This webinar discusses how to recover from a Google Panda penalty. It covers what caused the penalty including duplicate content, thin content, excessive ads/affiliates, slow page speeds, and poor link profiles. The webinar provides strategies on fixing each of these issues such as removing duplicate content across domains and on-site, adding more substantial content, adjusting the ad to content ratio and splash pages, improving page speed, and cleaning up the link profile. Attendees are encouraged to ask questions.

1. From Pandalized to Panda Loved
How to Recover from a Google Panda Penalty
Sam McRoberts - SEO Manager
Jayson DeMers - SEO Analyst
October 19th 2011

2. Webinar Information
Presentation Agenda
•Being Recorded & Will be Uploaded to Website
This is an Interactive Webinar so it is Okay to Ask
•
Questions During the Presentation

3. About Point It
Presentation Agenda
• Launched in April 2002
• Seattle’s largest independent
search marketing firm
• SEM, SEO, Social & Mobile
• $30 MM in managed media/yr
• Servicing clients across all
verticals and revenue models

4. What is Panda?

5. Panda = Usability

6. Incremental Updates
Panda Update History:
• February 23rd, 2011 – Panda/Farmer 1.0
• April 11th, 2011 – Panda 2.0
• May 9th, 2011 – Panda 2.1
• June 21st, 2011 – Panda 2.2
• July 23rd, 2011 – Panda 2.3
• August 12th, 2011 – Panda 2.4
• September 28th, 2011 – Panda 2.5

7. Panda 2.5 – 9/28/2011

8. Entrepreneur.com – Lost 68%

9. MotorTrend.com – Lost 31%

10. Have You Been Pandalized?
Duplicate
Content
Link Thin
Profile Content
Page Ads /
Load Affiliates

11. What is Duplicate Content?

12. Detecting Duplicate Content
● Copyscape.com for cross-domain
● On-site, use Google, site:domain.com
“sentence”

13. Copyscape Results

14. Google site:domain

15. Cross-Domain Fix
● Remove/rewrite it

16. Duplicate Content On-site Fix
● Robots.txt
● Meta Robots
● Rel=“Canonical”
● 301 Redirects

17. Monitor Your Content
● Copyscape’s CopySentry – Cross Domain
● SEOMoz crawl test – On-site

18. What is Thin Content?

19. Do You Have Thin Content?

20. How to Fix Thin Content
● Go here: http://bit.ly/ThinContent
● The do’s and don’ts directly from Google
● Adjust course accordingly

21. How Panda Treats Ads/Affiliates

22. Ad/Affiliate Link to Content Ratio

23. Splash Page On-Load

24. Splash Page Delayed Load

25. How to Fix It

26. What is a Link Profile?
Link
Link Link
Website

27. Link Profile Devalued
Pandalization by Association

28. Devalued by Panda

29. Devalued by Panda

30. Devalued Sites
Panda 1.0 Panda 2.5

31. Fixing Your Link Profile
No short answer, but…
● Build Better Links
● Diversify Anchor Text
● Remove Low Quality Links
● Possibly Switch Domains

32. Page Load Speed

33. Page Load Speed Resources
Best Practice <2 Seconds
● http://developer.yahoo.com/performance/rule
s.html - Huge list of tips and tricks
● http://googlewebmastercentral.blogspot.com/
2010/04/using-site-speed-in-web-search-
ranking.html - How and why from Google
● http://blog.kissmetrics.com/loading-time/ -
Some Awesome info on the value of
decreasing load times

34. Last Chance to Ask Questions

35. Thank You
Sam McRoberts - samm@pointit.com
Jayson DeMers – jaysond@pointit.com
support@pointit.com
Point It Search Marketing Agency
www.pointit.com