Socialnomics

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Socialnomics

  1. 1. Socialnomics
  2. 2. I profess, I cannot text <ul><li>Decipher the following: </li></ul><ul><li>Lol </li></ul><ul><li>Ltm </li></ul><ul><li>Lmao </li></ul><ul><li>Omg (oh my god) </li></ul><ul><li>:)E2E </li></ul>
  3. 3. Twittonary <ul><li>Now we have Twitter language – c/- Twittonary.com </li></ul><ul><li>ab/abt </li></ul><ul><li>Attwation </li></ul><ul><li>EMA </li></ul><ul><li>Pig twitz </li></ul><ul><li>Twabe </li></ul>
  4. 4. You and your institute <ul><li>http://www.charteredaccountants.com.au/ </li></ul><ul><li>http://www.youtube.com/charteredaccts </li></ul><ul><li>http://twitter.com/chartered_accts </li></ul><ul><li>http://www.facebook.com/charteredaccountants </li></ul>
  5. 5. Framework <ul><li>Web 1.0 vs 2.0 vs 3.0 vs 4.0 </li></ul><ul><li>Social Media Tools </li></ul><ul><li>Social Media Strategies </li></ul><ul><li>Social Media Resources </li></ul><ul><li>Let’s put it in perspective……. </li></ul>
  6. 6. The Big Picture The Internet Cloud WWW Web 1.0 Web 2.0 Email Cloud Computing FTP, etc
  7. 7. Social Media for Business – the tools <ul><li>Collboration </li></ul><ul><li>Communication </li></ul><ul><li>Meta-data creation </li></ul><ul><li>Connection </li></ul><ul><li>GOAL - INCREASE YOUR PRESENCE </li></ul>
  8. 8. Communication <ul><li>Blogs </li></ul><ul><ul><li>Used to promote business </li></ul></ul><ul><ul><li>Look at Xero blog </li></ul></ul><ul><li>Micro-blogging </li></ul><ul><ul><li>Twitter – limited characters </li></ul></ul><ul><ul><li>Ideal for broadcasting timely information – IT’S IMMEDIATE </li></ul></ul><ul><ul><li>Business case for Twitter – you can’t afford not to be </li></ul></ul><ul><li>Video-casting </li></ul><ul><ul><li>YouTube – search accounting and tax videos </li></ul></ul><ul><ul><li>What about training </li></ul></ul>
  9. 9. Meta what!? <ul><li>RSS – Really Simple Syndication </li></ul><ul><ul><li>Is your website stale </li></ul></ul><ul><ul><li>Auto updating </li></ul></ul><ul><ul><li>Keep content relative to audience </li></ul></ul>
  10. 10. Connection <ul><li>Social Networks </li></ul><ul><ul><li>Facebook </li></ul></ul><ul><li>Professional Networks </li></ul><ul><ul><li>Linkedin </li></ul></ul>
  11. 11. <ul><li>Define it – what do you want to achieve </li></ul><ul><li>Define the tools – create traffic </li></ul><ul><ul><li>Blog it – this can promote your business, your products, your success!!!!! </li></ul></ul><ul><ul><li>Tweet it – promote, inform and share </li></ul></ul><ul><ul><li>Share it – eg YouTube (training and info) </li></ul></ul><ul><ul><li>Connect – with clients on Facebook and collegues and other groups on Linkedin </li></ul></ul>Take baby steps……
  12. 12. <ul><li>Who, what, where </li></ul><ul><ul><li>Start with low lying fruit – clients/collegues </li></ul></ul><ul><ul><li>What is the message – this is where most come unstuck </li></ul></ul><ul><li>Website – drive people to your online presence </li></ul><ul><li>Link to others </li></ul><ul><li>Create consistent content – don’t mix the message </li></ul><ul><li>Post frequently </li></ul><ul><li>Use monitoring tools </li></ul><ul><li>Be realistic </li></ul>Strategy
  13. 13. <ul><li>Example </li></ul>

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