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(Webinar Slides) How To Make LinkedIn Work for Your Practice
The document provides a comprehensive guide for law firms on how to effectively utilize LinkedIn to enhance their practice. It emphasizes the importance of tailoring profiles to target audiences, using strategic keywords, and engaging with connections and groups to build a professional network. Additionally, it covers best practices for maintaining a polished profile while being aware of ethical considerations related to attorney advertising on social media.
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(Webinar Slides) How To Make LinkedIn Work for Your Practice
- 1. How To MakeLinkedIn Work for Your Practice
- 2. About MyCase MyCaseWeb-BasedLegal Practice Management Software Built as a complete platform, MyCase offers features that seamlessly cover all the daily functions that a modern, small law firm requires in one place at an affordable price. Just $39/month per attorney $29/month per paralegal or staff
- 3. About MyCase MyCaseWebsites •Modern and professional design built for your firm •Social media and blog integration •Complete integration with MyCase practice management software
- 4. About Our Presenter Allison C. Shields • Founder and President at Legal Ease Consulting, Inc. • Former practicing lawyer with experience as a law firm manager • Legal marketing and law practice management consultant • Social media coaching and training • Helps lawyers and law firms improve productivity, boost their bottom line and attract high value clients • http://lawyermeltdown.com/ - website • http://legalease.blogs.com - blog Add Photo
- 5. Poll #1 Howexperienced are you with LinkedIn? 1. I don’t currently have a LinkedIn Profile 2. I have a Profile, but it’s bare bones and I rarely use LinkedIn 3. My Profile is pretty complete, and I have over 200 connections. I use LinkedIn a few times a month 4. I’m a LinkedIn “power user”; I have 500+ connections and use LinkedIn at least weekly
- 6. What is YourPurpose? What are you hiring LinkedIn to do for you?
- 7. Who Are YouTrying to Reach?
- 8. Who Are YouTrying to Reach? Potential Clients Referral Sources Existing Clients Influencers
- 9. Everything you doon LinkedIn needs to be geared toward your target audience
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- 11. Who is your Profile written for?
- 12. Professional Headline Important:When someone interacts with you on LinkedIn this is what they see first. Be descriptive!
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- 14. Headline Examples “Attorney” Practice Area – “Medical Malpractice” Identifies clients – “Patients”
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- 16. Summary Tips •Write for your target audience – use words they use • Use keywords • Don’t use legal jargon • Write in the first person
- 17. Summary Would yourclients recognize themselves as potential candidates for your services just by reading your Profile?
- 18. Summary Example Iam a business minded attorney providing trusted advice at the intersection of real estate, finance and technology. You need practical solutions. An experienced guide who can collaborate on a cross functional team. Creative solutions informed by broad education and skill. You need someone who is responsive, yet balanced— someone who understands that life is about working hard and playing hard with people you enjoy. These are the hallmarks of my service. Profitable outcomes and positive community impacts are the measures of my success. I look forward to talking soon.
- 19. Summary Example Thepractice of law is more than just about giving legal advice—it’s about counseling on all matters related to a client's business. I listen carefully and respond with clarity. I take your business seriously, but try not to take myself too seriously. I’m glad to count many of my clients as personal friends. By knowing both the business and the people, I'm able to provide more insightful and effective counsel. My personal goal is to have fun creating profitable outcomes and positive impacts in the community.
- 20. Add Profile Sections Also consider: • Publications • Projects • Certifications
- 21. Add Media toYour Profile New Rich media tool replaces old Applications feature Add media to Summary, Experience or Education sections On Edit Profile screen, find the “Add Media” icon within the designated sections
- 22.
- 23. Recommendations Managereceived recommendations Send recommendations Request recommendations Ethical issues
- 24. Skills and Expertise Skills & Expertise now Skills & Endorsements
- 25. Endorsements Only endorsepeople you know, for skills you have personal knowledge about
- 26. Bar Admissions Helpsdefine the jurisdictions you practice in Add to your Summary or Experience sections Example: PROFESSIONAL LICENSES: Admitted to the state bars of New York, District of Columbia, Florida, and Georgia. Also admitted to the Supreme Court of the United States.
- 27. Disclaimers • Reviewyour ethics and attorney advertising rules! • LinkedIn Profiles qualify as attorney advertising in many states • “Attorney Advertising” disclaimer • Disclaimers about confidentiality, attorney-client relationship • “Prior results do not guarantee a similar outcome” • ABA Formal Opinion 10-457, Lawyer Websites, August 5, 2010
- 28. Company Pages andShowcase Pages
- 29. Company Pages forLaw Firms About your Firm Showcase Practice Areas and Services using Showcase Pages Recommendations Firm News Update employees Promote firm events Highlight Employees
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- 32. Company Pages PageInsights • Page Views • Unique Visitors • Page Clicks Analytics • Audience • Impressions • Clicks • Interaction • Engagement
- 33. Showcase Pages Highlightdifferent practice areas Send targeted messages Followers get only information they’re interested in
- 34. Using LinkedIn UpdatesWisely
- 35. Poll #2 Howoften do you post LinkedIn Updates? 1. Never 2. Rarely 3. At Least Once a Month 4. At Least Once a Week
- 36.
- 37. What to postin Updates • Don’t make it all about you • What is your audience interested in? • Post links to articles of interest to your audience • Articles can be written by you or others • Consider LinkedIn’s publishing platform
- 38.
- 39. Social features onLinkedIn Updates
- 40. People in your network see your updates on their home page
- 41. *Weekly update Email from LinkedIn
- 42. Making your LinkedIn Connections Work for You
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- 45. Search for Companies Refine your search by: • Location • Industry • Relationship • Company Size • Fortune
- 46. • Follow clients,competitors • See how you’re connected • Get more info
- 47. Find People toConnect With People You May Know Who’s Viewed Your Profile?
- 48. People You MayKnow
- 49. Who’s Viewed YourProfile
- 50. Who’s Viewed YourProfile
- 51. Connecting with People Personalize your invitations to connect Don’t use the default invitation Give them a reason to connect
- 52. Connecting with People *Continue the conversation: thank the person for connecting
- 53. Take advantage ofconnections’ connections
- 54. See who yourconnections know
- 55. Segregating Connections •Use tags to group Connections • Filter by tag
- 56.
- 57. LinkedIn Contacts Synccontacts with your address book Use the Outlook social connector Enable LinkedIn features in OS X Mavericks Add notes, tags, reminders Search Contacts when traveling Leverage your Connections’ Contacts Watch Updates for opportunities to connect Send periodic messages
- 58. Withdrawing Invitations toConnect Go to your Inbox, click Sent Find an invitation not yet accepted Click the subject line Click Withdraw If there is no Withdraw button, you can’t withdraw The recipient won't be notified about a withdrawn invitation
- 59.
- 60. Poll #3 Howactive are you with LinkedIn Groups? 1. I have not joined any Groups on LinkedIn 2. I have joined a few Groups but don’t pay much attention to them 3. I have joined several Groups and periodically review the discussions but don’t participate often 4. I’m an active participant in LinkedIn Groups, contributing where I can, posting articles and starting discussions
- 61. Groups: Getknown outside of your circle Establish yourself as an expert Demonstrate knowledge Build relationships Develop rapport
- 62. LinkedIn Groups Organizedby: • Area of practice • Personal interests • Alumni • Charitable • Other
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- 66. Groups Tips •Think about your target audience • View your connections’ Profiles to see what Groups they belong to • Start simply • Participate regularly • Start your own discussions • Use Groups social features • Review Group membership lists for new connections
- 67. Blocking Spam onLinkedIn Block or report on their Profile Disconnect Flag or Report Group Moderation
- 68.
- 69. • Watch outwhen uploading contacts on mobile • No ability to customize invitations on mobile • Desktop viewer history is from the past 90 days. • Mobile viewer history is based on the last 100 viewers. • Differences in viewing your recent activity and others’ activity • Mobile can be difficult to use
- 70.
- 71. Where to FindSettings Adjust your LinkedIn profile settings from the toolbar on the top right of your screen.
- 73. Settings Lawyers ShouldKnow • Turn on/off activity broadcasts • Select what others see when you view their Profile • Set frequency of emails • Set frequency of group digest emails • Turn on/off data sharing with 3rd party applications • Manage settings for LinkedIn plugins on third-party sites
- 74. Goal: take it off-line ‘digital to personal’
- 75.
- 76. LinkedIn in One Hour for Lawyers (Second Edition) available now in the ABA webstore: http://bit.ly/LIOHF L2d
- 77. Contact Us AllisonShields • Legal Ease Consulting, Inc • http://lawyermeltdown.com/ • http://legalease.blogs.com • 631-642-0221 • Allison@LegalEaseConsulting.com MyCase Web-Based Legal Practice Management Software MyCase.com MyCase.com/blog support@mycase.com (800) 571-8062 30-Day FREE Trial Get 10% Off Your First 6 Months With MyCase Using Promo Code: 10LIN14
- 78.
Editor's Notes
- #58 See LI profile photo in your address book and on email messages – even if you’re not connected
- #68 LinkedIn now keeps track of feedback from moderators and Group members; may automatically make some users subject to moderation across all groups; moderator will need to approve all posts for a period of time before they can be seen in the Group