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Audience Research
Importance
Producers You are producing a media text for an audience. You are not simply an auteur or artist. If you had to attract producers to your work they would want to be reassured that you do have a guaranteed audience for your product. (Unless perhaps you were a recognised name.)
Why audience research? Lee Kynaston(ex Deputy Editor of Men’s Health and Sugar magazine) “It is essential to know who your audience is and deliver to them” First thing to consider when planning a media text: Does it have an audience?  If the answer is no, there is little point in continuing.
What we want to find out? Our success in targeting the audience: How have we met their needs? Catered for their interests? How have we made it clear this is intended for them? How have we used their prior knowledge and understanding?
AUDIENCE ENGAGEMENT How an audience interacts with a media text. Different people react in different ways to the same text.  AUDIENCE EXPECTATIONS The advance ideas an audience may have about a text. This particularly applies to genre pieces.Remember that producers often play with or deliberately shatter audience expectations. AUDIENCE FOREKNOWLEDGE The definite information (rather than the vague expectations) which an audience brings to a media product.  AUDIENCE IDENTIFICATION This is the way in which audiences feel themselves connected to a particular media text, in that they feel it directly expresses their attitude or lifestyle.  AUDIENCE PLACEMENT The range of strategies media producers use to directly target a particular audience and make them feel that the media text is specially 'for them'.  AUDIENCE RESEARCH Measuring an audience is very important to all media institutions. Research is done at all stages of production of a media text, and, once produced, audience will be continually monitored.
Conducting your own Focus Group Select a small focus group of your target audience. Arrange a time for them (this week) to watch your film and look at your print work.) Ask prepared questions that cover all of the areas on the previous slide. (This can be filmed or audio recorded and uploaded onto your blogs.) Analyse the responses to draw up a list of 10 points for your blog evaluating what you have learned from your audience feedback.
Plan Today:  Produce a series of questions (a few detailed questions are better than a long list of vague questions). Homework: Select members for your focus group and complete the focus group. Deadline: All focus group sessions must be completed (and edited) by 4pm Friday 1st April so they can be uploaded onto youtube. You can use Garage band for audio recordings and i-movie or final cut for video clips.

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A2 media q3 audience feedback

  • 3. Producers You are producing a media text for an audience. You are not simply an auteur or artist. If you had to attract producers to your work they would want to be reassured that you do have a guaranteed audience for your product. (Unless perhaps you were a recognised name.)
  • 4. Why audience research? Lee Kynaston(ex Deputy Editor of Men’s Health and Sugar magazine) “It is essential to know who your audience is and deliver to them” First thing to consider when planning a media text: Does it have an audience? If the answer is no, there is little point in continuing.
  • 5. What we want to find out? Our success in targeting the audience: How have we met their needs? Catered for their interests? How have we made it clear this is intended for them? How have we used their prior knowledge and understanding?
  • 6. AUDIENCE ENGAGEMENT How an audience interacts with a media text. Different people react in different ways to the same text. AUDIENCE EXPECTATIONS The advance ideas an audience may have about a text. This particularly applies to genre pieces.Remember that producers often play with or deliberately shatter audience expectations. AUDIENCE FOREKNOWLEDGE The definite information (rather than the vague expectations) which an audience brings to a media product. AUDIENCE IDENTIFICATION This is the way in which audiences feel themselves connected to a particular media text, in that they feel it directly expresses their attitude or lifestyle. AUDIENCE PLACEMENT The range of strategies media producers use to directly target a particular audience and make them feel that the media text is specially 'for them'. AUDIENCE RESEARCH Measuring an audience is very important to all media institutions. Research is done at all stages of production of a media text, and, once produced, audience will be continually monitored.
  • 7. Conducting your own Focus Group Select a small focus group of your target audience. Arrange a time for them (this week) to watch your film and look at your print work.) Ask prepared questions that cover all of the areas on the previous slide. (This can be filmed or audio recorded and uploaded onto your blogs.) Analyse the responses to draw up a list of 10 points for your blog evaluating what you have learned from your audience feedback.
  • 8. Plan Today: Produce a series of questions (a few detailed questions are better than a long list of vague questions). Homework: Select members for your focus group and complete the focus group. Deadline: All focus group sessions must be completed (and edited) by 4pm Friday 1st April so they can be uploaded onto youtube. You can use Garage band for audio recordings and i-movie or final cut for video clips.