This document provides an introduction to using social media for small businesses. It discusses key social media statistics showing high usage rates. Common social media platforms like Facebook, Twitter, LinkedIn, YouTube and Pinterest are described in terms of their functionality and how they can be used as communication, information, customer service, referral and advertising channels. The document provides tips on creating a social media plan, measuring return on investment, and resources for getting help with social media campaigns.
This document provides an introduction to using social media for small businesses. It discusses key social media statistics showing the importance of social media. Common social media platforms like Facebook, Twitter, LinkedIn, YouTube and Pinterest are described in terms of how small businesses can use them as information, communication, customer service, referral and advertising channels. The document provides tips on creating a social media plan, measuring social media ROI, and where to find additional help and resources.
Nonprofit Marketing on a Shoestring Budget - May 2020Sharon Mostyn
Make the Most of Your Marketing Dollars!
Discover free and low-cost marketing opportunities with the goal of increasing your nonprofit's fundraising revenue. We'll cover pay-per-click advertising, search engine optimization, content marketing, social media, and email marketing for nonprofits.
Alpha House is a non-profit organization that offers services to women dealing with unplanned or crisis pregnancies. They currently use Facebook and a website for social media but want to expand their online presence. The proposal recommends implementing additional platforms like blogging, Twitter, and online chat to raise awareness, increase clients and volunteers, and promote donations. Goals include growing website traffic and Facebook likes. The strategy involves sharing stories and building connections across platforms while allowing time to adjust to new media. Success will be measured both qualitatively through surveys and quantitatively by tracking engagement metrics.
With Q4 underway, we’re taking a look back at the past quarter to see what changes took place in the social landscape, and how platform growth, earnings and revenue over the past few weeks could affect the space in the future.
The document discusses social media marketing strategies. It begins with defining social media and its uses for business, including creating connections, improving search engine rankings, establishing thought leadership, managing brands and reputation, and growing faster than competitors. It then covers specific social media platforms like Facebook pages and groups, Twitter, blogs, and location-based applications. The document provides tips for social media marketing, including being a connector, engaging where your audience is active, and adding value through shared content. It concludes with emphasizing the potential for success through social media.
Social Media for Real Estate Agents (2011)PR 20/20
Presented Feb. 23, 2011 to Northeast Ohio real estate professionals. Includes updated information from the 2010 NAR Technology Survey Report. The event was sponsored by First Federal of Lakewood.
Social media and content creation for social mediaP&CO
The document discusses social media and content marketing. It provides an overview of key social media platforms and the social technographics ladder. It discusses using social media for social selling and building relationships with customers. Content marketing is defined as communicating without selling to move prospects through the buying process. The importance of listening, targeting the right audience with the right content is also covered.
This document provides an introduction to using social media for small businesses. It discusses key social media statistics showing the importance of social media. Common social media platforms like Facebook, Twitter, LinkedIn, YouTube and Pinterest are described in terms of how small businesses can use them as information, communication, customer service, referral and advertising channels. The document provides tips on creating a social media plan, measuring social media ROI, and where to find additional help and resources.
Nonprofit Marketing on a Shoestring Budget - May 2020Sharon Mostyn
Make the Most of Your Marketing Dollars!
Discover free and low-cost marketing opportunities with the goal of increasing your nonprofit's fundraising revenue. We'll cover pay-per-click advertising, search engine optimization, content marketing, social media, and email marketing for nonprofits.
Alpha House is a non-profit organization that offers services to women dealing with unplanned or crisis pregnancies. They currently use Facebook and a website for social media but want to expand their online presence. The proposal recommends implementing additional platforms like blogging, Twitter, and online chat to raise awareness, increase clients and volunteers, and promote donations. Goals include growing website traffic and Facebook likes. The strategy involves sharing stories and building connections across platforms while allowing time to adjust to new media. Success will be measured both qualitatively through surveys and quantitatively by tracking engagement metrics.
With Q4 underway, we’re taking a look back at the past quarter to see what changes took place in the social landscape, and how platform growth, earnings and revenue over the past few weeks could affect the space in the future.
The document discusses social media marketing strategies. It begins with defining social media and its uses for business, including creating connections, improving search engine rankings, establishing thought leadership, managing brands and reputation, and growing faster than competitors. It then covers specific social media platforms like Facebook pages and groups, Twitter, blogs, and location-based applications. The document provides tips for social media marketing, including being a connector, engaging where your audience is active, and adding value through shared content. It concludes with emphasizing the potential for success through social media.
Social Media for Real Estate Agents (2011)PR 20/20
Presented Feb. 23, 2011 to Northeast Ohio real estate professionals. Includes updated information from the 2010 NAR Technology Survey Report. The event was sponsored by First Federal of Lakewood.
Social media and content creation for social mediaP&CO
The document discusses social media and content marketing. It provides an overview of key social media platforms and the social technographics ladder. It discusses using social media for social selling and building relationships with customers. Content marketing is defined as communicating without selling to move prospects through the buying process. The importance of listening, targeting the right audience with the right content is also covered.
Traditional and social media—and the corresponding PR tactics—are often seen to be at odds in the changing communications landscape. However, many businesses fail to realize that most traditional media have embraced social media, and that the latter should be used to complement the former, not replace it. Using my company’s 2008-2010 global communications program as a case study, I will demonstrate the benefits of a blended approach to traditional PR and social media tactics.
This presentation was given at the SIC 2010. Please do not hesitate to contact me, if you have any questions or like to chat.
Social media is a fundamental shift in how people communicate online through conversations. It allows individuals and communities, rather than just corporations, to influence brands. Companies can effectively engage in social media by focusing on customer service and influencing online conversations.
The document provides guidance on developing a strategic social media plan for small non-governmental organizations (NGOs) using Forrester Research's POST method of defining the people, objectives, strategy, and technology. It outlines key lessons around understanding your target audience, setting realistic objectives, dedicating sufficient time, maintaining engagement, and establishing metrics to measure success. Recommendations are given on choosing appropriate social media tools based on audience and resources.
This presentation outlines using Facebook in Social Media Marketing. A overview of the various elements that can be considered when building your campaign and some interesting examples of Facebook apps, groups and pages.
Digital marketing ad campaign by pielverse for 2016Manish Gurung
Dell's digital marketing campaign utilizes various online channels like Facebook and Twitter to promote its brand and products in Nepal. On Facebook, Dell's page has over 100,000 Nepali fans but low customer engagement. Improving content quality and frequency along with local offers and contests could increase fan engagement. On Twitter, creating a localized Dell Nepal account could help Dell interact directly with Nepali customers by sharing local news, products, and events using relevant hashtags.
20 Reasons Why Your Business NEEDS Social Media MarketingHaidi Demneri
Did you know that 90% of all marketers say social media marketing has increased their business exposure?
I can help you Create and grow your Online Business contact me on Fiverr: haidid
Or that 66% of marketers that spend at least 6 hours on social per week have seen more leads? No matter what you sell and who you sell it to, using social media as a marketing tool can help you grow your brand and pad your wallet.
Web 2.0 how to make it a competitive advantageBrand4Profit
This document discusses how social media and word-of-mouth marketing have changed the internet from Web 1.0 to Web 2.0. People now seek community and identity online through social networks and tribes. Marketers can encourage word-of-mouth by creating tools for sharing, developing online communities, and identifying influential individuals to spread messaging. The document outlines several social media strategies including creating content to encourage conversations, building advocate programs, and engaging in transparent discussions. It promotes developing an optimized social media campaign combining multiple strategies to increase website traffic and referrals through these new marketing approaches.
Branding you and your business across Social Media platforms, some WordPress plugins to use, basic uses & tips for popluar social media sites such as Facebook, Twitter, Linkedin, Pinterst, YouTube.
Develop a social media marketing roadmap for your organization plus tips on blog marketing and Twitter from TopRank Online Marketing CEO Lee Odden.
Presentation from ClickZ OMS event in Minneapolis 2009.
The document provides an overview of using social media for business purposes. It discusses strategies for using various social media platforms like Twitter, Facebook, and LinkedIn to engage customers, build brands, and promote businesses. Specific tips are provided for using each platform effectively and measuring the success of social media efforts.
How can NGOs use Social Media for Marketing and for Raising FundsPavan Mondreti
This document outlines an agenda for a workshop on using social media for non-governmental organizations (NGOs). It discusses how communication has evolved over time, the differences between traditional and social media marketing, popular social media platforms, and statistics on social media usage in India. The document then provides guidance on how NGOs can use social media to build their brand and raise awareness, funds and support by creating social media profiles, sharing content regularly and engaging with audiences. Case studies are also presented to illustrate effective social media strategies.
How can your brand leverage social platforms to reach out, build + engage wit...Chanchul Sakhrani
Do you ever find yourself asking these questions:
What are the latest digital and online channels available for community outreach?
How to identify the best digital platforms to engage the community?
How to create effective social media messages that capture the attention of target audience?
How to effectively sustain online engagement with the community?
How to successfully integrate digital channels into traditional engagement methods?
Here's a little insight on how to go about answering these digitally timeless questions :)
The document provides strategies for creating shareable social media content. It discusses why content may not be shared, such as customers not trusting the brand or finding the content boring. It recommends engaging in conversations on platforms where the audience hangs out and using keywords to solve customers' problems. The document also discusses developing an editorial calendar, measuring engagement metrics, and evolving strategies based on listening to audiences.
Marketing for Artists: Best Practices for Fine Artists on Social Media Luke Joerger
A deck we presented for a group of fine artists to help them market themselves on digital platforms including Instagram, Pinterest, Facebook, Linkedin and YouTube. Includes best practices on increasing audience development, ROI, SEO, Likes, Followers, Engagement, Video best practices, AdWords and more!
Blogging - Introduction and How to do it!Moses Gomes
This document provides an introduction and overview of blogs. It defines what a blog is, noting that it is a website where chronological posts are commonly displayed in reverse order and accessible to any internet user. It then discusses the history of blogs, highlighting some key early blogs and services from 1997-2004. It also describes different types of blogs including personal, corporate, professional, community, and micro blogs. For each type it provides examples of their purpose and focus. The document concludes with discussing widgets that can be used on blogs.
Social media platforms continue to grow and companies need to understand how to use them. This document introduces 20 social media platforms and provides suggestions for how each one can be used by companies to engage customers, build brand awareness, research trends and competitors, and more. The platforms include Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube and others.
Social media marketing - Part 3 Social Media NetworksTeddy Tassew
Comprehensive training on Social media marketing for beginners and intermediate levels.
The course aims to enable you to understand, experience
and make use of social media as a marketing tool for a business.
Social media marketing - Part 1 IntroductionTeddy Tassew
Comprehensive training on Social media marketing for beginners and intermediate levels.
The course aims to enable you to understand, experience
and make use of social media as a marketing tool for a business.
This document summarizes a presentation about privacy and cloud computing. It discusses the benefits and risks of cloud computing, as well as the importance of privacy by design and accountability. Key points include that while cloud services can be outsourced, accountability cannot. Organizations must conduct due diligence on cloud providers and ensure proper contractual provisions through a privacy by design approach.
Although cloud computing presents a compelling business case for companies looking to reduce spending, streamline processes, and increase accessibility, the very idea of trans-border data flows raises the hackles of privacy advocates all over the globe. In Canada, government and members of the public have expressed serious concern over the potential misuse of personal information gone offshore. Join Else for an overview of those concerns and what they might mean for your organization.
Traditional and social media—and the corresponding PR tactics—are often seen to be at odds in the changing communications landscape. However, many businesses fail to realize that most traditional media have embraced social media, and that the latter should be used to complement the former, not replace it. Using my company’s 2008-2010 global communications program as a case study, I will demonstrate the benefits of a blended approach to traditional PR and social media tactics.
This presentation was given at the SIC 2010. Please do not hesitate to contact me, if you have any questions or like to chat.
Social media is a fundamental shift in how people communicate online through conversations. It allows individuals and communities, rather than just corporations, to influence brands. Companies can effectively engage in social media by focusing on customer service and influencing online conversations.
The document provides guidance on developing a strategic social media plan for small non-governmental organizations (NGOs) using Forrester Research's POST method of defining the people, objectives, strategy, and technology. It outlines key lessons around understanding your target audience, setting realistic objectives, dedicating sufficient time, maintaining engagement, and establishing metrics to measure success. Recommendations are given on choosing appropriate social media tools based on audience and resources.
This presentation outlines using Facebook in Social Media Marketing. A overview of the various elements that can be considered when building your campaign and some interesting examples of Facebook apps, groups and pages.
Digital marketing ad campaign by pielverse for 2016Manish Gurung
Dell's digital marketing campaign utilizes various online channels like Facebook and Twitter to promote its brand and products in Nepal. On Facebook, Dell's page has over 100,000 Nepali fans but low customer engagement. Improving content quality and frequency along with local offers and contests could increase fan engagement. On Twitter, creating a localized Dell Nepal account could help Dell interact directly with Nepali customers by sharing local news, products, and events using relevant hashtags.
20 Reasons Why Your Business NEEDS Social Media MarketingHaidi Demneri
Did you know that 90% of all marketers say social media marketing has increased their business exposure?
I can help you Create and grow your Online Business contact me on Fiverr: haidid
Or that 66% of marketers that spend at least 6 hours on social per week have seen more leads? No matter what you sell and who you sell it to, using social media as a marketing tool can help you grow your brand and pad your wallet.
Web 2.0 how to make it a competitive advantageBrand4Profit
This document discusses how social media and word-of-mouth marketing have changed the internet from Web 1.0 to Web 2.0. People now seek community and identity online through social networks and tribes. Marketers can encourage word-of-mouth by creating tools for sharing, developing online communities, and identifying influential individuals to spread messaging. The document outlines several social media strategies including creating content to encourage conversations, building advocate programs, and engaging in transparent discussions. It promotes developing an optimized social media campaign combining multiple strategies to increase website traffic and referrals through these new marketing approaches.
Branding you and your business across Social Media platforms, some WordPress plugins to use, basic uses & tips for popluar social media sites such as Facebook, Twitter, Linkedin, Pinterst, YouTube.
Develop a social media marketing roadmap for your organization plus tips on blog marketing and Twitter from TopRank Online Marketing CEO Lee Odden.
Presentation from ClickZ OMS event in Minneapolis 2009.
The document provides an overview of using social media for business purposes. It discusses strategies for using various social media platforms like Twitter, Facebook, and LinkedIn to engage customers, build brands, and promote businesses. Specific tips are provided for using each platform effectively and measuring the success of social media efforts.
How can NGOs use Social Media for Marketing and for Raising FundsPavan Mondreti
This document outlines an agenda for a workshop on using social media for non-governmental organizations (NGOs). It discusses how communication has evolved over time, the differences between traditional and social media marketing, popular social media platforms, and statistics on social media usage in India. The document then provides guidance on how NGOs can use social media to build their brand and raise awareness, funds and support by creating social media profiles, sharing content regularly and engaging with audiences. Case studies are also presented to illustrate effective social media strategies.
How can your brand leverage social platforms to reach out, build + engage wit...Chanchul Sakhrani
Do you ever find yourself asking these questions:
What are the latest digital and online channels available for community outreach?
How to identify the best digital platforms to engage the community?
How to create effective social media messages that capture the attention of target audience?
How to effectively sustain online engagement with the community?
How to successfully integrate digital channels into traditional engagement methods?
Here's a little insight on how to go about answering these digitally timeless questions :)
The document provides strategies for creating shareable social media content. It discusses why content may not be shared, such as customers not trusting the brand or finding the content boring. It recommends engaging in conversations on platforms where the audience hangs out and using keywords to solve customers' problems. The document also discusses developing an editorial calendar, measuring engagement metrics, and evolving strategies based on listening to audiences.
Marketing for Artists: Best Practices for Fine Artists on Social Media Luke Joerger
A deck we presented for a group of fine artists to help them market themselves on digital platforms including Instagram, Pinterest, Facebook, Linkedin and YouTube. Includes best practices on increasing audience development, ROI, SEO, Likes, Followers, Engagement, Video best practices, AdWords and more!
Blogging - Introduction and How to do it!Moses Gomes
This document provides an introduction and overview of blogs. It defines what a blog is, noting that it is a website where chronological posts are commonly displayed in reverse order and accessible to any internet user. It then discusses the history of blogs, highlighting some key early blogs and services from 1997-2004. It also describes different types of blogs including personal, corporate, professional, community, and micro blogs. For each type it provides examples of their purpose and focus. The document concludes with discussing widgets that can be used on blogs.
Social media platforms continue to grow and companies need to understand how to use them. This document introduces 20 social media platforms and provides suggestions for how each one can be used by companies to engage customers, build brand awareness, research trends and competitors, and more. The platforms include Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube and others.
Social media marketing - Part 3 Social Media NetworksTeddy Tassew
Comprehensive training on Social media marketing for beginners and intermediate levels.
The course aims to enable you to understand, experience
and make use of social media as a marketing tool for a business.
Social media marketing - Part 1 IntroductionTeddy Tassew
Comprehensive training on Social media marketing for beginners and intermediate levels.
The course aims to enable you to understand, experience
and make use of social media as a marketing tool for a business.
This document summarizes a presentation about privacy and cloud computing. It discusses the benefits and risks of cloud computing, as well as the importance of privacy by design and accountability. Key points include that while cloud services can be outsourced, accountability cannot. Organizations must conduct due diligence on cloud providers and ensure proper contractual provisions through a privacy by design approach.
Although cloud computing presents a compelling business case for companies looking to reduce spending, streamline processes, and increase accessibility, the very idea of trans-border data flows raises the hackles of privacy advocates all over the globe. In Canada, government and members of the public have expressed serious concern over the potential misuse of personal information gone offshore. Join Else for an overview of those concerns and what they might mean for your organization.
Security and Privacy in Cloud Computing - a High-level viewragibhasan
The document discusses security challenges in cloud computing from a high-level view. It notes that while clouds introduce new attack vectors like co-tenancy, today's cloud architectures provide little security, accountability or transparency. Open problems include how to prevent exploitation of shared infrastructure, provide data integrity assurances, and enable forensic investigations in clouds. The author advocates for research on maintaining data and computation provenance in clouds to increase accountability and trustworthiness. However, current cloud security research often fails to consider economic and practical constraints required for real-world adoption.
This document discusses privacy protection issues in cloud computing. It begins by defining cloud computing and privacy protection. The main privacy issues in cloud computing are lack of physical control over data, difficulty tracking and protecting all copies of data, and legal problems due to varying privacy laws across regions. The document proposes using a privacy manager software to help users obfuscate sensitive metadata attributes before sharing data in the cloud. This allows users to set preferences and personae to control how their personal data is handled and used by cloud services.
The document discusses using social media for financial education. It provides an overview of Jenni Brand and her experience in social media marketing. The rest of the document outlines various social media tools that can be used as part of a comprehensive strategy, including blogs, social networks, microblogs, wikis, and video sharing. It also discusses how to measure whether a social media strategy is effective and provides some examples of organizations using social media for financial literacy campaigns.
Brs Presents Social Media In The Work PlaceThinkBRS
The document provides an overview of social media and how businesses can utilize various social networking platforms as part of their marketing strategy. It defines social media and discusses current trends. It recommends social media tools like blogs, social networking sites, and video sharing and provides tips on how to create profiles, post content, and measure success. The presentation aims to help businesses develop a social media marketing plan and presence.
This document discusses the importance of social media for realtors. It notes that social media is now the #1 online activity and that many consumers, especially younger generations, use social media and trust peer recommendations over advertisements. The document then provides statistics on the growth and size of major social media platforms. It argues that social media can help realtors reach new clients, build their brand, and generate more sales. The document then provides tips for realtors to use Facebook, Twitter, blogs, and LinkedIn as part of their social media strategy and marketing. It introduces social media marketing plans from Virtu-Assist that include setup and maintenance of various social media accounts.
Virtual Building Blocks: Social Media Strategies for the Building Industry (2...Atlantic Webworks
How can the construction industry utilize social media? Adrienne Cregar Jandler shares social media strategies for both residential and commercial construction firms.
The document provides an introduction to social media and networking. It discusses various social media platforms like Facebook, Twitter, LinkedIn, YouTube and Foursquare. It explains how to use each platform, tips for getting started, and how to develop a social media strategy and measure success. The key aspects covered are developing objectives and audiences, choosing appropriate channels, engaging in conversations to build relationships and awareness, and analyzing metrics and conversions.
This document outlines a proposed digital marketing strategy for SRDT Pvt. Ltd. It discusses using social media like Facebook, Twitter, LinkedIn, and Pinterest to increase brand awareness, engage customers, and drive traffic to the company's website. The strategy involves determining key objectives, audiences, and platforms. It also provides tips for creating engaging content and increasing follower bases across different social networks. Regular posting, contests, hashtags and engaging with influencers are some methods discussed to optimize the company's social media presence.
When I was a consultant for Plug Media Group, I spoke to a real estate investment group and gave this presentation that Jeff Dietrich and I developed.
While it\'s somewhat dated, many of the concepts still stand up, such as having a conversation using social media.
Social Media for Business discusses various social media platforms that businesses can use to engage customers and drive traffic. It outlines the key benefits of using Facebook, Twitter, blogs, LinkedIn and YouTube. Facebook allows businesses to create pages to share content and interact with fans. Twitter enables businesses to share short messages and build networks. Blogs are useful for building authority and driving organic search traffic. LinkedIn is a professional networking site for making business connections. YouTube is well-suited for sharing videos like product demonstrations. The presentation concludes with tips on measuring social media effectiveness and cautions against hard selling or being intransparent on social channels.
If Content Marketing Is King, Mobile Marketing Is A Notch Above!Patricia Ogilvie
The number of people using smart phone and mobile devices of all sorts is staggering! As a business owner, you must be mobile friendly and ready to be found in the palm of your customers' hand! Here are the profound stats to prove your next move!
The document discusses developing a social media marketing plan and strategy for a company called Vox Motus. It provides examples of setting objectives like increasing audience numbers among 18-35 year olds and generating buzz around a production. It also discusses measuring success through engagement metrics and conversions. For Vox Motus' pilot campaign on YouTube and Facebook, it provides results like the number of video views and fans gained.
This document provides an overview of how to leverage social media for public relations success. It discusses the major social media platforms like Facebook, Twitter, YouTube, and LinkedIn and how to use each one. For each platform, it provides statistics on user numbers and tips on best practices. It also provides a case study of how telecommunications company Great Plains Communications successfully used social media for branding, marketing and customer engagement.
Muse - Nico Wlock - Web Marketing for BIZNico Wlock
The document provides an introduction to web marketing. It discusses how most people are online and use social media. Effective web marketing allows sharing of stories and experiences about a business. People search, learn, and purchase online and also share their experiences. Content is important for web marketing. People access the internet via desktop, mobile, TV and tablet. Basic online tools for web marketing include websites, blogs, Facebook, Twitter, and local listing sites. Web marketing requires passive activities like having a website, active activities like content creation, and interactive activities like social media engagement. Metrics and analytics help measure the effectiveness of web marketing activities.
Social Media Realities_1stPositionMarketing and SocialMediaDelivered1st Position Marketing
This document provides an overview of social media and why businesses should utilize various social media platforms. It discusses what social media includes, such as Facebook, Twitter, and LinkedIn. Principles of social media are outlined, such as having goals, choosing the right platform, adding value, and establishing guidelines. Metrics for success include informing users, entertaining them, interacting with them, and converting them to customers. Tools like Hootsuite and Ping.fm can help manage social media accounts. The presentation encourages attendees to start working on two principles and download free articles on using social media for business.
Social media allows for organic conversations between organizations and various stakeholders. It is important for organizations to participate in these conversations transparently and honestly while following best practices like experimenting, listening, sharing useful content, and accepting criticism. The power is shifting from organizations to individuals online, so social media influences word-of-mouth more than traditional marketing.
Presentation from Barossa GirlTalk evening held on 21st September 2011. Presenters are Tania Shirgwin from BizEez Virtual Solutions and Caroline Dunn from bunchMEDIA
Social Media HandsOn Lessons Basics for Nonprofits 2014-02-19Patty Swisher
Social Media workshop for nonprofit organizations on the ins and outs of specific social media channels to learn how to use and manage networks like Facebook, Twitter, and LinkedIn to effectively engage an audience, gain their support and keep people coming back.
The document discusses how to build a social media footprint for marketing purposes. It defines social media and social media marketing. It then outlines the major social media platforms like Facebook, Twitter, Google+, LinkedIn, YouTube, and blogs and how businesses can leverage each one. The document also discusses how social media marketing can be packaged and priced for businesses and how its impact can be measured through engagement, guidance, and brand ambassadors. It emphasizes the importance of participating in online conversations to build communities and generate new customers.
This document discusses strategies for social media optimization and marketing. It notes that people are more likely to trust recommendations from other consumers than traditional ads. Some key points made include:
- Social media can increase a company's exposure on search engines and in places people visit online. It can also help build trust and allow engagement with customers.
- Two-thirds of the economy is now influenced by personal recommendations. Nearly half of consumers have made purchase decisions based on information from social media.
- Social media optimization involves making a website more visible, linkable, and included in relevant social media posts. Social media marketing is an active role in social media through creating and distributing content and viral marketing.
Social Media - Finding and Maximizing the Right Channel(s) For Your BusinessHeidi Richards Mooney
In today’s society where technology is changing at the speed of light, social media has become an essential part of business success. With so many different social media platforms, its become increasingly difficult to know which one will be successful for your business. To help you to decide which social media platform will be suitable for your business, Heidi will discuss the top 5+ social media channels, how they are best used, why they should matter to your business, including:
How to decide which channel(s) to participate in, and what to share on your best platform
How to Promote Your Social Media Channel to Find and Increase Your Audience/Prospects
How to Use Social Media to Become the Go-to Expert in Your Industry, Where Everybody Knows Your Name
3. Socialnomics
93% of marketers use social media for
business
53% of people on Twitter recommend
products in their tweets
90% of people trust online
recommendations from people they know
The ROI of social media is that your
business will exist in 5 years
Source: Socialnomics, 2013
4. What is social media?
Merriam-Webster:
forms of electronic communication (as Web
sites for social networking and
microblogging) through which users create
online communities to share information,
ideas, personal messages, and other content
(as videos).
Or simply:
a collection of online platforms that allow
people to express themselves while creating
relationships, connections, conversations,
interest, and trust.
5. How can social media help my
business?
Social Media can be used as a:
Communication channel
Information channel
Customer service channel
Advertising channel
Referral channel
6. Information channel
Inform your customers about your
business
Provide them with value (as content,
information, etc.)
Prove to them that you are an expert
in your field
Best platforms:
◦ All!
7. Communication channel
Get to know your customers
Build relationships (customers, business
partners, professional, competitors, etc.)
Learn from your customers and your
competition
Ask questions
Encourage communication with yourself
◦ You are just a normal person, not a large
corporation
Best platforms:
◦ Facebook, Twitter, LinkedIn, Blogging
8. Customer service channel
Address customer complaints
Resolve issues
Promote praise
Answer questions
Help your customers out
Best platforms:
◦ Facebook, Twitter
9. Referral Channel
Use social media to drive customers
to your website/store
Give them information that will make
them want to visit your website/store
Best platforms:
◦ All!
10. Advertising channel
What can you offer your customers?
Why do they want what you have to
offer?
Give them deals/discounts, etc.
Many different advertising options on
social media
Can be much different from traditional
print advertising, however
Not free!
Best platforms:
◦ Facebook, Twitter
11. Platforms To Cover
Facebook Pinterest
Twitter Google +
LinkedIn Yelp
YouTube
Bonus
• Blogging • Google Analytics
12. Facebook
By far the largest social network (1 billion+ users)
Fastest growing demographic: 30+ age group
Facebook helps explain who you are, who you
know, where you are, and what you like
A great platform to share photos, news, articles,
quotes, and other bits of information that will be
valuable/entertaining for your audience
You can spend a lot of $ advertising
Must have a business page
13. Twitter
500 million+ users
A platform that allows users to broadcast news
or information in 140 characters or less
A great source for breaking news, articles,
opinions, and also connecting w/ people
Follow your customers and influential people in
your industry
◦ Geo location search: search for hashtags used in a
certain area, i.e.:
“#pizza near:reno within:25mi” will provide all
tweets within 25 miles of Reno that use #pizza
14. LinkedIn
The “professional Facebook”
200+ million members
2 new members join every second
Great for networking, making professional
connections and introductions
Can also help to meet and network with
possible clients/customers
Can be used to generate leads if you are a
service business
15. YouTube
Second largest search engine after Google
72 hours of video is uploaded every minute
500 years of YouTube video are watched on
Facebook every day
700 YouTube videos are shared on Twitter
every minute
How-to, DIYS videos, and informational
webinars are very popular
16. Pinterest
About 68% of users are women ages 25-45
Basically a visual bookmarking site that has
a strong social component built in
Allows users to show the world what they
want, where they want to be, etc.
Tell your company’s story in visually
engaging ways
◦ Create a stronger brand image
◦ Launch products
◦ Drive traffic to your website
17. Blogging
Estimated 31 million bloggers in US
42 million blogs on Wordpess, 500K posts
per day
60% of businesses have a business blog
◦ 65% of these businesses haven’t updated their
blog in over a year!
Blog about subjects that are valuable to your
customers
Easily broadcast new blogs on your website
and social media platforms
18. Google +
400 million+ users (only about a 1/4 are
active)
Now integrated with Google Places, making
it necessary for all local businesses that
have a physical location
Features Zagat reviews and reservations
through OpenTable for restaurants
Important to have a profile for SEO reasons
19. Yelp
78 million monthly visitors
30 million reviews
Businesses in every category
Essential for any local brick and
mortar businesses
Prepare for both positive and negative
reviews of your business
20. Google Analytics
Not a social platform, but a tool for your
website
Allows you to see how many visitors you
have, where they came from, what
pages they clicked on, how they used
your site, etc.
A very powerful tool that can help your
website, but can take a while to learn all
the features
If you have a website, Google Analytics
is essential
21. What social media platform is for
me?
Choose 1-3 platforms at first
Platform choice depends on:
◦ Your customer/audience
◦ How much time you have
◦ Your social media goals
22. Creating a Social Media Plan
1. Decide what your goals are
Get followers/fans?
Create business relationships?
Increase customer engagement?
Increase sales?
2. Choose a platform that aligns with your goals
and target audience
What platforms do they spend the most time on?
3. Decide how much time you have to dedicate
How often will you post/update?
Can you do it yourself or will you hire someone?
4. Decide how much money you want to spend
Advertising or hiring help
23. How to measure social media
ROI
“The ROI of social media is your business will still
exist in 5 years”
-Socialnomics
ROI depends on your goals and can be
measured in different ways
◦ Amount of new followers/fans
◦ Amount of new relationships created
◦ Amount of new comments/posts/reviews
◦ Amount of new traffic to your website
◦ Amount of new sales
Social media does not create sales, social media
creates relationships that can lead to sales
24. Next steps
Where do I go if I need help creating
my social media campaign(s)?
◦ Internet (YouTube videos, articles, guides)
◦ Nevada SBDC (www.nsbdc.org)
◦ Marketing/PR firms (local and national)
25. Internet Resources
Hubspot.com
◦ One of the best free resources for utilizing
social media platforms
YouTube
◦ Hundreds of useful videos for all social
media platforms
Thousands of other free resources out
there, just do a Google search
26. Nevada SBDC
Marketing interns that can help you
with a social media plan
◦ Sit down with an intern for a free
consulting session
www.NSBDC.org
775-784-1717
27. Marketing & PR firms
Local or national/worldwide firms
Can do all the work for you depending
on how much you’re willing to pay
Local Options:
The Abbi Agency (PR/social media)
Big Like (Facebook resources/apps)
28. In Closing…
Social media is not a fad, it’s a
fundamental shift in the way we
communicate.
Please utilize the resources and
videos below for additional
information and training
Editor's Notes
This will be a good starting point for the presentation, offering stats in an entertaining way and setting the stage for the rest of the presentation.
First ask the audience what they think social media is before showing actual definition. My definition of social media: basically a collection of online platforms that allow people to express themselves while creating relationships, connections, conversations, interest, and trust.
-5 main ways in which I think social media can help a small business-you don’t have to use social media in all these ways, but it’s good to be aware of all the uses
-Crucial to have a page for any business-handout, go over-show my page-give them something for “liking” your page (reward or information of value)-examples?
-very powerful for making connections-how to send a signal to people using their handle-hashtags-demo of geo location search #renonear:reno within:25mi
-Power of how-to and DIYS videos-can you make your own?-Vlogs using your own webcam-making a video using a smart phone -examples?
-can create a business page that links back to your site-demonstrate how to find “power pinners” click on the Popular link at the top of every Pinterest page-Whole foods (commitment to sustainability, gardening, recycling)-The Travel Channel (drive traffic from images)
-How blogs can drive traffic to your site-guest blogging/finding guest bloggers-don’t blog unless you’ll be writing new ones at least a couple times a month (usually once a week is best)-examples?
-Why google+ is important for SEO and Places-Why it might not be important for engagement
-the power/risks of letting people review your business-examples?
-why you need to know your site metrics-show my analytics account
With so many different platforms, which one if for you? Will ask the audience to give me their goals and then I will relate their goals to social media. Hopefully can help a couple audience members choose which ones are for them as examples.Google analytics and yelp don’t count as platforms
Important to think about your plan before using social media for your business