IoTMidlands #4 - Steve Priestnall from Movoball

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Movoball slides from IoTMidlands event on Tuesday 28th January 2014.

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IoTMidlands #4 - Steve Priestnall from Movoball

  1. 1. Contents Introduction Getting an IOT Product to Market What is MOVOBall Real World Example (Health) Summary Questions
  2. 2. How I Got From A Broken Chair
  3. 3. To MOVOBall
  4. 4. The Idea was the easy bit !!!
  5. 5. Process Not a Linear A to B
  6. 6. More Like Brownian Motion
  7. 7. The Ice Cubes since 2009 • • • • • • • • • • • • • • Business Link 5 Day Assessment Patent Protection – Dehns UK Patent Plastics and Aluminum Manufacturing Consultant - Matt Powell Manufacturing – Berkley Plastics Limited Foam Inserts – RAM Foam Limited AluCast Limited – Aluminum Casting Serious Games Institute – Coventry University Exploding Phones – Andrew Long Growth Accelerator – Dan Licari Funding – TSB SMART POM - Proof of Market Physioworld Access to Physio’s for Market Research Fit Pro – Fitness Instructors - Market Research App Developer Magazine – Applications Developers TSB SMART – POC - Proof of Concept
  8. 8. Application Driven Device Internet Enabled (ADDiE)
  9. 9. Uses Accelerometer and Gyroscopes
  10. 10. Applications Drive Desired Behavior
  11. 11. Application and Data Platform Cloud Based - Big Data – Social / Community
  12. 12. Virtuous Circle – Improvement Cycle Research and Development Feedback, Assess and Change Comprehensive Analysis Technology and Applications Usage and Data Capture
  13. 13. MOVOBall - 3 Defined Market Sectors - Strategy GAMING FITNESS HEALTH CARE
  14. 14. Health Care Applications
  15. 15. Real World Problems – Lower Back Pain Facts and Figures • 5 Million Days lost LBP Per Year (40 Million Hours) • £1.1 Billion NHS Costs • £0.5 Billion Private Health Costs • 1-2% of UK GDP Lost Per Year (£200 per employee) • Number 2 Condition for Long Term Sick • Number 1 Condition for Manual Labour Jobs Recommendations Treatment Options • Physical Activity • Staying Active • Physiotherapy
  16. 16. Traditional Treatment Using a Gym Ball http://www.spine-health.com/treatment/physical-therapy/commonly-prescribed-exercise-ball-workouts-back-pain 1. Pelvic Tilt 2. Spine Extension
  17. 17. Traditional Treatments – Problems Encountered • Subjective not Objective (Exercises may differ from each Individual) • No historical Data, Bench Marks, Comparison Charts • Treatment Programs on a One to one or one few basis • High Degree of Health Care Provider direct supervision • Exercises difficult without supervision • Difficult to Innovate treatment based upon Individual Behavior • No Variation in treatment based upon Individual requirements
  18. 18. Application Design • Specific Application for Back Exercises • Tolerances and Goal Setting • Actual Motion and Movement Capture • Improvement Monitoring and feedback • Ensure Exercises are completed and regime followed
  19. 19. Examples Screen Shots For New Exercises
  20. 20. Monitor, Feed Back, Comparison, Reporting
  21. 21. Big Ball of DATA - IOT • Cloud Platform • Internet Enabled Cradles • All Motion Data Captured • Continuous Feed Back Loop • Continuous Application Improvement • Use , Observe and Analyse and Change • Comparative to base line and user types
  22. 22. Summary • • • • • • • • Viable Idea – YES USP – Application Driven GymBall connected to Internet Resources – YES Gymball and a plastic Wok Applications using Cloud Strategy – Licensing 3 Defined License Channels Prove it works - YES Patent Protected – YES Manufacturing – YES Per Unit Cost £15 Market Sustainable QUESTIONS?
  23. 23. The End

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