Linked in 201: Advanced LinkedIn Techniques
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The document summarizes a presentation about advanced LinkedIn techniques. It discusses how to expand one's network on LinkedIn, create and participate in groups, search for companies and events, seek recommendations, and use applications to engage more fully on LinkedIn. It also provides tips on dos and don'ts for using LinkedIn appropriately and effectively.
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Linked in 201: Advanced LinkedIn Techniques
- 1. LinkedIn 201 Advanced LinkedIn Techniques presented by Kate Koziol, K Squared Communications, Inc.
- 2. Want to get the most out of Upgrade your registration onsite to the Best Value Package and receive access to THETRADESHOW e-Learning Center TTS.sclivelearninngcenter.com Now you can with THE TRADE SHOW e-Learning Center! THETRADESHOW experience? K Squared Communications www.ksqrd.com
- 11. Introductions
- 12. Status Update Questions K Squared Communications www.ksqrd.com
- 17. Group Discussions K Squared Communications www.ksqrd.com
- 21. Create A Group
- 22. Group Profile
- 23. Group Invitations K Squared Communications www.ksqrd.com
- 24. Group Discussions K Squared Communications www.ksqrd.com
- 26. Search K Squared Communications www.ksqrd.com
- 28. Search Results K Squared Communications www.ksqrd.com
- 29. Events K Squared Communications www.ksqrd.com
- 31. Events
- 32. Events K Squared Communications www.ksqrd.com
- 33. K Squared Communications www.ksqrd.com
- 34. Seeking Recommendations K Squared Communications www.ksqrd.com
- 36. How NOT To Seek Recommendations K Squared Communications www.ksqrd.com
- 41. Applications
- 50. K Squared Communications www.ksqrd.com
- 53. Create A Company Profile
- 55. Company Profile K Squared Communications www.ksqrd.com
- 58. Knowledge is just a touch away With THETRADESHOW e-Learning Center! THE TRADE SHOW e-Learning Center Access 60 hours of recorded sessions online at your convenience. TTS.sclivelearningcenter.com K Squared Communications www.ksqrd.com
Editor's Notes
- Thank you for attending THETRADESHOW! This is a reminder that this session (title here), is being recorded with audio and speaker materials that are being synchronized for future viewing online! Upgrade to the best value package, for an additional $74, which will include unlimited access for a year to this session recording in addition to the 50+ other educational sessions debuted at THETRADESHOW. Hurry because prices increase after the meeting. Be sure to stop by registration to upgrade. To view a demonstration of THETRADESHOW e-Learning Center, visit the demonstration booth at registration.
- Over 75 million as of August 2010
- Find former employees – do research on companies Manage information available about you Share data, Gain insight from experts Collaborate on projects
- Mary Erlain – Business Coach, Executive Vice President at Leadership Management Institute- Riverside. President at Peak Marketing & Sales. Leadership Management Institute is the oldest and largest leadership development company in the world. LMI has been working in the areas of Strategic Planning and Organizational Development for nearly 50 years.
- Success story: Len Bland – looking for advisory board member for an Operations company – did a general Q&A – found several good candidates I had a former client – Patheo. Wanted to find out if old contact still there The website did not give management team info. Entered Patheo in Linked in and saw two old contacts listed and their titles so I could contact them with confidence. I was not even connected to them so I could not see all their details – but could see name and title. I will link to them in a week or so after we connect live so I don’t look like a stalker.
- Used to be able to flood Internet with content and get top Google ranking – not anymore Ex. Keywords: job position, title, company, skills
- Len Bland V Cards- Virtual Business Cards
- Status update
- Basic Questions- Not within a Group
- Limit is 50 groups you can join. If you join a lot, make sure they are the right ones. Objective: If you are looking for knowledge in a certain field, look into the members’ profiles to see if they may have expertise to offer
- Click on a Group name from “My Groups”
- Group Discussions: Browse popular conversations within a group Can follow members: will receive all updates from them on your home page, as if they were a connection. Similar to Twitter.
- Don’t post on first day: David Kunze: Figure out what’s going on first. Read past posts. Be relevant, establish credibility from the beginning. Take note of the experts in the group and what they’re saying. Only comment on what you really care about Politics- may dismiss you (Mary Erlain)
- Don’t solicit business “ Me First” Approach Be informative, don’t push sales. David Kunze: Sharing knowledge for free. Advice + link. Ex. If someone wants advice on a golf spot he’ll say “I was just there a few days ago, some information on the spot, here’s a link to the website if you would like to hear more about it.” Doesn’t force golf package.
- Can create groups through directory screen as well: left hand side box.
- Add a logo, name and summary.
- Send out Invitations. Invite many people at once. If you send out invitations outside of LinkedIn, pre-approve them on the website.
- Begin discussions or asking questions.
- Watch for spammers – they have zero connections and just want to spam your group
- Click on drop-down menu to choose whether to search for “People”, “Answers”, “Companies”, etc.
- From More tab, click on Events Browse Events from your network and RSVP or Search events on the right-hand side.
- Searching for different events by keywords, date, area.
- Click on Profile-> Recommendations. Click on “Request Recommendations” Tab
- Can request to be recommended for current or past positions, including education.
- Users with recommendations are three times as likely to get inquiries through LinkedIn searches.
- Invitations go to inbox, under Invitations Tab.
- Don’t link – send them a note back asking them “I noticed you send a request to link. How can I help you?” (can we phrase this better – it sounds rude) You can choose not to respond – or if you respond you might get grief – Len Bland, Concept Equity Group – capital matchmaker
- If you have an interesting article, share it. What you say is online forever.
- To get to the Application Directory- click on the “More” tab and click on “Application Directory”
- Applications Directory. Slideshare or Google allows you to upload power point presentations for your links to browse, or view presentations by your colleagues.
- W: Wordpress Blog Tweets: Twitter
- TweetDeck: real-time browser, connecting you with your contacts across Twitter, Facebook, MySpace, LinkedIn, Foursquare, Google Buzz and more. Note: TweetDeck not found on LinkedIn Website- must go to www.tweetdeck.com.
- (Mary Erlain) Found by clicking “Tools” at bottom of page. -Suggests who to link based on frequency of email. -Receive notifications when contacts change LinkedIn profiles -See LinkedIn mini-profiles from everyone that emails you.
- LinkedIn dashboard on Outlook- tells you updates, and who needs a reply or follow up in your inbox.
- Click on “Linked In” tab on top of screen Grab Contact from Text
- Highlight a grab information from an email and it will add to your contacts in Outlook.
- Your chance to tout your education, experience, network Can reach almost anyone Recruiters might sign up for pay plan as they need to reach everyone.
- InMails covered on next slide. Profiler: Manage relationships- Organize your contacts into folders such as “Industry Experts” or “High priority Clients” and add notes to help you remember exactly how you know each contact and their significance. Ex. Met in Tradeshow in Orlando.
- InMail: Direct messages, 30x more effective than cold calls
- Be of the first applications recruiters see. Premium subscribers are 2x as likely to be contacted by recruiters.
- Click on “More” and Click on “Companies” to add your company profile, or create one.
- Mary Erlain – Business Coach, Executive Vice President at Leadership Management Institute- Riverside. President at Peak Marketing & Sales. Leadership Management Institute is the oldest and largest leadership development company in the world. LMI has been working in the areas of Strategic Planning and Organizational Development for nearly 50 years.
- Add Company Logo, Edit Locations, and enter link for company blog
- Thank you for attending THETRADESHOW! This is a reminder that this session (LinkedIn 201), is being recorded with audio and speaker materials that are being synchronized for future viewing online! Upgrade to the best value package, for an additional $74, which will include unlimited access for a year to this session recording in addition to the 50+ other educational sessions debuted at THETRADESHOW. Hurry because prices increase after the meeting. Be sure to stop by registration to upgrade. To view a demonstration of THETRADESHOW e-Learning Center, visit the demonstration booth at registration.