TU Patiala Aman Mehta -What marketing strategies are appropriate at each stage of life cycle
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1. The document outlines different marketing strategies appropriate for each stage of a product's lifecycle, including the introduction, growth, maturity, and decline stages. 2. For introduction, it recommends inducing product trials through online contests and early "beta" launches. For growth, it suggests improving existing products, adding new models and categories, increasing distribution coverage, and lowering prices. 3. For maturity, the strategies include product and market modifications like changing packaging and shifting to digital sales. The document then briefly mentions the decline stage involves the fall of brands.
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This document outlines various advertising types and techniques, including:
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2) Product image ads that aim to associate a product with desirable lifestyles or values.
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一模一样【微信：A575476】【新西兰奥塔哥大学毕业证（otago毕业证）成绩单Offer】【微信：A575476】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
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TU Patiala Aman Mehta -What marketing strategies are appropriate at each stage of life cycle
- 1. WHAT MARKETING STRATEGIES ARE APPROPRIATE AT EACH STAGE OF LIFE CYCLE
- 2. INTRODUCTION STAGE 1. INDUCE PRODUCT TRIAL Vaseline, a skin care brand owned by Hindustan Unilever Limited (HUL), had partnered with Zapak.com for an online contest, titled Confidence Challenge, to induce trial of its Healthy White body lotion.
- 3. INTRODUCTION STAGE 1. INDUCE PRODUCT TRIAL A majority of the products today are first “Beta” launched in the market so that the product is rolled out early and the updates are made periodically.
- 4. INTRODUCTION STAGE 2. INFORM POTENTIAL CUSTOMERS •Make public announcement. •Put the Focus on the People, Not the Product. •Take Pre-Orders. •Draw the suspense for as long as you can.
- 5. INTRODUCTION STAGE 2. INFORM POTENTIAL CUSTOMERS •Make hype regarding company and product. •Use speculation and drama to generate interest in the company.
- 6. INTRODUCTION STAGE BE A PIONEER- MAKE YOUR BRAND A GENERIC BRAND •Be a pioneer in your field and aim to become a generic brand. •They always have an advantage over other competitors.
- 7. GROWTH STAGE IMPROVE EXISTING PRODUCT The focus should always be on improving the product.
- 8. GROWTH STAGE ADD NEW MODELS AND CATEGORIES The aim should be to reach as many customers as possible.
- 9. GROWTH STAGE INCREASE DISTRIBUTION COVERAGE HUL has increased it’s distribution coverage manifold to reach out to more customers.
- 10. GROWTH STAGE LOWER PRICES TO ATTRACT CUSTOMERS Lower prices tends to attract the customer.
- 11. MATURITY STAGE PRODUCT MODIFICATION Prof. Richardson took this pic of the new upside down plastic bottles "side-by-side" the old glass bottles in his local grocery store. Not only did they change the packaging, but they also were able to cut the price cause glass is more expensive to produce, and more expensive to shelf because of the added weight.
- 12. MATURITY STAGE MARKET MODIFICATION Pretty Secrets changed their operations from brick & mortar to digital when they realized that the market was predominantly controlled by unorganized retail.
- 13. DECLINE STAGE THE FALL OF BRANDS
- 14. Aman Mehta Thapar University, Patiala mehtaaman15@gmail.com 08437924582 THANK YOU!
- 15. “Created by Aman Mehta, Thapar University, Patiala, during an internship under Dr. Sameer Mathur, IIM Lucknow. www.iiminternship.com”