1.
Managing Personal
Online Reputation
@amayfield
FT Digital Learning Week
10 October 2012

2.
So, I
wrote this
book
http://goo.gl/sn8r4

3.
My new
chapters
would
be...
http://goo.gl/sn8r4

4.
Being found
First impressions
What you do
What others say
Earning attention
A reputation for...
Public and private self
Bad things

5.
The
ingredients of
managing
online
reputation
http://goo.gl/sn8r4

6.
Why online
reputation
matters

7.
“What you
know or don’t
know about
networks...”

8.
Due diligence
vs
Realising value
vs
Shameless self-
promotion

9.
9 rules for
managing
your web
shadow

10.
Check your
web shadow

11.
Be the best &
first source
about
yourself

12.
Where are
people
looking for
you?

13.
Understand
your
networks

14.
LinkedIn Maps

15.
Be present
4

16.
http://flavors.me/amayfield
Blogs and
profile pages
http://www.antonymayfield.com/

17.
Be useful
5

18.
Choose what
to share
Choose what
not to share

19.
We create
useful data
all the time

20.
Have your own
policy
on public vs.
private

21.
You’re always
on the record
7

22.
Get a thicker
skin

23.
Fear of transgression

24.
It’s not
another
world
9

25.
Working with
the web

26.
Tools and
literacy

27.
Immediate
and
emergent
benefits

28.
Serendipity
engines

29.
Working in the
network
Image: by Masa Kepic aka Paolabililty
©2011

30.
When to be
open
When to be
closed

31.
Workflows
- Design around attention,
sharing and networks
- Focus on objectives, with
boundaries on time
- Open and closed states...
image (cc) Lorem Ipsum

32.
Make Twitter useful
- Hashtags: Follow ‘em - don’t
over-use ‘em... - Use apps Tweetbot’s best,
Osfoora and official Twitter
- Search: You’d be amazed... apps also good
- Lists: Choose you you need to - Be picky: Prune your network,
listen to... make it interesting...
- Bonus (Mute... if you can) - Never Tweet in anger Best to
walk away and cool down

33.
Make LinkedIn useful
- Groups: Find ones which work
- Complete your profile: The for you - and join in discussion
more information, the more
people can connect with you - Meet-ups: Lots of networking
groups start in LinkedIn.
- Endorsements: Give them and
ask for them. - Connect your profile: Add
apps, especially SlideShare if
- Maintain your profile: Keep it you create public documents.
fresh and change bits to be
noticed... - Say why you are connecting
People won’t always
- Updates Try them out, and remember you
post significant news there...
- Profile views Look at people’s
profiles

34.
My top apps and social services
- Diigo (and its close relation,
Delicious)
- Evernote: For everything...
- Google Reader - for all your
feeds
- Wordpress: for blogging
- Twitter: General serendipity
- Flipboard: For reading - best
engine...
used with Google Reader
- LinkedIn: Who? What are they
doing?
- Instagram: Fun...

35.
Make the tools
work for you

36.
My favourite
tool: Diigo
http://www.diigo.com/user/amayfield

37.
And for
power users
IFTTT.com

38.
And for
power
users
IFTTT.com

39.
And for
power users
IFTTT.com

40.
If you liked this
you may also
like...

41.
There’s a
book
http://goo.gl/sn8r4

42.
There’s a
business
talk
http://goo.gl/wm54z

43.
There’s a
white
paper
http://goo.gl/7uT1x

44.
@amayfield
Ta-dah! brilliantnoise.com
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