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WHAT’S YOUR STORY?
Creating a Habit
of Giving with
Collegians
Kyle Martin, Billhighway
Client Relations Consultant
Kyle Martin
Retirement planning
Alumni Director / MBA
Business school adjunct
WHAT’S YOUR STORY?
Client Relations Consultant
Overview
Be Proactive01
Begin with the End in Mind02
Put First Things First03
Think Win/Win04
Understand to Be Understood05
Synergize06
Sharpen the Saw07
WHAT’S YOUR STORY?
Be Proactive
WHAT’S YOUR STORY?
01
Communicate early
with collegians
Communicate before
you have a need
Communicate on their medium
Begin with the
End in Mind
WHAT’S YOUR STORY?
02
What makes a good donor? Good,
consistent donors
Recurring donations
Starbucks math
WHAT’S YOUR STORY?
03
Donor data
Share data
Get enough data
Put First
Things First
Get the right data
WHAT’S YOUR STORY?
04
Involve collegians
in fundraising
Crowdfunding
Hope Water Project
Think Win/Win
WHAT’S YOUR STORY?
05
Fundraising Horror Stories
Times are changing - GoFundMe
Mail is slowing
Tech is increasing - Rallybound
Be understood
Understand to
Be Understood
WHAT’S YOUR STORY?
06
Focus on groups/surveys
Mixture of fundraising options
Involve collegians in the process
Synergize
WHAT’S YOUR STORY?
07
Personally
Professionally
For Collegians
Sharpen the Saw
WHAT’S YOUR STORY?
Creating a
Habit of
Giving with
Collegians
Be
Proactive
Begin with
the End in
Mind
Put First
Things
First
Think
Win/Win
Understand
to Be
Understood
Synergize
Sharpen
the Saw
Creating a
Habit of
Giving with
Collegians
WHAT’S YOUR STORY?
Creating a Habit of Giving
with Collegians
Be Proactive: Ask early. Start small. Tell your story.01
Begin with the End in Mind: Consistent donations, even small amounts, go a long way.02
Put First Things First: Data. Get it. Keep it. Share it.03
Think Win/Win: Give Collegians the tools to tell your story their way.04
Understand to Be Understood: Learn how to fix the fundraising horror stories.05
Synergize: Two heads are better than one. Find out the wave of the future with
discussions and focus groups.
06
Sharpen the Saw: Take time to reflect. Help yourself so you can help collegians.07

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Creating a Habit of Giving with Collegians

  • 1. WHAT’S YOUR STORY? Creating a Habit of Giving with Collegians Kyle Martin, Billhighway Client Relations Consultant
  • 2. Kyle Martin Retirement planning Alumni Director / MBA Business school adjunct WHAT’S YOUR STORY? Client Relations Consultant
  • 3. Overview Be Proactive01 Begin with the End in Mind02 Put First Things First03 Think Win/Win04 Understand to Be Understood05 Synergize06 Sharpen the Saw07 WHAT’S YOUR STORY?
  • 4. Be Proactive WHAT’S YOUR STORY? 01 Communicate early with collegians Communicate before you have a need Communicate on their medium
  • 5. Begin with the End in Mind WHAT’S YOUR STORY? 02 What makes a good donor? Good, consistent donors Recurring donations Starbucks math
  • 6. WHAT’S YOUR STORY? 03 Donor data Share data Get enough data Put First Things First Get the right data
  • 7. WHAT’S YOUR STORY? 04 Involve collegians in fundraising Crowdfunding Hope Water Project Think Win/Win
  • 8. WHAT’S YOUR STORY? 05 Fundraising Horror Stories Times are changing - GoFundMe Mail is slowing Tech is increasing - Rallybound Be understood Understand to Be Understood
  • 9. WHAT’S YOUR STORY? 06 Focus on groups/surveys Mixture of fundraising options Involve collegians in the process Synergize
  • 11. WHAT’S YOUR STORY? Creating a Habit of Giving with Collegians Be Proactive Begin with the End in Mind Put First Things First Think Win/Win Understand to Be Understood Synergize Sharpen the Saw Creating a Habit of Giving with Collegians
  • 12. WHAT’S YOUR STORY? Creating a Habit of Giving with Collegians Be Proactive: Ask early. Start small. Tell your story.01 Begin with the End in Mind: Consistent donations, even small amounts, go a long way.02 Put First Things First: Data. Get it. Keep it. Share it.03 Think Win/Win: Give Collegians the tools to tell your story their way.04 Understand to Be Understood: Learn how to fix the fundraising horror stories.05 Synergize: Two heads are better than one. Find out the wave of the future with discussions and focus groups. 06 Sharpen the Saw: Take time to reflect. Help yourself so you can help collegians.07

Editor's Notes

  1. *Note-this presentation was created based loosely on Presentation Zen http://www.presentationzen.com/ Basically that when you put a lot of text on a slide, people are reading your slide, not listening to you. Each of the pictures in this presentation triggers a discussion point for me. It is meant to be image dominant to allow me to see the visual cues while requiring the attendees to listen to what I am saying. Please let me know if you have any questions.