This document discusses how PR professionals can leverage social media to enhance traditional PR efforts. It provides tips for using key social media platforms like Twitter, Facebook, LinkedIn, blogs, Google+, and metrics tools to engage audiences and boost visibility for clients. The presentation emphasizes that social media requires a new way of thinking about outreach but the fundamentals of good communication still apply. Professionals are encouraged to follow reporters and influencers, engage audiences with questions and multimedia, and integrate social media links into all materials to effectively measure outreach.

1. LEVERAGING SOCIAL MEDIA
TO BOOST TRADITIONAL PR
BY @ANDINARVAEZ

2. PR Fundamentals Apply to Social Media Too
“Social media PR. What does that mean to you? How different is it from
traditional PR? Certainly it engenders a new way of thinking about
reaching different audiences and new tools and channels by which to
connect with them (…)”

3. About The Presentation
 A quick look at the most useful social media
tools and how to leverage them to enhance
traditional PR
TIPS FOR THE PR TIPS FOR PR
PROS CLIENTS
 Images with orange border around them are
clickable!

4. Twitter
 Follow
reporters,
analysts and
influencers
 Search event or
industry-related
hashtags

5. Twitter
 Clients on Twitter?
Emphasize the value
of engaging,
retweeting, NOT just
broadcasting

6. Twitter
 Suggest
hashtags or
Twitter lists to
follow (or
create!)

7. Facebook
 Did you know you can now subscribe to other’s
feeds without having to friend them?
 Like relevant Facebook pages

8. Facebook
 Clients on
Facebook?
Emphasize the value
of starting
conversations, using
Questions, posting
photos and videos to
share content visually
 New metric: “People
Talking About”
validates importance

9. LinkedIn
 Follow companies,
clients and
competitors
 Join relevant groups

10. LinkedIn
 Clients on LinkedIn?
Emphasize updating
company page with
engaging content aimed
at industry professionals
 Include products and
services listings
 Leverage
recommendations

11. Blogs
 Subscribe! (Alltop)
 Comment to build your
own as well as your
client’s thought
leadership
 Contribute to Beyond
the Hype

12. Blogs
 Clients blogging?
Encourage
authentic,
thoughtful content.
Not promotional
 Twitter and SEO-
friendly headlines
 Use of multimedia
 Consistency

13. Google+
 Create circles for key
media and bloggers
 Follow conversation
streams relevant to
your clients

14. Google+
 Clients thinking
about Google+?
Consider Google+
Hangouts for meetings
and briefings
 Google+ is also a
good place to have
extended
conversations

15. Measure and Monitor
 Recommend bit.ly
links for everything to
measure the impact of
all social media
activity
 Keep your eye on all
the aforementioned
channels

16. Integrate!
 “Connect With Us”
copy and links
everywhere
 Tweetable bits
embedded within
press releases

17. Bonus
 Video (YouTube, livestreams)
 Infographics and data visualizations

18. Agency Resources

19. PR Fundamentals Apply to Social Media Too
“(…) But if you really think about it you will find that the fundamentals of
good communications practices still apply.”
-- Bill McLaughlin, Executive Vice President Lois Paul & Partners

20. THANK YOU!
Follow: @andinarvaez & @LPP_PR