As organizations increasingly look to digital as a primary means of communication, users have come to depend on sites and apps for information in both the good times and the bad. Communicating exceptions or problems to your users–whether a service disruption, weather event, cancellation, or anything else out of the ordinary – is now a critical use case for many online experiences. What is more, recent research shows that a painful experience for a user can have a disproportionately high impact on his or her perception of the entire brand, making it all the more critical to ensure you are doing everything possible to alleviate pain in stressful times. In this talk, we’ll look at case studies from two international Fortune 50 companies who went from hoping for the best to designing for the worst.
Web.gov: Observations About, Strategies Relating To, and Lessons Learned from...UXPA International
UXPA 2013 Conference - Wednesday, July 10, 2013, 11:00am – 12:00 pm by Jeffrey Ryan Pass
The Obama Administration’s 2012 Digital Government Strategy set a high bar for Federal websites, calling for the creation of “information-centric” and “customer-centric” sites and mandating “citizen-engagement.”
This presentation provides an overview of the Digital Government Strategy, discusses how it came into being, and provides specific examples of recent and ongoing work in support of the strategy from a number of federal agencies. It also considers how user experience (UX) professionals can advocate for the Digital Government Strategy and how they can put its tenants to work to better serve their clients (Federal or otherwise) and, most important, the digital content users.
In science fiction and action films, gestural interfaces are everywhere, and new gestural input technologies generate a lot of anticipation with their kickstarter videos. And yet in the real world, gestural input (with the exception of multitouch) has gained little traction. Why is that?
We've been working with a variety of gestural technologies, trying to incorporate them into professional products, and we have learned where the problems are, and what we need to do to cross the divide between hype and practice.
This presentation looks at the current state of gestural input technologies, analyses the strengths and failings of each, and charts a course to using them successfully. We present a case study showing how and why gestures need to be curated across different form-factors, and give some tips on how to test.
Architecting a Sustainable Experience Design Team for Long Term Growth (Tim C...UXPA International
Tim Caynes's Ignite talk from the UXPA 2014 session "Growth by Design: Managing Change in Experience Design Teams."
The demand for experience design services is getting higher every day. As we try to manage the rapid growth of our specialist teams, we're reaching the point at which our evolved team structures can no longer cope with that demand. How do we structure our design teams to focus on quality and sustainability while ensuring our employees are kept highly motivated and have clear career development opportunities? How do we facilitate change and re-define roles to alleviate points of stress and encourage ownership and accountability at all levels? This Ignite session will bring experienced managers and practitioners together to share their insights on how they have achieved this in their own companies, to give attendees specific, actionable advice to help them manage growth in their own experience design teams.
To Fly or Not to Fly? How to Use Remote Techniques for Moderated Research on ...UXPA International
Online screen sharing tools have changed our research toolkit. Now we can conduct research faster and more cost effectively using screen sharing tools and webcams.
And then came mobile devices. To see people interact with their smartphones and tablets, we had to be in person. Back on planes!
Now it's possible to conduct multi-channel research remotely Cash- and time-strapped clients are hungry for this affordable, fast solution. It's not easy (and it's not right for every project), but you should know how to do it for projects where it's a good fit.
In this session, we'll discuss
pros and cons of each approach,
lessons learned,
when remote multi-channel research is a good idea (& when it's not), &
hot tips on how to effectively conduct research remotely on mobile devices.
Unlocking the team personality to drive change (Yaseed Chaumoo)UXPA International
Yaseed Chaumoo's Ignite talk from the UXPA 2014 session "Growth by Design: Managing Change in Experience Design Teams."
The demand for experience design services is getting higher every day. As we try to manage the rapid growth of our specialist teams, we're reaching the point at which our evolved team structures can no longer cope with that demand. How do we structure our design teams to focus on quality and sustainability while ensuring our employees are kept highly motivated and have clear career development opportunities? How do we facilitate change and re-define roles to alleviate points of stress and encourage ownership and accountability at all levels? This Ignite session will bring experienced managers and practitioners together to share their insights on how they have achieved this in their own companies, to give attendees specific, actionable advice to help them manage growth in their own experience design teams.
1/7 of the UXPA 2014 Ignite session "Ethical Dilemmas in UX"
Ever wondered if you should ask THAT question? Join us for a series of passionate speakers sharing their thoughts on ethics, what difficult situations they have faced, what they did, and why. Topics will cover lab situations, field situations and business situations. You will gain tactics to use in the future when issues arise.
Quick thank-yous from UXPA 2014, including the URL for the post-conference survey. Thanks again to all of our sponsors, exhibitors, committee, volunteers, and attendees!
Web.gov: Observations About, Strategies Relating To, and Lessons Learned from...UXPA International
UXPA 2013 Conference - Wednesday, July 10, 2013, 11:00am – 12:00 pm by Jeffrey Ryan Pass
The Obama Administration’s 2012 Digital Government Strategy set a high bar for Federal websites, calling for the creation of “information-centric” and “customer-centric” sites and mandating “citizen-engagement.”
This presentation provides an overview of the Digital Government Strategy, discusses how it came into being, and provides specific examples of recent and ongoing work in support of the strategy from a number of federal agencies. It also considers how user experience (UX) professionals can advocate for the Digital Government Strategy and how they can put its tenants to work to better serve their clients (Federal or otherwise) and, most important, the digital content users.
In science fiction and action films, gestural interfaces are everywhere, and new gestural input technologies generate a lot of anticipation with their kickstarter videos. And yet in the real world, gestural input (with the exception of multitouch) has gained little traction. Why is that?
We've been working with a variety of gestural technologies, trying to incorporate them into professional products, and we have learned where the problems are, and what we need to do to cross the divide between hype and practice.
This presentation looks at the current state of gestural input technologies, analyses the strengths and failings of each, and charts a course to using them successfully. We present a case study showing how and why gestures need to be curated across different form-factors, and give some tips on how to test.
Architecting a Sustainable Experience Design Team for Long Term Growth (Tim C...UXPA International
Tim Caynes's Ignite talk from the UXPA 2014 session "Growth by Design: Managing Change in Experience Design Teams."
The demand for experience design services is getting higher every day. As we try to manage the rapid growth of our specialist teams, we're reaching the point at which our evolved team structures can no longer cope with that demand. How do we structure our design teams to focus on quality and sustainability while ensuring our employees are kept highly motivated and have clear career development opportunities? How do we facilitate change and re-define roles to alleviate points of stress and encourage ownership and accountability at all levels? This Ignite session will bring experienced managers and practitioners together to share their insights on how they have achieved this in their own companies, to give attendees specific, actionable advice to help them manage growth in their own experience design teams.
To Fly or Not to Fly? How to Use Remote Techniques for Moderated Research on ...UXPA International
Online screen sharing tools have changed our research toolkit. Now we can conduct research faster and more cost effectively using screen sharing tools and webcams.
And then came mobile devices. To see people interact with their smartphones and tablets, we had to be in person. Back on planes!
Now it's possible to conduct multi-channel research remotely Cash- and time-strapped clients are hungry for this affordable, fast solution. It's not easy (and it's not right for every project), but you should know how to do it for projects where it's a good fit.
In this session, we'll discuss
pros and cons of each approach,
lessons learned,
when remote multi-channel research is a good idea (& when it's not), &
hot tips on how to effectively conduct research remotely on mobile devices.
Unlocking the team personality to drive change (Yaseed Chaumoo)UXPA International
Yaseed Chaumoo's Ignite talk from the UXPA 2014 session "Growth by Design: Managing Change in Experience Design Teams."
The demand for experience design services is getting higher every day. As we try to manage the rapid growth of our specialist teams, we're reaching the point at which our evolved team structures can no longer cope with that demand. How do we structure our design teams to focus on quality and sustainability while ensuring our employees are kept highly motivated and have clear career development opportunities? How do we facilitate change and re-define roles to alleviate points of stress and encourage ownership and accountability at all levels? This Ignite session will bring experienced managers and practitioners together to share their insights on how they have achieved this in their own companies, to give attendees specific, actionable advice to help them manage growth in their own experience design teams.
1/7 of the UXPA 2014 Ignite session "Ethical Dilemmas in UX"
Ever wondered if you should ask THAT question? Join us for a series of passionate speakers sharing their thoughts on ethics, what difficult situations they have faced, what they did, and why. Topics will cover lab situations, field situations and business situations. You will gain tactics to use in the future when issues arise.
Quick thank-yous from UXPA 2014, including the URL for the post-conference survey. Thanks again to all of our sponsors, exhibitors, committee, volunteers, and attendees!
UXPA 2013 Annual Conference July 10, 2013 3:00 - 4:00pm ET by Janice Nall, Cari Wolfson, Jennifer Smith
The ever-changing consumer-driven digital landscape presents government agencies an opportunity to exceed expectations and a challenge to ensure those expectations are met anytime, anyplace and anywhere for everyone. Join our panel of experts to learn the key elements of usability and best practices in the realm of responsive design and app development for government agencies.
Personas alive and kicking designing personas for impact - attendee slidesUXPA International
For user centred design to be effective, a company needs to have a common understanding of who the user is...that's where personas come in. Create a common language about our users, their needs, behaviours and motivations and bring them to the fore front of Designers and Product Managers minds.
In this course you will learn the core principles involved in creating and using personas effectively within your organization in both waterfall and Agile environments.
The Ubiquitous Eye Tracker: Eye tracking has become a key method to test the usability of websites and software. It provides researchers and practitioners with indisputable, objective and convincing data describing user behavior and usability problems. Eye tracking is also used to study user interaction with mobile devices and physical products. Eye tracking augments traditional usability methods, providing additional information that the test participant cannot report and the researcher cannot observe. Unique insights about first glance, search patterns, failed search, and much more offer guidance in how to solve different usability problems. Eye tracking can be used together with a variety of research methods, including observations, interviews and the retrospective think aloud (RTA) method. The past ten years, eye trackers have evolved from bulky, expensive and difficult to use devices, to a level of maturity that is soon good enough to be used in widespread consumer user experiences. The solutions of today enable more dynamic research setups and a wider range of uses, but what about tomorrow? What does it mean for us as UX professionals when gaze information from our users will be available all the time, everywhere?
One of the shortcomings of many user interviews is the vast gulf between what people think they do versus what they actually do, not to mention what they may have forgotten having done. Fortunately, new research tools are filling that gap by allowing users to quickly provide feedback from their phone right after they use a product, allowing for the capturing of rich, emotional details. These tools are breathing new life into a traditional research tool, the diary study.
This talk share the best practices I’ve developed for designing a digital diary study that collects relevant and insightful data. It will be framed by examples from a recent diary study exploring how people use their fitness trackers (Fitbit, Jawbone Up, etc). Attendees will come away with not only an understanding of how much rich data can be collected this way, but with the basic knowledge needed to execute their own digital diary studies.
1/7 of the UXPA 2014 Ignite session "Ethical Dilemmas in UX"
Ever wondered if you should ask THAT question? Join us for a series of passionate speakers sharing their thoughts on ethics, what difficult situations they have faced, what they did, and why. Topics will cover lab situations, field situations and business situations. You will gain tactics to use in the future when issues arise.
How to Make the Web Easier for Users with Limited Literacy Skills - Sandy Hil...UXPA International
43% of Americans only read at a basic or below basic level, but how many of us develop, design, and test our interactive tools and websites with this in mind? In this session, we’ll examine how we can adapt user-centered design principles to engage a wider audience, while bringing clarity and ease to existing users.
Focusing on users with limited literacy skills, we’ll explore how to:
Co-create interactive tools and websites
Develop effective and engaging content
Optimize visual design for clarity and accessibility
Throughout our hands-on session, we’ll work with case studies and examples from our years of work in health communication. You’ll learn specific strategies to integrate best practices for limited literacy challenges into your existing workflow.
Look Beyond Data Trends - A Technique to Find Hidden Design Implications from...UXPA International
Contextual inquiry as a research method has gained its popularity these years among user experience practitioners. As a user researcher, we face excessive user data that are collected from field studies. Most of us review and analyze the field data by looking for trends of users’ responses and behaviors. For example, “Affinity diagram” has been commonly used to group and analyze the field data to identify any trends. However, in many cases, it is not enough to draw our conclusions based on a few “Aha!” moments. We should also consider the rich and “random” data that are not obvious to form trends, and abstract hidden implications from them. How we could accomplish it, however, has remained as a challenge.
In this presentation, I will start with a case study from our own work, and demonstrate how we found the hidden implications from our data. Then we will explore and discuss strategies and techniques from different perspectives.
Tell Me What You Do - How Storytelling Can Transform Artifacts Into Engagemen...UXPA International
Describing what we do has never been harder — the complexity of the design landscape has exploded. At the same time, it’s more important than ever that we effectively convey our ideas to audiences who have little or no knowledge of what we do, how we do it and why.
While it’s easy to convey skills, it’s difficult to show thinking and process — the essence of our work. Many design artifacts are dry and flat — often showing a snapshot rather than capturing the depth and breadth of an experience. Fortunately, there is a method most of us are already familiar with and can come to master: STORYTELLING.
This session will teach beginners and masters alike how to improve their communication skills by transforming artifacts into narratives — increasing meaning, boosting understanding and demonstrating value.
Susan Mercer's talk from the UXPA 2014 Ignite session "Are you a Super Hero or a Super Villain? Using Design Psychology for Good (and Evil)."
Design Psychology is a powerful tool to wield and can be used to the benefit or detriment of our users; motivating them to behave in ways that can be in their interest, or our own. Our panel of experienced professionals, each with an interest in different facets of design psychology, will choose a white hat or black hat - some taking the side of good and honest intentions, with others taking the dark side where manipulation and coercion reign. On which side will you fall?
Abi Reynolds's talk from the UXPA 2014 Ignite session "Are you a Super Hero or a Super Villain? Using Design Psychology for Good (and Evil)."
Design Psychology is a powerful tool to wield and can be used to the benefit or detriment of our users; motivating them to behave in ways that can be in their interest, or our own. Our panel of experienced professionals, each with an interest in different facets of design psychology, will choose a white hat or black hat - some taking the side of good and honest intentions, with others taking the dark side where manipulation and coercion reign. On which side will you fall?
Ever felt like a therapist in your UX work? Learn from a licensed therapist turned user researcher on how to apply therapy techniques to your UX practice. Skills you will learn include: facilitating groups and understanding group dynamics, motivating behavior change in individuals, reading your team members' nonverbal cues, and providing an environment for change to occur. The more you understand people's behaviors, the greater impact you can make in your UX work, both with your team and beyond.
IGNITE: How to Accidentally Create a Viral UX Infographic - Jennifer AldrichUXPA International
A year ago I drew a UX themed doodle that went unexpectedly, internationally viral in a matter of days. During this Ignite session I'll describe what led up to the creation of the doodle, some lessons I learned after it went viral, and 5 quick tips on how you can make the greatest level of impact with your infographics.
1/5 of the "Future of UX" Ignite session from UXPA 2014.
The purpose of this session is to get attendees dreaming about the possible, the likely, and the probable future of UX Design - and to inspire them to be a part of making these dreams a reality.
We will have at least 5 visionary speakers directed to talk about what they think is possible, likely, and probable 20 years, 50 years, and 100 years with regard to personal and organizational technology design.
Speakers will be asked to consider the following questions in their presentations:
What similarities and differences do you foresee in how people think about technology in the next 20, 50, and 100 years?
What trends will have come and gone?
What trends are lasting How will the UX profession change?
How will businesses , users and UX professionals collaborate on design challenges?
What would you like to see in the future of UX Design and why?
It's Getting Personal: The Rise of Hyper-Targeted User Experiences - Colin EaganUXPA International
The User Experience community faces an all-new challenge in the rise of hyper-personalized web content, which allows sites to serve targeted messages to individual users based on behavioral or demographic data. While the technologies that support targeting grow more powerful by the day, the UX and content strategies behind them are often lacking -- or nonexistent. This has resulted in something we’ve all experienced online at one time or another: the creepy targeted ad.
It’s time to fight back. While targeted marketing isn't going anywhere soon, the advent of Web Experience Management systems has democratized the landscape, meaning more clients have the ability to design personalized digital experiences. By re-framing the motivations behind targeting, UX designers have a significant opportunity to direct this power in ways that are user-centric, not marketer-centric. In this talk we’ll cover new tools and techniques to get started in the effort to take back personalized content for Good.
Consumer Behavior on Twitter vs. Snapchat: Why 1 Rises as the Other ScufflesJay Acunzo
This is an excerpt from a recent NextView Ventures team offsite, focusing on consumer behaviors on Twitter compared to Snapchat. My theory is that Snapchat is the best content unit for the era of consumer attention scarcity. These conclusions affect content marketing, tech entrepreneurship, and tech investing.
"The problem is we don't understand the problem": Problem Framing as a tool t...Rupert Platz
Held April 30th at "Design to Align", DMI / Intersection15 conference for Strategic Enterprise Design, Berlin http://2015.intersectionconf.com
The purpose of design is to solve problems. Its added value is not only derived from shaping good solutions: it is equally about getting the problem right in the first place.
Often enough in practice though, gaining an accurate, shared understanding of a design problem is neglected in favour of intense involvement with potential solutions. Which can lead to situations later in the process where it turns out everyone involved has a completely different set of unspoken assumptions on the underlying issue, or you may even discover you've developing the perfect response to the wrong question.
In his talk, Rupert will outline the benefits of (re-) framing problems as a universal design technique and share practical tips for shaping precise and actionable problem statements.
UXPA 2013 Annual Conference July 10, 2013 3:00 - 4:00pm ET by Janice Nall, Cari Wolfson, Jennifer Smith
The ever-changing consumer-driven digital landscape presents government agencies an opportunity to exceed expectations and a challenge to ensure those expectations are met anytime, anyplace and anywhere for everyone. Join our panel of experts to learn the key elements of usability and best practices in the realm of responsive design and app development for government agencies.
Personas alive and kicking designing personas for impact - attendee slidesUXPA International
For user centred design to be effective, a company needs to have a common understanding of who the user is...that's where personas come in. Create a common language about our users, their needs, behaviours and motivations and bring them to the fore front of Designers and Product Managers minds.
In this course you will learn the core principles involved in creating and using personas effectively within your organization in both waterfall and Agile environments.
The Ubiquitous Eye Tracker: Eye tracking has become a key method to test the usability of websites and software. It provides researchers and practitioners with indisputable, objective and convincing data describing user behavior and usability problems. Eye tracking is also used to study user interaction with mobile devices and physical products. Eye tracking augments traditional usability methods, providing additional information that the test participant cannot report and the researcher cannot observe. Unique insights about first glance, search patterns, failed search, and much more offer guidance in how to solve different usability problems. Eye tracking can be used together with a variety of research methods, including observations, interviews and the retrospective think aloud (RTA) method. The past ten years, eye trackers have evolved from bulky, expensive and difficult to use devices, to a level of maturity that is soon good enough to be used in widespread consumer user experiences. The solutions of today enable more dynamic research setups and a wider range of uses, but what about tomorrow? What does it mean for us as UX professionals when gaze information from our users will be available all the time, everywhere?
One of the shortcomings of many user interviews is the vast gulf between what people think they do versus what they actually do, not to mention what they may have forgotten having done. Fortunately, new research tools are filling that gap by allowing users to quickly provide feedback from their phone right after they use a product, allowing for the capturing of rich, emotional details. These tools are breathing new life into a traditional research tool, the diary study.
This talk share the best practices I’ve developed for designing a digital diary study that collects relevant and insightful data. It will be framed by examples from a recent diary study exploring how people use their fitness trackers (Fitbit, Jawbone Up, etc). Attendees will come away with not only an understanding of how much rich data can be collected this way, but with the basic knowledge needed to execute their own digital diary studies.
1/7 of the UXPA 2014 Ignite session "Ethical Dilemmas in UX"
Ever wondered if you should ask THAT question? Join us for a series of passionate speakers sharing their thoughts on ethics, what difficult situations they have faced, what they did, and why. Topics will cover lab situations, field situations and business situations. You will gain tactics to use in the future when issues arise.
How to Make the Web Easier for Users with Limited Literacy Skills - Sandy Hil...UXPA International
43% of Americans only read at a basic or below basic level, but how many of us develop, design, and test our interactive tools and websites with this in mind? In this session, we’ll examine how we can adapt user-centered design principles to engage a wider audience, while bringing clarity and ease to existing users.
Focusing on users with limited literacy skills, we’ll explore how to:
Co-create interactive tools and websites
Develop effective and engaging content
Optimize visual design for clarity and accessibility
Throughout our hands-on session, we’ll work with case studies and examples from our years of work in health communication. You’ll learn specific strategies to integrate best practices for limited literacy challenges into your existing workflow.
Look Beyond Data Trends - A Technique to Find Hidden Design Implications from...UXPA International
Contextual inquiry as a research method has gained its popularity these years among user experience practitioners. As a user researcher, we face excessive user data that are collected from field studies. Most of us review and analyze the field data by looking for trends of users’ responses and behaviors. For example, “Affinity diagram” has been commonly used to group and analyze the field data to identify any trends. However, in many cases, it is not enough to draw our conclusions based on a few “Aha!” moments. We should also consider the rich and “random” data that are not obvious to form trends, and abstract hidden implications from them. How we could accomplish it, however, has remained as a challenge.
In this presentation, I will start with a case study from our own work, and demonstrate how we found the hidden implications from our data. Then we will explore and discuss strategies and techniques from different perspectives.
Tell Me What You Do - How Storytelling Can Transform Artifacts Into Engagemen...UXPA International
Describing what we do has never been harder — the complexity of the design landscape has exploded. At the same time, it’s more important than ever that we effectively convey our ideas to audiences who have little or no knowledge of what we do, how we do it and why.
While it’s easy to convey skills, it’s difficult to show thinking and process — the essence of our work. Many design artifacts are dry and flat — often showing a snapshot rather than capturing the depth and breadth of an experience. Fortunately, there is a method most of us are already familiar with and can come to master: STORYTELLING.
This session will teach beginners and masters alike how to improve their communication skills by transforming artifacts into narratives — increasing meaning, boosting understanding and demonstrating value.
Susan Mercer's talk from the UXPA 2014 Ignite session "Are you a Super Hero or a Super Villain? Using Design Psychology for Good (and Evil)."
Design Psychology is a powerful tool to wield and can be used to the benefit or detriment of our users; motivating them to behave in ways that can be in their interest, or our own. Our panel of experienced professionals, each with an interest in different facets of design psychology, will choose a white hat or black hat - some taking the side of good and honest intentions, with others taking the dark side where manipulation and coercion reign. On which side will you fall?
Abi Reynolds's talk from the UXPA 2014 Ignite session "Are you a Super Hero or a Super Villain? Using Design Psychology for Good (and Evil)."
Design Psychology is a powerful tool to wield and can be used to the benefit or detriment of our users; motivating them to behave in ways that can be in their interest, or our own. Our panel of experienced professionals, each with an interest in different facets of design psychology, will choose a white hat or black hat - some taking the side of good and honest intentions, with others taking the dark side where manipulation and coercion reign. On which side will you fall?
Ever felt like a therapist in your UX work? Learn from a licensed therapist turned user researcher on how to apply therapy techniques to your UX practice. Skills you will learn include: facilitating groups and understanding group dynamics, motivating behavior change in individuals, reading your team members' nonverbal cues, and providing an environment for change to occur. The more you understand people's behaviors, the greater impact you can make in your UX work, both with your team and beyond.
IGNITE: How to Accidentally Create a Viral UX Infographic - Jennifer AldrichUXPA International
A year ago I drew a UX themed doodle that went unexpectedly, internationally viral in a matter of days. During this Ignite session I'll describe what led up to the creation of the doodle, some lessons I learned after it went viral, and 5 quick tips on how you can make the greatest level of impact with your infographics.
1/5 of the "Future of UX" Ignite session from UXPA 2014.
The purpose of this session is to get attendees dreaming about the possible, the likely, and the probable future of UX Design - and to inspire them to be a part of making these dreams a reality.
We will have at least 5 visionary speakers directed to talk about what they think is possible, likely, and probable 20 years, 50 years, and 100 years with regard to personal and organizational technology design.
Speakers will be asked to consider the following questions in their presentations:
What similarities and differences do you foresee in how people think about technology in the next 20, 50, and 100 years?
What trends will have come and gone?
What trends are lasting How will the UX profession change?
How will businesses , users and UX professionals collaborate on design challenges?
What would you like to see in the future of UX Design and why?
It's Getting Personal: The Rise of Hyper-Targeted User Experiences - Colin EaganUXPA International
The User Experience community faces an all-new challenge in the rise of hyper-personalized web content, which allows sites to serve targeted messages to individual users based on behavioral or demographic data. While the technologies that support targeting grow more powerful by the day, the UX and content strategies behind them are often lacking -- or nonexistent. This has resulted in something we’ve all experienced online at one time or another: the creepy targeted ad.
It’s time to fight back. While targeted marketing isn't going anywhere soon, the advent of Web Experience Management systems has democratized the landscape, meaning more clients have the ability to design personalized digital experiences. By re-framing the motivations behind targeting, UX designers have a significant opportunity to direct this power in ways that are user-centric, not marketer-centric. In this talk we’ll cover new tools and techniques to get started in the effort to take back personalized content for Good.
Consumer Behavior on Twitter vs. Snapchat: Why 1 Rises as the Other ScufflesJay Acunzo
This is an excerpt from a recent NextView Ventures team offsite, focusing on consumer behaviors on Twitter compared to Snapchat. My theory is that Snapchat is the best content unit for the era of consumer attention scarcity. These conclusions affect content marketing, tech entrepreneurship, and tech investing.
"The problem is we don't understand the problem": Problem Framing as a tool t...Rupert Platz
Held April 30th at "Design to Align", DMI / Intersection15 conference for Strategic Enterprise Design, Berlin http://2015.intersectionconf.com
The purpose of design is to solve problems. Its added value is not only derived from shaping good solutions: it is equally about getting the problem right in the first place.
Often enough in practice though, gaining an accurate, shared understanding of a design problem is neglected in favour of intense involvement with potential solutions. Which can lead to situations later in the process where it turns out everyone involved has a completely different set of unspoken assumptions on the underlying issue, or you may even discover you've developing the perfect response to the wrong question.
In his talk, Rupert will outline the benefits of (re-) framing problems as a universal design technique and share practical tips for shaping precise and actionable problem statements.
Innovation is one of the ultimate buzzwords of our era but what is it really? What is its meaning? How can we see it? Replicate it? Scale it? In his talk, I propose that innovation really is the “removal of friction” from a system; and that through this lens we can understand the rise of design, lean startup, Silicon Valley and possibly many other innovative happenings across time.
The talk covers the following topics:
1. The Real Lesson Steve Jobs Taught Us
2. The Rise of Design
3. Innovation = The Removal Of Friction?
4. Co-opting Innovation
Materi Perancangan Aplikasi Mobile yang disampaikan pada acara Bimbingan Teknis Entrepreneurship Kreatif Digital (Mobile Application dan Game) 16-17 September 2016 oleh Hanifah M Azzahra, S.Sn., M.Ds. yang diadakan oleh Badan Ekonomi Kreatif (Bekraf) bekerjasama dengan Universitas Brawijaya Malang
How to focus - design your new app in 60 minutes!Zach Pousman
These are the talk slides from "Make it Real" on August 12, 2015. #MakeItReal is Atlanta's meetup focused on app and startup development.
Eureka! You’ve invented a smart idea for a new product or new app. You had that flash of insight, a moment where you saw something that few people know or understand. And it all made perfect sense.
This talk will give you four key ways to focus your efforts and help you to turn your smart idea into a brilliant new digital product. You might not “solve it in the room,” but you’ll have the structure you need to make substantial decisions in under an hour. Whether your product is still a gleam in your eye or you have been working on it for months, this will be a valuable talk and discussion.
In order to transform your idea into a working product, you need clarity: every screen, every moment and every way you’ll make money. Focus is key for lean businesses, so these tools will help you do just that.
Not Just a Pretty Face: Combining Form and Function for Maximum ConversionsWP Engine
The design, UX and ecommerce experts at agency Digital River, who will walk you through steps you can take to optimize the flow within your website and maximize conversions, showing examples and common mistakes made.
To view the on-demand webinar, register now at: https://hs.wpengine.com/webinar-form-function-maximum-conversions
Tips for Building a Compelling Product Vision by Amazon Sr PMProduct School
- The key elements of a compelling product vision, what’s important and what’s not
- How to come up with a compelling product vision without relying on luck or magic
- How to use a product vision as a mechanism to guide your team
Driving Actions and Reactions Seminar - Perth Precedent
Not so long ago your sphere of influence revolved around your website and associated social channels. As long as you had a good understanding of your audience and their requirements it was relatively easy to push out your message with appropriate calls to action and sit back and wait. The new sphere of influence is less controllable and is often of your audiences own making.
Our latest seminar will use a number of case studies and best practice examples to illustrate how and where to engage your audience and what needs to be delivered in order to meet their heightened expectations.
Attendees will be provided with tips and advice around five key tactical areas of delivery, including;
Digital assets
Customisation experience
Device context
Community engagement
Online services
If understood and used as part of an effective customer engagement strategy, it will enable better control and influence over the online actions and reactions you have with your customers.
This interactive seminar will enable you to share ideas that you will be able to implement into your business either straightaway or plan for the future.
Mobile Applications Development - Lecture 2
Designing for Context
Developing a Mobile Strategy
Types of Mobile Applications
This presentation has been developed in the context of the Mobile Applications Development course at the Computer Science Department of the University of L’Aquila (Italy).
http://www.di.univaq.it/malavolta
User research and usability testing can seem as frightening as navigating the zombie apocalypse. In this tongue-in-cheek presentation, I provide solid advice on how to effectively approach usability testing, identify common problems, and offer tips and tricks for recruiting user and more.
Similar to Crisis UX: Designing Experiences for Emergent Situations - Colin Eagan (20)
UXPA 2023: Start Strong - Lessons learned from associate programs to platform...UXPA International
Imagine creating experiences for your rookie designers’ first couple years that are rewarding, enriching, and full of learning — without taking all your time or energy to manage. We’ll share techniques any team leader can put into practice using real-life examples from associate programs, apprenticeships, and internships.
Topics include onboarding, varied work challenges, developing multiple capabilities, buddy systems, group sharing, guest speakers, time with executives, and mentorship. We’ll also share how to operationalize learning, soft skills like communication and collaboration, setting boundaries, time management, achieving deep work, and more skills we all wish we were explicitly taught early on.
We’ll focus on modern-day associate programs, but even if you can’t create a full-fledged program, you’ll leave this session with ideas to use with your fledgling professionals. The benefits go beyond efficiency; it’s a foundation for culture, camaraderie, autonomy, and mastery.
UXPA 2023: Disrupting Inaccessibility: Applying A11Y-Focused Discovery & Idea...UXPA International
Digital advances are being made at a rapid-fire pace, yet disability inclusivity continues to fall short of the digital revolution. As the number of people living with disabilities rises, the time to take digital accessibility to the next level is now. Let’s disrupt inaccessibility together! Come hear about a multi-part discovery research and ideation project informing foundational UX designs for our customers. You’ll get insights from our unique study, which are widely applicable across industries, and walk away with tips and inspiration to kick off your own accessibility-focused discovery and ideation. Only YOU can prevent inaccessibility – are you in?
User experience can be drastically elevated by combining data science insights with user-based insights from research. Data analytics on its own can make themes and correlations difficult to explain and to provide accurate recommendations. For example, themes identified via large global surveys and usage data can be better understood with UX insights from focused user research, such as user interviews and/or cognitive walkthroughs. This presentation will highlight the complimentary nature of data science and UX and will focus on the benefits of bringing the two disciplines together. This will be buttressed with practical examples of enterprise projects and applications that combined data and skills from the two disciplines, guidance on how the two disciplines can better work together, and the skills needed to improve as a UX professional when working with data science teams.
UXPA 2023: UX Fracking: Using Mixed Methods to Extract Hidden InsightsUXPA International
Users do not always accurately describe what they mean or feel. There are many reasons for this, ranging from politeness to poor introspection, to lack of sufficient technical vocabulary. Fortunately, UX researchers have tools in their trade to deduce what was really meant. We call this UX Fracking, a mixed methods approach that is optimized for extracting hidden user insights. We will illustrate the dangers of inadequate, superficial research, and how this may lead to outcomes incapable of addressing the users’ core issues. We will explore ways to avoid these pitfalls by leveraging mixed research methods to test hypotheses about the users’ intent and needs. This starts with a thorough understanding of who the user is, their goals, and how they work today, to an approach that combines surveys, interviews, and comment analysis with behavioral observation, and finally, validating the newly discovered user insights with the users themselves.
UXPA 2023: Learn how to get over personas by swiping right on user rolesUXPA International
This session walks through the concept of user roles as an alternative to personas as a means to generate and disseminate user insights for product development teams. We will describe the tools and methods used to create a research database organized by user roles, along with examples and short exercises to help attendees think through user roles within their own context.
By the end of the session, attendees should be aware of tools and approaches for:
Organizing user research information in a database
Disseminating user role information to product and design teams
Managing a user roles database as part of a long term UX Research program
If you’re ready to ditch personas but don’t know how, this session is for you!
We will present a case study that details our approach for replacing user personas with user roles for a multi-national SAAS company. We will take the audience on a journey that starts with an executive request for personas, travels through the tribulations of realizing personas suck, and concludes with convincing others to accept a new and innovative way to understand the people who use the product. Our key message is that personas lack real value for organizations that already understand the importance of empathizing with users. Building user-centered products requires easily accessible and well organized user insights. We will discuss defining users through a process of stakeholder consultation and content review, and structuring data around Jobs to Be Done and product interactions. We will also discuss the dissemination of user roles in our organization using relational databases, interactive dashboards and online wikis. Spoiler alert, our stakeholders loved user roles!
UXPA 2023: Experience Maps - A designer's framework for working in Agile team...UXPA International
Agile Methodology refers to software design and development methodologies centered around the idea of iterative design and development, where requirements and concepts evolve through collaboration between self-organizing cross-functional teams. Thus, Agile enables teams to deliver value faster, with greater quality and predictability, and greater aptitude to respond to change. With evolving product features every design sprint, designers & researchers find it difficult to follow the design process. This sometimes leads to designs delivered in haste or sub-par design artifacts which result in UX debt. UX debt is accumulated when design teams take actions or shortcuts to expedite the delivery of a piece of functionality or a project which later needs to be refactored. It is the result of prioritizing speedy delivery of design to the development team over a perfect experience journey. Experience Maps is a great tool to practice UX in Agile as well as manage UX Debt.
UXPA 2023: UX Enterprise Story: How to apply a UX process to a company withou...UXPA International
How to build a UX Department from scratch, in an environment they think UX people do social media posters and posts! An agile implementation just started, and people are moving from a waterfall and ad-hoc mindset to agility. In this session, I will talk about my Journey to establish a UX Department for a company that is part of a global brand, but this local branch just started the digital transformation movement. Challenges like: spreading awareness and educating people about UX, hiring the right team, defining the right team structure, establishing workflow and day-to-day operations, and applying localization (non-western culture).
UXPA 2023: High-Fives over Zoom: Creating a Remote-First Creative TeamUXPA International
I started my current job in March of 2020. Many of us remember something clearly about the month that COVID started to shut things down. I remember being surprised to hear that my new on-site-only job would be starting in my living room over zoom. How do you lead a design team when none of the team members live near each other and creativity is highly collaborative? Taking from over a decade of working in HR software, I knew whatever I did needed to put people first. That what employees love about a job is often deeper than the work, it’s the culture, the relationships and people they work with. It’s the feeling that their work has value, and their contribution matters. In this talk I will walk though some of the rituals and best practices I have learned over the last two years building a remote-first creative team.
UXPA 2023: Behind the Bias: Dissecting human shortcuts for better research & ...UXPA International
As humans, we are biased by design. Our intricate and fascinating brains have developed shortcuts through centuries of human evolution. They reduce an unimaginable load of paralyzing decisions, keep us alive, and help us navigate this complex world. Now, these life saving biases affect how we behave with modern technology. Understanding some of the theories and reasons why these biases exist is the key to unlocking their power. In this workshop we will cover some theories around how the brain works. We will review some of our mental shortcuts, take a look at some common biases, and learn how they affect our users, our research, and our designs. Lastly we will review some advantages of biases, and ways to identify and reduce bias. This workshop is targeted for designers who do their own research, and researchers looking to learn more about removing bias from their studies.
UXPA 2023 Poster: Improving the Internal and External User Experience of a Fe...UXPA International
UXPA 2023 Poster: Improving the Internal and External User Experience of a Federal Government Legacy Application Using User Experience and Agile Principles
Are you new to UX management, or thinking of getting into management? Then this talk is for you. After reading countless books, attending countless trainings, mentoring and being menteed, nothing quite prepared me for management like my first year. I’ll share with you what I wish they’d told me. I’ll also share my process for generating team research roadmaps, establishing team values, keeping employees motivated, and not burning out.
UXPA 2023: Redesigning An Automotive Feature from Gasoline to Electric Vehicl...UXPA International
Join us for an interaction design case study from the automotive industry. We created a Human-Machine Interface (HMI) for a vehicle feature that provides household-levels of power in electrical outlets for our customers to use at work and play. This case study will reveal: · Our debate of re-using version 1.0’s HMI vs designing a new user interface for the electric vehicle—when to break with consistency and why? · User research we conducted to guide our early design concept. · Paper prototypes we created to support our usability testing of the concept with vehicle owners. · How we solved internal debate over the interaction design in moving from internal combustion vehicles to electric vehicles. * Advice to help you evangelize user-centered design that is also brand-centered for a new product.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
6. TODAY WE WILL DISCUSS...
HOW TO COMMUNICATE DURING TROUBLED TIMES
HOW TO DESIGN FOR USERS YOU HAVE LET DOWN
UNDERSTANDING THE SOURCE OF USER FRUSTRATION
A USE CASE THAT WILL MAKE YOUR
PROBLEMS SEEM VERY SMALL
7. Browsing the stacks at Holland House Library, London, day after a Luftwaffe air raid -- September, 1940
(Today’s Topic)
8.
9. FOR UPS AND FEDEX, A
PERFECT STORM WAS
BREWING.
DECEMBER 22, 2013.
26. BOTH COMPANIES SPENT THE NEXT
YEAR MAKING SURE THIS DID NOT
HAPPEN AGAIN. SPECIFICALLY, UPS:
• Improved Volume Forecasting
• (Read: bringing the hammer down on retailers.)
• Improved Network capacity.
• 50 new hub sorts increasing capacity by about 2.5 million
pieces per day.
• Added more than 6,000 new package cars
• 1,000 new LNG (liquefied natural gas) tractors
• More than 11,000 trailers.
• Expect to hire between 90,000 and 95,000 seasonal
employees to handle the extra volume.
• Focused web improvements We’ll look at this
http://compass.ups.com/how-UPS-is-preparing-for-the-2014-holiday-season/
34. WRITING FOR SENSITIVE SITUATIONS
http://alistapart.com/article/dont-poke-the-bear-creating-content-for-sensitive-situations
35. EXAMPLE: NOTIFYING CUSTOMER YOU
ARE CLOSING HIS / HER ACCOUNT
http://alistapart.com/article/dont-poke-the-bear-creating-content-for-sensitive-situations
NOT GREAT
Dear valued customer, we
have sent you three notices,
and we have not received
any payment from you
since December 2012.
We have to take certain
actions when customers fail
to pay their bills.
We had to close your
account because your
balance is six months
past due.
We understand that you
depend on our service,
but we can’t let balances
go past six months due.
BETTER
Calmly and
quickly get
to the point
Use empathy
to normalize
the situation.
Use specifics
where possible
41. LEARN FROM THE PROS
Source: Entrepreneur.com
1. Listen patiently.
2. Show empathy.
3. Lower the voice and slow
down speech.
4. Imagine an audience.
5. Be wrong to be right (agree
even if it’s irrational)
6. Demonstrate emotional
control.
7. Remember it’s not personal.
8. Pretend it’s “a game.”
59. LESSON 4 // UX CRISIS MANAGEMENT
CONSIDER THE PSYCOLOGY
They don’t always think like you like to think they always think.
BEHIND STRESSFUL DECISIONS
62. AUTOMATIC MIND
What we think customers use
REFLECTIVE MIND
What they actually use
- Forrester Research. Design Enjoyable Experiences Now by John Dalton, July 10, 2012
63. “The experiencing self does not have a voice. The
remembering self is sometimes wrong, but it is the one
that keeps score and governs what we learn from living.”
“The ‘peak-end’ rule shows that a person’s memory of a
painful experience can be reliably predicted by the average of
the level of pain reported at the worst moment of the
experience and the level of pain reported at the end.
Remarkably, the research also shows that the duration of the
pain had no effect on the individual’s evaluation of total pain.”
--Source: Daniel Kahneman, Thinking, Fast and Slow, Farrar, Straus, and Giroux, 2011, p. 381.
THE PEAK-END RULE
64. “IF YOU’VE EVER BEEN TO A MOVIE AND
ENJOYED 50 MINUTES OF BLISS ONLY
TO HAVE IT ALL RUINED BECAUSE A
BABY STARTED CRYING NEAR THE END,
THEN YOU’RE WELL AWARE OF THE FACT
THAT WE ARE SADDLED WITH TWO
CONFLICTING SELVES.”
65. “IT TAKES 20 YEARS TO BUILD A
REPUTATION AND FIVE MINUTES TO
RUIN IT. IF YOU THINK ABOUT THAT,
YOU’LL DO THINGS DIFFERENTLY.”
-WARREN BUFFETT
66. WHAT TO DO
Sensing that its parking arrangements
might be damaging the overall client
experience, health care provider Kaiser
Permanente spent 30 days analyzing
Twitter activity to gauge customer
impressions. Sure enough, there was a
significant displeasure.
They didn’t hate the healthcare
experience, they simply hated the
parking – and the parking lot was
where the interaction always ended!
71. NEW
CUSTOMER
SERVICE
DESIGN
• Introduced new chat
feature
• Re-prioritized links
based on usage
• Added clarification for
users on when to use
• Prioritized “Self-Help”
links to web content
(hint: customer service
loves this)
79. “Peak plans were designed to provide high quality service for
volume surges. The extra capacity was necessary to process
the extreme spike in package volume on Cyber Monday and
peak day, Dec. 22. However, demand was less than expected
on other days. This resulted in a sub-optimized network during
peak season, UPS said. A decline in productivity, increased
contract carrier rates, as well as costs associated with
overtime and training hours contributed to the excess cost.”
BAD FOR “SHAREHOLDERS.”