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SYSTEMATIC PLANNING 
FOR MEDIA USE
MEDIA SELECTION 
• If we want to use media effectively we 
must plan systematically for their use 
• ASSURE MODEL
ASSURE MODEL 
• ASSURE MODEL – to assure effective 
use of media 
• ASSURE MODEL – focuses on planning 
classroom use of media
ASSURE MODEL (Analyze learners) 
1) Analyze learners 
- General characteristics 
- Specific entry competencies 
- Learning styles
ASSURE MODEL (Analyze learners) 
1) General characteristics 
- Demographic background 
2) Specific entry competencies 
- Pre-requisite knowledge or skill to begin 
the lesson 
- Formal (standardized test) 
- Informal (in-class questioning/ out-class 
interview
ASSURE MODEL (Analyze learners) 
3) Learning styles 
- a cluster of psychological traits that 
determine how individual perceives, 
interacts with, and responds emotionally to 
leaning environment
ASSURE MODEL (State objectives) 
- Instructional objectives 
- Why?? 
- objectives will make us to select 
appropriate methods and media 
- it will lead us to create a learning 
environment so that the objectives can be 
reached
ASSURE MODEL (State objectives) 
The ABCDs of Well-stated Objectives 
1) Audience 
2) Behaviour – observable and measurable 
behaviour 
3) Conditions – under which the 
performance to be observed
ASSURE MODEL (State objectives) 
The ABCDs of Well-stated Objectives 
4) Degree – the acceptable performance 
will be judged 
- quantitative : time and accuracy 
- qualitative : e.g. a sample of answer
ASSURE MODEL (State objectives) 
Classifications of objectives – Blooms’ 
1) Cognitive domain – involves an array of 
intellectual capabilities 
2) Affective domain – involves feeling and 
values (encouraging healthy social 
attitudes, adopting a set of ethical 
standards)
ASSURE MODEL (State objectives) 
Classifications of objectives – Blooms’ 
3) Psychomotor domain – involves 
athletic, manual and other physical 
skills
ASSURE MODEL (State objectives) 
• OBJECTIVES – are not intended to limit 
what a student learns 
• OBJECTIVES – provide a minimum level 
of expected achievement 
• Acknowledge individual differences in 
stating the objectives
ASSURE MODEL (Select Methods, 
media and materials) 
3 steps: 
1) Choosing a method 
2) Choosing a media format 
3) Obtaining specific materials
ASSURE MODEL (Select Methods, 
media and materials) 
1) Deciding on the appropriate teaching 
methods – Lecture?? Simulation? 
Discussion?? 
- we will probably incorporate two or 
more methods
ASSURE MODEL (Select Methods, 
media and materials) 
2) Choosing a media format 
- the physical form in which a message is 
incorporated and displayed 
- Flip chart?? Slides?? Multimedia?? 
- Consider instructional setting or 
situation, learner variables, nature of 
the objectives
ASSURE MODEL (Select Methods, 
media and materials) 
3) Obtaining specific materials 
a) Selecting available materials 
- ‘off the shelf’: ready made and available 
- involving the Media Specialist
ASSURE MODEL (Select Methods, 
media and materials) 
3) Obtaining specific materials 
a) Selecting available materials 
Criteria: 
- does it match the curriculum? 
- Is it accurate and current? 
- does it contain clear and concise 
language?
ASSURE MODEL (Select Methods, 
media and materials) 
3) Obtaining specific materials 
a) Selecting available materials 
Criteria: 
- will it arouse motivation and maintain 
interest? 
- is it of good technical quality is there 
evidence of its effectiveness?
ASSURE MODEL (Select Methods, 
media and materials) 
3) Obtaining specific materials 
a) Selecting available materials 
Criteria: 
-is it free from objectionable bias and 
advertising? 
- is a user guide or other documentation 
included?
ASSURE MODEL (Select Methods, 
media and materials) 
3) Obtaining specific materials 
b) Modifying available materials 
-if we cannot locate entirely suitable 
materials off the shelf, we might be modify 
what is available 
WARNING: do not violate copyright laws 
and restrictions
ASSURE MODEL (Select Methods, 
media and materials) 
3) Obtaining specific materials 
c) Designing new materials 
Consider: 
- Objectives 
- Audience 
- Cost 
- Technical expertise – to design and 
produce the materials
ASSURE MODEL (Select Methods, 
media and materials) 
3) Obtaining specific materials 
c) Designing new materials 
Consider: 
- Equipment – to produce or use the 
materials 
- Facilities – available or not?? 
- Time – do have a time to design new 
materials??
ASSURE MODEL (Utilize Media and 
Materials) 
Follow the 5 Ps: 
1) Preview the materials 
- to avoid embarrassment 
- to avoid sensitive content 
2) Prepare the materials 
-determine in what sequence the materials 
will be used
ASSURE MODEL (Utilize Media and 
Materials) 
3) Prepare the environment 
- location 
- situation 
4) Prepare the learners 
Proper warm-up: 
-overview of the lesson, rationale of the 
lesson
ASSURE MODEL (Utilize Media and 
Materials) 
5) Provide the learning experience 
- showmanship 
- teacher centred or students centred??
ASSURE MODEL (Require learner 
participation) 
- Active participation in the learning process 
enhances learning 
- Participation may include: practicing new 
vocabulary, solving math problems on a 
worksheet, project paper 
- Some media formats can attract students 
to participate more than others
ASSURE MODEL (Evaluate and 
revise) 
1) Evaluation of learner achievement 
- whether the students are learned what 
supposed to be learned? 
- method of evaluation depending on the 
nature of the objectives
ASSURE MODEL (Evaluate and 
revise) 
2) Evaluation of Media and Methods 
- were the instructional media and method 
effective?? 
-could they be improved? 
-through: class discussion, interviews and 
observation of student behaviour
ASSURE MODEL (Evaluate and 
revise) 
Revision 
-Sit back and look at the results of our 
evaluation data gathering 
- where are there discrepancies between 
what we intended to happen and what did 
happen? 
- how did the students react to our 
materials? 
-are we satisfied with the materials?
RECAPITULATION
What is the topic?? 
Performance objectives?? 
Teaching strategies?? 
The most appropriate strategy?? 
Media can be used to accompany the strategy?? 
Implement the lesson 
Evaluation

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Week 4 - Systematic Media

  • 2. MEDIA SELECTION • If we want to use media effectively we must plan systematically for their use • ASSURE MODEL
  • 3. ASSURE MODEL • ASSURE MODEL – to assure effective use of media • ASSURE MODEL – focuses on planning classroom use of media
  • 4. ASSURE MODEL (Analyze learners) 1) Analyze learners - General characteristics - Specific entry competencies - Learning styles
  • 5. ASSURE MODEL (Analyze learners) 1) General characteristics - Demographic background 2) Specific entry competencies - Pre-requisite knowledge or skill to begin the lesson - Formal (standardized test) - Informal (in-class questioning/ out-class interview
  • 6. ASSURE MODEL (Analyze learners) 3) Learning styles - a cluster of psychological traits that determine how individual perceives, interacts with, and responds emotionally to leaning environment
  • 7. ASSURE MODEL (State objectives) - Instructional objectives - Why?? - objectives will make us to select appropriate methods and media - it will lead us to create a learning environment so that the objectives can be reached
  • 8. ASSURE MODEL (State objectives) The ABCDs of Well-stated Objectives 1) Audience 2) Behaviour – observable and measurable behaviour 3) Conditions – under which the performance to be observed
  • 9. ASSURE MODEL (State objectives) The ABCDs of Well-stated Objectives 4) Degree – the acceptable performance will be judged - quantitative : time and accuracy - qualitative : e.g. a sample of answer
  • 10. ASSURE MODEL (State objectives) Classifications of objectives – Blooms’ 1) Cognitive domain – involves an array of intellectual capabilities 2) Affective domain – involves feeling and values (encouraging healthy social attitudes, adopting a set of ethical standards)
  • 11. ASSURE MODEL (State objectives) Classifications of objectives – Blooms’ 3) Psychomotor domain – involves athletic, manual and other physical skills
  • 12. ASSURE MODEL (State objectives) • OBJECTIVES – are not intended to limit what a student learns • OBJECTIVES – provide a minimum level of expected achievement • Acknowledge individual differences in stating the objectives
  • 13. ASSURE MODEL (Select Methods, media and materials) 3 steps: 1) Choosing a method 2) Choosing a media format 3) Obtaining specific materials
  • 14. ASSURE MODEL (Select Methods, media and materials) 1) Deciding on the appropriate teaching methods – Lecture?? Simulation? Discussion?? - we will probably incorporate two or more methods
  • 15. ASSURE MODEL (Select Methods, media and materials) 2) Choosing a media format - the physical form in which a message is incorporated and displayed - Flip chart?? Slides?? Multimedia?? - Consider instructional setting or situation, learner variables, nature of the objectives
  • 16. ASSURE MODEL (Select Methods, media and materials) 3) Obtaining specific materials a) Selecting available materials - ‘off the shelf’: ready made and available - involving the Media Specialist
  • 17. ASSURE MODEL (Select Methods, media and materials) 3) Obtaining specific materials a) Selecting available materials Criteria: - does it match the curriculum? - Is it accurate and current? - does it contain clear and concise language?
  • 18. ASSURE MODEL (Select Methods, media and materials) 3) Obtaining specific materials a) Selecting available materials Criteria: - will it arouse motivation and maintain interest? - is it of good technical quality is there evidence of its effectiveness?
  • 19. ASSURE MODEL (Select Methods, media and materials) 3) Obtaining specific materials a) Selecting available materials Criteria: -is it free from objectionable bias and advertising? - is a user guide or other documentation included?
  • 20. ASSURE MODEL (Select Methods, media and materials) 3) Obtaining specific materials b) Modifying available materials -if we cannot locate entirely suitable materials off the shelf, we might be modify what is available WARNING: do not violate copyright laws and restrictions
  • 21. ASSURE MODEL (Select Methods, media and materials) 3) Obtaining specific materials c) Designing new materials Consider: - Objectives - Audience - Cost - Technical expertise – to design and produce the materials
  • 22. ASSURE MODEL (Select Methods, media and materials) 3) Obtaining specific materials c) Designing new materials Consider: - Equipment – to produce or use the materials - Facilities – available or not?? - Time – do have a time to design new materials??
  • 23. ASSURE MODEL (Utilize Media and Materials) Follow the 5 Ps: 1) Preview the materials - to avoid embarrassment - to avoid sensitive content 2) Prepare the materials -determine in what sequence the materials will be used
  • 24. ASSURE MODEL (Utilize Media and Materials) 3) Prepare the environment - location - situation 4) Prepare the learners Proper warm-up: -overview of the lesson, rationale of the lesson
  • 25. ASSURE MODEL (Utilize Media and Materials) 5) Provide the learning experience - showmanship - teacher centred or students centred??
  • 26. ASSURE MODEL (Require learner participation) - Active participation in the learning process enhances learning - Participation may include: practicing new vocabulary, solving math problems on a worksheet, project paper - Some media formats can attract students to participate more than others
  • 27. ASSURE MODEL (Evaluate and revise) 1) Evaluation of learner achievement - whether the students are learned what supposed to be learned? - method of evaluation depending on the nature of the objectives
  • 28. ASSURE MODEL (Evaluate and revise) 2) Evaluation of Media and Methods - were the instructional media and method effective?? -could they be improved? -through: class discussion, interviews and observation of student behaviour
  • 29. ASSURE MODEL (Evaluate and revise) Revision -Sit back and look at the results of our evaluation data gathering - where are there discrepancies between what we intended to happen and what did happen? - how did the students react to our materials? -are we satisfied with the materials?
  • 31. What is the topic?? Performance objectives?? Teaching strategies?? The most appropriate strategy?? Media can be used to accompany the strategy?? Implement the lesson Evaluation