Building links without doing anything (riiiigghhht)

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This document discusses strategies for link building and content marketing without direct solicitation. It advocates using the Portent Ideagraph tool to map related topics and interests in order to promote content to a wider audience. By understanding connections between ideas, brands can identify opportunities to engage new communities with content that says what matters to them. Graphing content to meaningful associations can lead to increased links, shares, and traffic without overt requests for promotion.

Entertainment & Humor Technology

Build links without doing anything
Ian Lurie
CEO
Portent
www.portent.com
@portentint

BUILD LINKS WITHOUT
EMBARRASSING
YOURSELF

YOUR LINK BUILDING CAMPAIGN
LOOKS LIKE MY SOCIAL LIFE c. 1994

allow me to entertain
you with my fine plumage

allow me to entertain
you with my fine plumage.

did you know that's a
binary star system?

hey baby hey baby
hey baby hey baby
hey baby hey baby

did you know that's a
binary star system?

MARKETABLE CONTENT
CONTENT MARKETING
IS THE RESULT OF
GREAT MARKETING.

I’m a squishy liberal.
I like target shooting.

I’m a squishy liberal.
I like target shooting.
I like speedy, environmentally-bad cars.

Cries watching 'Gallipoli'

Liberal NEED TO TALK ABOUT THIS
Sports cars

Pew pew

Cries watching 'Gallipoli'

Liberal NEED TO TALK ABOUT THIS
Sports cars THIS MATTERS NOW

Pew pew

Cries watching 'Gallipoli'

Liberal NEED TO TALK ABOUT THIS
Sports cars THIS MATTERS NOW

Pew pew SO DOES THIS

PEOPLE WHO LIKE...
ALSO LIKE...

SMALLER IS BETTER

THERE’S YOUR SCIENCE
MOTHER$##@ER!!!!!!!

A FASTER SITE IS GOOD FOR....

j j
j

SEO

A FASTER SITE IS GOOD FOR....

j j j
j
j j
j
j

j
SEO GEEK CRED
j

SALES

7 WONDERS OF THE RV WORLD

37 LINKING DOMAINS

USE THE IDEA GRAPH
PROMOTE YOUR CONTENT
EXECUTE

that's a
binary star
did you know that's a
binary star system?

Ian Lurie
CEO
Portent
www.portent.com
@portentint

Link building has always been one of the most important and challenging aspects of SEO. Today, the complexities are even more profound due to social signals, which are yet another type of link. What is advanced to some is child's play to others, and identifying what works for you can be a challenge. From link baiting to testimonials, content distribution to widget distribution, we will look at what works and what doesn't, whether bad links actually exist, and how we can strip the wheat from the chaff to develop a good link-building strategy.

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