Listening: 3rd Party Apps The
most powerful “listening platforms” are from 3rd party tools. Better way to create brand dashboard: - set saved searches, profiles - manage multiple accounts - integrated analytics - schedule tweets - manage workflow with team
Listening: Real-Time Listen, and respond,
in real-time. From @wholefoods: “the online community doesn’t recognize office hours – nor should they. Waiting until Monday is just not good enough.” Example: I tweeted bad Southwest experience. They responded < 4 minutes.
What IS Compelling? Simple answer:
Would you want to get these updates via SMS? - Unique content, spin - Current / real-time focus - Promotes more than themselves - Exclusive access: photos, deals, insights - Conversational: two-way platform - Fun, smart and worth the read
Summary: 1. Create conversation, not
ads 2. Your voice: be compelling 3. Their voice: who’s talking? 4. Apply this to your web, off-Twitter 5. Success requires dedication to it (mentality, product, people, tools)
More Reading - Using Twitter
effectively - Twitter Marketing Guide - 7 Sneaky Ways to Use Twitter to Spy on Your Competition - 10 Twitter Tools Used by Social Media Experts - The Science of Social Timing Part 1: Social Networks - 5 Tips To Make Your Startup’s Twitter Account Stand Out - 10 Great Twitter Tools To Transform Your Tweeting Experience - Twitter Best Practices - Twitter for Business - Twitter Case Studies - Examples: Twitter Media - Twitter for Websites - Resources for mobile developers - Small Business One-Pager - Twitter Logos & Icons - Twitter Developer Guidelines - Twitter for Publisher Networks - Humanizing your Brand - My Response to Mark Cuban’s: Does ESPN.com Have a Twitter Problem? - 11 Ways to Usher NFL, NBA, MLB into new Web - Why Twitter Images Is Important (Screenshot) - Twitter Promotes Mobile Apps & SMS To Logged-Out Users. Smart. - Twitter Promoted Tweets & Effective Real-Time, Event-Based Advertising - For Social Ads, Voice and Relevance are more Important than Just Reach.
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