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Linked In 101 2010

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A basic guide to setting up a LinkedIn profile and how to use LinkedIn for your business

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Linked In 101 2010

  1. 1. LinkedIn 101 How to Create a LinkedIn Profile presented by Kate Koziol, K Squared Communications, Inc.
  2. 2. Want to get the most out of THETRADESHOW experience? Now you can with THETRADESHOW e-Learning Center! Upgrade your registration onsite to the Best Value Package and receive access to THETRADESHOW e-Learning Center TTS.sclivelearninngcenter.com K Squared Communications www.ksqrd.com
  3. 3. Show of Hands Do you already use Facebook, Twitter, or LinkedIn? Do you know someone that does? K Squared Communications www.ksqrd.com
  4. 4. The Social Media Influence
  5. 5. You Will Learn: What is LinkedIn? Why should someone consider joining LinkedIn? How is LinkedIn different from other social media sites? Creating your LinkedIn profile K Squared Communications www.ksqrd.com
  6. 6. You Will Learn: Joining groups Participating in discussions Next steps Success stories K Squared Communications www.ksqrd.com
  7. 7. “Relationships Matter” LinkedIn is World’s largest professional network Over 8.5 million professionals internationally from 130 industries K Squared Communications www.ksqrd.com
  8. 8. The Facts Over 75 million members in over 200 countries Executives from all Fortune 500 companies are LinkedIn members K Squared Communications www.ksqrd.com
  9. 9. Uses for LinkedIn Career Job Inquiries Opportunities Business References Deals Keeping In Consulting Touch Offers, and more K Squared Communications www.ksqrd.com
  10. 10. Uses for LinkedIn People come to you Profile shows when searched for on search engines K Squared Communications www.ksqrd.com
  11. 11. WWW.LINKEDIN.COM
  12. 12. K Squared Communications www.ksqrd.com
  13. 13. K Squared Communications www.ksqrd.com
  14. 14. K Squared Communications www.ksqrd.com
  15. 15. K Squared Communications www.ksqrd.com
  16. 16. Building a Profile K Squared Communications www.ksqrd.com
  17. 17. Adding Job Position K Squared Communications www.ksqrd.com
  18. 18. K Squared Communications www.ksqrd.com
  19. 19. Making Connections
  20. 20. Adding Connections Upload email list Search for names you already know K Squared Communications www.ksqrd.com
  21. 21. Adding Connections K Squared Communications www.ksqrd.com
  22. 22. K Squared Communications www.ksqrd.com
  23. 23. Network Statistics
  24. 24. Getting to Know You…
  25. 25. Posting and Polling K Squared Communications www.ksqrd.com
  26. 26. Posting and Polling
  27. 27. Don’t Let It Get Stale Add photos Add notes or link to blogs Add videos to your profile Upload presentations K Squared Communications www.ksqrd.com
  28. 28. Start Becoming Social Engage in conversation- let people know what you do. Write recommendations. The favor will be returned. K Squared Communications www.ksqrd.com
  29. 29. Recommendations K Squared Communications www.ksqrd.com
  30. 30. Participate in the Community Join “Groups” FROM YOUR PROFILE CLICK ON “GROUPS” K Squared Communications www.ksqrd.com
  31. 31. Joining a Group K Squared Communications www.ksqrd.com
  32. 32. Joining A Group
  33. 33. Asking A Question Ask Questions in Groups K Squared Communications www.ksqrd.com
  34. 34. David Kunze Found course management co. through LinkedIn 800-1200 new bookings Hiring 2 new FTEs Participating in golf groups K Squared Communications www.ksqrd.com
  35. 35. Advice From The Front Lines Learn privacy settings and controls Sign up for free seminars Make commitment to use the tools Don’t overly push the message Qualify sources K Squared Communications www.ksqrd.com
  36. 36. Putting It All Together K Squared Communications www.ksqrd.com
  37. 37. K Squared Communications www.ksqrd.com
  38. 38. K Squared Communications www.ksqrd.com
  39. 39. Tips for Success Use social networking daily – or often Join a few groups Don’t be a wallflower Choose the right tools K Squared Communications www.ksqrd.com
  40. 40. Things to Watch Time vanishing Hard selling Not updating Updating too often Too personal Too impersonal K Squared Communications www.ksqrd.com
  41. 41. Information Management Tools K Squared Communications www.ksqrd.com
  42. 42. Success Stories Linked to hiring manager at Yahoo! Was asked for references for new positions Interviewed for himself and was hired K Squared Communications www.ksqrd.com
  43. 43. Success Stories Goshido sent 700 messages to possible investors 200 responses in 8 days Resulting in $230,000 K Squared Communications www.ksqrd.com
  44. 44. Success Stories James Filbird Uses LinkedIn to acquire new clients Receives 75% Business from LinkedIn K Squared Communications www.ksqrd.com
  45. 45. Resources learn.linkedin.com/ www.executivesguide-linkedin.com/ K Squared Communications www.ksqrd.com
  46. 46. Knowledge is just a touch away With THETRADESHOW e-Learning Center! THETRADESHOW e-Learning Center Access 60 hours of recorded sessions online at your convenience. TTS.sclivelearningcenter.com K Squared Communications www.ksqrd.com
  47. 47. Questions? Kate Koziol 773 774 7847 kkoziol@ksqrd.com www.ksqrd.com K Squared Communications www.ksqrd.com

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