link opportunities and link detox/link analysis tasks.
ScrapeBox - the forbidden word in SEO has become a true White Hat tool, which can help you with link detox or link building.
The Power of Keywords - getting started with SEO, PPC and AnalyticsContentable
Getting found by google is high on the list for most marketing managers these days. Here Elyse covers the basics of three key components of this challenge - SEO, PPC and Analytics.
This is a presentation on " On page optimization " . On page optimization is the optimization done directly on the webpage or website. It is also called webpage optimization .
On page is a technique used in Digital marketing for doing search engine optimization. Here we are discussing on page optimization factors which comes under search engine optimization.
For Digital Marketing courses in Bangalore visit us at:
https://www.sketchcareer.com/
The term Search Engine Optimization describes a diverse set of activities that you can perform to increase the amount of targeted traffic that comes to your website from search engines (you may also have heard these activities called Search Engine Marketing or Search Marketing).
In this session we’ll look at ways to use keywords within your WordPress site structure, SEO plugins, On-page SEO principles, how to present web content for search engines and a human audience.
Slides from the October 30 SEO Primer for Accelerate Tectoria clients. Others can feel free to check out the slides but note they won't all make sense without having been at the presentation!
SEO can be tough to learn, understand and apply. I was asked to explain the essentials in 15 minutes, so here's the SEO lesson you need to learn how to get your content discovered via search.
The Internet can work wonders: If you are looking for guidance on a home improvement project, there is a YouTube video for every conceivable “how to.” Need a last-minute recipe or want to find a unique gift item? Presto, with a few clicks results appear on your screen. Of course, it can also be frustrating. The key to using the Internet as a business tool is to reduce that frustration and connect with customers in the easiest, most direct way possible. In other words, don’t let potential leads get lost on their way to your website! (http://bit.ly/2ghsK8H)
SEO Interview Questions with Answers For SEOMOZnitishredrock
SEO Interviewing Questions with Answer: Top collection of SEO Interview Questions For SEOMOZ online test preparation 2015. Here are best SEO Interview Questions with Answers
By the time you’re done reading, you will know the definition of on-page SEO, the importance of on-page SEO, the difference between H1 and H2 tags, keyword frequency, and how to optimize your URLs.
Let’s get started learning about on-page SEO..
Content Marketing Strategies for StartupsBoni Satani
In this Slide, I've covered two Main Aspects of Content Marketing
1) Creating the Content
2) Promoting the Content
The slide goes in deth explaining PROVEN Content Formats that You can start creating to get Instant RESULTS.
Additionally, We cover that once the Content is Ready, you should go with a Guest Post on High Authority Sites and later start Publishing on your Own Blog.
Ultimate Guide to White Hat SEO using ScrapeboxŁukasz Rogala
ScrapeBox is very powerful tool both for link building and link opportunities and link detox/link analysis tasks.
ScrapeBox - the forbidden word in SEO has become a true White Hat tool, which can help you with link detox or link building.
The Power of Keywords - getting started with SEO, PPC and AnalyticsContentable
Getting found by google is high on the list for most marketing managers these days. Here Elyse covers the basics of three key components of this challenge - SEO, PPC and Analytics.
This is a presentation on " On page optimization " . On page optimization is the optimization done directly on the webpage or website. It is also called webpage optimization .
On page is a technique used in Digital marketing for doing search engine optimization. Here we are discussing on page optimization factors which comes under search engine optimization.
For Digital Marketing courses in Bangalore visit us at:
https://www.sketchcareer.com/
The term Search Engine Optimization describes a diverse set of activities that you can perform to increase the amount of targeted traffic that comes to your website from search engines (you may also have heard these activities called Search Engine Marketing or Search Marketing).
In this session we’ll look at ways to use keywords within your WordPress site structure, SEO plugins, On-page SEO principles, how to present web content for search engines and a human audience.
Slides from the October 30 SEO Primer for Accelerate Tectoria clients. Others can feel free to check out the slides but note they won't all make sense without having been at the presentation!
SEO can be tough to learn, understand and apply. I was asked to explain the essentials in 15 minutes, so here's the SEO lesson you need to learn how to get your content discovered via search.
The Internet can work wonders: If you are looking for guidance on a home improvement project, there is a YouTube video for every conceivable “how to.” Need a last-minute recipe or want to find a unique gift item? Presto, with a few clicks results appear on your screen. Of course, it can also be frustrating. The key to using the Internet as a business tool is to reduce that frustration and connect with customers in the easiest, most direct way possible. In other words, don’t let potential leads get lost on their way to your website! (http://bit.ly/2ghsK8H)
The key to using the Internet as a business tool is to reduce that frustration and connect with customers in the easiest, most direct way possible. SEO (search engine optimization) is, perhaps, the fastest growing marketing tool available today and it works by putting your website at the top of search results page on Google and Bing when customers are searching for terms relevant to your business.
Want to rank number one on Google? Optimise your website using the guidance in this presentation and you could increase your qualified website traffic significantly. Google is the world's number one search engine and accounts for the vast majority of website referrals on the World Wide Web.
Online search has virtually replaced traditional means of looking for products, services or an individual business. If your prospects can’t find you online, you don’t exist for them. Search engine optimization is the key, but it’s just part of a broader inbound marketing strategy.
Whether you’re a novice or not-so-new to this subject, this slide deck will help you grow your business by mastering every aspect of search engine optimization.
The best place for marketers & entrepreneurs to learn about Joint Ventures, collaboration, connecting, internet marketing, and home based business.
Learn top ten mistakes that often made by people trying to self-optimize their websites. Plus Broad SEO advice for website owners, web designers or webmasters of web sites.
Visit http://internetbusinessservices.info/form.php?id=649173 for more info
Below are the Techniques that you should be paying attention to increase your site's Organic Traffic as we move into 2021. They're not the only SEO tactics you'll need to be using, but these techniques should form a core part of your strategy. By working to implement each of these, you'll be able to work on improving your Visibility and Traffic.
Visit On:- https://www.samaritaninfotech.com
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Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
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In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
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It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
1. Topics Covered:
To find the best keyword for SEO
Idea from Search Engine
Obtaining the killer concept to analyze the market
competition to research keywords
Having the positive Impact of EMD in terms of ranking
Measuring Keyword Density using some tools & its
Calculation formula
Identifying Long tail Keywords.
2.
3. Keep in mind, SEO is
built on keywords, not
on niches
So what can be done?
The answer lies in Google’s Related
Searches feature
You should target smaller, narrower
sub-topics within your chosen niche
But How ?
Trying to compete in the natural
search rankings for a general term
like “Insurance” is going to be an
uphill battle
4. Simply copy the related search
terms onto a spreadsheet and enter
them into Google’s external
keyword tool or any other keyword
research software program to find
more information on their search
volumes and overall
competitiveness rankings.
simply navigate to Google and type a
general keyword
Then scroll the mouse down to get
“Related Searches”.
This will bring up a list of several
keyword phrases that Google
considers to be related to your main
keyword
5. Now, we know that we want to build a
website around this keyword, but we want to
find other keywords that Google thinks are
relevant from a latent semantic indexing (LSI)
standpoint
6. In search engine optimization (SEO), however,
a long-tail keyword is a phrase which
contains three to five (normally) words that
are searched by a number of Internet users as
they seek information.
7.
8. Repeat this process for every site
listed in the natural SERPs for your
target keyword phrase and make a
special note of any keyword ideas that
overlap between URLs.
Searching in this manner will return
SEO keyword phrases that your
competition is targeting and that
Google believes to be relevant to each
other.
9. Figure out how many keywords you are
trying to optimize for
Come up with a list of initial keywords that
you think are most obvious
See what your site is currently ranking for
See what your competitors are ranking for
Use keyword suggestion tools
Keep an eye out on the progress and make
keyword changes as necessary
http://www.wordstream.com/negative-
keywords
10. The first step is to start writing your list of keywords.
Take down the different keywords that you believe would be most relevant to your website.
Think like your customers/visitors – how would use those keywords to search for a website
that has the same information as your website
However vulgar and politically incorrect terminologies may destroy your websites reputation
or ranking, so don’t use them as your keywords
Do not include stop words as your keywords
Stop words are those words that are commonly found over the different websites but are not
recognized by search engines.
Source “Stop Words” - http://www.link-assistant.com/seo-stop-words.html
With these strategies one will be able to short list their initial list of keywords
11. What Are Long Tail Keywords?
Keywords can be short tail or long tail or better to say ‘short phrases or long phrases’
Let us take the keyword ‘Sports Car’. This is a short tail keyword which can cover a wide range of Sports Cars.
The LTK version for this Kw would be more specific and something like: BMW Sports Car , Latest BMW Sports Car ,
Latest BMW 135i Sports Car , which will cover only the particular BMW 135i
Are you now clear with the idea and difference between STK & LTK ?
Benefits of Using Long Tail Keywords
Less Competition – The long tail keywords face less competition – Lets Prove It
When I search for the following terms in Google.com, I got following results.
1. Have a look:
2. Sports Car: ?
3. BMW Sports Car : ?
4. latest BMW 135i sports car : ?
5. Latest BMW Sports Car : ?
6. What do you notice?
12. If you are thinking that using one long tail keyword will bring you tons of
traffic, you are mistaken.
The truth is long tail keyword will bring you the substantial and targeted
traffic. Only people searching for that long tail keyword will land on your
blog but to get a good amount of traffic you have to use numerous long tail
keywords in your blog.
Try using one short tail keyword as main keyword and use many relevant
long tail keywords as the secondary keywords for the post.
Your On-page SEO will be easier for you if you are using the long tail
keywords. How? you can fit 1-2 long tail keywords very naturally in your post
content. Whereas more usage of short tail keywords is considered as
keyword stuffing and Google don’t like it.
Long-tail keywords include many short keywords:
If you are using the keyword ‘Latest BMW 135i Sports Car’ in your post, that
post will be in search engine for short keywords like BMW 135i, 135i Sports
Car, sports car and latest BMW sports car, beneficial isn’t it?
Use your Google Analytics data to get more ideas on LTK searched by users
who finally lands on your pages.
13. If you sort it by Global Monthly Searches (in reverse) you
see a different story – use ‘hot gossip’ for example
Take as much LTK ideas that your get from reverse result
and use them in your content/articles/blog posts
These longer keywords lead to a higher click-through rate.
Benefiting from longtail keywords is a long-term goal. You
might not see results right away, so keep writing your
content and see the results as time passes. By the end, I
bet you will be happy with your effort and its outcome.
14. LSI keywords is really just a dressed up name for synonyms or related keywords.
For example, if you were to write an article on Microsoft Windows, how would a search engine
know your article was about an operating system and not home construction? Through the
concept of LSI, the search engine would scan that article and find terms that would be
computer-related, and classify that article accordingly.
For example if a website is focused around food the main keyword phrase would be food but
phrases or words similar to food are LSI keywords such as 'recipe', menu, meal, diet, cuisine,
etc.
It’s much more effective and natural to mix in a number of LSI keywords with your main
keyword and the rest of your content. This looks more natural for your readers and it looks
more natural to search engines
Simply think about your topic and then write down all the words related to it. For example, if
you had a website about "fruit," some good LSI keywords would be "apples," "pears," and
"bananas."
You can also try some tools for a bit of help:
http://lsikeywords.com
http://thesaurus.com/
http://www.google.com/trends/
16. Some of the things to keep in mind when incorporating a keyword are to include it in:
The title of your content
The first sentence of your first paragraph
At least one heading within the content
The page’s URL
The page’s meta description
The alternate text field of any images you’ve included
Aim For One Keyword Per 100 Words
1% to 3% KD looks natural and reasonable.
18. SEO Friendly Domain Selection Process
Try to use your main keyword in the domain name. If the goal is to sell baseball cards in the San
Francisco Bay area, try something to the effect of BayAreaBaseballCards.com
Be sure to prepare for brand recognition. In all businesses, effective branding is essential; choose
a name that is precise and exciting and that will also leave a memorable thought in your
customers mind.
Avoid using unwanted characters. Underscores, hyphens, dashes and other special characters
deduct from your SEO score.
Forget using numbers. Numbers are treated like special characters, search engines don't like
them - http://www.debtconsolidation247.co.uk/
Although difficult, try obtaining a short name.
Choose a credible name. In link building efforts, you'll want to have an attractive name so your
link affiliates will be proud have it on their sites
Go with a .com extension. It seems as though the search spiders favor .com over all other
options. The only exception to the rule is if you're eligible for a .org, .edu or .gov extension.
Buy the additional .net, .biz extensions for the sole purpose of linking back to your .com site. It
fights off potential site copiers and also assists in building inbound links.
Register your domain for over three years at a time. The engines prefer longer registrations as
they believe the site will be around for a long period of time.
19. Matt Cutts announced on Twitter that Google
is going after "low quality" exact match
domains (EMD) to ensure they do not rank
well in the Google search results.
Minor weather report: small upcoming
Google algo change will reduce low-
quality "exact-match" domains in
search results.
29 Sep 12
Example - quickly
weight loss tips
Matt said this algorithm update only impacts
0.6% of English-US queries.
New exact-match domain (EMD) algo
affects 0.6% of English-US queries to
a noticeable degree. Unrelated to
Panda/Penguin.
29 Sep 12
20. A true Fact – Back
in 2003
Anchor Text - Miserable Failure Liked to –
(www.whitehouse.gov/president/gwbbio.ht
ml)
Lots of bloggers linking using
the anchor text Miserable
Failure to the above webpage -
clearly shows the power of
anchor text