1. A word about wifi !!!
+ buddying up/demo account.
Introduction - 15 mins.
- assume you're here because you're already on LinkedIn or have decided this is what
you need to do.
- if not, we need you to buddy up with someone else for today.
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2. - summarise what we're about to do (we will cover the last section if we have time).
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3. - NOW: use LinkedIn to find your neighbour's profile.
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4. Build a company page - 1 hour.
(we can provide access to a spoof one if needed, just ask us).
Upfront Troubleshooting
- what if your email isn’t accepted to start an account (eg. hotmail).
- “you’ve not been on LinkedIn long enough”
-> if these occur to you, you’ll need to buddy up or use our demo account (search for
IIPSI).
Criteria for adding a company page:
http://help.linkedin.com/app/answers/detail/a_id/1594
I’m going to show you how to fill in a Profile (shadow this with Arrow).
- basic profile
- logos
- company type, size, etc
- show how to allocate the company profile to others for admin rights (need to be
connected)
- location (upto 5)
- specialities : KEYWORDS
- add products and services (first one is featured on your homepage!)
- embedding video in your product page.
- different login for company? NO.
Updates.
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5. - show how to post an update (targetting if you have 100+ followers)
- show how to add attachments.
- how to delete an update.
- adding others in last session if time!
Other.
- Show Analytics that are available.
Now let attendees do this.
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6. Build a company page - 1 hour.
(we can provide access to a spoof one if needed, just ask us).
Troubleshooting
- what to do if your name is common to other companies (nothing!)
- what to do if you have more than one company profile by accident (>support)
- what to do if you’ve lost access to your company profile (> support)
Supported media in profiles: http://help.linkedin.com/app/answers/detail/a_id/34327
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7. 6

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9. Building your network - 1 hour.
Look at techniques for making connections.
Direct approaches
- show Connect and how to change email approach
- show InMail approach.
Connect + InMail + OpenConnect : show the differences!
http://www.linkedin.com/mnyfe/subscriptionv2?family=general&csrfToken=ajax%3A250
0346178537428887&trk=prem_bdg_clk
- show use of advanced search for people
Referred approaches
- show ‘get introduced’
SHOW NEXT SLIDES.
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10. - view to be viewed (view a profile on purpose).
- - connecting to people who viewed your profile (show Mark's example).
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11. Using Groups
> for connection building (Show the screen example of approach after joining a Group.)
> Increasing your profile and becoming a thought leader. (show “most influential THIS
WEEK”).
> how to start your own group
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12. stealth modes
- hiding your snooping (settings)
- hiding your contacts (settings)
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13. Building your network (GO DO IT) - 1 hour.
PRACTICE WITH YOUR NEIGHBOUR.
- Stealth mode if you want
- Try sending connect requests or InMail with proper english
- Find someone and view their profile, then send them a ‘I saw you viewed my profile’
- Find a target person in a group and send them a ‘I saw you were in this group’ or ‘I
saw your comments on XXX and would love to discuss them”
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14. Company policy - 15 mins.
HANDOUT EXAMPLE.
- which staff should be on it (EVERYONE!)
- photos please!!!
- internal training of staff.
- what contract/management level should be on it.
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15. Social Media integration (DO IT NOW IF TIME) - 20 mins.
- Twitter (only allows Twitter output as of July 2012)
- Facebook (not possible easily)
- next step integration via Zapier or IFTTT (show you this over lunch?)
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17. Build a company page - 1 hour.
(we can provide access to a spoof one if needed, just ask us).
Updates.
- updates
- Do this here, or in last section? : Twitter, blog feed, latest news feed.
- how to delete it.
Troubleshooting
- what if your email isn’t accepted to start an account (eg. hotmail).
- “you’ve not been on LinkedIn long enough”
- what to do if your name is common to other companies (nothing!)
- what to do if you have more than one company profile by accident (>support)
- what to do if you’ve lost access to your company profile (> support)
- troubleshooting (email issues)
- case studies good and bad (Arrow?)
Other.
- What Analytics are possible? (unique visits, page
overviews/views/impressions/followers).
- FIND OUT IF THERE IS ANY other way to get profiled in LinkedIn other than groups and
company listing.
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