This document discusses communication media channels and evaluating communication effectiveness. It defines different types of media like mass media, new media, social media, and telecommunication. Mass media transmits standardized messages to a wide audience using platforms like newspapers, magazines, radio, and television. New media and social media allow for more two-way dialogue on social networking sites and blogs. Telecommunication refers to transmitting information over long distances using technologies like phones and broadcast networks. The document also explains the functions of the Philippines' National Telecommunications Commission which regulates the telecommunications sector. Conducting needs assessments and monitoring & evaluating communication helps ensure effective message transmission and interpretation.

1. DIASS 11

2. Life Performance Outcome
I am a mindful, self-directed
learner, and role model
consciously expressing my
faith.

3. Essential Performance Outcome
Explain the factors that
generally affect decisions and
actions and assess the
consequences they produce.

4. Intended Learning Outcome
Describe the different
communication media channels
and explain ways on how to
conduct monitoring and evaluating
of communication effectivity.

5. Lesson 16
COMMUNICATION
MEDIA CHANNELS

6. What forms of social
media do you mostly
use?
Why do you often use
them?
Do you find them
effective in delivering
message you want to
send?

7. Communication that is mediated or
transmitted through channels such as
television, film, radio, social networking
sites, fax, e-mail, cell phone, overnight
couriers, messengers, and print is
generally referred to as media.

8. MASS MEDIA
All forms of communication that
are devoted to transmitting
standardized messages to
widespread audience are called
mass media. This includes
newspapers, magazines, books,
e-books, radio, social
networking sites and the
Internet, television, and motion
picture.

9. MASS MEDIA
The emergence of new media and
social media has transformed media to
become more of a dialogue, mimicking
a typical two-way system. In mass
media, the audience is not obliged to
pay attention or give feedback.
https://youtu.be/QN5KOHH5gAM

10. NEW MEDIA AND
SOCIAL MEDIA
Under new media and social media,
communication is not necessarily relational
but issue- and interest-based instead.

11. NEW MEDIA AND
SOCIAL MEDIA
Blogging and social networking, the most
prominent forms of social media, tend to
resemble a typical mass media style in the sense
that there is impersonality, no privacy nor specific
recipient of the messages nor the obligation to
respond.

12. NEW MEDIA AND
SOCIAL MEDIA
• People are more concerned with
expressing their opinions and
feelings about the issue at hand.
• It is not regulated by members of the
profession but by the discourse of
participants.

13. TELECOMMUNICATION
Telecommunication refers to the transmission of
information by electromagnetic means. Large volumes
of information in the form of words, sounds, or images,
over long distances, are transmitted in the form of
electromagnetic signals, by telegraph, telephone, radio,
or television. The term covers a vast range of
information-transmitting technologies including mobile
phones, landlines, VoIP, and broadcast networks.

14. TELECOMMUNICATION
Telecommunications and broadcasting are
administered worldwide by United Nations
specialized agency for information and
communication technologies (ICTs).

15. TELECOMMUNICATION
In the Philippines, the National
Telecommunications Commission
(NTC) is the nation’s regulatory
agency responsible to steer the
telecommunications sector as a
primary engine for national progress
and development.

16. SEARCH-ACTIVITY
Search for the different
functions of the NTC
and briefly explain its
importance.

17. MANDATES OF
NTC

18. TELECOMMUNICATION
• Regulate the installation, operation, and
maintenance of radio stations both for public
and private use
• Regulate and supervise the provision of
public telecommunications services

19. TELECOMMUNICATION
• Manage the radio spectrum
• Regulate and supervise radio and
television broadcast stations, cable
televisions, and pay television

20. Functions of NTC

21. TELECOMMUNICATION
• Grant certificates of public
convenience and necessity/provisional
authority to install, operate, and
maintain telecommunications,
broadcast and CATV services

22. TELECOMMUNICATION
• Grant licenses to install, operate
and maintain radio stations
• Allocate/sub-allocate and assign
the use of radio frequencies

23. TELECOMMUNICATION
• Type-approve/ type-accept all radio
communications, broadcast, and
customer premises equipment
• Conduct radio communications
examination and issue radio operator's
certificate

24. TELECOMMUNICATION
• Prepare, plan, and conduct studies for
policy and regulatory purposes
• Monitor the operation of all
telecommunications and broadcast
activities

25. TELECOMMUNICATION
• Enforce applicable domestic and
international laws, rules, and
regulations, prosecute violation,
thereof, and impose appropriate
penalties/sanctions

26. TELECOMMUNICATION
• Issue licenses to operate land, maritime,
aeronautical, and safety devices
• Perform such other telecommunications/
broadcast-related activities as may be
necessary in the interest of the public

27. TELECOMMUNICATION
Kapisanan ng Brodkaster ng
Pilipinas
• Organized in 1973 to
provide mechanism for self-
regulation in the
broadcasting industry

28. Conducting Needs
Assessment for
Individuals, Groups,
Organizations, and
Communities

29. By conducting needs assessment, the
communicator would be best prepared to
convey the meaning to the receiver using
appropriate and efficient encoding system,
proper medium, and target a more promising
decoding possibility or interpretation of the
message by the receiver.

30. Monitoring and
Evaluating
Communication
Effectivity

31. The variables of causes
include input, activities
and outputs and these
have to be monitored and
accounted for.
The variables of effects
include initial outcomes,
intermediate outcomes, and
ultimate outcomes and these
have to be evaluated.
Monitoring traces the plan and documents its
implementation while evaluation accounts for results
arising from the implementation of the plan.
Communication at all levels is a planned undertaking with
clearly articulated results.