This document provides guidance on using social media for professional purposes. It outlines key functions of social media like building your brand, promoting events, and marketing products. It recommends establishing an authentic online presence by sharing your work and expertise to build trust with followers. Different social media platforms like Twitter, LinkedIn, and Instagram are discussed. The conclusion emphasizes that establishing a presence across multiple platforms helps build your online brand and allows networking with patients and peers.

1. Social Media
Bernardino A. Arocha,MD,Diplomate
ABHRS, FISHRS

2. SM Functions
• 1. Build your platform and define your brand
• 2. Reach out to potential customers
• 3. Establish your online authority
• 4. Promote an upcoming event
• 5. Market your product or service

3. What’s your motive?
• Best Altruistic: help others or someone

4. content
• Your work : results before and after in photo
albums and videos
• Must be your work
• Original articles or your insights to those
articles
• Slide share, etc….
• Bottom line: this are the answers to the
questions for which they follow you

5. • Be humble
• People will follow you: 1. expertise in field
• 2. you are a nice person
• Bottom line : 3. builds trust

6. SM vs traditional marketing
• Relationship building
• Focus: a passion, a problem, or a fear

7. Twitter
• Messaging platform
• Broadcast content to followers: share
articles,results, news,
• Hold interesting discussions

8. tweets
• 140 characters or less
• Use hashtags # (2) allows you to receive 2x the
engagement
• Use 1 or 2 only because more looks like spam,
and confuses readers
• Clear and concise avoid long hashtags as they
can be difficult to read
• # allows you to group tweets and allows your
tweets to follow trending topics

9. • Create a professional account on twitter
• Followers will subsribe
• Develops your brand and build your platform
• Complete profile with picture and bio
• Post a link to your Twitter account in all your
social media groups

10. LinkedIn
• Dynamic online resume
• Connect with professionals in your field
• 77% of employers search ln
• Get profile to 100%
• Reach out to employers or supervisors for
recommendations

11. • Share linkedin profile with network group or
mastermind group
• Endorsements for skills are not as good as recs but
showcase your skillsets
• add your profile to your email signature, business card,
and resume
• import your email list
• As you connect with customers, peers, and others in
your field follow up with them by request to connect
• Adding keywords related to your expertise helps your
profile rank higher on Google and LinkedIn searches

12. • Keywords help people find you when they
need information or help with something
• LinkedIn layout headline under your name, job
title, and skillset have greatest impact
• Embed your work: photos, videos,
presentations,etc…

13. Conclusion
• Establishing a solid social media presence that
includes all the major platforms builds your
online presence.
• Your brand is established and entrenched.
• Powerful connections with established
patients and potential new ones.
• Networking with your peers

14. • Good luck
• Let’s connect online on SM

15. • The End