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The Power of Social Bookmarking - SES NYC 2008

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Using Delicious to inform & enhance search engine marketing. Presented by Tamera Kremer @ Search Engine Strategies Conference, New York City, March 2008

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The Power of Social Bookmarking - SES NYC 2008

  1. 1. The power of social bookmarking Presented by: Tamera Kremer Wildfire Strategic Marketing March 19, 2008
  2. 2. About Wildfire Strategic Marketing <ul><li>Strategic marketing firm based in Toronto, Canada </li></ul><ul><li>Focus is marketing integration, digital mediums/ technology and social media strategies </li></ul>
  3. 3. Social bookmarking is one ingredient in the social media mix
  4. 4. Social bookmarking 101 <ul><li>Tag any page on the web </li></ul><ul><li>Browser, blog, Facebook, RSS, etc. compatible </li></ul><ul><li>View how popular an article is by the number of other ‘saves’ </li></ul><ul><li>Ability to tag the article with terms relevant to the individual, or group by interest (e.g. ‘wishlist’) </li></ul><ul><li>Browse other users tags by keyword </li></ul><ul><li>Share links with other users in your network (e.g. for:tamera) </li></ul>
  5. 5. The big dog - delicious <ul><li>Over 4mm users & continuing to grow </li></ul><ul><li>Over 100mm web pages bookmarked </li></ul><ul><li>Purchased by Yahoo! in 2005 </li></ul><ul><li>Delicious ‘tag clouds’ are prominently displayed on many blog sidebars </li></ul><ul><li>Many of the ‘A-list’ bloggers automatically integrate their saved bookmarks into their blog posts as standalone posts </li></ul>
  6. 6. Using social bookmarking to keep a pulse on brand reactions
  7. 7. Using social bookmarking to augment keyword research
  8. 8. Social bookmarking optimizes your title tags
  9. 9. Using del.icio.us as a membership resource ~ B2B Case Study <ul><li>A membership association in Canada used social bookmarking to build a resource library of relevant marketing and advertising articles for their members </li></ul><ul><li>First use of social bookmarking tools by an association in Canada </li></ul><ul><li>Participation was initially limited due to lack of understanding by the membership </li></ul>
  10. 10. del.icio.us case study cont. <ul><li>A “Quick Start Guide” was developed and participation increased 10-fold immediately </li></ul><ul><li>Members help build it by adding articles </li></ul><ul><li>The tag cloud was included on the associations blog and promoted via the newsletter and events </li></ul>
  11. 11. 3 simple ways to get started <ul><li>Set up an RSS alert for your URL </li></ul><ul><li>Set up a personal account and start tagging </li></ul><ul><li>Search through the keywords you associate with your brand and see what types of articles are tagged with that folksonomy </li></ul>
  12. 12. Thank you! [email_address] http://del.icio.us/tamera http://del.icio.us/WildfireSM http://www.wildfirestrategy.com

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