The future of market research is disrupted and hybridized. This is our perspective of the best methods for immersive, imaginative, intimate and interconnected research programs.
Co-design tools and techniques - world usability day rome 2015Alessio Ricco
Co-design is a participatory design approach that actively involves all stakeholders in the design process to ensure the result meets their needs. It is aimed at innovation, taking a user-centered approach, and being democratic. Co-design seeks to develop a sense of joint ownership of the project among stakeholders by giving them a voice in the process. Effective co-design requires preparing workshops that define goals, participants, activities, and outputs to facilitate productive collaboration and idea generation.
A few slides summing up the purposes and the characteristics of Liberating Structures.
Talk was given by Romain Vailleux at the LAST Conference in Adelaide 2019.
Beyond Co-design. How open collaboration formats can enhance your design proc...johanna kollmann
Open collaboration formats offer insights on how to engage, collaborate and bring ideas. This talk, presented at EuroIA 2010 (http://www.euroia.org/Programme.aspx) explores how co-creation formats like hackdays or design challenges can be used to enhance a co-design process, involving (lead) users, colleagues or clients.
Slides and harvest from a webinar I facilitated for the Mid Atlantic Facilitators Network on February 7, 2104. This is a cleaned up version of the slides with the chat notes processed into the slides as a "harvest" of people's inputs and participation
Members Event
Become a member!
https://www.service-design-network.org
Follow us on Twitter: https://twitter.com/sdnetwork
Or on LinkedIn: https://www.linkedin.com/company/2933277
Like us on Facebook: https://www.facebook.com/ServiceDesignNetwork/
Behind-the-scenes on Instagram: https://www.instagram.com/servicedesignnetwork/
Co-design tools and techniques - world usability day rome 2015Alessio Ricco
Co-design is a participatory design approach that actively involves all stakeholders in the design process to ensure the result meets their needs. It is aimed at innovation, taking a user-centered approach, and being democratic. Co-design seeks to develop a sense of joint ownership of the project among stakeholders by giving them a voice in the process. Effective co-design requires preparing workshops that define goals, participants, activities, and outputs to facilitate productive collaboration and idea generation.
A few slides summing up the purposes and the characteristics of Liberating Structures.
Talk was given by Romain Vailleux at the LAST Conference in Adelaide 2019.
Beyond Co-design. How open collaboration formats can enhance your design proc...johanna kollmann
Open collaboration formats offer insights on how to engage, collaborate and bring ideas. This talk, presented at EuroIA 2010 (http://www.euroia.org/Programme.aspx) explores how co-creation formats like hackdays or design challenges can be used to enhance a co-design process, involving (lead) users, colleagues or clients.
Slides and harvest from a webinar I facilitated for the Mid Atlantic Facilitators Network on February 7, 2104. This is a cleaned up version of the slides with the chat notes processed into the slides as a "harvest" of people's inputs and participation
Members Event
Become a member!
https://www.service-design-network.org
Follow us on Twitter: https://twitter.com/sdnetwork
Or on LinkedIn: https://www.linkedin.com/company/2933277
Like us on Facebook: https://www.facebook.com/ServiceDesignNetwork/
Behind-the-scenes on Instagram: https://www.instagram.com/servicedesignnetwork/
Design revolutions - A short history of designSnook
A presentation we've been giving regularly on why design thinking and service design exists. Now and through the ages of professionalised design to an open series of tools and methods for organisations to put people first.
Intro to Liberating Structures - Making Meetings Suck LessZachary Cohn
Wonful ran a workshop for the State of Washington's Department of Retirement Services on using Liberating Structures to brainstorm, work as groups, and make meetings suck less!
Taking the next step: Building Organisational Co-design CapabilityPenny Hagen
A presentation on building organisational co-design capability, shared as part of Master Class for Design 4 Social Innovation Conference in Sydney, 2014. http://design4socialinnovation.com.au/
For a little more context on the slides and the handout used as the basis for discussion in the MasterClass see: http://www.smallfire.co.nz/2014/10/22/building-organisational-co-design-capability/
Together with the the Democratic Society, we were commissioned by Government Digital Service (GDS) to undertake a 6-week discovery project to explore how the process of online consultations, as delivered by central government, could be improved.
This case study focusses on what we recommended, how our different approaches made our collaboration stronger, and our shared view on the future of citizen engagement.
Emma Parnell and Michelle Brook presented this talk during the Service Design in Government conference.
Collaboration Insights Webinar: The 9 Types of CollaboratorsCentral Desktop
When your organization adopts a collaboration platform, you quickly learn that some of your co-workers are uh ... well ... special. They just don't work the same way you do, and now these differences are both apparent and transparent.
Who ARE these people?
Meet the 9 Types of Collaborators, from the Stealth Ninja who lurks in the background to the Socialite who posts a new status update 15 times per day.
Isaac Garcia, collaboration expert and CEO of Central Desktop, moderates a lively, interactive discussion. Joining him are:
* Jenn DePauw, Senior Director of Operations at The1stMovement digital communications agency
* Alan Bush, Client Services Representative at Central Desktop
They provide:
* Brief overview of all 9 types of collaborators
* Interactive quiz to help you identify your own collaboration type
* Words of wisdom from leaders of collaboration deployments.
Open source spirit is inclusive by definition: we share to benefit everyone as a whole. Inclusion and diversity is thus at the very center of open source, acknowledging it is key to create communities that are able to grow, stand the test of time, and truly support everyone, everywhere in the world.
This talks borrows from the direct experience of the two speakers, Davide Casali and Tammie Lister across multiple open source projects: WordPress, BuddyPress, Calypso, Baker Framework, Linux, Mozilla, and more.
This talk was prepared for COSCUP Taiwan 2016.
"Codesign Tools and Techniques” - Alessio Ricconois3
World Usability Day Rome 2015 - intervento di Alessio Ricco
~
Il codesign é una metodologia di progettazione che coinvolge direttamente gli stakeholder rendendoli parte attiva del processo di design per poter realizzare insieme un prodotto usabile e che sia aderente alle loro aspettative. Vedremo alcuni degli strumenti che il facilitatore puó utilizzare per migliorare il processo di collaborazione, di dialogo e ascolto all’interno del team di progettazione.
Embrace People Experience for good: Design Thinking In House. Straddle qualitative and quantitative thinking is incredibly valuable for the future of an organization. Digital Era beyond Technologizing us is Humanizing us
7 tactics to gain big savings through collaborationStephen Abram
The document discusses collaboration and how organizations can build a collaborative culture. It defines collaboration and discusses its benefits. It also identifies some barriers to collaboration, such as culture, rules, competition and leadership gaps. The document proposes 7 tactics to improve collaboration, including using cloud technology, social networks, mobile access, and shared training programs. Overall, it argues that organizations should focus on collaboration, address cultural barriers, and work towards common goals and measurable outcomes.
This document summarizes an introductory webinar on culturally competent civic engagement. It discusses how changing demographics increase the challenge of civic engagement. The webinar will build on lessons learned over 20 years and provide practical tips and scenarios. It introduces a framework for civic engagement that includes public positioning, outreach, and meeting design. The webinar argues for considering cultural generalizations and altering practices to be more inclusive of diverse communities to improve civic participation.
The document discusses a webinar on culturally competent civic engagement. It introduces the topic of changing demographics and the challenge of civic engagement. It then outlines the webinar's goals of building on lessons learned, providing practical tips, and allowing participants to apply tips in scenario exercises. The webinar will also include participant introductions and discussions on arguments for prioritizing cultural competence and key insights for designing culturally competent civic engagement initiatives. The webinar presents a framework that civic engagement can be viewed as having three phases - positioning and messaging, outreach, and meeting design/facilitation - and discusses generalizations and tips for improving cultural competence within each phase.
Culture Work: Organizational Becoming Made PracticalMarc Rettig
Notes and visuals from Marc Rettig's keynote talk at the 2015 UX Advantage conference. Marc seeks to deepen the conversation about fostering design culture in organizations by providing a process definition of "design," a layered definition of "culture," and insights about the interplay between design capacity and organizational culture.
Formatted as a letter-sized document rather than a slide deck. Combines all speaker's notes with visuals from the slides.
Also available as a web article on Medium: https://medium.com/@mrettig/culture-work-283223dce016
Putting people first: accessibility through designSnook
When designing a service consider the Holistic view. From current users, vulnerable users, complex users, future users, and those who deliver the service (including those in management) This talk was presented at the Techaus Fest in Glasgow - Digital Festival Launch.
Working Out Loud Through Open InnovationPaul Taylor
Originally presented for NHS England at #CAHPO16 - this deck looks at innovation and working out loud It proposes that through digital technology we have a huge opportunity to join sectors and boost our capacity and capability for innovation and change
John Powell from Hypergiant speaks at SDGC19 in Toronto.
Despite our best intentions, contemporary design practice increases inequity, erodes privacy, and decays happiness. Human centered design methods are assumed to be inherently self-correcting and technology and data to be neutral, but this has proven to be far from true. Let's interrogate design practice and explore more ethical methods.
Become a member!
https://www.service-design-network.org
Follow us on Twitter: https://twitter.com/sdnetwork
Or on LinkedIn: https://www.linkedin.com/company/2933277
Like us on Facebook: https://www.facebook.com/ServiceDesignNetwork/
Behind-the-scenes on Instagram: https://www.instagram.com/servicedesignnetwork/
The original 'Double Diamond' design methodbank Andrea Cooper
The orginal Double Diamond methodbank from 2003/4 created by http://cartlidgelevene.co.uk/ with Matt and George for the Design Council. Note, its not a double diamond!
Introductory Webinar: Getting Diverse Butts...why? The DWC Group_7.11rtemerson
The document discusses a webinar on culturally competent civic engagement. The webinar will provide lessons learned from over 20 years of experience in civic engagement and practical tips. It will also include a scenario-based exercise. The webinar will cover three phases of civic engagement: public positioning and messaging, outreach, and meeting design and facilitation. For each phase, it discusses generalizations about different cultural groups and tips for making civic engagement more culturally competent.
This is for the crash creativity class assignment about getting to know your teammates, and find out things that we all have in common. It's a funny attempt and hope it doesn't offend anyone.
This document is from Mr. Anderson's character development class. It discusses the character trait of fairness, including definitions, examples, related words and quotes. It defines fairness as demonstrating impartial treatment of others through taking turns, sharing, and listening. It also discusses the related concept of equity, defined as not taking advantage of others and admitting and correcting mistakes. The document provides discussion questions about fairness and an inspirational quote about how character becomes destiny.
Design revolutions - A short history of designSnook
A presentation we've been giving regularly on why design thinking and service design exists. Now and through the ages of professionalised design to an open series of tools and methods for organisations to put people first.
Intro to Liberating Structures - Making Meetings Suck LessZachary Cohn
Wonful ran a workshop for the State of Washington's Department of Retirement Services on using Liberating Structures to brainstorm, work as groups, and make meetings suck less!
Taking the next step: Building Organisational Co-design CapabilityPenny Hagen
A presentation on building organisational co-design capability, shared as part of Master Class for Design 4 Social Innovation Conference in Sydney, 2014. http://design4socialinnovation.com.au/
For a little more context on the slides and the handout used as the basis for discussion in the MasterClass see: http://www.smallfire.co.nz/2014/10/22/building-organisational-co-design-capability/
Together with the the Democratic Society, we were commissioned by Government Digital Service (GDS) to undertake a 6-week discovery project to explore how the process of online consultations, as delivered by central government, could be improved.
This case study focusses on what we recommended, how our different approaches made our collaboration stronger, and our shared view on the future of citizen engagement.
Emma Parnell and Michelle Brook presented this talk during the Service Design in Government conference.
Collaboration Insights Webinar: The 9 Types of CollaboratorsCentral Desktop
When your organization adopts a collaboration platform, you quickly learn that some of your co-workers are uh ... well ... special. They just don't work the same way you do, and now these differences are both apparent and transparent.
Who ARE these people?
Meet the 9 Types of Collaborators, from the Stealth Ninja who lurks in the background to the Socialite who posts a new status update 15 times per day.
Isaac Garcia, collaboration expert and CEO of Central Desktop, moderates a lively, interactive discussion. Joining him are:
* Jenn DePauw, Senior Director of Operations at The1stMovement digital communications agency
* Alan Bush, Client Services Representative at Central Desktop
They provide:
* Brief overview of all 9 types of collaborators
* Interactive quiz to help you identify your own collaboration type
* Words of wisdom from leaders of collaboration deployments.
Open source spirit is inclusive by definition: we share to benefit everyone as a whole. Inclusion and diversity is thus at the very center of open source, acknowledging it is key to create communities that are able to grow, stand the test of time, and truly support everyone, everywhere in the world.
This talks borrows from the direct experience of the two speakers, Davide Casali and Tammie Lister across multiple open source projects: WordPress, BuddyPress, Calypso, Baker Framework, Linux, Mozilla, and more.
This talk was prepared for COSCUP Taiwan 2016.
"Codesign Tools and Techniques” - Alessio Ricconois3
World Usability Day Rome 2015 - intervento di Alessio Ricco
~
Il codesign é una metodologia di progettazione che coinvolge direttamente gli stakeholder rendendoli parte attiva del processo di design per poter realizzare insieme un prodotto usabile e che sia aderente alle loro aspettative. Vedremo alcuni degli strumenti che il facilitatore puó utilizzare per migliorare il processo di collaborazione, di dialogo e ascolto all’interno del team di progettazione.
Embrace People Experience for good: Design Thinking In House. Straddle qualitative and quantitative thinking is incredibly valuable for the future of an organization. Digital Era beyond Technologizing us is Humanizing us
7 tactics to gain big savings through collaborationStephen Abram
The document discusses collaboration and how organizations can build a collaborative culture. It defines collaboration and discusses its benefits. It also identifies some barriers to collaboration, such as culture, rules, competition and leadership gaps. The document proposes 7 tactics to improve collaboration, including using cloud technology, social networks, mobile access, and shared training programs. Overall, it argues that organizations should focus on collaboration, address cultural barriers, and work towards common goals and measurable outcomes.
This document summarizes an introductory webinar on culturally competent civic engagement. It discusses how changing demographics increase the challenge of civic engagement. The webinar will build on lessons learned over 20 years and provide practical tips and scenarios. It introduces a framework for civic engagement that includes public positioning, outreach, and meeting design. The webinar argues for considering cultural generalizations and altering practices to be more inclusive of diverse communities to improve civic participation.
The document discusses a webinar on culturally competent civic engagement. It introduces the topic of changing demographics and the challenge of civic engagement. It then outlines the webinar's goals of building on lessons learned, providing practical tips, and allowing participants to apply tips in scenario exercises. The webinar will also include participant introductions and discussions on arguments for prioritizing cultural competence and key insights for designing culturally competent civic engagement initiatives. The webinar presents a framework that civic engagement can be viewed as having three phases - positioning and messaging, outreach, and meeting design/facilitation - and discusses generalizations and tips for improving cultural competence within each phase.
Culture Work: Organizational Becoming Made PracticalMarc Rettig
Notes and visuals from Marc Rettig's keynote talk at the 2015 UX Advantage conference. Marc seeks to deepen the conversation about fostering design culture in organizations by providing a process definition of "design," a layered definition of "culture," and insights about the interplay between design capacity and organizational culture.
Formatted as a letter-sized document rather than a slide deck. Combines all speaker's notes with visuals from the slides.
Also available as a web article on Medium: https://medium.com/@mrettig/culture-work-283223dce016
Putting people first: accessibility through designSnook
When designing a service consider the Holistic view. From current users, vulnerable users, complex users, future users, and those who deliver the service (including those in management) This talk was presented at the Techaus Fest in Glasgow - Digital Festival Launch.
Working Out Loud Through Open InnovationPaul Taylor
Originally presented for NHS England at #CAHPO16 - this deck looks at innovation and working out loud It proposes that through digital technology we have a huge opportunity to join sectors and boost our capacity and capability for innovation and change
John Powell from Hypergiant speaks at SDGC19 in Toronto.
Despite our best intentions, contemporary design practice increases inequity, erodes privacy, and decays happiness. Human centered design methods are assumed to be inherently self-correcting and technology and data to be neutral, but this has proven to be far from true. Let's interrogate design practice and explore more ethical methods.
Become a member!
https://www.service-design-network.org
Follow us on Twitter: https://twitter.com/sdnetwork
Or on LinkedIn: https://www.linkedin.com/company/2933277
Like us on Facebook: https://www.facebook.com/ServiceDesignNetwork/
Behind-the-scenes on Instagram: https://www.instagram.com/servicedesignnetwork/
The original 'Double Diamond' design methodbank Andrea Cooper
The orginal Double Diamond methodbank from 2003/4 created by http://cartlidgelevene.co.uk/ with Matt and George for the Design Council. Note, its not a double diamond!
Introductory Webinar: Getting Diverse Butts...why? The DWC Group_7.11rtemerson
The document discusses a webinar on culturally competent civic engagement. The webinar will provide lessons learned from over 20 years of experience in civic engagement and practical tips. It will also include a scenario-based exercise. The webinar will cover three phases of civic engagement: public positioning and messaging, outreach, and meeting design and facilitation. For each phase, it discusses generalizations about different cultural groups and tips for making civic engagement more culturally competent.
This is for the crash creativity class assignment about getting to know your teammates, and find out things that we all have in common. It's a funny attempt and hope it doesn't offend anyone.
This document is from Mr. Anderson's character development class. It discusses the character trait of fairness, including definitions, examples, related words and quotes. It defines fairness as demonstrating impartial treatment of others through taking turns, sharing, and listening. It also discusses the related concept of equity, defined as not taking advantage of others and admitting and correcting mistakes. The document provides discussion questions about fairness and an inspirational quote about how character becomes destiny.
Subway es la cadena de restaurantes de comida rápida más grande del mundo, con más de 37,000 tiendas en más de 100 países. Fundada en 1965, ofrece sándwiches y ensaladas personalizadas a precios asequibles. Su modelo de franquicia ha permitido una rápida expansión global mientras mantiene estándares de calidad y servicio.
Emily Pinder created a 5-week plan to design promotional materials. In week 1, she scheduled tasks and created a logo and mood board, and made a poster. In week 2, she made a poster and planned and created a second poster. In week 3, she planned merchandise, made a mood board and images, and created merchandise. In week 4, she planned and made a leaflet. In week 5, she finished any remaining tasks and adjustments.
Using Social Translucency to tackle the issue of online trolling Jude Yew
The document summarizes a meetup on using social translucency to address online trolling. It discusses how the design of online conversation spaces can influence behavior, outlines principles of social translucency like awareness and accountability, and provides examples of how feedback loops and displaying social information and norms can encourage prosocial behavior. Potential social translucency mechanisms for online spaces are identified, such as showing user identities, relations, and activities to foster accountability.
La fibra óptica es un medio de transmisión que consiste en un fino hilo de material transparente por el que se envían pulsos de luz que representan datos. Se fabrica mediante procesos químicos que depositan capas concéntricas de materiales en un tubo de cuarzo calentado, y existen diferentes tipos según el número de modos de luz que transportan y su diseño. Se usa principalmente en redes de telecomunicaciones para transmitir datos a alta velocidad.
[Palestra] Belarmino Fernandez: Restaurantes Rubaiyat: passado, presente e f...AgroTalento
O documento descreve a história e expansão do Grupo Rubaiyat, um dos principais restaurantes de churrasco de alta qualidade no Brasil. Fundado em 1957, o Rubaiyat começou em São Paulo e agora possui restaurantes no Brasil, Espanha, México e planeja novas aberturas na América Latina. O sucesso se deve à qualidade dos produtos da própria fazenda e ao atendimento personalizado.
In this webinar, speaker Candis Bowles, Managing Attorney at Disability Rights California, Los Angeles Regional Office, discusses:
- What is E.S.S.A.?
- How it differs from No Child Left Behind
- How E.S.S.A. addresses students with disabilities
- I.E.P. considerations in light of E.S.S.A.
- What E.S.S.A. says about postsecondary education and employment
- How to find out status of E.S.S.A. in your state
In this webinar, Marian Williams, PhD, Associate Professor of Clinical Pediatrics at the USC UCEDD and Program Area Lead in Early Childhood Mental Health Programs, and Co-Director
of Interdisciplinary Training discussed:
- A project to increase access to early screening and intervention for youn children in underserved communities
- Why screening is critical; what is screened
- Red flags for autism spectrum disorder
- What services are recommended for young children with developmental concerns
- How we can keep children from falling through the cracks
i4 2020 Session: Mucking Around Innovation Culture & Toolsi4 2020
Ben Weinlick discusses patterns of innovation culture that can help organizations tackle complex challenges through disciplined innovation. He outlines six patterns: 1) supporting looking in unexpected places for new ideas, 2) valuing diverse perspectives, 3) bottom-up co-design, 4) playfulness, 5) environments fostering creative collisions, and 6) understanding user needs. Weinlick emphasizes the need for both innovative culture and tools, and provides examples of how these patterns have helped address issues like social services and disability inclusion. The presentation encourages participants to consider how to apply these patterns within their own work to enable meaningful innovation.
The document discusses sensemaking as the process of understanding ambiguous situations and establishing situational awareness to make decisions. It defines sensemaking from both textbook and expert perspectives. It then discusses different contexts where sensemaking occurs, including at the individual, organizational, and societal levels. Finally, it outlines different models and methodologies for studying sensemaking, emphasizing the need to understand complex problems and situations before designing interventions.
Everything A Project Manager Should Know About Social MediaBas de Baar
Can’t keep up with the latest social media? Looking at Twitter, YouTube and blogs and wonder how it could help your project? This presentation will explain how social media can solve communication problems specific for today’s and future projects, and how these tools help PMs improve their own skills.
An Introduction to Design ThinkingPROCESS GUIDEWHAT is t.docxgalerussel59292
An Introduction to Design Thinking
PROCESS GUIDE
WHAT is the Empathize mode
Empathy is the centerpiece of a human-centered design process. The Empathize mode is
the work you do to understand people, within the context of your design challenge. It is your
effort to understand the way they do things and why, their physical and emotional needs, how
they think about world, and what is meaningful to them.
WHY empathize
As a design thinker, the problems you are trying to solve are rarely your own—they are those of
a particular group of people; in order to design for them, you must gain empathy for who they
are and what is important to them.
Observing what people do and how they interact with their environment gives you clues about
what they think and feel. It also helps you learn about what they need. By watching people,
you can capture physical manifestations of their experiences – what they do and say. This will
allow you to infer the intangible meaning of those experiences in order to uncover insights.
These insights give you direction to create innovative solutions. The best solutions come out
of the best insights into human behavior. But learning to recognize those insights is harder
than you might think. Why? Because our minds automatically filter out a lot of information
without our even realizing it. We need to learn to see things “with a fresh set of eyes,” and
empathizing is what gives us those new eyes.
Engaging with people directly reveals a tremendous amount about the way they think and
the values they hold. Sometimes these thoughts and values are not obvious to the people
who hold them, and a good conversation can surprise both the designer and the subject by
the unanticipated insights that are revealed. The stories that people tell and the things that
people say they do—even if they are different from what they actually do—are strong indicators
of their deeply held beliefs about the way the world is. Good designs are built on a solid
understanding of these beliefs and values.
HOW to empathize
To empathize, you:
- Observe. View users and their behavior in the context of their lives. As much as possible
do observations in relevant contexts in addition to interviews. Some of the most powerful
realizations come from noticing a disconnect between what someone says and what he does.
Others come from a work-around someone has created which may be very surprising to you as
the designer, but she may not even think to mention in conversation.
- Engage. Sometimes we call this technique ‘interviewing’ but it should really feel more like
a conversation. Prepare some questions you’d like to ask, but expect to let the conversation
deviate from them. Keep the conversation only loosely bounded. Elicit stories from the
people you talk to, and always ask “Why?” to uncover deeper meaning. Engagement can come
through both short ‘intercept’ encounters and longer scheduled conversations.
- W.
An Introduction to Design ThinkingPROCESS GUIDEWHAT .docxdaniahendric
An Introduction to Design Thinking
PROCESS GUIDE
WHAT is the Empathize mode
Empathy is the centerpiece of a human-centered design process. The Empathize mode is
the work you do to understand people, within the context of your design challenge. It is your
effort to understand the way they do things and why, their physical and emotional needs, how
they think about world, and what is meaningful to them.
WHY empathize
As a design thinker, the problems you are trying to solve are rarely your own—they are those of
a particular group of people; in order to design for them, you must gain empathy for who they
are and what is important to them.
Observing what people do and how they interact with their environment gives you clues about
what they think and feel. It also helps you learn about what they need. By watching people,
you can capture physical manifestations of their experiences – what they do and say. This will
allow you to infer the intangible meaning of those experiences in order to uncover insights.
These insights give you direction to create innovative solutions. The best solutions come out
of the best insights into human behavior. But learning to recognize those insights is harder
than you might think. Why? Because our minds automatically filter out a lot of information
without our even realizing it. We need to learn to see things “with a fresh set of eyes,” and
empathizing is what gives us those new eyes.
Engaging with people directly reveals a tremendous amount about the way they think and
the values they hold. Sometimes these thoughts and values are not obvious to the people
who hold them, and a good conversation can surprise both the designer and the subject by
the unanticipated insights that are revealed. The stories that people tell and the things that
people say they do—even if they are different from what they actually do—are strong indicators
of their deeply held beliefs about the way the world is. Good designs are built on a solid
understanding of these beliefs and values.
HOW to empathize
To empathize, you:
- Observe. View users and their behavior in the context of their lives. As much as possible
do observations in relevant contexts in addition to interviews. Some of the most powerful
realizations come from noticing a disconnect between what someone says and what he does.
Others come from a work-around someone has created which may be very surprising to you as
the designer, but she may not even think to mention in conversation.
- Engage. Sometimes we call this technique ‘interviewing’ but it should really feel more like
a conversation. Prepare some questions you’d like to ask, but expect to let the conversation
deviate from them. Keep the conversation only loosely bounded. Elicit stories from the
people you talk to, and always ask “Why?” to uncover deeper meaning. Engagement can come
through both short ‘intercept’ encounters and longer scheduled conversations.
- ...
This document provides an overview of the design thinking process, focusing on the Empathize, Define, and Ideate modes.
The Empathize mode involves understanding users through observation and engagement to gain insights about their needs, behaviors, and perspectives. In the Define mode, insights are synthesized to craft a problem statement called a point of view that frames the design challenge. Finally, the Ideate mode is about generating a wide range of solution concepts by combining user understanding with imagination.
D.school's design thinking process mode guideGeoffrey Dorne
The document provides an overview of the design thinking process, which includes the key modes of Empathize, Define, Ideate, Prototype, and Test. It describes each mode in terms of what it is, why it is important, and how to execute it. The Empathize mode involves understanding users through observation and engagement to gain insights. Define is about synthesizing research to craft a problem statement. Ideate is the generation of ideas. Prototype creates artifacts to test ideas. Test gets feedback on prototypes from users.
Design thinking is a process that focuses on empathy, collaboration, and experimentation to solve problems in a human-centered way. It begins with deep understanding of users' needs through observation and engagement to gain insights. Teams then work together to synthesize learnings and define the key issues to address. The process is iterative, testing ideas and getting feedback to develop better solutions. Design thinking provides optimism that positive change is possible through a creative approach.
Σήμερα, με το πάτημα ενός κουμπιού έχουμε πρόσβαση σε όλο τον κόσμο, εξοπλισμένοι με ποικίλα εργαλεία , έχουμε την ευκαιρία, να εξερευνήσουμε νέες δυνατότητες , νέες ιδέες , νέες τελετουργίες και λύσεις . Έχουμε όμως ακόμα όνειρα; Με αφετηρία τη διαδικασία της σχεδιαστικής σκέψης ( ‘designerly’ ways of thinking), θα μελετήσουμε βήμα προς βήμα τα στάδια μετάβασης από την ιδέα στην υλοποίηση της δικής σας δράσης.
A review of the technical and cultural benefits and barriers to adopting social media inside the organization to aid in collaboration, knowledge management.
Honours lecture about leadership, crowdsourcing and social mediaFrank Willems
Frank Willems gave a lecture about crowdsourcing and social media. He is a professor at Hanze University of Applied Sciences in Groningen and innovator in directing and crowdsourcing. The agenda included discussing change management and leadership, social networks, crowdsourcing, social media as a trigger for change, and the Hanze Social Media Lab project. The lecture covered concepts like social capital, connecting social capital, crowdsourcing, tribes, co-creation and examples like LEGO design crowdsourcing, fishermen collecting data, restaurant reviews, and bird counting communities.
Northern New Jersey Social Media Boot Camp Kickoff, December 10, 2009 in Paramus. NNJSMBC is funded by a Berrie Innovation Grant, and this event was held at the Federation Headquarters.
An introduction to Listen & learn Research Jeremy Hollow
This document summarizes the services of a social media research company called Listen & Learn Research. They analyze social media data to provide insights into customers, brands, and markets. Unlike other agencies, they use human analysts to read all social media data, which allows them to develop deeper insights. Their approach informs and inspires clients to improve their business. They have expertise in markets, brands, and ideas and work with large companies to address various business questions through social listening.
Troubleshooting Yer Busted-Ass Design ProcessDan Willis
This talk presents five specific, actionable tactics to shore up design processes ravaged by the vagaries of your organization. You will gain the tools necessary for managing problematic stakeholders; analyzing your organization’s design tolerance; and defining problems in ways that design can successfully address.
People can work together while living in different realities because everyone interprets the world in their own way. Assumptions, misunderstandings, information gaps, behavioural habits, biases – these often sit under the radar, affecting performance, motivation, and delivery. We call it ‘The Fog’, and it makes progress difficult, frustrating, and slow.
This session is all about team alignment for effective delivery.
Timothy Gallwey’s acclaimed The Inner Game teaches four parts to the learning process:
awareness of what is
focus of attention
own choice (regarding own decisions)
trust in self and team.
This transfers to the letter when it comes to developing the Agile Mindset and I specialize in helping teams with the first step. In this session, you'll learn about the research behind team alignment, you'll find out a structured team alignment process works, and you'll see results through a case study with Samsung.
We will workshop a few areas around 'perception differences' and I also offer a free Take the Team Test online tool to assess your team's behavioral and cognitive alignment. Anyone attending this session is invited to take the test in advance and share your experiences of it in this interactive session.
More details:
https://confengine.com/agile-india-2019/proposal/8017/take-the-team-test-and-clear-the-fog
Conference link: https://2019.agileindia.org
DR: Design Research? No, Donald Rumsfeld | Insight, issue 3Team Consulting Ltd
1. Donald Rumsfeld's comments about "known knowns", "known unknowns", and "unknown unknowns" helped the author understand different types of knowledge and gaps in knowledge.
2. The author developed a matrix to categorize things that are known vs unknown: known knowns (what we know), known unknowns (gaps in our knowledge), unknown knowns (tacit knowledge we possess but are unaware of), and unknown unknowns (things we are not aware of and don't know).
3. Design research needs to address all four quadrants, not just known unknowns, in order to truly innovate and find novel solutions. This involves challenging assumptions, making knowledge visible,
The document summarizes Day 2 of a training on translating the principles of networked nonprofits to an Arabic context. The agenda includes an overview of networked nonprofits, discussions on social culture, simplicity, listening, engagement and relationships, transparency, and free agents. Trainees worked in groups, participated in discussions, wrote blog posts, and reflected on how these concepts could apply to Arabic NGOs. The goal was to understand how to integrate networked nonprofit principles into social media training and coaching.
Similar to Research Rip-Off: Methods in Disruption (20)
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Research Rip-Off: Methods in Disruption
1. STOP
THE
RESEARCH
RIP-‐OFF:
Methods
in
Disrup<on
Originally
Presented
by
Caroline
Wilson
at
the
MRIA
Na<onal
Conference
Montreal
June
3rd
2016
Revised
for
Readability
2. 2
Source:
xkcd
Vireo’s
belief
is
that
data
and
research
projects
can
and
should
be
transforma<ve.
They
can
and
do
solve
some
of
the
biggest
challenges
we
face
as
organiza<ons,
as
people,
as
a
society.
We’re
the
best
people
to
do
this
BIG
work,
but
we’ll
need
to
keep
our
seat
at
the
table
to
do
it.
Our
industry
is
being
challenged
by
“other”
consultants
from
“other”
industries
taking
our
methods
and
reducing
our
role.
Our
voice
is
missing
and
being
redefined
in
our
absence.
The
MR
industry
needs
to
broaden
its
perspec4ve.
3. WE’RE
SEEING
THE
THE
FRAYED
EDGES
OF
METHODS
IN
DISRUPTION:
“Other”
Consultants
are
using
our
methods
in
hybrid
approaches
COMPLEXITY:
MR
overcomplicates
with
orgs
that
don’t
have
an
in-‐depth
knowledge
of
the
research
industry,
or
established
pipelines
for
our
work
to
filter
into.
NO
IMPLICIT
TRUST:
When
clients
don’t
know
the
MR
industry,
there’s
no
established
trust
we
can
rely
on,
and
our
industry
language
doesn’t
translate.
LACK
OF
ACCESS:
MR
suppliers
commonly
keep
barriers
up
between
respondents
and
clients
and
across
project
phases.
SIMPLICITY:
“Other”
consultants
make
research
simple,
a
step
in
something
bigger
that
needs
to
be
accomplished,
and
integrates
into
ac<on
and
strategy.
TRANSPARENCY:
“Other”
consultants
build
trust
through
transparency
and
common
language.
DIRECT
PARTICIPATION:
“Other”
consultants
offer
a
more
direct
connec<on
across
a
project’s
phases.
ADVISORY
BOARDS
COMMUNITIES
DISCUSSION
GROUPS
PEER-‐TO-‐PEER
INTERVIEWS
Commonly
disrupted
methods:
THESE
“OTHER”
CONSULTANTS
ARE
OFTEN
DOING
A
BETTER
JOB
THAN
US
IN
IMPORTANT
AREAS.
THIS
CREATES
A
DISRUPTABLE
LANDSCAPE.
4. 4
SO
WHAT’S
THE
PATH
FORWARD?
Source:
Daan
Roosegaardes
We
can
beat
those
“other”
consultants,
if
we
collaborate
effec<vely
and
hybridize
in
our
own
ways.
We
can
take
the
methods
back
and
reframe
our
role
and
the
transforma<ve
power
of
our
work.
There
are
four
core
feelings
our
work
should
embody
in
order
to
do
this
and
specific
techniques
to
address
each.
5. IMMERSIVE:
The
client
should
feel
surrounded
by
the
world
we’re
bringing
to
life
for
them,
and
be
a
part
of
it
Source:
Vaclav
Krpelik
The
experience
of
gedng
the
data,
the
informa<on
and
the
solu<on
should
be
immersive.
Obviously
there’s
a
lot
of
new
technologies
that
are
helpful,
but
those
tools
are
only
as
good
as
their
applica<on.
Examples/Techniques:
• A
tea
party
for
a
tea
start-‐up
that
included
clients
and
customers
prototyping
packaging
together
• Coders
working
with
users
in
real-‐<me
to
explore
sofware
• A
bus
being
driven
around
a
town
with
people
wri<ng
directly
on
it,
describing
what
they
want
to
see
in
their
communi<es
6. IMAGINATIVE:
We
need
to
be
sparking
people’s
imagina4on;
the
clients’
and
the
par4cipants’
Source:
Melissa
Petrie
We
know
innova<on
happens
at
the
cross
points,
between
disciplines,
between
departments,
so
the
more
cross
points
you
can
create,
while
s<ll
staying
focused,
the
more
likely
you
are
to
see
that
spark
of
imagina<on.
Examples/Techniques:
• Innova<on
Exercises/Workshops
like
25:10,
“Kill
the
Stupid
Rule”
• Posters
placed
on
empty
store
fronts
asking
people
to
complete
the
sentence
“I
wish
this
was
a…”
7. INTIMATE:
In4macy
comes
from
knowing
things
that
others
don’t
Source:
Damon
Dahlen/Huffington
Post
We
need
to
create
situa<ons
where
people
feel
like
they’re
hearing
voices
and
stories
other
people
haven’t
heard;
others
in
their
industry,
others
in
their
organiza<ons.
Examples/Techniques:
• Ensuring
proper
review
of
previous
research
to
build
on
gaps
• Storytelling
techniques
• Video
reports
• Galleries
of
voices
and
images,
or
any
crea<ve
work
par<cipants
have
created
There’s
power
behind
knowing
something
others
don’t
and
an
accountability
to
take
care
of
that
informa<on
and
ac<on
it.
8. INTERCONNECTED:
Whatever
we’re
comple4ng
or
producing,
it
needs
to
connect
in
a
simple
way
to
the
original
purpose
and
past
knowledge
Source:
Simon
Doggek
There
needs
to
clear,
clean
<es
to
the
next
steps
and
follow
on
work.
There
shouldn’t
be
significant
re-‐working
to
move
forward.
Examples/Techniques:
• Workshops
before
and
afer
the
research
• Worksheet
templates
within
the
report
• Providing
and
integra<ng
raw
data
files
If
we’re
not
helping
people
act,
and
providing
long
term
value
then
we
aren’t
doing
our
job.
9. Thanks!
Any
Ques<ons?
Caroline
Wilson
Vireo
Research
caroline@vireoresearch.com
@carolinevireo