This document discusses the negative influence of media on youth. It notes that media consumption has increased dramatically in recent decades due to advances like the internet and social media. The media portrays unrealistic standards of beauty, promotes substance abuse and violence, and makes youth self-conscious. Excessive media use also prevents youth from developing social skills and causes sleep deprivation. The document cites examples of youth committing violent acts after exposure to fictional media characters. It calls for increased parental guidance and education on media literacy to help youth think critically about media influences.
The document summarizes an agenda for extending the "We Can Help Us" teen suicide prevention campaign. It provides an overview of campaign objectives to reduce teen suicide by helping teens cope with difficulties and offering support. Research found teens want to hear real stories from peers who have overcome struggles. The campaign aims to convince teens they are not alone by sharing such stories online and through a website. It outlines available campaign assets like posters, banners, and details national distribution of PSAs to TV, radio, print and online platforms. The document also provides suggestions for how partners can promote and support the campaign through outreach.
Redefining Teen Health Communications Through Social Media Trish Eitel, Opr ...Ogilvy Consulting
This document discusses how social media can be used more effectively than traditional methods to communicate health messages to teens. It notes that teens strive for independence from adults and are more receptive to peer-to-peer communication channels like social media. The document advocates for using social media to directly engage teens through two-way dialogue, user-generated content, a strategic presence on social networking sites, and applications teens can share with peers. The goal is to amplify health messages among teen social networks in a way that enhances message credibility and drives behavior change.
The Impact of Mass and Social Media in People's Behavior as Reflected on Harv...Galuh Wuri Puspaningrum
Media were created to fulfill people’s need of communication and information. The variety of media in this modern era makes people consider media as one of their primary need especially in their social lives. Mass media are used as tools to gain information and social media to communicate each other. This study aims to find the impact of media on people’s behaviors in film entitled Girl Fight (2011)
Influence of media in youth &children around the worldvishnu90
The document discusses the influence of media on youth development. It notes that American children spend more time with media than any other activity besides sleeping, making media a major influence. Research shows media can affect cognitive, social, and physical development, though individual and family factors also play a role. The document calls for parents, educators and professionals to address the substantial impact of media exposure on young people.
Mass media messages and behavioral effectschaosgirl13
This document discusses the historical and contemporary roles of mass media such as radio, television, recordings, motion pictures, and digital media. It explores how technological transitions from printing to the internet have shaped mass communications over time. The influence of digital technology on media like video games, social networks, and movies is also examined. The document considers how mass media messages can influence society and behavior, and issues like media violence, propaganda, and accuracy in news reporting.
The document discusses the impact of media on children. It notes that children are exposed to a lot of information from technology and media without much guidance from parents. It outlines some of the negative impacts media can have, including materialism, obesity, violence and aggression, early sexual behavior, and substance use. It also discusses risks of social media and cyber technology like sexting and interacting with strangers online. Protective factors mentioned include parents watching media with children and discussing the content.
\n\nThis document discusses the impact of media on children and outlines several concerns. It notes that media like television, the internet, and cell phones can erode the role of parents as children's main source of information and guidance. Excessive media exposure is linked to increased aggression, earlier sexual activity, substance use, obesity, and other health issues in children and teens. However, media also has the potential for prosocial effects when used appropriately and with parental involvement. The document calls for balance and guidance to help children navigate media's influence.
This document discusses the negative influence of media on youth. It notes that media consumption has increased dramatically in recent decades due to advances like the internet and social media. The media portrays unrealistic standards of beauty, promotes substance abuse and violence, and makes youth self-conscious. Excessive media use also prevents youth from developing social skills and causes sleep deprivation. The document cites examples of youth committing violent acts after exposure to fictional media characters. It calls for increased parental guidance and education on media literacy to help youth think critically about media influences.
The document summarizes an agenda for extending the "We Can Help Us" teen suicide prevention campaign. It provides an overview of campaign objectives to reduce teen suicide by helping teens cope with difficulties and offering support. Research found teens want to hear real stories from peers who have overcome struggles. The campaign aims to convince teens they are not alone by sharing such stories online and through a website. It outlines available campaign assets like posters, banners, and details national distribution of PSAs to TV, radio, print and online platforms. The document also provides suggestions for how partners can promote and support the campaign through outreach.
Redefining Teen Health Communications Through Social Media Trish Eitel, Opr ...Ogilvy Consulting
This document discusses how social media can be used more effectively than traditional methods to communicate health messages to teens. It notes that teens strive for independence from adults and are more receptive to peer-to-peer communication channels like social media. The document advocates for using social media to directly engage teens through two-way dialogue, user-generated content, a strategic presence on social networking sites, and applications teens can share with peers. The goal is to amplify health messages among teen social networks in a way that enhances message credibility and drives behavior change.
The Impact of Mass and Social Media in People's Behavior as Reflected on Harv...Galuh Wuri Puspaningrum
Media were created to fulfill people’s need of communication and information. The variety of media in this modern era makes people consider media as one of their primary need especially in their social lives. Mass media are used as tools to gain information and social media to communicate each other. This study aims to find the impact of media on people’s behaviors in film entitled Girl Fight (2011)
Influence of media in youth &children around the worldvishnu90
The document discusses the influence of media on youth development. It notes that American children spend more time with media than any other activity besides sleeping, making media a major influence. Research shows media can affect cognitive, social, and physical development, though individual and family factors also play a role. The document calls for parents, educators and professionals to address the substantial impact of media exposure on young people.
Mass media messages and behavioral effectschaosgirl13
This document discusses the historical and contemporary roles of mass media such as radio, television, recordings, motion pictures, and digital media. It explores how technological transitions from printing to the internet have shaped mass communications over time. The influence of digital technology on media like video games, social networks, and movies is also examined. The document considers how mass media messages can influence society and behavior, and issues like media violence, propaganda, and accuracy in news reporting.
The document discusses the impact of media on children. It notes that children are exposed to a lot of information from technology and media without much guidance from parents. It outlines some of the negative impacts media can have, including materialism, obesity, violence and aggression, early sexual behavior, and substance use. It also discusses risks of social media and cyber technology like sexting and interacting with strangers online. Protective factors mentioned include parents watching media with children and discussing the content.
\n\nThis document discusses the impact of media on children and outlines several concerns. It notes that media like television, the internet, and cell phones can erode the role of parents as children's main source of information and guidance. Excessive media exposure is linked to increased aggression, earlier sexual activity, substance use, obesity, and other health issues in children and teens. However, media also has the potential for prosocial effects when used appropriately and with parental involvement. The document calls for balance and guidance to help children navigate media's influence.
The document discusses the effects of mass media on individuals, groups, and society. It notes that the impact of media depends on the type of person and medium used. It also qualifies that analyses of media effects should specify whether they concern the past or future, and whether the effect is on an individual, group, institution, or whole culture. Several examples of media effects are given, such as how media can intentionally influence groups, shape individuals' behavior and identity, catalyze institutional change gradually over time, and both integrate and individuate society.
The document discusses several effects of mass communication, including:
1) Desensitization to violence due to excessive exposure through various media like TV, movies, and video games which can negatively impact children and society.
2) Mixed evidence on the impact of portrayals of drugs and alcohol in media on usage rates, though some studies show correlations between positive media portrayals and increased usage among youth.
3) The prevalence of gender and racial/ethnic stereotyping in media which can encourage prejudice and negatively shape perceptions. Mass media is a major source of stereotypical images and plays a role in both facilitating and encouraging stereotyping.
The document discusses challenges to affirmative action policies and strategies to reframe the debate. It notes that affirmative action is often mischaracterized and discusses research showing how it is typically framed in media as benefiting blacks rather than other people of color. It then outlines 13 common myths about affirmative action and discusses efforts like a radio show and website to disseminate research debunking these myths and sharing untold stories about how affirmative action has helped overcome racial barriers.
Contemporary Social Issues. Media Impacts on Teens.megjanssen
The document discusses the effects that media has on teens. It covers how media portrays unrealistic body images and glorifies risky behaviors which can influence teens. It also examines how excessive social media and video game use has been linked to increased aggression, violence, and depression in teens. The social disorganization theory is presented as a way to understand how rapidly changing social norms from media exposure can disrupt societies expectations of teens.
This document discusses the effects of television and popular media on children and young people. It notes that television is the dominant medium for youth worldwide and that concerns are growing about the lack of quality programming and increasing availability of low-quality content featuring violence, sex, and unrealistic portrayals. The document presents several case studies of children seriously injuring themselves while wearing superhero costumes and engaging in risky behaviors inspired by the characters. It concludes that while media can negatively influence behaviors, attitudes, and beliefs, youth should aim to only let the positive aspects impact them and keep media exposure within limits.
Technology is responsible for the deterioration of relationships according to the document. It cites statistics showing that people now spend 7.5 hours per day on technology and 43% of social media users engage in deception. Technology hurts family bonding and social skills while promoting foreign cultures and laziness. However, the document notes that technology can be beneficial if used in moderation, suggesting limiting media time and only using technology when needed.
Social media and technology are changing how children grow up in three key ways:
1) Children now rely heavily on screens and technology for entertainment and social interaction from a young age, limiting opportunities for creative play, physical activity, and developing attention skills.
2) Teenagers are highly connected online but this constant connectivity may undermine face-to-face social interaction and increase feelings of isolation or FOMO.
3) While social media allows youth to learn about current events and connect with peers, it also risks increased exposure to unrealistic portrayals of others' lives and negative social comparisons that can harm mental health and well-being.
This document discusses ethics and credibility in new media such as blogs. It provides guidelines for bloggers to be honest, minimize harm, and be accountable. This includes avoiding plagiarism, identifying sources, showing sensitivity, admitting mistakes, and disclosing conflicts of interest. The document also examines credibility of different news sources, with television being most popular but the internet growing. It provides tips for evaluating blog credibility and improving one's credibility online through symbols, logos, and graphics.
This document discusses effective risk communication strategies. It notes common "traps" like providing incorrect information that leads to poor decision making. Elements of good communication include understanding the media and public perspectives. Well-known risk communication campaigns are mentioned, like the CDC's HIV/AIDS education. Failed communication can waste resources and undermine trust. People want advice, numbers, and context in risk messages. Extreme and milder criticisms of risk communication are outlined. Poor communication can negatively impact decision making and public trust in authorities. A simple strategy for effective communication is proposed.
Gender-based violence is regarded as one of the forms of human rights violation. It is indeed a global phenomenon surpassing all kinds of national, economic, religious, geographic and cultural borders. Woman abuse is usually performed in her direct social environment thereby affecting the physical as well as her mental health. Violence has disastrous consequences on social welfare, children, families and community. Gender violence restricts the woman’s right to be involved in social life.
The document discusses myths and truths related to risk communication. It addresses 8 common myths, such as the idea that discussing risks will unduly alarm people or that technical issues are too complex for the public. For each myth, it provides the corresponding truth, such as the fact that properly informing people does not cause undue alarm and that effective communication is needed to educate the public. It also provides tips for risk communicators, such as creating expert models, conducting interviews, drafting messages, and evaluating communication outcomes.
This document proposes an anti-fat shaming campaign called #TheRecruit2014. The campaign aims to spread the message that beauty comes in all shapes and sizes, and that every human body should be accepted, celebrated, and loved. The campaign would target school-aged children, families, and schools to help eradicate fat shaming and bullying. It outlines objectives, target demographics, activities, timeline, and budget for the proposed 5 month long campaign.
Paul Hulsbos; Maverick's The Recruit 2014 proposalPASHulsbos
This document proposes a campaign called "Disconnect Bullying" to raise awareness of cyberbullying. It has two main components: 1) A smartphone app and QR codes that provide personal stories of local bullying victims to illustrate the experience and encourage help-seeking. 2) Viral videos and online forums to illustrate the harms of bullying to a global audience and provide worldwide support networks. The goal is to make anti-bullying messages more personal and interactive to inspire greater community engagement through technology.
Contemporary Social Issues. Media Impacts on Teens.megjanssen
This document discusses the effects that media has on teens. It covers how media portrays unrealistic body images and glorifies negative behaviors which can influence teens. It also addresses issues with social media like cyber bullying and "Facebook depression". The document analyzes these topics through the lens of social disorganization theory, which suggests that rapid social changes from media have disrupted social norms and influenced teens. It provides statistics and potential solutions like limiting screen time and promoting normal representations in media.
This document provides guidance for creating pitch videos to promote MAP projects developed through the Salzburg Academy for Media and Global Change (SAC). The objective is to get organizations like the Red Cross and UNDP to view final MAP PDFs on the Mosaic website. It includes a checklist for effective pitch videos with criteria like having an engaging hook, being visual, clearly defining the problem and solution. Sample pitch videos are described for issues like youth unemployment and corruption. Students are instructed to create a treatment for their own pitch video and have a rough cut reviewed by the following Thursday.
Credibility is the most important intangible asset for effective communication. It is built through consistency, trustworthiness, and maintaining relationships. Credibility involves establishing ethos through expertise, building pathos through emotional connection, and providing logical reasons or facts (logos) to be believed. An organization must manage its brand, image, and reputation over time through actions that are consistent with its messaging to develop credibility with stakeholders and publics.
This document discusses the issue of some television shows on Viacom networks like Jersey Shore, Teen Mom, and Dora the Explorer allegedly glamorizing sex, drugs, and stereotypes. It notes that this is an important issue because children are influenced by what they see on TV. While TV aims to give audiences what they want for profits, it must balance this with positive influences. The effects can include promoting sex, drugs and violence to minors. Children and teens are most vulnerable, and stereotypes affect everyone. Improving the issue requires less of these depictions and more education alongside regulating viewing hours and content.
Mass media has a significant influence on society in several ways. It is one of our primary sources of information and shapes how we understand the world. Television in particular exposes us to thousands of images each day that can influence our behaviors and perspectives. While media can provide useful information and entertainment, it can also negatively impact young people by promoting unrealistic ideals of violence, celebrity worship, and consumerism. The media also has the ability to shape public opinion and sway political views depending on how issues are covered and which candidates receive more exposure. Both positive and negative effects are possible depending on how mass media messages are received and internalized.
The document discusses adapting traditional media organizations to social media. It recommends taking a strategic approach by focusing on people, objectives, strategy, and technology. Key points include knowing your target audience, establishing social media staffing and guidelines, and focusing on metrics that measure both tangible and intangible outcomes to determine if social platforms are helping achieve organizational goals. Success is defined as a tool aiding goals, not technology itself.
This document discusses intergenerational relationships and challenges in Rotary. It defines different generations based on defining historical events and provides characteristics of each. Veterans/Traditionalists were born 1900-1945 and lived through the Great Depression and WWII. Baby Boomers were born 1946-1964 and lived through social movements of the 1960s. Generation X was born 1965-1980 and came of age during times of rising divorce and crime rates. Millennials were born 1981-1999 and the first to come of age in the new millennium and with new technology. The youngest generation, called Centennials or Gen Z, were born 1997-present and have never known life without the internet. The document notes challenges in communication and motivation across generations
Ogilvy Public Relations Worldwide and Georgetown University’s Center for Social Impact Communication developed this study with the objectives of showcasing trends in cause involvement and evaluating the role of a variety of activities in fostering engagement. An online survey was conducted by TNS Global among a nationally representative sample of 2,000 Americans ages 18 and over. The survey was fielded November 30 to December 22, 2010, and has a margin of error of +/-2.2% at the 95% confidence level.
The document discusses the effects of mass media on individuals, groups, and society. It notes that the impact of media depends on the type of person and medium used. It also qualifies that analyses of media effects should specify whether they concern the past or future, and whether the effect is on an individual, group, institution, or whole culture. Several examples of media effects are given, such as how media can intentionally influence groups, shape individuals' behavior and identity, catalyze institutional change gradually over time, and both integrate and individuate society.
The document discusses several effects of mass communication, including:
1) Desensitization to violence due to excessive exposure through various media like TV, movies, and video games which can negatively impact children and society.
2) Mixed evidence on the impact of portrayals of drugs and alcohol in media on usage rates, though some studies show correlations between positive media portrayals and increased usage among youth.
3) The prevalence of gender and racial/ethnic stereotyping in media which can encourage prejudice and negatively shape perceptions. Mass media is a major source of stereotypical images and plays a role in both facilitating and encouraging stereotyping.
The document discusses challenges to affirmative action policies and strategies to reframe the debate. It notes that affirmative action is often mischaracterized and discusses research showing how it is typically framed in media as benefiting blacks rather than other people of color. It then outlines 13 common myths about affirmative action and discusses efforts like a radio show and website to disseminate research debunking these myths and sharing untold stories about how affirmative action has helped overcome racial barriers.
Contemporary Social Issues. Media Impacts on Teens.megjanssen
The document discusses the effects that media has on teens. It covers how media portrays unrealistic body images and glorifies risky behaviors which can influence teens. It also examines how excessive social media and video game use has been linked to increased aggression, violence, and depression in teens. The social disorganization theory is presented as a way to understand how rapidly changing social norms from media exposure can disrupt societies expectations of teens.
This document discusses the effects of television and popular media on children and young people. It notes that television is the dominant medium for youth worldwide and that concerns are growing about the lack of quality programming and increasing availability of low-quality content featuring violence, sex, and unrealistic portrayals. The document presents several case studies of children seriously injuring themselves while wearing superhero costumes and engaging in risky behaviors inspired by the characters. It concludes that while media can negatively influence behaviors, attitudes, and beliefs, youth should aim to only let the positive aspects impact them and keep media exposure within limits.
Technology is responsible for the deterioration of relationships according to the document. It cites statistics showing that people now spend 7.5 hours per day on technology and 43% of social media users engage in deception. Technology hurts family bonding and social skills while promoting foreign cultures and laziness. However, the document notes that technology can be beneficial if used in moderation, suggesting limiting media time and only using technology when needed.
Social media and technology are changing how children grow up in three key ways:
1) Children now rely heavily on screens and technology for entertainment and social interaction from a young age, limiting opportunities for creative play, physical activity, and developing attention skills.
2) Teenagers are highly connected online but this constant connectivity may undermine face-to-face social interaction and increase feelings of isolation or FOMO.
3) While social media allows youth to learn about current events and connect with peers, it also risks increased exposure to unrealistic portrayals of others' lives and negative social comparisons that can harm mental health and well-being.
This document discusses ethics and credibility in new media such as blogs. It provides guidelines for bloggers to be honest, minimize harm, and be accountable. This includes avoiding plagiarism, identifying sources, showing sensitivity, admitting mistakes, and disclosing conflicts of interest. The document also examines credibility of different news sources, with television being most popular but the internet growing. It provides tips for evaluating blog credibility and improving one's credibility online through symbols, logos, and graphics.
This document discusses effective risk communication strategies. It notes common "traps" like providing incorrect information that leads to poor decision making. Elements of good communication include understanding the media and public perspectives. Well-known risk communication campaigns are mentioned, like the CDC's HIV/AIDS education. Failed communication can waste resources and undermine trust. People want advice, numbers, and context in risk messages. Extreme and milder criticisms of risk communication are outlined. Poor communication can negatively impact decision making and public trust in authorities. A simple strategy for effective communication is proposed.
Gender-based violence is regarded as one of the forms of human rights violation. It is indeed a global phenomenon surpassing all kinds of national, economic, religious, geographic and cultural borders. Woman abuse is usually performed in her direct social environment thereby affecting the physical as well as her mental health. Violence has disastrous consequences on social welfare, children, families and community. Gender violence restricts the woman’s right to be involved in social life.
The document discusses myths and truths related to risk communication. It addresses 8 common myths, such as the idea that discussing risks will unduly alarm people or that technical issues are too complex for the public. For each myth, it provides the corresponding truth, such as the fact that properly informing people does not cause undue alarm and that effective communication is needed to educate the public. It also provides tips for risk communicators, such as creating expert models, conducting interviews, drafting messages, and evaluating communication outcomes.
This document proposes an anti-fat shaming campaign called #TheRecruit2014. The campaign aims to spread the message that beauty comes in all shapes and sizes, and that every human body should be accepted, celebrated, and loved. The campaign would target school-aged children, families, and schools to help eradicate fat shaming and bullying. It outlines objectives, target demographics, activities, timeline, and budget for the proposed 5 month long campaign.
Paul Hulsbos; Maverick's The Recruit 2014 proposalPASHulsbos
This document proposes a campaign called "Disconnect Bullying" to raise awareness of cyberbullying. It has two main components: 1) A smartphone app and QR codes that provide personal stories of local bullying victims to illustrate the experience and encourage help-seeking. 2) Viral videos and online forums to illustrate the harms of bullying to a global audience and provide worldwide support networks. The goal is to make anti-bullying messages more personal and interactive to inspire greater community engagement through technology.
Contemporary Social Issues. Media Impacts on Teens.megjanssen
This document discusses the effects that media has on teens. It covers how media portrays unrealistic body images and glorifies negative behaviors which can influence teens. It also addresses issues with social media like cyber bullying and "Facebook depression". The document analyzes these topics through the lens of social disorganization theory, which suggests that rapid social changes from media have disrupted social norms and influenced teens. It provides statistics and potential solutions like limiting screen time and promoting normal representations in media.
This document provides guidance for creating pitch videos to promote MAP projects developed through the Salzburg Academy for Media and Global Change (SAC). The objective is to get organizations like the Red Cross and UNDP to view final MAP PDFs on the Mosaic website. It includes a checklist for effective pitch videos with criteria like having an engaging hook, being visual, clearly defining the problem and solution. Sample pitch videos are described for issues like youth unemployment and corruption. Students are instructed to create a treatment for their own pitch video and have a rough cut reviewed by the following Thursday.
Credibility is the most important intangible asset for effective communication. It is built through consistency, trustworthiness, and maintaining relationships. Credibility involves establishing ethos through expertise, building pathos through emotional connection, and providing logical reasons or facts (logos) to be believed. An organization must manage its brand, image, and reputation over time through actions that are consistent with its messaging to develop credibility with stakeholders and publics.
This document discusses the issue of some television shows on Viacom networks like Jersey Shore, Teen Mom, and Dora the Explorer allegedly glamorizing sex, drugs, and stereotypes. It notes that this is an important issue because children are influenced by what they see on TV. While TV aims to give audiences what they want for profits, it must balance this with positive influences. The effects can include promoting sex, drugs and violence to minors. Children and teens are most vulnerable, and stereotypes affect everyone. Improving the issue requires less of these depictions and more education alongside regulating viewing hours and content.
Mass media has a significant influence on society in several ways. It is one of our primary sources of information and shapes how we understand the world. Television in particular exposes us to thousands of images each day that can influence our behaviors and perspectives. While media can provide useful information and entertainment, it can also negatively impact young people by promoting unrealistic ideals of violence, celebrity worship, and consumerism. The media also has the ability to shape public opinion and sway political views depending on how issues are covered and which candidates receive more exposure. Both positive and negative effects are possible depending on how mass media messages are received and internalized.
The document discusses adapting traditional media organizations to social media. It recommends taking a strategic approach by focusing on people, objectives, strategy, and technology. Key points include knowing your target audience, establishing social media staffing and guidelines, and focusing on metrics that measure both tangible and intangible outcomes to determine if social platforms are helping achieve organizational goals. Success is defined as a tool aiding goals, not technology itself.
This document discusses intergenerational relationships and challenges in Rotary. It defines different generations based on defining historical events and provides characteristics of each. Veterans/Traditionalists were born 1900-1945 and lived through the Great Depression and WWII. Baby Boomers were born 1946-1964 and lived through social movements of the 1960s. Generation X was born 1965-1980 and came of age during times of rising divorce and crime rates. Millennials were born 1981-1999 and the first to come of age in the new millennium and with new technology. The youngest generation, called Centennials or Gen Z, were born 1997-present and have never known life without the internet. The document notes challenges in communication and motivation across generations
Ogilvy Public Relations Worldwide and Georgetown University’s Center for Social Impact Communication developed this study with the objectives of showcasing trends in cause involvement and evaluating the role of a variety of activities in fostering engagement. An online survey was conducted by TNS Global among a nationally representative sample of 2,000 Americans ages 18 and over. The survey was fielded November 30 to December 22, 2010, and has a margin of error of +/-2.2% at the 95% confidence level.
The survey results show that most members prefer getting church information electronically through email newsletters and the website rather than print newsletters. Members are particularly interested in receiving group information and being able to offer support through online methods. While current members use computers and the internet regularly, workshops could help increase technological literacy for all generations. The data reveals opportunities to better engage people through targeted communications and multiple information channels.
Media can play an important role in promoting accountability, gender equality, addressing climate change, and improving health. BBC Media Action has produced various media programs that have helped increase citizens' knowledge of governance issues, encourage political participation, challenge gender norms, and prepare communities for climate impacts. An effective media development strategy should use both traditional and digital platforms to widely disseminate information and engage different demographic groups.
Americans are still more likely to engage with causes through traditional activities like donating, volunteering, and learning more, rather than promotional social media activities. However, social media is seen as valuable for increasing visibility and support of causes. Those who promote causes via social media are often highly engaged across multiple activities, challenging views of "slacktivism." Personal relevance is a major driver for Americans engaging with particular causes. Involvement can also trigger behavior changes among those supporting causes.
The document discusses how public health organizations can tap into viral memes and social media to change health behaviors. It provides an example of how the CDC used the social media platform MeetUp.com to encourage vaccination. The CDC campaign reached over 10,000 people and led to an increase in vaccination rates and positive attitudes. The campaign proved that using popular social media platforms can successfully encourage behavior change by allowing information to be shared and people to meet up for vaccination. However, public health communicators still face challenges in using digital and social media to both effect and measure long-term behavior change.
A team of Mason University students created a social media campaign called #WordsHurt to raise awareness about cyberbullying. They conducted a survey of 166 students and found high rates of cyberbullying occurring, especially on Twitter. The team then created a powerful 50-second video depicting the negative effects of cyberbullying by projecting hurtful words onto actors' chests. They launched a 21-day social media campaign to share the video and promote a pledge to stop cyberbullying. The campaign aimed to educate about the link between cyberbullying and depression/suicide among college students.
Wellington Region Collective Impact Feasibility study_Final_v1.3Michelle Wanwimolruk
The document provides a feasibility study exploring the potential for a collective impact initiative to make the Wellington Region the best place in New Zealand to raise a family. It summarizes interviews with 55 people to understand public perceptions of key social issues and refine campaign objectives. It then assesses the potential for collective impact in the region based on prerequisites like champions, resources, and urgency for change. The report makes recommendations for next steps, including options to support existing community initiatives or focus on a narrower issue like youth justice.
Gen-Z Is the Future! Why Youth Volunteering Can Be the Secret to Campaign Suc...CallHub
Gen-Zers and millennials are a largely ignored target audience for elections, but one with a lot of value. Here's how youth volunteering can help your campaign
Aaron Dorfman argues that foundations need to rethink their strategies and tactics to better help underserved communities. He notes that only one-third of philanthropic dollars are intended to benefit marginalized groups. As president of the National Committee for Responsive Philanthropy, he encourages foundations to fund advocacy, civic engagement, and political causes in order to leverage limited funds and create real change. Dorfman also stresses philanthropy's role in supporting resistance to the current administration's attacks on vulnerable populations.
This document provides guidance on creating an effective online strategy for community organizing and advocacy using social media. It discusses understanding social media and identifying objectives, audiences, and key messages. Popular social media tools are categorized as conversation starters, collaboration tools, and social networks. Steps for developing an online strategy include identifying objectives and audiences, crafting messages, and evaluating impact. Guidance is provided on engaging target audiences, conducting online surveys, and selecting appropriate metrics to measure success.
The document discusses the influence of media on people's lives and beliefs. It argues that mass media can shape people's perceptions and belief systems through mere exposure to media messages, even without people realizing how it affects them. As an agent of socialization, media can structure people's views of society as a whole using influence, control, and gaining people's trust. The literature review discusses how media influence injects ideas into culture and society, changing audiences in both positive and negative ways over various time periods. While media's reach is wide, its responsibility to consider the impact of the messages it spreads has not always been a priority.
This document discusses using social media for social good. It provides an overview of popular social media platforms like Facebook, Twitter, blogs and Pinterest and how non-profits can use them to raise awareness, engage supporters and drive action. Examples are given of individuals and organizations successfully utilizing social media including sharing stories, leveraging influencers, educating supporters and inspiring action on issues. The document encourages non-profits to focus on visual storytelling, current events, solutions and engaging followers to promote their causes online.
This document discusses the impact of media on teaching and learning from various perspectives. It notes that technology shapes how people think and media can influence social values. TV in particular is seen as an attractive information source but can displace active learning. Studies show media violence increases aggressive behavior in youth and media contains high levels of violence, sexual content, tobacco and alcohol use. However, anti-drug media campaigns have been shown to increase awareness among youth. The document recommends media education to help people critically evaluate messages and make positive media choices, and encourages pediatricians to educate parents on limiting youth media time and selecting appropriate content.
Co-creation for impact. Audience strategy conference, 26 May 2016CharityComms
James Tattersfield, head of strategy, Latimer Group
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Essay About Environment Protection. Save environment essay https://www.swamir...Mari Howard
Essay on Environment Protection (1000+ words) - EnglishGrammarSoft. Write a short essay on How To Protect The Environment | Essay on .... 023 Save Environment The Essay For Kids ~ Thatsnotus.
The document discusses the effects of media on children and society. It notes that extensive television viewing can decrease attention spans and may contribute to ADHD diagnoses in children. The frontal lobe of the brain is affected by media exposure. Studies show television and media can shorten attention spans, distort body images, increase obesity, create fear, and increase aggressive behaviors in children if exposure is unmonitored. Media may also promote cultural, racial, or gender biases through stereotyping. However, some research shows media can provide positive learning opportunities by familiarizing people with other groups.
Similar to Campaign Analysis: It Gets Better Project (20)
Leveraging Social Media to Boost Traditional PRAndi Narvaez
This document discusses how PR professionals can leverage social media to enhance traditional PR efforts. It provides tips for using key social media platforms like Twitter, Facebook, LinkedIn, blogs, Google+, and metrics tools to engage audiences and boost visibility for clients. The presentation emphasizes that social media requires a new way of thinking about outreach but the fundamentals of good communication still apply. Professionals are encouraged to follow reporters and influencers, engage audiences with questions and multimedia, and integrate social media links into all materials to effectively measure outreach.
Responding to Crisis in 140 CharactersAndi Narvaez
This document summarizes a study on how organizations respond to social media crises. It discusses four types of crises originating from employees, executives, agencies, and spokespeople. Responses often involved apologies but were perceived as most effective when they acknowledged mistakes, apologized sincerely, and moved forward constructively. The timing and context of the response also influenced perceptions. The study suggests social media training and discourse renewal strategies can help organizations prepare for inevitable social media crises.
Responding to Crises in 140 CharactersAndi Narvaez
This document discusses four examples of organizations experiencing crises due to unauthorized or insensitive social media posts from associated individuals:
1) An employee of the American Red Cross accidentally tweeted about drinking on the organization's account.
2) The CEO of Kenneth Cole tweeted an insensitive joke about unrest in Egypt from the company's account.
3) An employee of Chrysler's social media agency tweeted a profanity-laced complaint about Detroit drivers from the automaker's account.
4) A comedian voiced offensive jokes about the 2011 Japan tsunami on his personal Twitter account with many followers.
This is presentation was delivered for the Communities of Practice course at University of Maryland. It discusses the history, features and technology behing Ushahidi as well as its the community of developers, users, and volunteers.
JetBlue Airlines was an early adopter of social media and stands out in its use of digital platforms. This case study examined how JetBlue's organizational structure and public relations practitioners' roles have changed with the rise of social media.
Key findings include public relations practitioners taking on new social media responsibilities and collaborating across departments without formal training. Hierarchies did not change but social media facilitated greater cooperation between public relations and executives. JetBlue also developed social media policies and training to guide employee usage.
Overall, JetBlue adapted to social media by distributing tasks flexibly while maintaining centralized control. Both practitioners and the organization evolved to integrate social media effectively while upholding cultural values like customer service.
Presentation created by Andi Narvaez for COMM 107 - Oral Communication: Principles and Practice
University of Maryland
Source: Communication: A Social and Career Focus by Berko, Wolvin & Wolvin
Presentation created by Andi Narvaez for COMM 107 - Oral Communication: Principles and Practice
University of Maryland
Source: Communication: A Social and Career Focus by Berko, Wolvin & Wolvin
Chapter 7: Interpersonal Communication SkillsAndi Narvaez
Presentation created by Andi Narvaez for COMM 107 - Oral Communication: Principles and Practice
University of Maryland
Source: Communication: A Social and Career Focus by Berko, Wolvin & Wolvin
Chapter 6: Concepts of Interpersonal CommunicationAndi Narvaez
Presentation created by Andi Narvaez for COMM 107 - Oral Communication: Principles and Practice
University of Maryland
Source: Communication: A Social and Career Focus by Berko, Wolvin & Wolvin
Chapter 5 Part I: Intrapersonal CommunicationAndi Narvaez
Presentation created by Andi Narvaez for COMM 107 - Oral Communication: Principles and Practice
University of Maryland
Source: Communication: A Social and Career Focus by Berko, Wolvin & Wolvin
Chapter 5 Part II: Intrapersonal CommunicationAndi Narvaez
Presentation created by Andi Narvaez for COMM 107 - Oral Communication: Principles and Practice
University of Maryland
Source: Communication: A Social and Career Focus by Berko, Wolvin & Wolvin
Presentation created by Andi Narvaez for COMM 107 - Oral Communication: Principles and Practice
University of Maryland
Source: Communication: A Social and Career Focus by Berko, Wolvin & Wolvin
Presentation created by Andi Narvaez for COMM 107 - Oral Communication: Principles and Practice
University of Maryland
Source: Communication: A Social and Career Focus by Berko, Wolvin & Wolvin
Presentation created by Andi Narvaez for COMM 107 - Oral Communication: Principles and Practice
University of Maryland
Source: Communication: A Social and Career Focus by Berko, Wolvin & Wolvin
Chapter 1: The Human Communication ProcessAndi Narvaez
Presentation created by Andi Narvaez for COMM 107 - Oral Communication: Principles and Practice
University of Maryland
Source: Communication: A Social and Career Focus by Berko, Wolvin & Wolvin
Hottest Players of the 2010 South Africa FIFA World CupAndi Narvaez
My Brazil is out of the 2010 FIFA World Cup, so I put together a "dreamy" (get it?) team instead. This way... we all win.
Here are the hottest players of the 2010 South Africa FIFA World Cup. In my humble opinion... and I'm very opinionated about this.
The document presents a variety of topics and takes opposing stances on each issue in a random, disjointed manner. For many topics like recycling, kazoos, lacrosse, abortion, health care, TOMS shoes, hookah, comic books, Oprah's phone pledge, Beyonce, contraception, pets, sports, Facebook, abortion, and college football, brief conflicting statements are provided without explanation or support. The document jumps quickly between unrelated issues and perspectives in a way that does not meaningfully develop any argument.
Chapter 16: Persuasive Public SpeakingAndi Narvaez
Presentation created for COMM 107 - Oral Communication: Principles and Practice
University of Maryland
Source: Communication: A Social and Career Focus by Berko, Wolvin & Wolvin
Chapter 15: Informative Public SpeakingAndi Narvaez
Presentation created for COMM 107 - Oral Communication: Principles and Practice
University of Maryland
Source: Communication: A Social and Career Focus by Berko, Wolvin & Wolvin
Chapter 14: Public Speaking Presenting The MessageAndi Narvaez
Presentation created for COMM 107 - Oral Communication: Principles and Practice
University of Maryland
Source: Communication: A Social and Career Focus by Berko, Wolvin & Wolvin
🔥🔥🔥🔥🔥🔥🔥🔥🔥
إضغ بين إيديكم من أقوى الملازم التي صممتها
ملزمة تشريح الجهاز الهيكلي (نظري 3)
💀💀💀💀💀💀💀💀💀💀
تتميز هذهِ الملزمة بعِدة مُميزات :
1- مُترجمة ترجمة تُناسب جميع المستويات
2- تحتوي على 78 رسم توضيحي لكل كلمة موجودة بالملزمة (لكل كلمة !!!!)
#فهم_ماكو_درخ
3- دقة الكتابة والصور عالية جداً جداً جداً
4- هُنالك بعض المعلومات تم توضيحها بشكل تفصيلي جداً (تُعتبر لدى الطالب أو الطالبة بإنها معلومات مُبهمة ومع ذلك تم توضيح هذهِ المعلومات المُبهمة بشكل تفصيلي جداً
5- الملزمة تشرح نفسها ب نفسها بس تكلك تعال اقراني
6- تحتوي الملزمة في اول سلايد على خارطة تتضمن جميع تفرُعات معلومات الجهاز الهيكلي المذكورة في هذهِ الملزمة
واخيراً هذهِ الملزمة حلالٌ عليكم وإتمنى منكم إن تدعولي بالخير والصحة والعافية فقط
كل التوفيق زملائي وزميلاتي ، زميلكم محمد الذهبي 💊💊
🔥🔥🔥🔥🔥🔥🔥🔥🔥
This presentation was provided by Racquel Jemison, Ph.D., Christina MacLaughlin, Ph.D., and Paulomi Majumder. Ph.D., all of the American Chemical Society, for the second session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session Two: 'Expanding Pathways to Publishing Careers,' was held June 13, 2024.
Leveraging Generative AI to Drive Nonprofit InnovationTechSoup
In this webinar, participants learned how to utilize Generative AI to streamline operations and elevate member engagement. Amazon Web Service experts provided a customer specific use cases and dived into low/no-code tools that are quick and easy to deploy through Amazon Web Service (AWS.)
Elevate Your Nonprofit's Online Presence_ A Guide to Effective SEO Strategies...TechSoup
Whether you're new to SEO or looking to refine your existing strategies, this webinar will provide you with actionable insights and practical tips to elevate your nonprofit's online presence.
A Visual Guide to 1 Samuel | A Tale of Two HeartsSteve Thomason
These slides walk through the story of 1 Samuel. Samuel is the last judge of Israel. The people reject God and want a king. Saul is anointed as the first king, but he is not a good king. David, the shepherd boy is anointed and Saul is envious of him. David shows honor while Saul continues to self destruct.
How Barcodes Can Be Leveraged Within Odoo 17Celine George
In this presentation, we will explore how barcodes can be leveraged within Odoo 17 to streamline our manufacturing processes. We will cover the configuration steps, how to utilize barcodes in different manufacturing scenarios, and the overall benefits of implementing this technology.
Temple of Asclepius in Thrace. Excavation resultsKrassimira Luka
The temple and the sanctuary around were dedicated to Asklepios Zmidrenus. This name has been known since 1875 when an inscription dedicated to him was discovered in Rome. The inscription is dated in 227 AD and was left by soldiers originating from the city of Philippopolis (modern Plovdiv).
BÀI TẬP DẠY THÊM TIẾNG ANH LỚP 7 CẢ NĂM FRIENDS PLUS SÁCH CHÂN TRỜI SÁNG TẠO ...
Campaign Analysis: It Gets Better Project
1.
2.
3. 9 out of 10 LGBT students have experienced
harassment at school
LGBT teens are bullied 2 to 3 times as much as
straight teens
More than 1/3 of LGBT kids have attempted suicide
LGBT kids are 4 times as likely to attempt suicide
then our straight peers
LGBT youth with “highly rejecting” families are 8
times more likely to attempt suicide than those
whose families accept them
It Gets Better Project
4.
5. “The It Gets Better Project was created to show young LGBT people the levels of
happiness, potential, and positivity their lives will reach – if they can just get through their
teen years.The It Gets Better Project wants to remind teenagers in the LGBT community
that they are not alone — and itWILL get better” Dan Savage
10. Selected for them
Not much formal
segmentation or formative
research on key publics
Potential loss of focus
Going mainstream
Group AND media audience
11. Agenda-Setting
An issue is illuminated;
its importance
acknowledged by the
general public, and
subsequently action is
taken on the issues”
(Wallack, Dorfman, et Al., 1993, p. 61
12. Framing
The selection
process, what is left
behind and what is
left out of the
reporting, shaping,
and presentations
of news and
information.
13. Framing elements of
newsworthy stories:
Celebrity
Controversy
Injustice
Personal angle
Breakthrough
14. Participatory Model of
Communication
“The individuals in the
community are active in
all the programs and
processes, they
contribute ideas, take
initiatives, articulate their
needs and problems, and
assert their autonomy”
(Zoller and Dutta, 2008, p. 135 )
15. Two-way communication
Social Learning
Diffusion and influence
through social networks
Elaboration likelihood
model
16. Identify target audience Y / N
Specify the target behavior Y
Elaborate intermediate responses Y
Ascertain channel use Y
17. Programmatic effectiveness
October 20, 2010: 10 million video views on
YouTube
October 21, 2010: President Obama posts video.
Project reaches 100,000 supporter mark
Since launch, calls to theTrevor Project suicide
hotline have increased 50%
It Gets Better Project first t-shirt drive raised
$56,400 in 10 days
19. “There seems to be some hope that this
campaign will have a positive impact on the
lives of bullied teens, that hope sprouts out
of the messages and comments that are
sent to Dan Savage on his blog.”
(Bamieh, 2010)