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Build links without doing anything
             Ian Lurie
                CEO
               Portent
           www.portent.com
             @portentint
portent.co/ideagraph
BUILD LINKS WITHOUT
  DOING ANYTHING
BUILD LINKS WITHOUT
EMBARRASSING
YOURSELF
STOP LINK
BUILDING
YOUR LINK BUILDING CAMPAIGN
LOOKS LIKE MY SOCIAL LIFE c. 1994
allow me to entertain
you with my fine plumage
allow me to entertain
                        you with my fine plumage.


did you know that's a
binary star system?
hey baby hey baby
                        hey baby hey baby
                        hey baby hey baby


did you know that's a
binary star system?
STOP IT
LINK BUILDING
HAS FAILED
TOLD YOU SO
IT’S NOT LINK BUILDING.
IT’S AUDIENCE BUILDING.
CONTENT
CONTENT = AUDIENCE = LINKS
THERE IS NO CONTENT MARKETING
THERE IS NO CONTENT MARKETING
NOT REAL
           CONTENT MARKETING
MARKETABLE CONTENT
CONTENT MARKETING
IS THE RESULT OF
GREAT MARKETING.
CONTENT = AUDIENCE = AUTHORITY = GROWTH
“CONTENT DOESN’T WORK”
YOUR CONTENT DOESN’T WORK
SAY WHAT
MATTERS
hey baby hey baby
                        hey baby hey baby
                        hey baby hey baby


did you know that's a
binary star system?
LIBERAL POLITICS

             SPORTS CARS
RANDOM IS THE NEW NORMAL
I’m a squishy liberal.
I’m a squishy liberal.
I like target shooting.
I’m a squishy liberal.
          I like target shooting.
I like speedy, environmentally-bad cars.
USE THE IDEA GRAPH
Cries watching 'Gallipoli'



   Liberal               NEED TO TALK ABOUT THIS
                                  Sports cars



Pew pew
Cries watching 'Gallipoli'



   Liberal               NEED TO TALK ABOUT THIS
                                  Sports cars      THIS MATTERS NOW

Pew pew
Cries watching 'Gallipoli'



   Liberal               NEED TO TALK ABOUT THIS
                                  Sports cars      THIS MATTERS NOW

Pew pew          SO DOES THIS
ONE AT A TIME, PLEASE
TRY IT.
TRY THE COOL DATA
THE PORTENT
IDEAGRAPH
PEOPLE WHO LIKE...
PEOPLE WHO LIKE...
                     ALSO LIKE...
PEOPLE WHO LIKE...
                     ALSO LIKE...




                                    SMALLER IS BETTER
PEOPLE WHO LIKE GRIMM ALSO LIKE
WWW.PORTENT.COM/GRAPH
THERE’S YOUR SCIENCE
MOTHER$##@ER!!!!!!!
SAY WHAT MATTERS!!!!!!!
GRAPH TO A BIGGER AUDIENCE
j j
   j

STUDYING
GAMES


  j j
   j

STUDYING
GAMES
           j
               j   j
  j j
   j

STUDYING
15 LINKS
20+ SHARES
GRAPH TO OTHER INTERESTS
A FASTER SITE IS GOOD FOR....

j       j
    j



    SEO
A FASTER SITE IS GOOD FOR....

j       j                                       j
                                                    j
    j                                       j
                                                        j
                                                    j

                   j
    SEO                                     GEEK CRED
                         j


                     SALES
THE HAIL MARY GRAPH
RV MATTRESSES




      j
      j
      j



RVS       WONDERS
7 WONDERS OF THE RV WORLD
7 WONDERS OF THE RV WORLD



37 LINKING DOMAINS
SAY WHAT
MATTERS
PROMOTE
YOUR CONTENT
$.05-$.25/pageview
$27 FOR 2700
PAGEVIEWS
2-3 LINKS
$.01-???/like
SAY. WHAT. MATTERS.
DO THE
WORK
USE THE IDEA GRAPH
PROMOTE YOUR CONTENT
EXECUTE
IT’S STILL WORK
hey baby hey baby
                        hey baby hey baby
                        hey baby hey baby


did you know that's a
binary star system?
that's a
                        binary star
did you know that's a
binary star system?
SAY WHAT
MATTERS
portent.co/ideagraph
Ian Lurie
     CEO
    Portent
www.portent.com
  @portentint

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