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Life Cycle

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Jutka Czirok
Jutka Czirok

The document discusses various topics related to products and branding, including product life cycles, new product development processes, reasons for product failures, and strategies for branding and product lines. It provides examples to illustrate concepts like different stages in the product life cycle, types of product innovations, and factors that influence the speed of diffusion for new products.

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PRODUCTS AND LIFE CYCLE STRATEGIES ,[object Object],[object Object],[object Object],[object Object]
Product Lines vs. Product Mix ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Reasons for Product Failure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Stages in New Product Development Process Text, p. 279. Copyright © 2002 McGraw-Hill.
Idea Generation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Screening ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business Analysis and Development ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Test Marketing and Commercialization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Product Life Cycle Text, p. 295. Copyright © 2002 McGraw-Hill.
Some PLC Stage Examples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Product Life Cycle (PLC) involves ________ over time ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Dimensions of the Product Life Cycle (PLC) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The International Life Cycle ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Types of Innovations ,[object Object],[object Object],[object Object]
Some Diffusion Examples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
To Adopt or Not to Adopt: How Will Consumers Answer the Question? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Influences on the Speed of Diffusion ,[object Object],[object Object],[object Object],[object Object]
Branding ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Branding has been traced to whiskey casks that were identified for quality.
Brand as Category Label: A Mixed Blessing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brand Value and Image ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Co-branding ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Branding Issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Life Cycle

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  • 4. Stages in New Product Development Process Text, p. 279. Copyright © 2002 McGraw-Hill.
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  • 9. The Product Life Cycle Text, p. 295. Copyright © 2002 McGraw-Hill.
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